Who is Ele.me?

Why was it favored by Wen Xiaoguang?

This somewhat confusing action of Weituo Technology quickly caused discussion.

On December 22nd, Wen Xiaoguang arrived at CCTV to participate in the recording of the live program of the annual economic figure, in the interval, he accepted an exclusive interview with the host of CCTV's financial column, at this time the second channel has a leader face-to-face program, they will invite leaders from the political and business circles to have a direct dialogue.

Wen Xiaoguang is not responsible for the specific affairs of the company, his three most important things, one is personnel, to ensure that talents are limited competition, one is to clarify the company's overall strategy, to ensure that the implementation is strong, and the other is to engage in foreign-related activities to shape the public image of Weituo Technology.

Therefore, he will definitely agree to the TV station's interview invitation.

Cameras, microphones, hosts and a room of staff all gathered around the two sofas facing each other, and Wen Xiaoguang, the elegant and beautiful historical host, sat opposite each other and asked about the Ele.me shareholding incident.

"Mr. Wen, is Weituo's own funds enough now?"

"Enough. ”

Not long ago, a capital injection was accepted, with a scale of up to 220 million yuan, and after the crazy advertising stopped, the bulk of the cost was paid to the server rental company, and the basic operation was no problem at all.

It should be said that the outside world generally does not worry about the financial problems of Weituo, unless it ...... When he started spending money indiscriminately.

Investing in Ele.me may give people this feeling.

"This company is called Ele.me, it's a very interesting name," Shi Ji laughed, "Do you think it's anything special?

"Ele.me is a very subtle name, this is a platform-based food delivery company, the first time I noticed them was probably this summer, I have a friend who works in it, and the new business needs financing, so he came to me. Wen Xiaoguang said slowly,

"After listening to it, I think it still has a lot of potential, and the facts have also proved that maybe the colleges and universities in Beijin are also about to be available, and at present, in Zhonghai, the proportion of college students and white-collar workers using Ele.me to order takeout has increased significantly. ”

Host Shi asked: "Do you think this has something to do with WeChat?" ”

Wen Xiaoguang replied: "Perhaps, our investment idea is still to help this company grow, not to feed WeChat anything, I also heard voices criticize me, saying that it is useless for WeChat, yes, we don't need the invested companies to make any sacrifices for WeChat, in this case, who is waiting to see me?"

"Ah, haha," the host smiled, "so you just think this business has potential? But at the level of entrepreneurs I usually come into contact with, there are not many acts for money, does wealth still mean to you now?"

"Of course, we have our deep meaning, which may not be understood now, but we will understand it later. The logic behind it involves secrets, and Wen Xiaoguang is naturally vague and quick to bring it over, "As for the meaning of wealth to me, there are still some, but it may not be as big as it was at the beginning." Allow me to say a few more words, although Ele.me is small, it is not an unreliable company, it does two aspects, one is the operation and maintenance of the platform, and the other is the training and management of food delivery riders. ”

"I think there are more and more young people in big cities, it's not that everyone is lazy, but it's really inconvenient and a waste of time to cook by yourself. For F&B businesses, it may be a small group of people around them that are served every day. ”

"But after moving to the Internet, more people can see it, so it is also a great benefit, the data I got are like this, after the merchant enters Ele.me, the daily order volume may be seventy or eighty points before, and then it generally rises to more than 100, or even more than 200. ”

What a good investor.

Bring your own traffic, and also advertise.

At this time, Li Yidan was being greeted by Zhang Xuhao and his team.

Mr. Li wanted to know the progress of Ele.me, and when she left Beijing, Wen Xiaoguang told her that soon Ele.me would be connected to WeChat, and by that time it would at least provide services for people in Zhonghai City, white-collar college students in major cities and college students in general cities.

These young people have a high degree of attention to the 3Q war, a higher proportion of using WeChat, and it will be relatively early to change smartphones, and most of the main voices on the Internet are this batch.

In the critical period when the goose factory launched MM, WeChat must do something to retain these users, otherwise it will be a Buddhist life with life and death.

So speed has always been his emphasis.

In closed meetings.

Li Yidan first listened to Mr. Zhang's work progress report, and then began to make requests, "On the 1st, WeChat will carry out iterative upgrades, I listened to the technical staff, it is not difficult to make a link entrance, the question is whether Ele.me can provide services for more people." I have just started to work, after taking over the investment department, the first thing must be to deal with the relationship of cooperation and symbiosis between us, in addition, there must be some work performance, the new official still has three fires, I don't have three fires, you have to let me burn one. ”

The woman thought for a while, and added: "And Mr. Wen was interviewed on CCTV today, although the broadcast time is lagging behind, you can pay attention to it then, he must have advertised Ele.me, which shows that he himself also attaches great importance to it." ”

Wen Xiaoguang paid attention to it, and those of them who worked below didn't work hard at all, how could this be possible.

Zhang Xuhao was surprised, CCTV advertised, and couldn't help but be grateful to Wen Xiaoguang, and also nodded: "I understand, after coming back from Beijin, the whole company is working overtime, and I have almost driven the team's right-hand men out of Zhonghai. I also know that this is an opportunity for us!"

If the interests are in the same direction, there is not so much artificial resistance to doing things.

On the other hand, Shenzhen is particularly nervous, and what Wen Xiaoguang is going to do on No. 1 has become the most concerned thing for the whole company.

Ma Huateng held a few meetings, but he couldn't say why he had a stake in a small takeaway business, and everyone was not sure what the future of takeaway would look like.

The unknown breeds fear.

After doing it for a long time without any results, he still thought of Zhang Xiaolong, and this time he didn't call someone to come to the headquarters, but went to Gwangju in person.

Zhang was demoted, demoted from general manager to deputy general manager, Wen Xiaoguang almost didn't laugh when he heard the news, that iron-headed baby, you Ma Zong, you can't control it, and give him another sleeve, isn't this hiding the sharpest sword by yourself?

"MM has encountered a lot of resistance in the field of public opinion, although the number of users has also grown, but it has fallen into the negative image of pure imitators, if you don't do something, when Wen Xiaoguang's layout is over, we will be over, and the high salary you get today will be gone. ”

The anxiety of the horse painting vine was written on his face.

Everyone is figuring out how to do the mobile Internet, but it seems that Wen Xiaoguang knows very well that the simple instant messaging software has put them under a lot of pressure, and now it seems that they are still preparing something, and the businessman's sense of smell tells him that it is three months, or even less.

If they still haven't made any major breakthroughs or changes, then the game is over!

"Is the situation urgent?" Zhang Xiaolong didn't expect either.

"It's okay to be urgent, but now I'm worried that I don't know what Wen Xiaoguang is going to do next. ”

For so long, Zhang Xiaolong has also been paying attention to WeChat and Wen Xiaoguang, and his every move is clear.

"Mr. Ma, I'm not a person who has no feelings for the company, but he hasn't mentioned it to me at all, even if I want to tell you something, it's my own speculation. ”

Mr. Ma is also a dead horse and a live horse doctor, "Okay, no problem, you have contacted him and understood him, so you can talk about it according to your understanding." What the hell is he doing?"