Chapter 113: A well-off in the eyes of others
Chu Yuanxi said this, which originated from Sun Dasheng's previous words.
Before leaving, Sun Dasheng said at the 724 Surrender Conference: "The success of Xiaokang has pointed out to the world the direction of the development of the Internet in the new communication environment, and has demonstrated the demand and ambition for wider bandwidth, as well as imagination.
One of the most valuable is to reconstruct the 'online-offline' system and find the optimal solution at one time without any pioneers. That is, to use convenience stores, the form of online store distribution, to drive the enrichment of online traffic and find the coupling point of communication. ”
Why can't Chu Yuanxi believe what he said? Because these words can actually be interpreted as saying that if you want to defeat the well-off, you should first open a convenience store! But you are so rich that you encourage others to open it, why don't you open it yourself?
However, it can't be said in public, and according to the rules of the industry, it should be a commercial blow at this time. Chu Yuanxi can only and must highly praise Sun Dasheng, saying that his insightful vision from such a lofty position is quite the style of the sons of the pre-Qin Dynasty, with a very strategic vision and sharp and decisive execution ability, as if he was reincarnated as a soldier saint. Considering its important position in the world's entrepreneurial map, I also have the ancestry of the dynasty, and should be called a "son", which can be called a contemporary grandson!
Presumably, the Great Sage should be very satisfied with this praise after hearing it!
At this time, of course, the Great Sage has returned to his lair in Silicon Valley, where there are higher interests waiting for him, that is, the merger of the United States communication giant that he finally completed last year. Through the embodiment of the well-off, the signs of "bandwidth determines the future" have become clearer and clearer, and it is extremely important to grasp the communication company, which is equivalent to standing in a more upstream position than the mobile Internet company. Therefore, the affairs of the national dynasty were handed over to Chairman Uchida, who had originally coordinated the 724 national dynasties.
But recently, many business owners and managers around 724, especially those who originally rejected the alliance, found that Wang Yueheng had become a guest of Chairman Uchida, which is really strange. Wang Yueheng used to be the CEO of Open Door, and many people knew him, but didn't he leave later?
And he often has small meetings with Mr. Uchida, sometimes for most of the day, and only Li Jingfei can insert it. This is another surprise, but Cheng Huilin, who opened the door, didn't say anything, and others naturally had no room for beaks.
The tea room was red, and Li Jingfei respectfully refilled a cup of tea for Uchida: "Uchida-san, don't regret it, when you went to talk to Chu Yuanxi about mergers and acquisitions, it was for nothing, can't you see that person? There is no sense of cooperation at all." ”
"That being said, I always thought that at that time, as long as the offer was high enough, there was a chance to acquire Xiaokang. Mr. Uchida thumped his knees in frustration, "Mr. Sun said that it must be the new convenience store that defeats the well-off, which we call Internet convenience stores, not traditional Internet companies." If I had met with Chu Yuanxi and mentioned the merger and acquisition of Xiaokang, I would not have been so subtle, and spread things out according to your habits, maybe we are already an Internet convenience store now. ”
Li Jingfei said in his heart that we are not used to spreading things out, we can play dumb riddles for three hours!
"You're an Internet convenience store now, Mr. Uchida. He said cautiously, because Uchida, his evaluation of Chu Yuanxi was even higher than that of Sun Dasheng's evaluation of Chu Yuanxi, and he had not given up the illusion of merging and acquiring a well-off people. The problem is that you don't want to think about it, even if Chu Yuanxi suddenly becomes mentally handicapped, but even if Sun Dasheng throws all the money into it, with Xiaokang's current valuation, he can't merge and acquire, what's the point of turning it into an investment?
"Li Sang, that's what I said, but it's still too slow!"
Uchida is talking about resource integration, their strategy is indeed very open, but it also brings the difficulty of resource integration, don't wait for the integration to attack, it's easy to get your content out of your crotch, and you can't afford to wait, Xiaokang is indeed a new growth rate after the big movie broke the record, but no matter how it falls, it is also expanding......
Moreover, recently they began to try to launch the block cloud and conduct small-scale verification, and suddenly understood one thing, and it was one thing that all the giants got wrong - who said that there is no scale effect for the well-off to buy users by movies!
Block cloud provides edge computing, and the density of computing power units is very important to lubricate the service experience of B-end users, and the service experience is 10 when the density is 1 unit, and when 10 units are 10, it may be 2,100 units, and it may be 5. The logic is to improve the service quality of the B-end user body, and the price can rise, which of course has an impact.
It's just that these judgments can only be felt clearly after you go deep into the block cloud, and if you don't do it yourself, you won't feel it clearly, otherwise you won't have to think about it if you take it!
In this sense, 724 is one step late, and it is one step away from stopping the rise of the well-off.
Thinking of this, Uchida has a trace of resentment towards Li Jingfei and Wang Yueheng, because slow is slow on the other side. Of course, without the operation of Li Jingfei and Wang Yueheng, 724 could only use the fog game scheme of Shakya Games as a block cloud, and he barely got the qualification to eat at the table, so I still have to thank you, but unfortunately I couldn't do my best.
Originally, since last year, 724 has begun to try to introduce the blockchain technology scheme of fog games, but blocks are not the same as blocks. Although the fog game realizes the integration and collection of edge computing power, it does not have the structure of the internal and external chains of Xiaokang Cloud, and it does not have the ability of Xiaokang Cloud to adjust the distribution of lubricating computing power in a decentralized state.
As a result, the fog technology not only does not improve the efficiency compared with the centralized data center when it is implemented, but it is lost due to the additional network transmission, and becomes inefficient because of the unavoidable access efficiency problem after the adoption of the block model, which is just a simple means of computing power collection.
Then, compared with the traditional centralized cloud data center, who is more efficient in the fog solution has become a strange location problem, that is, the location of the cloud center and the location of user needs, as well as the density of fog computing power units in the region, which is not a problem that commercial solutions can solve at all.
The island siege lion who can't understand this cutting-edge technology has always been very puzzled, why do we want blockchain to use it? Just for data transparency? But can't it still increase efficiency without using blockchain? efficiency can't catch up with traditional solutions, and commercial landing can't fall, so what's the use of being so transparent?
The problem is that the fog scheme itself was launched after the well-off health coin was put on the chain, and people's health coins have become popular, and you can't solve this efficiency problem, so you ask me what is the use of blocking?
Therefore, at the beginning, 724 was a pot of porridge inside, and it lacked Internet genes, so the planning department and the R&D department almost fought, and the project collapsed a bit.
As a result, in December, suddenly, Sun Dasheng introduced a group of third-party services through the roundabout relationship between the country and the dynasty, and the effect was immediate, and it immediately showed a different vitality. This is why the island country took the lead in launching mobile Internet products similar to health coins, so that 724 can counterattack in the country.
It's a pity that the counterattack is a step slower, so that Xiaokang can let himself fly without resistance.
If the cloud is really good, its value is not only reflected in the computing power. A large number of back-end objects are to be exported to a cloud service, to whom. This allows cloud service providers to passively increase their understanding of various back-end business modules, and these users can see the details of their business such as process control, procurement methods, quality inspection, and logistics.
And the back-end users can't help but show it, which is equivalent to ordinary people using the APP to be snooped on by unscrupulous APP**. Unscrupulous APP countries can still restrict through interviews, how can cloud service providers restrict them?
Therefore, as long as you have cloud resources, you can penetrate and control the back-end enterprises, it is not a capital capacity problem, and the massive amount of data constitutes a huge surplus value.
What's more interesting is that entrepreneurs in the country generally have no sense of security and a deeper understanding of the social reputation system, so they are more willing to believe that there is a brand and a reputation accumulation that is reflected in the transaction of cloud services. Although 724 is a newcomer in the cloud track, it has an outstanding reputation, whether it is really outstanding or not, the entrepreneurs of the dynasty will think that their party has an outstanding reputation. This is another huge brand benefit.
"Li Sang, you and Wang Sang, can you let the third-party service team merge into our system as soon as possible? I don't understand why the other party always refuses, although this kind of structure is feasible now, but the efficiency is still lower. Are they still in Silicon Valley? Mr. Sun is already in Silicon Valley, can we arrange for the two sides to meet directly if it is convenient? Mr. Sun has very high expectations for the meeting. ”
Li Jingfei said in his heart that if I met directly, wouldn't the value of Wang Yueheng and I disappear?" "Mr. Uchida, it's not that we don't work hard, but the other team's team really completely blocked all room for communication." And now it is said that they have left the United States, and the whole team has moved to a small island in the South Pacific, and I don't know what the other party is trying to do. ”
In fact, he knew very well what the other party was drawing, because there was no innocent one in the whole team. So, if you are an ordinary person, you can't jump up happily when you hear that Sun Dasheng wants to meet? But Geng Bin's team will never allow this to happen, at least Geng Bin himself will definitely not dare. When you come out, you talk to people who shouldn't be talking, and you may say things you shouldn't say.
Therefore, Li Jingfei knew that they had a criminal record in the United States, and he understood their motives for transferring their positions.
But this is not for outsiders, everything is developing in a good direction at the moment, and there can be no extraneous branches.
In Uchida's view, Xiaokang ran too far, and it was difficult to catch up, but in Li Jingfei's view, it was a great good thing to be able to chase and have hope! Don't look at Chu Yuanxi's frequent interviews these days, and the limelight is unmatched for a while, but the thorn buried by Wang Yueheng is thriving.
The key is that the personal interests of Li Jingfei and Wang Yueheng have been greatly improved, and Sun Dasheng is not a person who picks the door, and it is impossible to only have the invisible reward of "being a guest". But all of this comes from the stable technical output of Geng Bin's team, otherwise everything is just a flash in the pan.
At this time, Chu Yuanxi, who was regarded as a big showman by them, was browsing the recent work schedule, not only him, but also the key project arrangements and progress of the two companies. This time window is the last time window for Xiaokang to go all out and not be disturbed much, even if Ali is coming, it will be in April, and 724 is still doing internal combing for the time being. Therefore, it is difficult to say how to go in the future, and the propaganda before April will definitely be in full swing.
Fortunately, because he had been holding back to fight this wave of battles for a long time, the ammunition prepared by Chu Yuanxi was still enough. In February, it was "I Served", in March it became the animated film "Enemies of Rome", and in April, it was taken over by "Jixia School Palace 2". This variety show has actually been filmed a long time ago and can be released, but because Xiaokang is completely in control, he can ask Taishan Station to cooperate and decide the schedule for himself, and Chu Yuanxi arranged it for April early.
This variety show is the most naked advertising, from the title to the content, the effect of advertising output is prioritized. Of course, Baisha has a lot of complaints about this, but content creators are always unable to resist in front of capital, so there is no problem at all.
It's just that after May, I'm afraid that it will be possible to continue to maintain this high-power output only by consuming the heritage of the Ba people group, of course, there are several ways.
For example, when making festivals, the good players in the e-commerce track either make their own festivals or celebrate other people's festivals. It's like 618 is obviously a festival created by Big Goudong, and it is someone's store day, but it turns out that an e-commerce company has jumped out to engage in its own 618, what is the significance of June 18th to you?
Of course, if you want to say that there is still meaning, that is, if you don't follow up, it will make the big dog ride the dust. Therefore, drag also drag Brother Qiang Dong!
However, in the local life industry, there are only a few who have the ability to celebrate the festival, and Xiaokang is just one of the new players who have the ability to celebrate the festival. Therefore, whether to make a festival in May? Too close to 618, to create something different, this idea has been lingering in Chu Yuanxi's mind recently. The reason why no decision was made was mainly because there were only two months, which was too hasty.
In addition, there are also large-scale publicity and promotion activities, that is, next year's Spring Festival Gala, which is another project that can be fought for. It's just that it's been too long, and the far water can't quench the thirst of the near.
Thinking about this kind of thing in such a busy and tense period, and also pursuing to be able to implement it in the near future, is because Chu Yuanxi judged that the recent is the best opportunity for Xiaokang to be promoted to the "national level". In the second half of the year, the situation is expected to change, and it will take many times more effort to be promoted to the national level, and maybe there will be some price to pay.
The three words of national level are not actually determined by product power, but by the cognition of the national level, and it is not easy to form a unified cognition of the majority of the people in the whole society?
BAT is BAT because they are national, not because of market capitalization. This name has been very popular after the bursting of the Internet bubble, at that time there were companies with a larger volume and market value than the three, even in the Internet industry, the portal giants have not completely declined, and the game giants are one after another, and the position of the richest man is far from the turn of the two horses.
But they are called BAT, because in their core areas, whenever they think of relevant functions and scenarios, they are always the first to think of them. No matter how Baidu falls behind, as long as Chinese people think of searching, the first thought of most people is Baidu, even if it is "Lao Tzu doesn't need Baidu to kill", the core of this idea is still Baidu.
This is called the national level.
What the well-off wants to be promoted to is also the national level, and the national level of local socialization makes the first thing that Chinese people think of when they think of local socialization is the well-off. For this reason, there is still a lot of work to be done in the field of local life, but the work can be completed by one's own efforts, and the national mind is not.
This is the reason why Chu Yuanxi concentrated on releasing all the propaganda bullets in his hands, and he couldn't wait for the second local social product to appear! Are Douyin and Kuaishou considered national-level? In terms of volume, they must be counted, but they fight each other to distract the attention of the national-level, making the Chinese people think of short videos, and only think of Douyin and Kuaishou, not the only one.
In other words, this is Douyin's vigorous pull of Kuaishou from the quasi-national level, although he has not completely gone up, there is still a chance in the end. It is very difficult for Ba people to be promoted to the national level, but Xiaokang has a good chance, which is equivalent to Kuaishou in 2016, as long as the speed is fast enough, Douyin in 2017 will not be able to catch up!
In addition, in the past few days, Chu Yuanxi has found that the outside world's propaganda for the Ba people is a little out of focus, or that the sense of direction touting him is different from his own expectations. Others may not feel it yet, but he himself feels that this is the media's tendency to make him the godfather of entrepreneurship, which is not good!
It's just that what makes him speechless is that the materials are all provided by himself. For example, a reporter asked why Ba people can succeed so quickly in the cultural and entertainment track, and he said that it is because others are slow and appear to be fast, because the entire industry and user groups have entered the content era, but capital generally does not understand the content, so it slows down.
This is true, but the reporter has made a big show that Chu Yuanxi, CEO of Baren Group, is going against the wind, and he does not follow the existing model of capital at all, capital has a mature methodology, but he respects the opinions of content creators more.
And there are ready-made examples, that is, the content of "Out of the Mountain in Troubled Times", Uncle Huang Lujun, the senior vice president of Ba Ren, proposed a revision that could be turned upside down compared with Chu Yuanxi's established plan, and then Chu Yuanxi was as good as a stream.
That's exactly what it is, but it's all about the way it's packaged. This story is depicted very beautifully, and the point is to describe Chu Yuanxi as a person who not only understands the content, but also is humble and studious, and has a discerning eye for gold, and travels thousands of miles to Chang'an, Xijing, to ask Uncle Sheng to come out of the mountain. Then Uncle Sheng's advice was trusted, which made "Out of the Mountain in Troubled Times" finally a big success, and there was a feeling of "monarchs and ministers get along".