Chapter 974: Zhao Jie has a lot of ideas
Speaking of this, Chu Yuanxi deliberately paused, then looked at Zhao Jie, waiting for him to pick up the next sentence.
However, Zhao Jie didn't understand that there was still a stalk here, and waited stupidly, Chu Yuanxi had to say helplessly: "Therefore, you must not start harvesting players now, unless you find a closed loop of happy recharge." It is necessary to develop a good habit of finding capital when it is difficult. ”
Zhao Jie suddenly floated a capital "suit" in his heart, and said in his heart that Chu Yuanxi was worthy of being a first-class entrepreneur, and in a few words, he began to look for capital to take over the risk.
I only heard Chu Yuanxi continue: "You now have the opportunity to make the company into an influential enterprise, what a good opportunity? Now there are some high-level investors who are committed to investing in influence, Zheng De is also preparing an impact investment project recently, and the first phase of fundraising is directly 2 billion yuan, which will be invested in influential enterprises in the future." Show your potential, isn't this financing a quick deal?"
This is like opening the golden crack oil hammer empowerment, Zhao Jie suddenly had a hint of enlightenment, and said in his heart that the good opportunity Chu Yuanxi said refers to "what a good opportunity to gather wool", referred to as a good opportunity?
"So what is influence? Won't I just make a platform? At most, it can be regarded as providing players with an opportunity to make money by engaging in games, which is called influence?"
"Benefiting the people is called influence, the key is to be able to effectively change a group, Ele.me, Meituan, Didi, Douyin, Kuaishou's ecology, this is a good example. How strong is the entire entertainment industry in the 5G era, and how big is the gamer base?
You have to know that your current group of players has a high probability of becoming content providers on the platform in the future. This is called IP early users, some of them are filtered out because they are bored, and the other part is left, and the loyalty and engagement are the highest. How many early users you can consolidate is the key to a platform's success, you know?"
"Wouldn't it be the same if we targeted ads to gamers when the time came?"
Although Zhao Jie has always been engaged in research and development, it is precisely because of this that he has the confidence of a fan about operation, which is called because he does not understand, so he thinks it can work.
Chu Yuanxi felt that the future was really bleak, "Zhao Jie, how many UGC users can you attract by advertising? It is not easy for you to attract new users, and the cost is not low, but these new users don't know IP, how long does it take to become UGC? Don't forget that you are playing a strong IP-style RPG game platform."
I count that you can get 10 million new players by advertising and draining traffic, which is already very awesome, right? Can you produce 100,000 UGC? I see the suspense! This group of early users inherited to the platform, why can't you produce five or six million potential UGC seeds? A little incentive to send out some cash subsidies will come out.
If you look at Yang Jiangang, he has already tried to let go of two rounds of small-scale verification promotion, what is the unit price of his drainage, and how many of the drainage has been successfully converted into UGC in the end? The rate is not even 1%. It's not a strong IP type, he just needs to educate users on how to make it. ”
"You're not right, it's supposed to be easier for me than him, and my conversion rate must be higher than his. ”
Because he often meets with Yang Jiangang, Zhao Jie has already had a case, so he has a heartbeat: "I am a game platform, and all the players who come here are gamers, and the process of playing is the process of becoming familiar with the editor." Players are geniuses, and it's easy to convert into editor users after playing the game, just like editors like Warcraft. I don't have to be an early user to convert into an editor user.,Yang Jiangang came to watch animation.,Doing animation and watching animation are completely different things.。 ”
Chu Yuanxi gave him a big "phew"!, "You just think about yourself? The 70 million MAU in your current game is a user who has been taken out by the Ba people, and there is no more, you know? Besides, your conversion rate is higher than his, I count you as 5%, right? Convert 500,000, do you think it's enough?"
"Brother, you are my own brother, can you see which UGC platform has 500,000 UGC contributors as soon as it comes up......? It's just Douyin, it's not enough, how can I call it enough? I can jump up happily!"
"You've got a lot of ideas, boy. And I know how to check the previous data and compare it with similar businesses, so there is progress. ”
Chu Yuanxi's yin and yang weirdness said, and Zhao Jie's arrogant arrogance suddenly stagnated. This is to say that the UGC platform is different from the ordinary platform, the user who comes to the ordinary platform is to consume the content of the platform, while the UGC platform is not, after the user comes, the user can theoretically be a contributor, but the vast majority of them are not producing, but since the platform is a UGC attribute, it must need users to contribute, so there is a big content gap in the early stage.
I saw Chu Yuanxi and laughed: "However, you still look at the world with the same eyes, little brother dei." The platforms you mentioned started out running on an empty track with no competitors, because no one paid attention to UGC at all. If you look at it now, how many people are clamoring for allin to UGC in the market, and you're likely to be in a competitive environment in the future.
There is no competition when people start, so the content window in the opening stage is empty, and people slowly cultivate, and they don't even need to spend money to incentivize, and people's UP masters can use love to generate electricity. When you're ready, when you open your eyes, I'm sorry, you may be the enemy of the whole world, and you will slowly cultivate it? Just rely on your newly recruited 500,000 editor users who don't know how long they can stay? Your 400 million valuation is really high, and the founder is too stupid to seriously affect the valuation!"
"Fuck it, don't you, old Chu!" Zhao Jie said in his heart, Chu Yuanxi, you can't play hooligan! The gold lord's father broke off, this is too shameless, right? But after thinking about it, Chu Yuanxi didn't want to be faced, but it was not new!
"No, I'll give you the simplest example, I'm well-off. Chu Yuanxi took a breath, and then said one thing that he had been very afraid of and lucky since he started his business: "If, I mean if, when I was well-off at the beginning of last year, Ali had already taken out Huazhi in advance, and even provided a higher level of enterprise-level membership services, providing customized functions, or all the new convenience stores have evolved to the state of developing their own membership systems, with a variety of systems, providing a variety of gameplay and functions, not necessarily the same as me, but each has its own characteristics, what should I do?"
Zhao Jie opened his mouth. Although he has been following behind Chu Yuanxi, he has always been doing his own thing, as for Xiaokang, although he often goes shopping, he has not thought deeply. So at this time, he had to spend more time thinking, because the current situation was that Chu Yuanxi gave him the opportunity to convince him. Although he had a hunch that there was a high probability that he would still be persuaded by Chu Yuanxi, he had to struggle anyway.
However, Chu Yuanxi didn't give him time, and said directly: "This state is equivalent to you making a platform and then there are many competitors of the same grade, understand? Both bicycles and online content are based on this system.
If others are on par with us in this regard, I will not be able to open a store by store, then there is no competitiveness, understand? The essence of business is that people have no talent and value, competition must use their own strong places to fight the weak places of opponents, without advantages, I can't open the store next to 724, and then rely on my membership system to directly seek his customers.
If I still want to do it, the only option is to merge and acquire directly, make money, merge and acquire existing convenience store brands in units of 100 stores, directly merge and acquire hundreds of stores, fill the scale, and then open my own store. How big is the premium? How chaotic is the process? How to integrate so many logistics? How to train so many clerks?
Then I'll probably stop doing it, forget it. Thanks to the friends of the businessmen, there has been little progress for so many years. But on the other hand, no one stimulates them, and I improve as soon as I am stimulated.
This is your situation, once you start to push the platform and find that there are many competitors around, the only thing you can rely on is to quickly get rid of the competitors, instead of starting from scratch to advertise and get users. When you arrive, you will find that people are also advertising, the bidding is more ruthless than you, the brand is bigger than you, and you can't even advertise. When the time comes, I have to cry and beg Zhang Ming's father to caress you and give me some advertising!
You now have the opportunity to build millions of early adopters who can be scaled up at any time, and that's what makes you unique that no one else can even imitate you. You give away such a big advantage in order to make some income, and you still want to estimate the value of 400 million? What do you want?"
Zhao Jie was embarrassed, quite frustrated, and fearful of the future. Of course, he also knew that this was Chu Yuanxi's speculation, the problem was that this speculation was not outrageous, Chu Yuanxi himself had been running for a year earlier, and if he started to be well-off now, he would have to face Huazhi's dislocation blow.
Chu Yuanxi also slowed down his speech and said slowly: "Let me tell you, if you do a UGC platform today, the content supply must not be 10,000 or 100,000, and Yang Jiangang has already felt this dilemma." That's all petty play, only high-quality content is useful, and wild players blindly Jaguar contributions just add to your review workload. Among your 500,000 new contributors, if there are 10,000 things made by the Eight Sutras that are worthy of commercialization and worthy of receiving money from users, you are Amitabha.
You turn on your phone and see how much Microvision is struggling.
The problem is that no one reads it?The user experience of QQ WeChat.
Is it not sincere enough to scatter coins? Look at how many coins Weishi sprinkled in the Spring Festival red envelopes, it is much cooler than Douyin! A person can withdraw more than 10 yuan in a few minutes a day, and it will arrive in seconds.
Is it a product that you don't care? Weishi's video red envelope is definitely a good product, and the details of use are very good. And it spreads directly, and the effect is great.
But its content supply can't keep up, almost all of them are Kuaishou-style earthy videos, and there is no community atmosphere of Kuaishou, and the red envelope will appear in its original form as soon as it stops, do you understand?
Your competition, the supply side must make the opponent unable to catch up, and if you can't catch up, you can widen the gap and establish barriers, so as to achieve platformization. Otherwise, it's the Warring States Period, and you can subsidize users. ”
Zhao Jie went back to adjust the direction of the company, Chu Yuanxi deleted Mulan on the computer, and then found that today's really explosive news was actually the sweater war agreement, which was super influential.
Quietly, the high-level has already signed the agreement with Emperor Chuan, and when the news came back, Chu Yuanxi casually looked at the reaction on the Internet, and could clearly feel that the voice of Zhongbi was much weaker than before, which made people quite uncomfortable.
However, because the agreement is too complicated, many people shout that they can't understand it, in fact, it doesn't matter if they can't understand it, just know that it's good. I don't know if it's good because I will only stare at the text of the agreement and pick out the words, and I can't see the situation outside the agreement.
It was an agreement that should have been reached 22 months ago, and the terms that were agreed on were not very far from what they were then. In fact, many people can feel that many countries did not rashly take sides at the beginning of the war, because they hoped to see that the DPRK could withstand the pressure, and it was indeed possible to withstand it, and the result was really withstanding. So what has Uncle Sam been fighting for the past 22 months?
So Chu Yuanxi once again ran to Weibo and made a bold prediction: I expect that there will be more investment from developed countries soon, and domestic PE institutions will definitely have a wave of fat.
Now he is already a small Internet celebrity entrepreneur on Weibo, and someone will immediately follow up, saying everything, Chu Yuanxi noticed that some of them said sourly: It seems that the fourth episode of "Jixia School Palace" will be broadcast tomorrow?
Chu Yuanxi pondered like this, isn't this a coincidence? It will be broadcast tomorrow because of economic problems...... These big events couldn't have come at a better time!
After two more days, the annual meeting of the Ba people came as scheduled, although the annual meeting was lively, the program was very exciting, and a professional band, professional dancers, and professional pole dancers were invited, but in fact, it was lackluster. In particular, the employees didn't see the luxury car entering the venue and didn't see the live broadcast of the whole network, so they felt bad, and then waited and waited until the final grand prize was announced, and when they found that it was actually two 4 million entrepreneurial DKPs, they suddenly boiled over.
If you want to talk about the price, 8 million is greater than a Rolls-Royce Cullinan, but it feels completely different. The key is that the car can be transferred, and it is very happy to sell it for cash when the time comes, but the entrepreneurial DKP cannot be discounted. Not only can it not be discounted, but don't make a bad idea, although Chu Yuanxi did not serve as the CFO of Mediterranean Games and Gobi Network, the expenditure has always been in the hands of the Ba Ren Group, and it is extremely difficult to wash out the cash invested.
"Do you think I'm too brainless? Last year's first prize was two 1 million entrepreneurial DKPs, and this year's grand prize became 24 million?" Chu Yuanxi pretended, and then said, "Because I feel that last year's stimulation was not enough." I have been waiting for the two brothers who won the award last year, and I have not moved at all, and I have no idea of starting a business, so what can I do? ”
There was a wail below, and it felt like the first prize hadn't worked. This year's first prize is two housing subsidies of 1.2 million yuan, and more and more employees of Baren Group are buying houses next to the company, and this subsidy is naturally extremely affordable.
Last year, the two people who got the million-dollar entrepreneurial DKP were the program apes of Baren Games and the other was a member of the legal team of Baren Group. After the legal team members got the DKP, they found that they couldn't use it to find rent, so they had to incubate the business in person, and squatted in the corner of the wall and drew circles for several days.
The program ape brother dei was even more funny, and there was no movement until the game was sold, and he found Chu Yuanxi and asked the president if we can cash out? Of course it doesn't work, and if it is a start-up DKP, it must be used to start a business. Therefore, he had to decide either to give up this DKP and transfer to Lingxi with Ba Ren Games, or to start a business immediately. As a result, after a difficult decision, the family decided to go to Lingxi to continue to earn wages and bonuses.
This made Chu Yuanxi feel that he had a long way to go, and said in his heart that I will increase the weight to four million for you this year, I don't think you can still hold your breath?
Therefore, he was not busy with the lottery, but said with regret: "I didn't expect that in our company, a company with such a strong entrepreneurial atmosphere, there are such good resources, and the people who get 1 million entrepreneurial DKP are indifferent? I feel self-blame! I thought that I would try to provide life-changing opportunities and be worthy of my brothers, but the result was too little? In fact, 1 million is not a lot, and I can also do very awesome things. ”
Present today, according to the convention, not only the peak visual effects people came, but also the Mediterranean and Gobi networks, including the team of Grandpa Suzuki Yu.
Chu Yuanxi was very direct, and directly ordered the Ikoma family of Suzuki Yu's team: "Ikoma-san, come and give the microphone to Ikoma-san, Miyata-san help me translate." Ikoma-san is a siege lion from an island country, you can communicate with him more to help him practice Chinese, and the little brother has a lot of entrepreneurial ideas.
Ikoma-san, let me ask you, what do you think if you get 16 million yen, but you can only use it for start-up expenses?"
Miyata Mitsuji muttered, and the Ikoma family immediately said, "Open a convenience store." ”
Chu Yuan Xixin said that he really deserves to be an otaku! The problem is to open a convenience store in an island country, and 16 million yen may not be enough.
"You see, people from the island country can come without thinking, what about you?"
"Because we're not that homely!" someone howled below.
Chu Yuanxi heard it, because it was Lu Yu's younger brother, named Shen Ji, a writer on the official account.
"Then let me ask you, what are you doing when you get one million that can only be used to start a business?"
"Hiss......" Shen Ji took a cool breath, stood up with the microphone, and asked tentatively: "Open a writer's studio?"
"The world is so big, the world is so beautiful, you don't say to go out and see, you open a writer's studio at home, are you embarrassed to say that other people are home?"
Shen Ji suddenly looked aggrieved: "Don't you want me to start a business? ”
Baisha also came today, and he suddenly felt a sense of kinship.