Chapter 431: I'll Sell You If I Can Be the Master
"Well, to tell you the truth, I have my own problems. If I could call the shots, I'd sell it to you now!"
"I know, but you're much more comfortable with the renovation than I am. Why don't you discuss it with the CEO of your group again? If you say that the decoration cost is 2.6 million, it will be 2.6 million, and I won't bargain with you at all. Eh, by the way, Mr. Wang, I forgot to ask you, if I pay the full amount in one go, how much can I get this discount?"
"One percent, that's the maximum. ”
"No problem, then please help me implement the model room again, and notify me when there is news." After Li Xin finished speaking, he stood up and prepared to leave.
General Manager Wang said helplessly: "I can only help you ask again, I am really not sure if it can be done." ”
The sales lady was anxious to watch, the general manager couldn't give a clear answer, and Li Xin refused to let him take another step, this matter looked like it was going to be in vain.
The sales lady sent Li Xin and Xia Xiaona to the door, and there was obviously some reluctance in her eyes: "Mr. Li, you take the time to talk to our Mr. Wang more, there is always a way to solve things, if there is news from my side, I will contact you immediately, okay?"
"Okay. ”
On the way back to the hotel, Xia Xiaona asked Li Xin, "What if they don't sell?"
"Then the only way to do this is to buy another rough house and find the same renovation company to decorate us in that style and style. But I always think no, and in the end they should say yes. I didn't bargain with them for a penny on the house price and the decoration price, and if they quoted an extra 200,000 yuan on the decoration price and sold the same villa, wouldn't they make a lot of extra money? Now that I've kicked the ball to them, it's up to them to think about how to solve the problem. ”
"You're really, I didn't even have time to say you, so you agreed. ”
"Do you mean house prices and renovation prices?"
"That's right. I think you're like buying cabbage on the street, you won't even pay back the price, people say as much as you want, as if your money was blown by the wind!" Xia Xiaona complained.
"You don't understand this, as the saying goes, buying is never as good as selling, not to mention that the interlaced line is like a mountain, we are completely a layman in the real estate industry, and we don't know anything about the price composition. In this case, it is useless to rack your brains to talk to the other party, and the other party can tell you that the price cannot be lowered by just looking for a reason. This is the bowl of rice that people eat, and this is the money that people should earn. Just like my strength is in stock and futures investment, sometimes I think cheap stocks are not dared to buy by others, and I think expensive stocks are scrambling to be grabbed. There is a doorway in a row, you know?"
Xia Xiaona took Li Xin's arm and said coquettishly: "As far as you can say, I can't talk about you." Li Xin is confident in everything she does, and she does not drag the mud and water, which is also a quality that she values very much. As long as Li Xin is by her side, she feels that she has something to rely on and does not panic.
After Li Xin and Xia Xiaona left, General Manager Wang of the sales department pondered for a long time, and gradually, he had an idea in his heart.
He picked up the phone and called the boss of the group company: "Boss, I have an idea about that model house and want to talk to you about it." ”
"How?"
"I can't say a word or two on the phone, it's inconvenient for you, I'll come to you now?"
"Come here, then, I'll have half an hour for lunch. ”
"Okay, okay, I'll rush over there. ”
General Manager Wang put down the phone and immediately went out, got in the car and went straight to the group company.
By the time he arrived at the office of the boss of the group company, it was almost 12 noon.
As soon as he entered the door, the boss of the group company said, "Let's go, let's go downstairs together, and eat and chat in the restaurant." ”
General Manager Wang knew that the boss was generally hugging each other when eating, and it was inconvenient for the people around him to talk, so he said: "Boss, if you still delay you here for a few minutes, I will say a few words and leave." ”
As soon as the boss of the group company saw General Manager Wang's demeanor, he knew that it was inconvenient for him to say what he was going to say in front of outsiders.
So he got up and walked out from behind the wide desk, and he sat down on the leather sofa in the center of the room, and pointed to the opposite position: "Then sit down and talk." ”
General Manager Wang only sat half of his butt on the sofa, leaned forward, and said respectfully to the boss: "I think so, why don't we sell this model house and redecorate a few more sets, so that the advantages outweigh the disadvantages for us, and we can't lose money." ”
"What do you mean?" The boss of the group company felt that he had already explained this problem to him in the morning, and why did he come to talk about this problem now, and he was a little unhappy in his heart.
General Manager Wang saw that the boss's face was grim, and his heart was a little drumming. But at this time, if the words in my heart are not completely spoken, it will make the boss look down on me even more.
So he had the courage to say: "Aren't the real estate companies all popular small houses with fine decoration? However, large houses are generally sold rough houses, and the most fundamental reason for this is that these householders who buy small houses do not have sufficient funds, and if they let them decorate themselves, it will not only be time-consuming and laborious, but also the effect will not be good." Therefore, the real estate company's finely decorated small house can not only earn a decoration fee, but also face the consumption psychology of this part of the customer. ”
When the boss of the group company heard this, he still didn't know what General Manager Wang wanted to explain. But he was not good at interrupting him at this time, so he patiently continued to listen to him.
"For large houses of more than 100 or 200 square meters, real estate companies generally do not decorate, but directly sell rough houses, because the decoration cost of large houses is relatively expensive. Another reason is that customers who buy large houses have more funds and have relatively high requirements for decoration. If the style of our real estate company's decoration is not to the customer's appetite, it will be self-defeating, restricting the sale of such a large house. ”
The boss of the group company said, "Isn't this basic common sense? That's why I asked you not to sell the model house, so as not to make trouble for yourself." ”
General Manager Wang nodded with a smile on his face and said: "Yes, yes, but according to my recent observation, there is an abnormal phenomenon in the single-family villas of more than 500 square meters that we are now selling." ”
"What anomaly?"
"Take this customer who is going to buy a show house this morning, according to my salesman, he is a foreigner who came to buy our villa but has no time and energy to stay here and do the decoration himself. Because our real estate is one of the best in China, more than half of the customer groups we face are wealthy businessmen from all over the country. They spend tens of millions of yuan to buy such villas, just like those customers who buy small houses, that is, they are afraid of trouble and afraid that the level of decoration is not enough, and in the end they spend money but can't get the effect they want. In particular, the overall cultural atmosphere of our villas is relatively unique, and many customers are rich and have no taste, so they can't pretend to have the effect they should have, but they lower the style and grade of the villa. In this case, we might as well take out a certain amount of our villas to do fine decoration, and improve the grade and quality, so that these customers who have the money to buy our villas will like it, so that we can not only make money on the house, but also make a profit on the decoration costs. Or take this customer this morning as an example, he just saw the quality and quality of the decoration of our model house and couldn't put it down, and he was determined to buy that model house. You said that the decoration cost of this villa is 2.6 million, and we will still install two or three more of it, which can not only be used as a model house, but also sold directly to the customer when he likes it. There is no problem at all for us to quote 3 million for the decoration cost, so that the customer can save trouble and we can also make a lot of money, don't you say?"
The boss of this group company has also worked in several real estate projects before, but the largest of those real estate projects is only 200 square meters, and many are small apartments of dozens of square meters, and it is the first time for him to build a large-scale villa complex like this.
Hearing this, he seemed to feel that what General Manager Wang said was also reasonable. So he asked, "Are you sure?"
"I think I can do it. There are more than 60 villas in our real estate, large and small, but now there are only three sets of model houses that are really decorated into model houses. It's a pity that these three model houses are not sold, and if they are sold, there is no way to promote them to customers. I suggest that we have two or three sets of villas for each type of villa, of course, the design style and decoration quality must be of high grade, just like these model houses now. In this way, it can not only attract the attention of customers, but also not worry about sales. ”
"The idea looks good, I'll think about it. ”
"Boss, is this model house now sold to this customer this morning?"
"Are you saying that each apartment is finely decorated with two or three sets, and a total of nearly twenty sets must not be decorated?" The boss of the group company was not thinking about the issue raised by General Manager Wang at all, he was thinking about a bigger problem.
"I think it's no problem, with our style of villa, it will definitely sell better after renovation. ”
"But the problem is that now we suddenly have to renovate these dozen or twenty villas, and the capital demand is 40 or 50 million yuan, right? But you're good, the building hasn't been sold yet, but you asked me for tens of millions of yuan in decoration fees, where can I find it for you?"
After listening to the boss's words, General Manager Wang had a flash of inspiration: "Boss, this is the reason why I am anxious to urge you to sell this model house to this customer as soon as possible." The customer said that as long as the negotiation is completed, he will immediately buy the house in full, and after we sell this model house, we will be able to immediately return nearly 60 million yuan of funds even the decoration fee and the house price. Isn't that an immediate revitalization?"