Chapter 671: I'm Not Short of Money (Asking for Subscription)
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"1,000 yuan?" Dean Huang was also taken aback when he heard this price, and at the same time, he also heard the cost price of 1,000 yuan that Liu Kaiming said.
In fact, the cost price of many artificial heart valves is hundreds, or even dozens of dollars.
However, Ruan Bin's bionic artificial heart valve is different, because it is beyond the current ten years of science and technology on the earth, so the cost of production is higher!
The main reason is that its synthetic materials are expensive when synthesized, so it costs a thousand yuan!
As for the reason why the artificial heart valve imported from abroad is so expensive, tens of thousands of yuan a piece, the main reason why people sell it so expensive is that people's research and development expenses are high, if they don't sell higher, it will be difficult for people to recover their costs!
The second is that there are only a few large companies in the world that can produce such high-quality artificial heart valves, so you have to buy them if they are expensive!
Ruan Bin's side is different, his bionic artificial heart valve has hardly invested much research funds, because the design drawings and data of his bionic artificial heart valve are obtained systematically.
Liu Kaiming and others also threw down millions or so to develop it according to the drawings and materials.
So the R&D cost is only a few million.
So Ruan Bin and they used to price 6,000 yuan, although a cost requires 1,000 yuan, but the profit margin is still very objective.
But now Ruan Bin actually said that he would sell it for 1,000 yuan each, which is completely a loss-making transaction!
The cost price is 1,000 yuan, and you sell 1,000 yuan, then you need to pay for the production of your sales part, and you will have a little sales commission for others.
What about shipping costs?
What about the cost of warehouses in various places?
It's all upside down!
"Mr. Ruan, think twice!" Liu Kaiming was anxious.
Although this low price is very likely to capture a certain market share, the sacrifice is too great, right?
Although Ruan Bin invested 300 million yuan before, the company does have a surplus of funds now.
But this kind of gameplay, sooner or later, it won't be enough to spend!
How long will it last?
How long can you fight a price war with others?
"Lao Liu, don't panic! You also know very well about our current situation, if we don't do this, how can we expand our market share? If we don't do this, it will be difficult to climb to the sky!"
"And let me tell you one thing, and that's that I'm not short of money! So, I'll leave the sales of our bionic prosthetic heart valves to me. Anyway, I won't let the company post money! I will make up all the money that needs to be posted upside down for the bionic artificial heart valve by myself! Yes, in my own name! After our bionic artificial heart valve market share has developed to a certain extent, the price will be restored to 6,000 yuan! Moreover, in order to make the advertising of our bionic artificial heart valve go out and convince countless patients, I have a better marketing plan!"
"Oh?" Hearing Ruan Bin's words, Liu Kaiming breathed a sigh of relief.
Because he knows very well that Ruan Bin is now the richest man!
Since people say that they are paying for this sales problem, then there is no problem.
At most, their company is now on this bionic artificial heart valve without making money or losing money!
Feasible!
At this time, several people looked at Ruan Bin in unison, waiting for him to hold back his big move!
Do you need a marketing plan?
"That is, anyone who uses our bionic artificial heart valve will be sold for 1,000 yuan! Dean Huang, we will still give you 5% of the commission! But if any patient chooses to use our artificial heart valve, once there is any aging problem or product problem within ten years, we will be responsible for it to the end, and when the time comes, we will operate again, and our company will bear the cost of the operation!" Ruan Bin said.
"Hiss......" Liu Kaiming and the others heard this, and they all took a breath!
Oh my God!
Heroic!
In fact, Ruan Bin knows very well that he is still very confident in this bionic artificial heart valve, and the information says that its service life can reach 30 years!
In other words, patients who use their own products will hardly have any problems with product aging or decline in product function for ten years.
If it does, it is estimated that it is also very rare.
He can still afford this expense!
No way, he just has money.
"This ...... Are you sure you want to do this?" Liu Kaiming reminded, because if a large number of patients have that kind of aging problem, then the cost of the heap of surgery is estimated to be sky-high!
"Don't worry, I'm very confident in our product!" Ruan Bin waved his hand and smiled.
After Liu Xian and the others heard this, they were very excited.
Ruan Bin's marketing plan, although it looks earthy and simple, is very practical!
Because this is to take advantage of consumers' greed for small and cheap psychology, so that their products can expand rapidly!
The most important thing is that Ruan Bin admits that if there is a problem within ten years, it is a problem with the product, and they will bear the cost of surgery at that time! I believe that many patients will be very relieved after hearing this, and they will have no worries!
Because many artificial heart valves have a lifespan of about ten or twenty years.
Except, of course, that kind of mechanical valve, but this is rarely used nowadays.
The technology is relatively backward!
"So, then it's decided?" asked Liu Kaiming.
If this is really the case, he believes that he may really be able to bite a piece of meat among many international giants!
It can win a certain market share!
"Of course, I also want to vigorously publicize that I am the largest shareholder of this product company, and I believe that with my current fame, I can bring a lot of reputation to our company!" Ruan Bin said with a smile.
"Good, good, good!"
Soon, Ruan Bin negotiated with Dean Huang to allow their bionic artificial heart valve to be sold in their hospital.
In the next few days, Ruan Bin took a few people to visit all the tertiary hospitals in the magic capital!
All of them used this method to sign a cooperative relationship with them.
Next, if there are other cities, let Liu Kaiming and Liu Xian run away, anyway, Ruan Bin will say hello to the directors of the third-class hospitals in other cities in advance.
Let's just say that this company is its largest shareholder, and with a certain amount of kesu, these tertiary hospitals are willing to cooperate.
It took about a month for Liu Kaiming and Liu Xian to sign cooperation agreements with all the third-class hospitals in first- and second-tier cities.
Next, it's a matter of seeing if the patients are receptive to this marketing model!
Huashuge