Chapter 177: A well-off person turns into a sweet tooth in seconds
Don't look at Chu Yuanxi's real display of influence not long ago, but his destructive power has been famous in the rivers and lakes for a long time, but in the past, he was basically notoriety, too aggressive, and liked to take the initiative.
The first is the ability to tear on Weibo, which is relatively easy to understand, after all, it is engaged in self-media, and it is born to tear up. There are also people who think that Chu Yuanxi was a fan at that time, how can the fan not tear it?
The second is that when making mobile games, he keeps pit channels, which Chu Yuanxi has been crying out for injustice, saying that he has never pit channels, if any channel is sampled because of the Ba people after the game, please ask them to do a lot of Haihan.
The channels couldn't help but be collectively silent when they saw Chu Yuanxi posting on Moments like this, but the grapevine said that on the one hand, the channels were pumped so much that they couldn't find the north, and on the other hand, they were still running the way of the Ba people, trying in vain to win the next game.
Again, it opened its mouth to the investors, and it never closed its mouth when it was opened. The Ba people are a little better, and they are quickly converted into cash flow companies, although they do not follow the rules, but they give investors the option to exit.
On the well-off side, all those who renewed the money were basically watching Chu Yuanxi throw money out with fear, and hundreds of millions of dollars were scattered without ambiguity at all. If you hadn't really investigated the whereabouts of every fund, it was really not a related party transaction or benefit transfer, and 100% of it was not washed into your own pocket to make a toVC business, it was really unsound to sleep, especially after the little blue cup exploded.
Of course, during this time, Chu Yuanxi's reputation has been reversed in the investment circle, salted fish turned over and raised his eyebrows, many people are going around in tandem, asking when the well-off will start the next round of financing, Xu Xin and Hu Shiheng, as the main investors, were almost closed.
There are also a large number of early investors, who either invested but did not call much, or missed the opportunity to enter the market, and complained about Chu Yuanxi with the mentality of Xianglin's sister-in-law, why did he never mention social networking in the past?
Chu Yuan Xixin said that you think that Xiaokang was "left" WeChat too late, why is it?
Fortunately, Daddy Long has ethics and did not block the official account of the Ba people, and it is really troublesome for "The Faint King of No Way", "The Enemy of Rome" or "I Obey". Of course, the information of the Ba people is also more tacit, and they no longer use the WeChat public account to promote the social networking of the well-off.
As for the circle of convenience stores, after Chu Yuanxi came in, he turned over the river and the sea, and there was no sign of receiving the magic power for the time being, resulting in a pit full of pits. Of course, there are not so many pits for those who honestly run convenience stores, that is, the business has been robbed of some share by the well-off, and the pits are mainly the people who are well-off.
For example, the Rejector Alliance has basically been in a mess of marksmanship recently, mainly because Xiaokang has taken out too many things in a row, and the major and minor versions are constantly updated, and they are focused on hitting the heels, which are all areas where the Rejector Alliance has not made any technical reserves.
But cottages, don't look too high on your own thinking and dignity, you have to copy the whole set, especially if you don't understand the complex closed loop, copy half of your own original is 100% off, others are in the slightest, and each of your own lines is entangled.
The enterprises that have been in the country for many years say that nothing else is okay, saying that the cottages have rich experience, and Meiduo Xiaozhang is also a professional player, and he doesn't know what is right but knows what must be wrong.
Therefore, Chu Yuanxi was more surprised to observe that the other party's alliance was turbulent for a while, and after a while, he actually calmed down and engaged in bicycles. The door opener underwent a reorganization in the turmoil, and then began to invest in the bicycle step by step, putting on a prodigal son's mental outlook of not changing money, and re-establishing the data chain that Xiaokang once established from the most basic beginning.
This aroused Chu Yuanxi's curiosity, and after careful care, he found that some time ago, Qifu Technology had made an additional strategic investment in the doorman.
Although the other party's operation is quite a bit of a sense of dying at the end of the day, it is found that the bicycle is the beginning of the first closed loop of the well-off, so it seems to be the right thing to do, and no longer pursue shortcuts. But the problem is that if you want to find the right solution to a problem, you can't just work hard, it must first have a solution.
After Yuan Yu finished investigating the investment and financing, he told Chu Yuanxi that Chu Yuanxi noticed that Yishengxian had begun to develop the toC business, that is, the consumer business, and through strategic cooperation with the door opener, he began to attack both online and offline. Online, the Lifetime Fresh APP was set up, and offline was picked up according to the stronghold of the door opener, and the door opener assumed the business responsibilities similar to that of a hippo store.
In short, it seems to mean that, Yuan said: "Everyone has said that since the well-off has pointed out the direction of progress, and we have followed it quite well, and we have not fallen behind so far, then why not do a good job in business? What we need to do now is to make more friends, unite more forces, learn from the well-off, and defeat the well-off! Their next step is to form an alliance to open up the data between the various families and form a broader offline matrix than the well-off.
This sounds quite inspiring!Chu Yuanxi suddenly had a lot of bad thoughts when he heard it, and he didn't make friends, and he didn't make friends? You have an alliance of refusers, and I also have an alliance of AI leaders, okay?
But in the end, he restrained his urge to throw garbage on social media, and said lightly to Yuan Yu: "Let them copy it for a while, and if they copy it correctly, I will lose!"
At this time, he must not tell the other party, and after your data is collected, Ali will have already accumulated more and more real data than you. Not to mention the problem that this set of gameplay can support the success of several players at the same time, the task waiting for you is not to defeat Xiaokang, but to defeat Ali first......
This word must be very shocking, and it has a very strong impact on Li Jingfei and his ilk, and it can be as deafening as the evening drum and morning bell, and wake up the dreamer with a word, which makes Chu Yuanxi's body and mind feel greatly satisfied. But at this time, the more mixed the water, the better, from the perspective of dragging Ali's back, what the Rejector Alliance is doing seems to be a thing to assist the well-off, so don't shake up, what if you are deaf?
More investors have not paid attention to the well-off before, know that there is such a company in the convenience store, do not understand the specific business model, as a result of the recent have said that they have Sparta, when did the country and the market quietly emerge such a awesome social? This is especially social, has always been the most high-profile project in the entire market, no reason!
Some investors have also begun to take a closer look, and the social ecology of Xiaokang is extremely unique, with very active activities in the operating area and a sharp decrease in activity outside the operating area. However, although the main operation areas of Kangkang Social are still mainly in the four first-tier cities, taking into account some other areas, that is, the area where the original fresh front warehouse is located. But the first growth is extremely fast, and the second vitality is extremely vigorous.
What do these two points mean? It means that it is likely to succeed because there is no over-subsidy. It's not that there are no subsidies, but on the basis of the original subsidies for the well-off, it has not increased the intensity of burning money, but it seems to have weakened slightly.
Why do investors make such judgments? Why don't they judge from the perspective of demand and operation?
Take the new app Lingge made by Brother Wang last year as an example, this is also a social network that focuses on offline, which can be summarized as a part-time social.
This need is very real, and in this fast-paced society, there are not many people who have mastered skills other than work, as long as there is no 996 blessing, they have time to do odd jobs in their spare time. In fact, many programmers and artists have the habit of taking orders as amateurs, and even have related groups for the distribution of work, and even develop an order-taking platform.
One of them has been moisturized even at home solo without going to work.
The role of the spirit dove can completely cover this large population, if it can be developed. The problem is that even if the spirit pigeon has carried out a large operation, it has not been able to achieve corresponding growth after a slip of time, and it is cool immediately after being left WeChat. Whatever the cause, the result is always untransmitted.
The logic of investing is not to study the cause, but to study the results. Why are some elephant-level investors willing to invest directly in the entire track? Because there is no need to consider the reason, as long as the track has an oversized value, it is enough.
In the same way, Xiaokang shows growth and activity, not the kind of three-minute activity created by microvision red envelope subsidies, users brush three minutes to receive cost-effective red envelopes, disdain for low cost performance and leave directly, but by providing content and functions without subsidizing social networking, aiming at user pain points to create convenience, and using the advantages that existing social networking does not have to pull activity.
Therefore, although there is a boundary effect of the operation area, the expectation of the future is high!
Therefore, during this period of time, there was an endless stream of investors organizing groups to visit the well-off, and Xu Xin often led the team, so that Yuan Yu had to accompany him frequently, and the workload doubled.
One day, Chu Yuanxi heard Xu Xin's excited voice again: "Yes, what you are seeing now is Chu Yuanxi's so-called online content, which was mentioned from the first roadshow, and I knew it more than a year ago!"
"Then you also knew that he was going to socialize more than a year ago, right?"
"No, no, no! absolutely not!"
Chu Yuanxi hurriedly went out to relieve Xu Xin, in fact, admitting it was not a big deal, it was nothing more than that she and Hu Shiheng might be criticized when they faced each other in the future.
During this time, he also paid special attention to this point when he was interviewed, whenever he thought of doing social networking, he thought of the feasibility of spreading from online content to social in the process of development, and then carried out bold exploration and attempts, but fortunately, there was unconditional support from a large number of investors in order to obtain a little bit of progress.
When the business blew was over, he still did this in response to the investors' compliments on the success of the well-off social: "No, no, no, I also hope that it has been successful, but unfortunately it hasn't worked out yet." It's just the first step, and it's still 70% way to success. ”
However, this is not modesty, but his sincere words, Chu Yuanxi definitely did not think that this had already been done, and it was currently the initial establishment of a social ecology.
The next step is to work hard to expand the store and expand the operation area, such as expanding the magic capital in place, expanding the two main cities in eastern Guangdong Province to a similar level as the imperial capital, and so on. The third step is to carry out more vigorous operation, in order to completely establish a perfect social closed loop, and firmly glue together the various functions of the well-off and social networking, so as to make it an indispensable life scene and service provider for the people in the operation area. When a social and high-frequency service is finally combined, it is done no matter what.
Xiaokang still has a lot of work to do with this goal, and even when there is a hot atmosphere in the company recently, he directly poured cold water, so the employees' minds have gradually calmed down.
"So what is the secret of your success in the first step?"
"Hahaha, I guess I chose the right path, right? Recently, there are a lot of people in the industry who have studied me, and I think they are all very good. ”
"So, what is the right path?"
"Oh, so many strong people who are trying to do social networking in the country have died because they can't bypass WeChat, although they have made their own mistakes and have their own problems, but the main reason is that if you want to spread, you can't bypass WeChat, right? ”
As for how not to rely on it, Chu Yuanxi said that until now, if Li Jingfei and his ilk can figure it out, it is up to him, otherwise they will have to test their product design ideas. Cottage is a science, not all steps are according to the gourd to draw the scoop, and finally the cottage can work. In particular, the well-off system is huge and complex, and the functions are colorful, even if the functions are very similar, can you perfectly review the operation steps?
I heard that Sun Dasheng and 724 on the island country also made some moves, maybe it is a kind of ecstatic psychology now, right? I don't know how deep the skill of Sun Dasheng's cottage is, and I don't know if I will deepen my understanding of the old saying "miss a thousand miles by a thousand miles" in the future?
Chu Yuanxi couldn't help but recall the ideas he had sorted out when he opened his mind with the Yuan family brothers and sisters in the original world.
At the beginning, he wanted to do social networking, but how to walk when he looked at the vast number of corpses in front of him? Anyway, he especially admires the strong men who have gone all the way to death in front of him, don't you see that this road is impossible?
Thinking about it this way, in fact, the answer is very simple, if you can't go online, you can't get around, you can go offline. This is called avoiding its sharp and hitting its twilight, how strong the penguin is online, how many dishes there are offline. This is also where the penguin is not as balanced as Ali, divided in the way of SAB, Ali online and offline are A+ level, Penguin online S-level, offline is also B-level.
Obviously, the same are behemoths, and if it is an enemy, Ali is even more difficult to deal with. It just so happens that Ali only does office socializing, and there is no head-on conflict with Chu Yuanxi's established social line, so as long as you strive to achieve A-level offline and A-level online, social networking will definitely be able to get through. As for local life or something, that's another matter.
The strong men lying down on the road ahead are actually about to discover this, and in the case of Brother Wang's spirit pigeon, the route taken already has a strong offline attribute. His problem is that he still relies too much on online, and offline is only used to solve the user needs in this sub-category, not to disseminate, so it is not the right way.
Careful people will definitely ask, why didn't Brother Wang ask Penguin to pull investment? If Penguin is as supportive as Pinduoduo, Lingge will definitely be able to grow, and the cost will drop greatly and burn little money.
The problem is that penguins don't vote, not because of reputation. The capacity of the national dynasty for social applications is actually not small, but it does not form the feeling of a hundred flowers blooming overseas, because the iron curtain is covered on the head, and no one can tear it open. At least the penguins will not allow anyone to use their social chains to tear them apart, this is the bottom line that cannot be retreated, and it is also a forbidden body that cannot be touched by others.
For penguins, the other applications that really exist in the dynasty at the same time are nothing more than Weibo Momo, so they are allowed to exist, and others will do it. Weibo aside, Momo was launched in 2011 and began to develop when WeChat had not yet built its own ecology, so it has a narrow breathing space. The rest of the social network took shape quickly for years, and after that, I was never given any particularly obvious opportunities.
So much so that there have been two popular theories in the industry for a long time, one is that unless the country opens its borders and allows Twitter, Instagram and Facebook to enter, social networking will really show a hundred flowers. That is to say, the more giants come in, the more space for new social growth will be, and no matter how thick the clouds overhead, it is not the feeling of an iron curtain. The second is to pin their hopes on the three major operators, and only they have some hope.
At the same time, Penguin never acquires social companies, and the investment is even less, and even if it invests, it is a platform for social organizations such as Bilibili and Kuaishou, rather than focusing on social applications. Chu Yuanxi felt that looking at it with his own villain's heart, it was nothing more than that all the so-called social interactions could be included in the penguin's vision like a falcon.
And, although the penguin has no reason to declare that it is not allowed to socialize, the body has always been honest. The key is that in the past, all those who did social networking could not rely on WeChat to spread, so one died faster than the other.
In fact, why didn't the well-off rely on WeChat to spread the word in the first place? Before doing their own social networking, they simply relied on WeChat! It just packaged itself as a convenience store APP, although the boss was a good hand at tearing it on Weibo, but making an APP was a harmless little white sheep for people and animals. It can even make efforts to live locally and cause some trouble for Ali, and there is no reason to be excluded from the penguin's falcon vision.
The key to this is that Xiaokang has never agreed to Alibaba's investment. Local life players don't side with Ali, which is simply shining in the eagle's vision!
I don't know what color of light was put in just over three months.