"Have you really thought about it seriously?" Yuan Yu said and glanced at Yuan Jing, she thought she could give Chu Yuanxi a good idea. "Are you worried about hurting users when you do game publishing? In fact, accurate delivery may not necessarily affect word of mouth, right? You can only pick high-quality games that you are willing to publish, and the domestic pit daddy mobile game will be rejected directly. ”

Chu Yuanxi walked directly to the blackboard and made a posture of class: "It's not that problem. First of all, the competition in the domestic game market has become fierce this year, and the cost of customer acquisition remains high. Moreover, channel resources are concentrated on the head products, eating up the promotion resources in the market, and washing out small and medium-sized manufacturers. Intuitively, the growth rate of the mobile game market as of August this year was less than 10, but the growth rate of Penguin and Zayi was above 30, and the stock market was cut away by large manufacturers.

Because 2018 is a year of reshuffling and elimination of mobile games. The user dividends disappear, they are all stock users, and second-rate companies cannot get fresh blood to replenish, and they are unable to resist the star-absorbing of large manufacturers. It's ruthless, but that's the reality. This is also the reason why some people are impatient to let traffic pools like Ba Ren do game publishing, because a large part of Ba Ren's users are incremental users. The current situation is that a small number of products gather most users, and the large channels have the right to launch products, which further exacerbates this trend, do you understand the mystery?"

"Are you saying that it will be very cool for your group of users to be washed by a second-rate company?" Because Chu Yuanxi said it clearly, Yuan Yuan quickly got to the point.

"Yes, this is the main advantage of our company's publishing, and it can also be seen through the performance of TCG after it was launched, a large number of new players, they can also be washed by us for many rounds, which is very cool. Once it is issued, it will be guided to another house, and it will be washed by others. Moreover, the most important ability to do distribution is the ability to integrate resources, and it is necessary to serve R&D and channels, rather than eating its own users, which is a dead end. Do you understand why I don't want to do it?

I want to focus on the main business, I can't focus on resource exchange and expanding new channels, and I can't use users for this purpose, it's too wasteful. I admit that Pakistan has an advantage over other distribution companies, because it has its own traffic pool, which can reduce the risk of instability of upstream and downstream partnerships, but why should I become a high-quality distribution company? I need users to pass on word-of-mouth to expand IP influence, and I don't want to directly harvest and monetize. Even if they have to harvest, I hope they can continue to pay in various ways, and pay tens of thousands of dollars over a period of several years, instead of paying hundreds of thousands of dollars at once and then running out of FTV. ”

The so-called FTV, also known as total lifetime value, refers to the total value that can be squeezed out of a user.

Yuan understood it, but it was still a pity, because the scene described when others gave her advice was really beautiful. In the past, if the game could get 100,000 users when it was launched, now it is already thankful that it can get 50,000, the unit price continues to rise, and the pressure on the channel is also very great, and the customer acquisition cost on the Apple side has reached 150 yuan, forcing a large number of publishers to pursue the so-called long-tail channel.

The so-called long-tail channel is an elegant saying, in fact, it is the meaning of pheasant channel, there is a fallacy called the long-tail theory, that when the product display space is large enough and the cost of sales is low enough, no matter how low the demand for the goods will be bought. When this theory was moved to the domestic game circle, it became a long-tail channel, and those who could not afford to pursue the mainstream channel had to go to hundreds of small channels, each channel had to receive a different SK, so as to try to compete with the mainstream channel.

As a result, long-tail channel integrators have even been born, which are responsible for docking with massive SKs and providing one-stop services for hundreds of channels online.

However, just like who would like to be a licking dog if you don't really like it, if you don't go to the mainstream channel and be beaten by a big factory, who wants to gnaw the long tail?

This is also the reason why many publishers have switched to H5 and Mini Programs, which can be rubbed there after all> If Chu Yuanxi is willing to do distribution, in her opinion, she can become a domestic first-line distribution company at a speed that is difficult for ordinary people to understand, and it is not a dream to have a valuation of 10 billion. However, Chu Yuanxi mentioned "resource swap", indicating that he did consider how to issue it, and resource swap is the lubricant that can carry out benign cooperation with downstream channels when the Pakistani people do distribution, after all, the traffic war between channels is actually more intense.

However, judging from Chu Yuanxi's posture of running to ask for help at the beginning, it seems that the valuation of tens of billions is a typical "ceiling too low" for him......

I only listened to Chu Yuanxi's summary statement: "Therefore, the ceiling for game publishing is not high, and the energy involved is large, and the damage to the traffic pool itself is also great, I am not interested." But ......"

"But what, hurry up. ”

"However, after our overseas traffic pool is established, we can consider doing overseas distribution. ”

This is Chu Yuanxi's expectation of Monica. Overseas traffic, even if you don't plan to push IP, you must also pay attention to short-term value, because the devil knows what will happen tomorrow if the users obtained today are not harvested.

"Hey, you're right, the person in charge of Amazon Greater China came to ask because he saw your IGTV account. Is there a real opportunity to do overseas distribution?"

"There really is, the overseas market is an incremental market for domestic game companies, especially the domestic supervision is becoming stricter, and now almost all domestic R&D wants to go overseas, but only a few have successfully gone out. ”

At this time, Yuan Jing, who had been quiet, interjected: "Doesn't it mean that the same game has the opportunity to earn 100 million in China and 30 million overseas?"

"The problem is, the overseas 30 million really exists, but the domestic 100 million is in the mouths of peers...... Your 100 million has to be taken out of the mouth of the big factory, and it is always less difficult to do incremental competition than stock competition. ”

Chu Yuanxi waved his hand, "Okay, listen to me, don't worry about any distribution company, I have something more exciting!"

Yuan Yu felt a little nervous inexplicably, for fear that Chu Yuanxi would have some moths, but Chu Yuanxi was not just as simple as a moth? He said: "I found a golden track, wide enough and long enough, very mature but not a monopoly. They are not even targeted by giants like BAT, and they are out of their sight, only some players who are not big or small are playing, and there is no sense of depression shrouded in the iron curtain. All in all, there is a big opportunity for model innovation!"

"What is the chance?" asked Yuan Jing and Yuan in unison.

"If it works, hundreds of billions, right? I'm talking about the fact that we will eventually become giants, monopolize this track, and then rely on advanced models to swallow other miscellaneous fish. Chu Yuanxi stretched out three fingers: "Walking on three legs, you can even make a non-relying > in the end Yuan Jing couldn't help but sit upright.

If someone else suddenly came over and said that I had discovered a golden track worth hundreds of billions, and no one had occupied it yet, waiting for you to invest in me, it would be equivalent to saying that the entire business elite of the Celestial Empire were stupid, and I was the only smart person. This kind of person generally has no brains, and he usually can't see Yuan Jing, and those who are far away are blocked.

But Chu Yuanxi has proved that he has a keen sense of smell several times, and the IEA proposed is feasible.

Yuan Yuan didn't have so much patience, seeing Chu Yuanxi's leisurely expression, he couldn't hold back, and asked: "Are you, do you want to issue air coins? No, it's not air coins, you want to make a blockchain project to make air coins land, and then rely on this to swallow other miscellaneous fish that play air coins? and then make an Ethereum-like platform to monopolize this market?"

Chu Yuanxi was shocked, and his admiration for Yuan Yuan came spontaneously, and he blurted out: "Genius!

Yuan Yu rolled his eyes: "It's easy, look at your conditions, hundreds of billions of wide tracks, blockchain is satisfied." Long enough, the blockchain satisfies. Mature but not monopoly, only ordinary players, the blockchain is barely satisfied, at least there are still plays. Speaking of this, she glanced at Yuan Jing: "Brother, cut him!"

"Ahem...... Yuan Jing coughed: "In the past ten days of this month, there have been four waves of entrepreneurs or teams coming to me to talk about blockchain entrepreneurship, and there are bigwigs in it, both at home and abroad." ”

He pondered for a moment, how to describe it to hurt Chu Yuanxi?" "Well, they all have their own unique innovation directions, and some even design specific landing models, but no one proposes a monopoly, and they are all more pragmatic." ”

Chu Yuan Xixin said that the old man can't do blockchain, otherwise in the original world, wouldn't you brothers and sisters want to pull me out to start a blockchain business?

He laughed for a long time: "Then they can't do it, I don't think that a monopoly businessman is not a good capitalist." It's a pity that I don't want to do blockchain, blockchain eats technology, and I don't understand technology, and I don't know technology, so I can't do it. ”

"Then what are you going to do?" Yuan Yu picked up the teacup and took a sip after asking.

Chu Yuanxi waited patiently for her to swallow the water before saying, "Share the bicycle." ”

Yuan Alfalfa almost lost it, but Yuan Jing almost scared off his glasses: "Don't think about it!"

Yuan Yu threw down the teacup: "That's it, Xiao Huang is going to be really yellow, don't you know? ”

Chu Yuan Xixin said in his heart, how could I not know?, "It's good if it's yellow, if Xiao Huang is yellow, it's super good to have a lot of space?"

"The question is, how did you think of engaging in shared bicycles? You are a fan economy, and smart travel is not next to you, will you do it?" Yuan Yuan was a little anxious, because Chu Yuanxi was really playing.

"Genius, anything. Chu Yuanxi found that Yuan Yu was actually despising himself, and this kind of unhealthy atmosphere can't help it!"I'm going to use shared bicycles to connect online and offline, do you want to hear about it?"