When Wen Xiaoguang talked about the three changes, in fact, the positioning of the product was already relatively clear.

At the subsequent product meeting, the features were better determined.

"Light, simple and beautiful. This is set by Wen Xiaoguang after thinking about it for a long time, of course, this is the general direction, and there are still too many details to discuss.

In fact, in 2010, 'concise' does not just mean no bells and whistles, it is directly related to the size of the installation package, that is, memory.

More features means that the installation package is large, which is very simple.

Installation package ...... In 2019, only those who played games complained that so-and-so games were too big, but ten years ago, everything was different, and probably we all forgot about it......

Let's salvage the memory, the best smartphone at the moment, the iPhone 3GS, has only 256MB, 256MB! The so-called conciseness, the key point is here,

That's it in total.,Hand q is dozens of MB.,Is it appropriate?

That's right, electronic devices are updated quickly, and in two years they will be very different.

But I'm sorry, this competition basically decides life and death in a year.

In fact, WeChat failed to promote in India, because in that 2G broken country, the smartphone lagged behind to only 100M memory, however, what about the trouble?

"I can understand the green simplicity that highlights the main function, what is the concept of 'beauty'?" Lin Ruosheng felt a little interesting.

Speaking of which......

Wen Xiaoguang glanced at the only two girls, Liu Yiqi and Fu Youxuan.

"What are you looking at? Liu Yiqi covered her chest, in fact, where did she have breasts.

"Hmm......" Wen Xiaoguang scratched his head, "How to say it, I think that IM software must first attract female users, so it should be good-looking." ”

Chen Bei opened his mouth and smiled a little knowingly, "You ......"

"What do you mean?" Fu Youxuan was puzzled, "What does it have to do with women?"

Lin Ruosheng covered his face with a smile, he also understood, this boss ...... Really, a strange idea.

Wen Xiaoguang scratched his head and explained: "Let's chat, as long as female users are retained, male users will pour in, and they won't leave." ”

"Heh, man. Liu Yiqi was speechless and glared at these big men.

I don't deny it, that's what it is.

Lin Ruosheng wiped his face and still said, "I think this is good, I focus on looking good when designing, so that girls like it at a glance." ”

"It's easy to say, but it's hard to do. Chen Bei told the truth.

This is a very detailed thing, down to the choice of patterns and colors, and we must have the strength to pursue perfection and start from little by little.

"Of course it's difficult," Wen Xiaoguang said: "Think about who we're facing, if it's not difficult, do you believe it yourself?"

Lin Ruosheng and Chen Bei are okay, they are not first-time entrepreneurs, and they have an estimate of the difficulty of starting from scratch.

Fu Youxuan said: "Actually, Yiqi and I can do something, although we don't understand technology, but there is nothing to do in the early stage, it is better to show our preferences from a woman's perspective." ”

"Two is too little. Liu Yiqi thought of a way, "You can find more, spend some money, and investigate more carefully." ”

"Are there any female programmers?" asked Wen Xiaoguang.

"Absolutely. ”

"Tomorrow's recruitment, leave two places for female programmers with aesthetic expertise, men and women match, work without tiredness, this degree can't be too much, the highly feminine, pink kind is too unfriendly to boys. ”

"In addition to the good-looking accident, you can add some functions that girls love to use. Lin Ruosheng proposed.

"Girls love to use it," Wen Xiaoguang thought about those bells and whistles, and his eyes lit up, "seconds...... Seconds?"

Chen Bei's eyes lit up, "What is it?"

"Second shot!" he thought, he fell in love in 2012 and came into contact with this software through his girlfriend.

No, it's Meipai.

Damn, it's a beautiful shot or a second shot.

Wen Xiaoguang fell into confusion of memories, he, a straight man of steel, really couldn't tell the difference, it was all a girl's stuff, who would have paid attention to it!

I just remember that it was all the rage among girls, and later Sina Weibo's client also had a built-in second shooting application.

Since someone else can build it in, there shouldn't be a problem technically.

"Seconds, what is it?" Lin Ruosheng asked.

"You can understand that it is a segmented shooting, accompanied by music, with a picture retouching function, the picture is beautiful, girls are nothing more than photography, beautiful pictures, so we just make a video like this, the video is not very big, the Internet speed is unbearable, almost 10 seconds of shooting, the music is still secondary, the important thing is to be retouched, isn't there a Meitu App now? ”

Fu Youxuan was suspicious, "But what can you do in 10 seconds?"

Wen Xiaoguang said: "You see, so you are not married, you are not enough for a girl, a woman can put her most beautiful self in 3 seconds, do you believe it or not?"

Fu Youxuan: "......"

Okay, okay, you're the boss.

However, Wen Xiaoguang thought about it and calmed down again, frowned and said: "There should be no built-in such a function in the early stage, otherwise it will lead to too large the installation package." ”

"No, no, no," Lin Ruosheng waved his hand and said, "This is a problem for our technicians, you just need to make the creativity more complete." ”

"No," Wen Xiaoguang shook his head, "I just said that the IM software must be concise and green, and you can't add these functions that expand the installation package at will." Unless you can do it, it's also simple. ”

This began to have disagreements, Lin Ruosheng thought it was okay, and Liu Yiqi also thought that girls would like it.

Three stinkers, beating Zhuge Liang.

After discussing it like this, little by little, we can always turn the 'product in the head' into reality. And this process must be argued, there is no harmonious atmosphere, say hello, hello, hello, everyone, 30 minutes of discussion, the product will come out,

It is impossible to develop an excellent app that is not produced in the constant struggle of the designer, and it is this kind of quarrel that can make the product well.

In the end, Wen Xiaoguang made a decision, "It's useless to just say, let's do this project first, let me see what it actually looks like, and then I will give my opinion and see the effect." ”

As for the project, he named it 'WeChat'.

Yes, the name has to be grabbed, joking that the name is very important in the Internet era, and the domain name is still sold for money, which is just right.

'Micro' can also express simplicity and lightness.

There are also bad names.,Mi chat,It's really bad.,The first feeling I think I have to use it on a Xiaomi mobile phone.,Or it's like an internal chat group for rice fans?

The most painful thing is those users who don't like Xiaomi, numb! Have you considered other people's feelings? As soon as you see this name, you immediately think of Xiaomi, do you say that you should use the diaphragm or not?

In the afternoon of the same day, several of them moved to the newly rented office space, Wen Xiaoguang advocated a free management model, a happy working state, this is a project that needs a flash of inspiration, and cannot be as depressing as a design institute. You don't have to be sad all day long, you really don't want to do it, so why don't you go back and be an apartment.

Therefore, the decoration style is Nordic solid wood with some frivolity and brightness, and some playful anime images are pasted on the long meeting table. On the walls are hanging chess pieces and fake Impressionist paintings.

Today's scene is similar to yesterday, still a few people sitting together and discussing with each other, the difference is that each of them has moved to their own computers.

Wechat.

This is the first and most important project within the company.

On the walking blackboard, Chen Bei has preliminarily listed the four modules of the app, which is also the simplest, Wen Xiaoguang can just say it directly, namely: chat, address book, discovery, mine.

Breaking them down requires careful study.

In addition, Wen Xiaoguang will also invite Lei Jun, the so-called all-out effort means that all the resources that can be used must be used.