After He Nami left, Chu Yuanxi felt pressure, because it just so happened that the company began to need a business manager.

The mobile game "Out of the Troubled Times" is scheduled to be launched in mid-November according to the milestone plan, and it is now September 11th, and it is necessary to start pre-booking the advertising arrangement after the launch.

Of course, this work content is strictly the work of the "market" department, which is Qi Yu's old job before.

Therefore, Chu Yuanxi had to openly recruit business and marketing managers, the key is that it is not so easy to recruit, because the most suitable candidate not only requires strong business ability, but also has both experience in mobile game advertising and a certain amount of common sense in self-media, and can effectively cast advertisements on self-media.

The key is to be aware of the emerging self-media advertising channels.

You must know that the two major game advertising channels in the past were the huge engine of the headline system and the wide point of the big penguin, followed by Baidu information flow, Baidu Baiyi and so on. Each game manufacturer chooses the right channel according to the tonality of its own game, for example, legendary games can achieve good results on Baidu information flow.

Tonality is extremely important, for example, Ali's advertising platform Alimama has a considerable amount of traffic, but it will be embarrassing if you put game ads on it.

But this year's video APP traffic has risen sharply, and Toutiao formed the Chuanshanjia Alliance, an emerging traffic beast, in August, that is, last month, iQiyi and Kuaishou are not to be outdone, and have begun to expand their own video advertising business and launch new advertising services.

At the same time, the high-quality self-media tuba is also a position for advertising, just like when Ba Ren Entertainment received countless advertising orders, but now the identity has been reversed, and Ba Ren has become a dispatcher. The question is who to give it to and how much?

Therefore, how to invest in game advertisements under the new situation, even Chu Yuanxi himself is not very clear, not to mention that this is not what the president and CEO should do, it must be a professional marketing manager, and it is the kind of exciting and learning spirit to follow up quickly.

That's why Chu Yuanxi needs to recruit people who have the traditional ability to advertise business and mobile games, as well as common sense in the field of self-media, otherwise it is easy to throw out a lot of money and then be made by unscrupulous brushes like Heizui.

Originally, He Namei was on the job, although she was not a marketing specialist, but she was trained by Chu Yuanxi as a baby for more than half a year, how could she know a little bit about the basic exercises of self-media, and the business manager himself also had an understanding of the work of the market, and recruiting a marketing manager could be done properly. After all, it is booked two months in advance, and the time is relatively relaxed.

As a result, He Namei's sudden resignation disrupted Chu Yuanxi's pace, and she could only start from scratch.

It can be seen that the old employees are definitely the company's wealth rather than a burden, and it is not good to say when and where it can come in handy, because the old employees must have the company's brand and genes, and the literary and artistic point is the corporate culture, which is incomparable to the newly recruited employees.

And this position is also very critical, because you have to send money out. If it is handed over to a person without virtue, just like a buyer in a traditional enterprise who eats a rebate, an experienced person can make the accounts seamless and orderly, and the things are expensive but the superior can't see the problem at all, even if he feels that there is a problem, it is useless, what is the problem?

What should I do? Arrest Liao Xingxing back for emergency relief! So Liao Xingxing received a call from Chu Yuanxi with a bewildered face, asking him to hurry back to the imperial capital and hand over more arduous tasks to him.

This is called a dead horse as a live horse doctor, although Liao Xingxing is an operation planner, but it belongs to the operation mouth, the business market has not been done seriously, how much do you know, because the operation plan also has to deal with money, but also to spend money for the company, but the target is different, mainly to gain popularity and exposure.

As for the things from the media, he has not been in the company for a long time, and he must have understood some of them, the key is that his character is valuable, rest assured.

So on Wednesday afternoon, Liao Xingxing rushed back to the company, and then saw Chu Yuanxi smiling and explaining the advertising task to him.

Liao Xingxingxin said that you are not Shi Lezhi? I am especially an operation planner! Do you know what an operation planner is? Then it was not until this time that he found out that he was lying in a big groove, and He Namei actually resigned? He Dan's resignation was low-key and elegant, and he did not have a wide circle of friends at all, but only notified a few friends in the social circle, and Liao Xingxing, a dick man, couldn't even be a spare tire, so he was obviously not in He Cheng's social circle.

"The company is also unavailable, alas......" Chu Yuanxi sighed for a long time, "The company is in ruins, and capable people have to take on multiple positions at once, which is also a helpless way." Besides, in the company, you see who else can handle this difficult position besides you? ”

Liao Xingxing said that I can do miscellaneous work together, right?" "But I definitely can't do marketing work, I haven't even been in contact with those channels." ”

"It doesn't matter, I sent a recruitment request last Thursday, it's been five working days, and I have received a lot of offers, and I have selected it for you, so please come over for an interview and talk to personnel. Chu Yuanxi threw away his resume and became the shopkeeper with peace of mind.

He knows very well that key positions should spend a lot of effort to recruit key talents, and he can't always promote old employees, or this is a lesson in the blood of the original world, especially in areas that he is not familiar with. But old employees have the value of old employees, such as the value of transition, seeing that Liao Xingxing still wanted to vomit, Chu Yuanxi patted him on the shoulder: "Don't worry, your task is actually to recruit the right person and take it on the right track." After you get on the right track, you still specialize in your event planning, which is to temporarily change positions and adjust. ”

Liao Xingxingxin said that the co-authorship is used up and let me go back to do chores?

"Oh yes, give you a raise. ”

"Okay boss!"

"Oh yes, I'm not involved in this recruitment, but you have to pay attention to the direction of the questions during the recruitment process. For example, Toutiao APP, Douyin Kuaishou, we have a position, how to place ads, what content is appropriate? What content is appropriate? In terms of the company's resources, is it animation, game screen or real people? You also have to think about these questions. I would like to remind you that the key word of short videos is 'imitation', and users have the habit of imitating video content. ”

This question opened Liao Xingxing's mind. Ba Ren's advertising on other channels is roughly the industry standard, but Toutiao APP and Douyin Kuaishou have a home advantage, and advertising can be done very naturally, and even rely on advertising to attract large traffic. Those UGC and PGC advertisements can be used as one dollar as two dollars, while the official advertisements should highlight Ba Ren Entertainment and highlight Zhu Wei and Zhou Minxi.

After all, the company's account has been swept on the main front, and sweeping means that even if you are not a fan, you have more or less brushed it, and it is well-known, and its adsorption capacity for game users is much higher than that of its peers......