I wish you all a happy and healthy Spring Festival!

Xia Hongtao's words successfully aroused Xiao Feng's interest, and he looked up at Xia Hongtao: "Oh, you say come and listen!"

Although the celebrity chef group is growing very rapidly, the current asset scale can actually be tens of billions.

Even if you take it to the capital market to blow bubbles, it will only be able to blow hundreds of billions.

And Penguin and Alipay, the two overlords of the domestic software industry, when it comes to asset scale, it is calculated in trillions.

The small arms and legs of the celebrity chef group are not enough to look at in front of others, and he really can't figure out why these two are interested in cooperating with celebrity chefs.

What's more, celebrity chefs still intend to fight against the takeaway companies they support?

"Mr. Xiao, in fact, our celebrity chef manufacturing also has its own advantages. These two software giants are giants in China, but in the international market, their influence is very limited. Although the scale of assets is not small, their influence is basically limited to China and Southeast Asia. In developed regions such as Europe and the United States, their influence has been limited. Although these two companies have been actively expanding the market in Europe and the United States in recent years, unfortunately the results have been limited......"

As soon as Xia Hongtao said this, Xiao Feng seemed to understand as if he had been enlightened.

"You mean, they're actually very covetous of our customer viscosity!"

Xia Hongtao couldn't help but give Xiao Feng an appreciative look, he is worthy of being a big boss, his mind is turning fast, and he can see through it at one point!

"That's right! The reason why our celebrity chef manufacturing can rise so quickly in the fast food industry is because of our super customer viscosity. This is true not only at home, but also abroad. Those foreigners, as long as they have eaten once in our fast food restaurant, will have a second time, a third time. According to statistics, the customer loyalty and viscosity of the fast food restaurants manufactured by our celebrity chefs in Europe are the highest in the local fast food industry. And the cost of developing a new customer is much lower than the cost of developing a new customer in these Internet industries. ”

What Xia Hongtao said was the Tao, and Xiao Feng nodded frequently when he heard it.

"Our planning department has made statistics, and our celebrity chef manufacturing has not developed a new customer, and the average cost is 30 yuan. For each new customer in the Internet industry, at least 100 to 150 yuan needs to be invested. And our viscosity is still super high, so this has become our advantage, and it is also our bargaining chip with these two giants!"

What Xia Hongtao meant, Xiao Feng completely understood.

"They implanted our ordering program into their program to attract traffic. Let's drain European and American fast food restaurant customers to them......"

"That's right, these two companies have already tried all kinds of ways to open up the European and American markets. And they have long been blind to our more than 100 branches in Europe. Recently, I heard that we have opened branches in Southeast Asia, as well as Japan and South Korea, and their willingness to cooperate has become even stronger. ”

"Haha, then you say, if they know that we will have franchise stores in North and South America this time, and open at the same time, what will they think? Will they give us a big discount?"

"Definitely, if you let them know that we have hundreds of franchises to open in South America and North America at the same time. In negotiations with them, we can take the absolute initiative. ”

The more Xia Hongtao said, the more excited he became, if he could cooperate with these two software giants, then the status of celebrity chef manufacturing would be proper in the future.

"Well, I'll take care of it. ”

Xiao Feng made a decision on the spot, and the project was launched, and Xia Hongtao was in charge.

Xia Hongtao sat up straight with a red face: "Don't worry, Mr. Xiao, I will definitely do this for you beautifully." ”

"Well, then I'll wait for your good news. Okay, let's move on to the next link, Tian Qing, you can report......"

Tian Qing heard Xiao Feng's roll call, and immediately sat up straight, in fact, among the executives present, she has the highest education, even Xia Hongtao's education is not as high as her.

In the past few years since joining the company, Xiao Feng has always trusted her, and she has been working hard to make suggestions for the company, and this time she feels that she has finally found a breakthrough point for the company.

"Mr. Xiao, recently, my colleagues from the planning department, as well as Mr. Lin, have been running the market across the country to investigate the operation of our franchise stores across the country. As a result, we found that under our series of combination promotions recently, the profitability of each of our stores has improved to varying degrees. The minimum profit can increase by 20 percent, and the maximum profit can increase by 50 percent......"

Xiao Feng kept sliding the tablet in front of him, and there were a series of detailed data and charts on it, all of which were collected from all over the country by Tian Qing and the team of the planning department.

In this era, if you want to run a good store, you can't just pat your brain and make new moves, you have to rely on market research, you must have first-hand data, and then according to the changes in the data, you can judge which business strategy is right and which is wrong.

In this way, you can ensure that the company runs smoothly and freely, and the business model of sitting in the office in the past has completely outdated.

“...... The growth in our performance is mainly due to the introduction of our new fish and meat packages, as well as the additional sale of canned fish. But that's not all, we have another profit growth point, which is the children's menu that we continue to launch, and update ......"

"Wait, what's going on? Kids' menu? Do we keep updating children's menu?"

Xiao Feng couldn't help but interrupt Tian Qing and asked, if the newly launched fish set meal and canned fish can bring a lot of new customers to the celebrity chef's fast-food restaurant and bring traffic growth, he can understand.

But children's packages can also become a flashpoint for profit growth?

The most important thing is that he really didn't know that their children's set menu had been updated!

Tian Qing also smiled when he heard Xiao Feng ask this.

"Actually, it's like this, Mr. Xiao, our children's package is actually ABC three, but what we constantly update is the toy ...... delivered by our package"

Tian Qing's answer really made Xiao Feng really embarrassed.

In a year, he spent most of his time in another world, returning home for a few months, and a third of the time, going to South America.

The operation of the company's side mainly depends on Zhou Jing and Tian Qing, and Tian Qing is also in charge of the operation department with Xia Hongtao, and he doesn't know much about what operation methods they planned.

"Well, actually. After last year's investment promotion conference, we have been looking for popular cartoon IP projects in China and cooperating with each other. Make those cartoon characters into dolls and add them to our children's menu. Last year, our most successful cooperation was with the domestic animated blockbuster "The Three Princes", we not only cooperated with the crew, but even invested 10 million in this film, and this also gave us a rich return......

Tian Qing's words completely listened to Xiao Feng: "What? We have a cooperation with "The Third Prince"? It was the most popular animated movie in the summer last year? and we invested 10 million in them?"

"Yes, Mr. Xiao, you were not in China at that time, the project was Katya, and Mr. Ka made the decision!"

Tian Qing thought that Xiao Feng was angry, and hurriedly explained, but how could he have thought that Xiao Feng was not only not angry, but also very happy.

"Well, I'm relieved that you can make such a decision. Okay, by the way, you can tell me about this project. ”

"Well, in fact, this is also the idea I came up with inspired by my old employer, Mr. Xiao, do you know what is the most profitable thing about Golden Arches?"

"Isn't that their burger?"

"You are wrong Mr. Xiao, in fact, the most profitable department of Golden Arches is their toy department! Golden Arches is not only a world-class fast food restaurant, but also the world's largest chain toy seller!"

"What? The world's biggest toy dealer, isn't it Disney, isn't it Hasbro, isn't it Toys"R"Us?"

When he heard Tian Qing's statement, Xiao Feng was completely shocked, he had always thought that the largest children's toy manufacturers were these ones!

But now the golden arches that suddenly appeared shocked him completely!

"Well, maybe in terms of profits, those few will be higher than the Golden Arches, but in terms of scale, it is definitely the highest Golden Arches. In the year I left the Golden Arches, I still remember their latest statistics. That is, the year before last, they sold 4 billion children's menus, and 1.8 billion toys were sold......"

This data silenced everyone present, because it sounded too scary.

"Golden Arches has 35,000 stores worldwide, and their children's menus have been selling for more than four decades. Back in 2012, they sold more toys than Toys R"Us and Walmart combined. And last year, according to the statistics I obtained, the profits from their children's packages and toys accounted for 20% of their annual net profits!"

"Shhh

Hearing such data from Tian Qingbao, almost everyone present gasped.

Sure enough, the old man is right, children's money is the best to earn!

"It was also under their influence that we began to look for suitable cartoon IPs in China on a large scale last year, and finally reached a cooperation intention with the producer of "The Third Prince", and even invested in their films. And this movie did not disappoint us, not only last year's hit animation, the national box office exceeded 4 billion, but also drove a wave of cartoon IP boom......"