But with such a top structure, Zhao Jie suffered, because this is not tens of millions per month, and it does not belong to him, the income falls into the hands of the publisher, and then distributes a little bit to him, and the proportion of shares that Gobi Network can get through mobile games is extremely low.

The reason why this is so is because only in this way can it be fully compliant, and there will be no problem when Pakistan people do the listing review in the future. The well-off promises not to be listed within five years, but the Ba people are not not listed within five years, and the Ba people can be listed as long as the well-off milk is good.

In fact, after this year, Chu Yuanxi will definitely have to prepare for the IPO or backdoor pre-arrival of the Pakistani people. If nothing else, you can apply for domestic listing in 2021, which also meets the rigid conditions for listing after the company has been established for 3 years.

If Ba Ren is already a company with a completely sound structure, such as having a board of directors, holding regular shareholders' meetings, etc., then Chu Yuanxi can ignore whether to issue or not.

As long as the board of directors approves and the shareholders approve, even if this is a "transfer of interests", it doesn't matter if it is given to the Gobi network, because the CSRC will not care about things that are approved by the board of directors and the shareholders' meeting. In the future, there will be no impact on the listing process, at most it will be challenged by auditors, but there is no doubt that this will reduce the listing valuation of Baren Group, who will make shareholders want to?

Of course, on the other hand, if there is a board of directors, it is impossible to recognize the transfer of tens of millions of interests a month. Independent directors will definitely ask: Why? Why do these tens of millions of dollars go to the Gobi network every month? Zhao Jie can lie down and pay dividends? How can there be such a good thing in the world?

And the current situation is that Chu Yuanxi resolutely refuses the existence of the board of directors, and has reached the peak of his madness for the sake of the well-off, and these reasonable structures are impossible to talk about.

So if he still dares to convey the benefits of the Gobi Network, instead of letting the Baren Group do the issuance and take the lion's share, although he can still use financial means to record the IP R&D and operation speculation as "expenses" instead of forming any intangible assets such as intellectual property rights and goodwill, as long as someone asks: Is it the actual controller and the incubation entrepreneurs who work together to hollow out the company through the transfer of benefits?

This kind of black spot will not be washed away, and even if the securities market now uses the registration system, it will be difficult to top.

People who don't understand finance may think that the Gobi Network was incubated and invested by the Ba Ren Group, and as long as the Gobi Network makes a lot of money in the future, won't the Ba people also make money? Why do you still care about positioning? Compared with the current situation, isn't it a very good thing that Gobi Network will become a company with great influence in the future?

But Chu Yuanxi, who claims to be proficient in financial and legal affairs, definitely can't think so, because the value of the Gobi Network to the Pakistani people has been reflected in the part of cash investment, and it has nothing to do with whether things are good or not. In fact, this behavior can be described in a very simple sentence in the audit, which is called non-fair value. I couldn't answer this question without preparation, so I just knelt down.

Having said that, Zhao Jie's idea of harvesting players is really debatable, Chu Yuanxi does not reject income, but it must form a situation of happy consumption by players. But once Zhao Jie gets Chu Yuanxi's consent to start making income, can he hold it? This is a mobile game of DAU3000 million, what is the concept? How can you be embarrassed to meet people with a monthly turnover of less than 300 million? The 3 million DAU of the domestic pit daddy mobile game can give 300 million monthly flow.

Now the game income is not good because there is no deep pit, even if the local tyrant is rich, but open a batch of open boxes to fill the pit, the only bottomless pit is the potential of martial arts, this recharge can not be obtained, can only hang up a single line of output. The more boxes you open, the wider the martial arts you get, and the higher the martial arts potential you need, forming an endless loop, so topping up is useless.

Therefore, in the next version, Zhao Jie only needs to add a numerical gameplay and then dig the pit deeper, and the number of people who open the box will skyrocket immediately.

This is not Zhao Jie's bad thinking, normal people's normal thinking. It's like Lu Yu always wants to do live broadcast e-commerce, and then make money from fans happily, and on the well-off side, Xue Jianhua has a big brain every day, and every time he comes up with a layout plan that makes hundreds of millions of dollars for the company, is it because they have a bad idea? No, changing to other companies is a business genius.

But the business vision is always looking down, not up, which is debatable.

So Chu Yuanxi pondered and replied: "If you make income, how much do you plan to increase the monthly ARPU value?"

Zhao Jie replied quickly: "It's like the normal level of an idle game, right?" After speaking, he secretly looked at Chu Yuanxi's expression.

However, Chu Yuanxi didn't have any expression, just shook his head as a pluck.

"No, no, no, there are a lot of traitors in the idle game now. Like the one who recently covered all the ads, how high is the ARPU worth?

Zhao Jie was helpless at that time: "No, Lao Chu, why don't you make money if you have money? This is very easy, and this money Ba people take the big head." ”

"I'm sorry, I don't feel anything about money. ”

Chu Yuanxi quoted a famous sentence, and then looked at Zhao Jie directly.

In fact, it's too simple for "Wudao Dujun" to make income, and you don't need to do anything new, hang up the game, get a 20 yuan monthly card, dig a bit of numerical pit and hook krypton, and make the daily rewards detailed, and players will give some resources every day if they lack any resources. You don't have to give more, giving more will quickly destroy the balance between players, and giving less is boiling frogs in warm water, and asking them to die slowly if you don't krypton. In this way, it is no problem to make at least 200 million yuan a month.

As for the usual routines of some domestic pit daddy mobile games, Zhao Jie actually will, what is the numerical gameplay of updating a version every month, and then corresponding to a 648 yuan recharge activity. This kind of operation is not a sassy operation, it's just a basic exercise, who wouldn't pit money? The difficulty is to find 30 million big-headed players who are cheated every day. "Wudao Dusk Jun" hangs up mobile game with 30 million daily active users and about 70 million monthly active games.

These two methods of making income are nothing more than letting players make money, and the total value of the user life cycle can be calculated through the two models, and the total revenue of the operation period is more than 10 billion in three years.

However, in fact, the current volume of "The Unconscious King" has far exceeded that of "Out of the Mountain in Troubled Times" in the same period.

"The Unconscious King" did not go to the channel, with 30 million DAU, and "Out of the Mountain in Troubled Times" maintained a peak of 37 million DAU for a long time after it was put on the channel, and then slowly declined.

Therefore, it can be said that the current popularity of the idle mobile game "Wudao Dujun" is the result of reaching all the fans and users within the reach of Ba Ren self-media N times, which is equivalent to basically overdrawing all the game potential of Ba Ren Group in China, especially after the Dull Jun activity.

The Dum Jun activity is equivalent to a high-dimensional fight against a low-dimensional, and all the friends who obtain users on Douyin through advertising or other operational behaviors are beaten up. The first is a friend of Ali Lingxi's subordinate to a game formerly known as Ba Ren Games, now renamed Unicorn Studio.

As soon as this event came out, Ali's friends didn't know how much they vomited in the circle of friends, this is still a circle of friends, and they can't imagine what they spit out behind their backs! In the days after Double Twelve, it was a blood loss to cast Douyin game ads.

However, the Ba people beckoned all the younger brothers from all walks of life to cooperate with Douyin in a rampaging posture, which is equivalent to putting all their reputation on "Wudao Faint King", which is undoubtedly allin.

The income of more than 10 billion yuan is made, and the visible result is that fans have left the influence radius of the Ba people. Of course, you can also use other products to target loyal old users and wash them round after round, three years later, and then three years, the effect is decreasing one after another, but you can also make a lot of money.

The question is, what is the meaning of this picture? What is the significance of the existence of the Gobi network? Why did Chu Yuanxi let Zhao Zhuo Zhuo start a business? It is the same if it is directly collected in the Ba Ren Group, and any project manager can achieve the same effect, and Lu Yu, Uncle Sheng, and even Jiao Tu can be sent over.

Rather than this, it is better not to do an idle game at the beginning, and to make a pit dad game that can make money, and hang up the IP of "Wudao Duanjun" to give full play to Zhao Jie's talents, and the income can be easily doubled, wouldn't it be good?

Although Zhao Jie couldn't read minds, his intuition was still quite sensitive, and he asked directly: "Lao Chu, you have something to say, what did I do wrong again?"

Seeing Zhao Jie's aggrieved look, Chu Yuan Xixin said that you are not bad, and you did not go alone. However, the normal relationship between the publisher and the CP has always been "the publisher pinching the CP's neck", and there is no noose-like agreement between the Pakistani people and the Gobi network, but the agreement related to IP licensing is extremely strict, so I am not afraid that Zhao Jie will have the idea of going alone.

"Let's make a long story short, your mistake is that you haven't mastered the right way of thinking. It's very simple, what is your goal, what is your current problem, you have to think about those two problems and then find the optimal solution, understand?"

After Chu Yuanxi finished speaking, he knew that Zhao Jie hadn't understood yet, "To put it simply, have you considered when to do financing?" Just like Yang Jiangang. ”

This time, it was changed to Zhao Jie shaking the drum, "It's still far away, right?

"False! The market situation is ever-changing, how can you, a small start-up, respond to all changes without changing the same? Of course, you have to consider all possible options!"

"But I can't do that......"

Chu Yuanxi wondered, "Which one?"

"Going on stage and blowing nonsense in front of a group of investors, I really can't do it. I asked Lao Yang, and Lao Yang said that he didn't know how he came down that day, and he had a short period of amnesia. Zhao Jie said and straightened his neck, as if he was about to endure some kind of torture.

"Rubbish!" Chu Yuanxi rolled his eyes, "You just have too much shame, I suggest you go out and run around naked." ”

"Don't-"

Although Zhao Jie screamed miserably, when he saw that Chu Yuanxi began to joke, he said that the problem should be a high probability of going towards OK.

I only heard Chu Yuanxi say: "First of all, do you want to make income to open an AB group to make more money?"

As long as the monthly ARPU value is increased from 0.5 to 1, I can easily open another group. ”

"That's simple, you don't necessarily have to do a roadshow to do financing, you are misled, Ba Ren, Xiaokang and Peak Visual Effects have all done roadshows, but there are a few who do roadshows. ”

Chu Yuanxi said and mentally calculated, "You are a game platform, I don't think we need to calculate so carefully, just make a Pre_A for you and solve it, add 15 million." How much do you think is appropriate?"

The structure of the angel round of the Gobi network is that the Ba people contributed 30 million in cash and gave a valuation of 40 million angel rounds. The 30 million cash Ba people account for 18 million shares, Zhao Jie accounts for 12 million, and the other 10 million is the option pool, and Zhao Jie accounts for 4 million.

The design of this structure is modeled after the peak visual effects, but it is not all, because there is a technical problem, that is, Zhao Jie does not have so many DKPs.

At that time, the peak visual effect was a Ba Ren investment of 20 million, of which 12 million was considered an investment, 8 million was cashed in Yang Jiangang's DKP, plus 10 million options, of which Yang Jiangang was 4 million, so the angel round was valued at a total of 30 million.

But when Yang Jiangang first joined the company, Chu Yuanxi directly gave 3 million special DKP, and then when H5 promoted "Out of the Mountain in Troubled Times", he blackmailed the Ba people with 5 million DKP, so he made up 8 million DKP for incubation.

Zhao Jie has worked in Pakistan for more than a year, and he has worked hard a lot, and DKP has saved 2 million. This is already one of the employees who have obtained the most DKP, which seems to be not much for a start-up to raise millions of dollars at every turn, but what if it is regarded as a bonus? Is more than two million a year an extra bonus less? It would be too much to send more.

DKP gameplay was originally intended to allow a few employees to get together and form a team to start a business, but the Ba people developed too fast, exceeding the original intention of setting up DKP, and the key was to sell Zhao Jie's brothers, so they couldn't get this part.

So when Zhao Jie did the angel round, forcibly increasing the number of options can solve the problem of the proportion of shares held by the founders in the start-up, but it cannot solve the problem of capital contribution, and the money required by the Gobi network is much more than the peak visual effect at a glance, unless Zhao Jie is given a sky-high option, it is difficult to balance the interests of the Baren Group and Zhao Jie.

In order to solve this technical problem, Chu Yuanxi was flexible and converted Zhao Jie's 10 million options in Ba Ren into DKP. Zhao Jie took more than 20 million special options, which were transferred from Chu Yuanxi's own personal options, and when they were transferred, they had been converted into fixed options instead of floating options with greater value, so they could be seamlessly transferred when they were converted to DKP.

So this problem was perfectly solved, Zhao Jie just happened to have 12 million shares in the Gobi network, plus 4 million options, making the startup's shareholding structure extremely stable and scientific.

But now Chu Yuanxi said that the Ba people will make additional investment, so Zhao Jie will have to calculate, because if the Ba people add 10 million at a valuation of 40 million, the shareholding will reach 28 million, 56%, more than 50%, which is very inappropriate.

Although it was pinched by the Ba Ren group, the Ba people only hold 45% of the shares in the Gobi Network. If it exceeds 50%, it is like a samurai who worked hard for 30 years during the Warring States period of the island country, finally became an independent daimyo, and then became a de facto vassal. The Omi Asai family in the Oda Nobunaga era categorically betrayed Nobunaga for this reason, although the governor of the family married Nobunaga's sister Aichi, known as the first beauty of the Warring States.

"Do you want me to get you a calculator?" Chu Yuanxi looked at Zhao Jie's tangled expression and just wanted to laugh, Zhao Jie must be able to calculate, but probably because he didn't think he was worth so much money, right?

"Then, 332 million?" Zhao Jie did the math, Pre_A 320 million is exactly 8 times more than the angel round, and it can control the Ba people to account for less than 50% of the shares after the investment.

"Be bold!" Chu Yuanxi pressed his forehead, "Now that you are an entrepreneur and I am an investor, you are obviously weak in heart when you shout so much, and I don't deserve so much money written on my face." Can you do that?"

"That's 400 million!" Zhao Jie gritted his back molars and said, "Yang Jiangang asked for 800 million in round A, I don't want 400 million, right?"

After speaking, he immediately said in a very low voice: "It's just that the time is a little early......

"It's a little early, but 400 million is less...... Forget it, you're an entrepreneur, you have the final say. Ah, yes, you should actually hire a CFO, and then you talk to your CFO. ”

This time, Chu Yuanxi of the Mediterranean and Gobi networks did not take the initiative to be their CFO, because they were too busy. The reason for being the CFO of Peak Visual Effects was because this was the first company incubated by the Ba people, and it needed to be more detailed, and there was time at that time. Now Chu Yuanxi is very busy, and he must do subtraction at work, and it is impossible to do addition.

Therefore, Zhao Jie is now in a state of no CFO.

"Is Chen Xiao okay?" Zhao Jie immediately asked, looking like he had already thought about this question. Chen Xiao is the financial director of Baren Group, who used to be the financial director of the R&D department of the imperial capital of Fruit Network. Although the group's finances are basically controlled by Chu Yuanxi, her work is similar to before, but her reputation and resume are very good-looking.

"Please, can you see farther with your eyes?" Chu Yuan Xixin said that Chen Xiao is so rare as a financial director who is not very busy, how can he give it to you?" "You have to know that Chen Xiao is now a serious resume that is greater than ability, and the premium is very high, so you can't recruit a little more awesome? Who is important to work with?"

Zhao Jiexin said, then you have been working with us for so long, why haven't you been held back?

I saw Chu Yuanxi look at the time, and then said: "Time is tight and the task is heavy, I'll just say it, after you start a business, you have to remember that the most important thing at any time is recruitment, find the right person, and be able to implement your goals." Then the goal should be firm and not change at any time, but the process can be fine-tuned according to the market situation. What are your goals?

It is to be an influential game platform and occupy the game content field in the 5G era with the UGC model. Therefore, the tonality of your platform is the first, there is no platform yet, but the company has products and core IP, and the platform will be used in the future, so the tonality of the product will be inherited by your future platform. ”

()