Chapter 134: The Battle of New Retail, a new version of the ship you haven't seen

Why is Liu Lu's speech representative? She said: "Based on my experience as a leek in the big A-share market for many years, the bailout policy will not change the long-term trend at all, and it will affect it for two or three days. The general trend is the canal, the market is the water, and the policy is the reservoir. The release of water from the reservoir generally does not change the canal, and if it does, it must be that the discharge is too large and the canal is washed away, which is even worse and flooded. ”

Chu Yuanxi felt that it was more appropriate to add a "there must be something strange in this matter" here. But this kind of thing should not be talked about too much, and it is easy to attract river crab beasts if you talk about it too much.

But now I don't have time to vomit, because he has just entered the position for two days, and now he is also in the market, anyway, this is definitely a big positive for the stock market, and I haven't heard that people who are long are good for it.

His investment crowd is also bombing, and even Yuan Jing is speaking in a large paragraph.

Yuan Jing was not very active before, but recently he has been quite active, not only frequently appearing in large groups, but also often chatting with Chu Yuanxi alone, becoming very talkative.

This is more embarrassing, because Chu Yuanxi knows him too well, and this reaction is obviously due to lack of money. If Hu Shiheng is looking for a Ba person to be the investor LP, Chu Yuanxi can still pretend to be crazy and stupid, and it makes sense in law that Hu Shiheng is a well-off investor and not a Ba man.

But if Yuan Jing opened this mouth, how could he refuse? It was also a bit difficult for Chu Yuanxi.

In fact, this thing is not impossible to operate, for example, the Ba people become the LP of Zheng De's fund, and the condition is that how much money is raised from the Ba people, how much money must be invested in the well-off. In fact, this year's mode of operation is open and not ashamed.

This phenomenon is mainly due to the fact that the relevant departments have issued such a document -- "Notice on Strengthening the Management of Government Investment Funds and Improving the Efficiency of Financial Contribution."

At that time, Yuan Jing's original words were: "As soon as this document came out, our circle blew up directly, you know?"

Chu Yuanxi had no choice but to reluctantly say that he knew, and he couldn't do it if he didn't know, because this year's form was that the ¥ fund was basically counting on the injection of ten trillion government guidance funds. This document has a clear attitude, and it is necessary to strengthen the budgetary constraints on the establishment of funds or capital injections, and improve the efficiency of financial contributions, which means that it is more difficult to reach out......

In fact, this is a solution to the problems left over from history. Since the promulgation of the National Ten Articles in 2016, state-owned assets have entered the capital market in a big way. With the increase in supply, there will naturally be efficiency problems, and many government guidance funds in remote areas are even idle, or the post-investment side is not in line with the market, and has not yet formed a strong system.

Therefore, it is necessary to manage it, but under the current special form, it has become a state-owned enterprise to become the main LP of the fund, and the capital contribution of state-owned enterprises is more flexible than that of the direct investment of relevant departments. However, the requirements of state-owned enterprises are usually targeted investment, that is, how much money I pay, you have to invest in the specified direction, and usually ask to invest in other enterprises in the province.

Therefore, if the Ba people also play such a hand, it is not a big deal, and others will accept it, but Chu Yuanxi does not play because it is meaningless.

At this time, Yuan Jing was complaining: "This year, what I'm most afraid of seeing is that a certain LP who has promised to contribute suddenly has a big change, and it will basically be over." ”

"Yes, yes, yes. Gu Hongru helped: "I used to explain to entrepreneurs that I don't have any money now, and I will vote for you after this period of time has passed." I didn't expect to hear LP say this to me every day recently, it's unreasonable!"

Chu Yuan Xixin said in his heart, how can this be unreasonable? This is called the cycle of heavenly reason, and the retribution is unpleasant.

Yuan Jing: "Alas, the landlord's family has no surplus grain, and the lack of money in the parent fund is the worst." This year is to be pragmatic, if the goal is to raise 500 million, first raise it one or two small goals. ”

"These big dogs!" Gu Hongru let out a strong vomit: "If the money can't find a way out, I'd rather invest in illegal fundraising and be cheated, or invest in NASDAQ and be cheated, and refuse to give us funds, I'm really angry!"

Chu Yuan Xixin said that this is talking about me? Sure enough, my stock trading is still known?

At this time, Xu Xin's private chat came over: "Don't listen to them scare and quarrel, anyway, it's already like this, let's focus on stability this year, be stable, it's more important to be stable than bigger." ”

"What did you hear?"

Xu Xin sent a document over, Chu Yuanxi glanced at it, sighed, and wrote in WeChat: "Those who should come will always come." ”

She sent the latest trend of Hippo, to upgrade all the small stations to mini stores, and enter the community.

The small station is the front warehouse in the hippo format, and the mini store is called mini, but it is actually a big store in Chu Yuanxi's understanding, that is, the kind of store that opens the door, with an area of 500 square meters, and more than 3,000 SKUs. It's called mini, and it's the size of a large supermarket compared to Mr. Hippo's 10,000 square meters.

Chu Yuanxi originally thought that Xiaokang would hit Ali on the hippo F2, and F2 is the convenience store format of the hippo layout, but he didn't expect that it would be the mini store that was about to start a white-knuckle battle.

"Oh, are you prepared?"

"If you live a local life in the country, you can't bump into Ali? This piece is too big to avoid at all. ”

In fact, Chu Yuanxi never expected that he was the only smart person who found community value in new retail, and Yonghui and Walmart were laying out similar mini stores last year. Yonghui opened 500 mini stores last year, but it didn't get close to the community, Chu Yuanxi was not so nervous, and Wal-Mart's Huixuan supermarket went straight to the community, and it is said that as soon as I tried it, I found that the ping effect of small community stores was several times that of the original large stores, and I immediately fell in love with this model.

However, it is difficult for Wal-Mart to shop at the speed of an entrepreneur, and the danger level is not as good as Yonghui. Last month, there was also news that RT-Mart's first mini store is about to settle in Nantong, and it is also positioned as a community supermarket. Although it does not belong to the hippopotamus system, RT-Mart is also an industry under Ali, and it is menacing, Chu Yuanxi was alert when he saw it, but he didn't expect that in less than a month, the hippo rushed over.

I saw Xu Xin rarely use the emoji, and let out a laughing and crying expression: "Do you think this is a good thing that Xiaokang did to attract them to the community?"

"Alas, what should I do if my friends react too quickly? But I have never been afraid of anyone with a bayonet. ”

"That's too big for you......"

Chu Yuan Xixin said that this is not big, and the reaction speed of the friends in the original world is not slow. Of course, there is no need to entangle with Xu Xin, just follow her: "Seriously, I'm not afraid of fighting with Ali's family, I'm even more afraid that Hippo mini will do good things and lead other large supermarkets into the community to form a scuffle." That's bad food. ”

If this is the case, the AI leader of the well-off will abolish half of the functions first. The so-called regiment commander must have a regiment first, and the large supermarket regiments in those regiments are the main force, and they should all become well-off allies. If you really squeeze over and fight with bayonets, you will become an enemy army, and who will suffer from turning friends into enemies on a large scale? Only the hippopotamus family does not matter, and there is no shortage of hippos.

Not only turn friends into enemies, but more importantly, the scene where the data related to the well-off cycling path can exert its power, not all groups are gathered in the community, so only the location information is enough. It is precisely when the allies are distributed in different locations on the map that the riding track can dig out the most value of the data. Therefore, even if you don't turn friends into enemies, this feature will be much less colorful after allies rush to the community.

Therefore, Chu Yuanxi just wanted to roar at the hippopotamus at this time: "Go away!

Xu Xin looked at it and sent a laugh and cried again.jpg: "I didn't expect my ultimate problem to be solved by the hippopotamus, I am more anxious than you." ”

Chu Yuanxi thought about it, Xu Xin's ultimate problem, oh, is how to make a profit in the front position.

This is indeed a knot in her heart, because her fresh food entrepreneurs basically favor the front-end warehouse model. At that time, before this round of financing, Xu Xin wanted to match Xiaokang and cooperate with the fresh entrepreneurs below her to integrate the front warehouse.

And Chu Yuanxi said: "Entrepreneurs 100% don't think so. ”

At that time, Xu Xin also asked him how to solve the cost problem of the front position, when the profit margin fell back to normal, the cost still could not be covered, how could he not fall back into the problem of burning money. It's been less than 20 days, so I remember it very clearly.

The front warehouse opens a store quickly, the investment is low, and it can be delivered quickly like the dimensional bag of the robot cat, which can be quickly delivered to what the user wants, as a new retail, the experience in this regard is very good. However, the unit price is low, the cost of cold chain logistics services is high, and the fire consumption is large, so even if it is good, everything is in the air if the cost problem is not solved.

Chu Yuanxi's answer at that time was very winding, in fact, the core meaning was three words - learn to be well-off.

Now he felt deep regret that he shouldn't have pretended to be this bility. At that time, it was no problem to say so, Xu Xin would never mobilize her fresh entrepreneurs to learn from the well-off, but now it is not necessarily!

Nima Xu Xin has at least 75% insight into the well-off model, if this is really ruthless, then Chu Yuanxi's fun will be too great!

It is also easy for him to understand why Xu Xin laughs and cries frequently today, and why she is anxious, because she is an admirer and promoter (but not the initiator) of the front position, and has been encouraging her entrepreneurs to use the front position model, so as to achieve high frequency, rigid demand, and large crowds, so as to look sexy. Therefore, it is more accurate to say that she has a lot of fresh e-commerce entrepreneurs under her umbrella, but that there are many front-end warehouse entrepreneurs.

But today, Mr. Hou of Hippo, as the pioneer of the first to launch the front-end warehouse strategy in the entire new retail large-scale track, announced that the front-end warehouse was swept into the garbage heap of history by him. In the document, Lao Hou said very clearly, through the operation of Hippo, he found that it was impossible to make a profit in the front position! This is the answer Xu Xin got on the ultimate problem.

It is undeniable that the mini store has more advantages in category structure than the front warehouse, which also makes fresh food, has lower fire consumption, lower cold chain cost, and high customer unit price, which just reverses the three major disadvantages into the advantages of crossing the cost line. Xu Xin believed in Lao Hou's evil at the beginning, and then slammed the front position, and now it is too late to sigh that others are cheating on their fathers.

"Now that I have so many front-end entrepreneurs, what should I do?"

After Xu Xin finished sending this sentence, he didn't want to see any answer, but he just sighed, but he didn't expect Chu Yuanxi to say immediately: "You can ...... I need to localize traffic, and they're not all worthless. ”

Chu Yuanxi believes that at this time, fresh e-commerce entrepreneurs should have begun to re-enter the ranks of breakeven or even lower, and the false fire in February cannot be burned until now, and even the profits of the well-off have fallen.

During this period, large supermarkets have opened, and the business of convenience stores will naturally decline, and fresh e-commerce will only drop more. Moreover, the user's life tends to be normal, and the consumption of abnormal time periods will naturally go down, and 9 o'clock in the evening was originally the peak of fresh e-commerce, but now there is no peak, which forces the return to normal values and some pits.

In the same way, Xu Xin will of course form a reasonable judgment after seeing the financial report, otherwise he will not say the word "anxiety". No way, what is the weight of the hippopotamus's Hou? The death penalty has been pronounced, and the people who are full of the front warehouse can't help but be anxious.

And Xu Xin, when he saw this line of words, he almost spurted out a mouthful of blood, what is "processing"? What should you buy tail goods? How many years of hard work have these start-up enterprises!

But Chu Yuanxi's words gave her a wake-up call, and this wake-up call was "prepare early". There are iron heads for investment, but there are also flexible, when a dream makes people immersed, the head is iron, and when you wake up from a dream, you will naturally become flexible.

Therefore, Xu Xin knew that now was not the time to be moved by herself, and she also recalled the brief conversation with Chu Yuanxi before the financing. At that time, Chu Yuanxi recognized that the front position was an "enemy", but the prerequisite for becoming an enemy was that the front position got the well-off online content and a full set of playing methods, otherwise, although it was not explicitly stated, Chu Yuanxi was definitely not optimistic about the profit prospects of the front position anyway.

I didn't think about it at the time, but now I recall, doesn't that mean that the front position has paid a high cost, and the profit model is not good, and only through the establishment of real social and payment, generating social value and payment value, can we make money?

But Xu Xin is sober at the moment, and the entrepreneurs who do fresh food have no such opportunity, and it is not enough to scatter the sand, but the power is too scattered, far less than the well-off only one brother, although the volume is still small, but the cohesion and explosiveness are strong enough.

In this sense, it is a good option to give up the front positions to the well-off, which can barely achieve the effect of 1+0.1>1.1.

Therefore, Xu Xin also figured it out and asked directly: "If you are asked to merge and acquire them, how much money are you prepared to pay?"

"What, do you want me to pay for the merger?" Chu Yuanxi didn't make any expression, but Xu Xin felt that he could see his coy appearance through WeChat.

I saw Chu Yuanxi continue to write: "Sister Xu, to speak from the heart, one or two fresh e-commerce companies are enough, too many are really worthless." I definitely won't merge or acquire their shares, the area is suitable, I buy users directly, who is willing to deal with who pours users to me. ”

It turns out that he really wants me to deal with it! Xu Xinxin said that I might as well quickly sell the shares! I believe that the two fresh food e-commerce companies at the head, that is, the enemy army in the past, are still interested.

However, her money shortage has been about to ease recently, and without it, the new policy of the relevant departments, the upside-down lock-up period will be implemented at the end of March and the beginning of April. At that time, many stocks can be sold, such as BESTORE with more than a dozen price limits, and the price is really attractive.

So there is no rush to "deal with it".

Her words changed: "Xiao Chu, speaking of which, you are willing to take over the handling of the goods, this is not like you." ”

"It's not that your news is too shocking, Hippo mini makes me feel that time is not waiting for me? ”

From this message, it can be read that the hippopotamus has to do two things, the first is to upgrade the front warehouse model to the big store model, and the second is to use it to attack the community. Originally, the well-off could boast of being the only new retail player in the community, and regarded the community group buyers as the scum and the object of future integration, so how could they still be in the mood to boast of themselves? Maybe in the blink of an eye, the major supermarkets have begun to strengthen the layout of community stores......

Xu Xin had to humbly ask for advice: "Why do you say this? I mean where did the well-off come from? Also, if you have regarded the hippopotamus as an imaginary enemy a long time ago, why have you never mentioned it?"

Chu Yuan Xixin said that this still needs to be asked? Xiaokang regards 724 as an enemy and Meiduo as an enemy, this is no problem, and it is not an enemy that is too powerful to defeat. If we declare that our enemy is a hippopotamus as soon as we come up, won't we scare everyone in the company to death?

At one time, the venture capital circle paid attention to investment and entrepreneurship to be sexy, and Chu Yuanxi also liked sexy, but the sexiness in his understanding was different from that of investors. It's just that this sexiness is so suffocating, so 724 makes small moves, Meiduo makes small moves, Chu Yuanxi laughs and doesn't take it too seriously. Maybe people "finally" face up to the threat of Xiaokang, but Xiaokang does not regard these objects that are destined to be thrown off soon as opponents, so it is even more impossible to form a sense of purpose.

Only Hippopotamus, with its own traffic, is also a merchant who has comprehended the essence and essence of new retail, the key is to be strong enough, which is the goal.

I saw Xu Xin then ask: "Moreover, Hema focuses more on experiential goods and semi-finished products, so it can't be regarded as a direct competitor to convenience stores, right?"

"No, the future competition is not the competition for goods, but for people, hippos and well-off will inevitably occur is the competition for users, do you understand? With 724 and Meiduo, we just fight products, and Hippo we will definitely fight to the user level, this is the battle of new retail, you have not seen it before. ”

Chu Yuanxi's so-called new retail is not a new retail that relies on opening a group to reduce prices and solicit customers, but to improve efficiency, and efficiency is the essence of new retail.

Traditional retail is that customers don't know if there is something they want in the store, go first, and then say, the store doesn't know what a potential customer wants to buy, and the first batch of goods is placed, and then sold according to the fate.

New retail is visualized and operable, customers not only know whether there is anything they want in the store, but also can put forward their own needs, and the store can guess what the customer wants, because it knows who its customers are, and what he wants to buy, and then manage the SKU in a targeted manner.