Originally, there was still hope to compete with Lenovo for the industry leader Tsinghua Unisplendour, Fangda Technology, TCL, Great Wall and other manufacturers, but now they are either holding on, but there is basically no market share.

If you are flexible, you will change careers directly, because you know that the competition is not enough, so don't die.

The whole computer can't do it, isn't there still peripheral equipment?

At that time, the market for printers, copiers and even scanners was not small, and it was enough for everyone to eat.

And since Lenovo made Huimin Computer, I don't know whether it was intentional or unintentional, and it is slowly withdrawing from the peripheral equipment market, which was originally also making printers and copiers, but now it seems to be shrinking its business line.

This relieved Tsinghua Unisplendour, Founder Technology and other companies, Yuwenfei is still benevolent and righteous, leaving a way for everyone to live, otherwise, they may have to consider how to solve the problem of laid-off employees in the company.

Now, Yuwenfei's company has entered the mobile phone industry again!

How can this make companies such as Xiaxin, Bird, TCL, and Konka frightened.

Although Yu Wenfei did not personally stand for the legendary mobile phone company, nor did he publicize any Huimin mobile phone with great fanfare, the slogan of "Huimin mobile phone" has been quietly played on the legendary CQ1 mobile phone publicity page.

Therefore, on the night of the 12th, it was not only consumers who were paying attention to the price of the legendary CQ1 mobile phone, basically all the mobile phone manufacturers of the scale, and the executives were working overtime.

Just like Xia Xin Electronics Company, the boss and a group of executives gathered in the big conference room, turned on the projection, and waited for the price of the legendary mobile phone to be announced.

Although everyone already has a psychological expectation, the price of the legendary CQ1 mobile phone will be very low, which is a clear thing.

But......

As low as 998, this is something that no one expected!

Ordinary consumers don't know the cost price of the legendary CQ1 mobile phone, but mobile phone manufacturers can guess about the same as if they look at the configuration.

Even if you purchase various components according to tens of millions of sales, after removing all the channels to reserve profits and publicity expenses, it will be about 1,000 yuan.

Even many manufacturers, even if they sell tens of millions of sales, the cost cannot be pressed to this price.

Because many manufacturers do not have their own production lines and licenses, they also need OEM production and sales!

At that time, the mobile phone industry had not been completely liberalized, and if you wanted your mobile phone to be sold online, you needed a mobile phone production license.

In 2003, a total of 37 production licenses were issued for the two modes of GPS and WCDMA.

But what about the mobile phone brands on the market, there may be hundreds of large and small together......

If you count copycats, there are countless of them.

Those brands that do not have a production license can only pay for those manufacturers with mobile phone production licenses to produce and assemble.

The OEM fee alone costs two or three hundred for a mobile phone!

This is also one of the reasons why the price of domestic mobile phones was not low at that time, because of the additional cost of two or three hundred.

Legend mobile phone company, when Mo Dad was investing, Wang was always a person with a relationship in the mobile phone industry, so he spent a lot of money to get the production license, and the legendary mobile phone now has no additional cost of this OEM.

............

Mr. Gao of Xia Xin, it is normal to have this question.

Because no matter how he calculates, the cost can't be so low, is the legendary company engaging in Lenovo again, selling at a loss? !

At the price of 998, if Xia Xin Company does it, it will be impossible no matter what.

It's not that they can't do it, but if they sell it at this price, they can lose money!

First of all, all Xiaxin mobile phones are sold offline, and after several layers of "exploitation" in offline channels, it is normal for the retail price to double the ex-factory price.

In addition, brand mobile phones, advertising must keep up, major TV stations, newspapers and magazines, portals and the like to bombard with advertising, the retail price of mobile phones will have to add a lot.

Therefore, even if you want Xiaxin mobile phone to be one of the top few domestic mobile phone brands, with tens of millions of units sold a year, it is still impossible to reduce the cost price to that extent.

"The legendary company is engaged in Lenovo, selling products at a loss, relying on their own money, monopolizing the market with ultra-low prices!"

"That's it, it's too despicable to play! How can there be such a thing, Yu Wenfei is rich, and there is a large group of consortia behind him to help him, but we can't bully people like this! We sued him to the Ministry of Industry and Information Technology, saying that they are deliberately disrupting the market!"

"Don't make trouble, everyone has labeled Huimin mobile phones, and they have long occupied the commanding heights of morality. Even if you sue the Ministry of Industry and Information Technology, you can't say what people are coming from. Can't people make money if they want to?"

"So what should we do? Just watch them seize the market at such a price? Will we be able to sell our 2,000 yuan mobile phone in the future?"

Mr. Gao listened to everyone's chaotic discussion and felt a burst of distraction.

He waved his hand weakly and said: "Don't talk about these things that are not available, let's think about how we should deal with it! We don't have a high-end product line, we were originally doing the mid-end market, and now this legendary CQ1 is completely a mid-range product with an ultra-low-end price, which is our competitor!"

Everyone listened to Mr. Gao's words and looked at each other.

The same thing, I sell it for two thousand two, and others sell it for ninety-nine-eight, how can I deal with this?

However, naturally no one dared to question what the boss said, so everyone frowned and pretended to be thinking hard.

After waiting for a long time, Mr. Gao looked around, but still no one spoke, so he became impatient and started the roll call directly.

"Lao Zhang, you are the vice president of sales, and you are most familiar with the market, tell me, what should we do?"

Vice President Zhang couldn't hide from it, so he could only bite the bullet and say, "What's this...... That's what I thought. The legendary mobile phone, the main focus is on the low-end market, with its product power, to be honest, we really can't compare. ”

Hearing this, Mr. Gao showed a wry smile on his face, and Vice President Zhang was right.

Although I haven't gotten the actual machine yet, just looking at the promotional information on the legendary official website, including the exclusive colorful aluminum alloy shell, the legendary CQ1 is really not low-end, and it has reached the threshold of the mid-range.

Of course, the MediaTek MTK system used by the legend is really not very good, but it is enough, at that time, everyone's requirements for mobile phones are not so high, and to be honest, the performance has not opened much gap.

The most intuitive feeling of consumers is whose mobile phone screen is larger and clearer, and the appearance is more beautiful.

A mobile phone with a large screen, chord ringtones, and a sophisticated appearance is, of course, a high-end mobile phone!

The most obvious is Motorola's screw-capped phone.

That phone, do you say how high its configuration is?

Obviously, it's not high, but it's just beautifully done, so the price is quite expensive!

And consumers are still very convinced, and it is very popular after it is launched.

The legendary mobile phone captures the psychology of consumers, using a relatively large screen in the tablet computer and a beautiful aluminum alloy shell to make the product look relatively high-end.

Of course, Xia Xin and other mobile phones are actually similar, no one should mock anyone.

At that time, in terms of mobile phone performance, no one was really much ahead.

The selling point of Nokia phones is that they are durable!

Motorola's mobile phone relies on a beautiful shape!

On the contrary, Samsung mobile phones are more radical in technology, and they are the first to popularize color screens, chords, etc.

Domestic mobile phone brands are more realistic, and the biggest selling point of Bird mobile phones is that the signal is strong.

It is not an exaggeration to rely on the outstanding appearance of the legendary mobile phone to attract the attention of consumers......

"There are two ways out of the market-destroying price of legendary phones. First, we follow up quickly, and we also sell products at ultra-low prices! But in this way, the profit will be completely gone, and maybe we will have to lose some more money to go in. Vice President Zhang gave the first plan.

Obviously, this plan did not satisfy Mr. Gao.

No manufacturer will like a price war, unless the company is super strong and can dominate the market with a price war.

Xia Xin doesn't have that strength, just two years have passed, and Mr. Gao doesn't want to die......

Since the low-end can't survive, then we will improve the product positioning, to make more than 2,500 or even 3,000 high-end mobile phones! Legend mobile phones do not involve this area, according to my understanding, with their company's technical strength, they do not have the ability to design and produce high-end mobile phones. Vice President Zhang once again said the second way out.

These words were still somewhat insightful, and there was silence in the conference room, and everyone was thinking about what he said.

Mr. Gao frowned, turned his head to look at the other side, and asked the vice president in charge of technology: "Mr. Hu, if we make those more high-end mobile phones, what will they look like...... Didn't Nokia and Motorola have come out with those smart phones in the past two years? If you do that, can you make it?"

Vice President Hu pushed the glasses on the bridge of his nose and said in a deep voice: "In fact, it is not difficult to make smart phones, the main components are still those, it is nothing more than the use of a large screen, plus the so-called operating system, Microsoft has launched a mobile operating system, which can be authorized to use." ”

"That is, we can also make smart phones, right?" said Mr. Gao's eyes lit up.

"It can be done, but the cost of mobile phones is high, and the high-end market is not as big as the low-end market." Vice President Hu said hesitantly.

There is no need to say this truth, everyone understands that in any industry, the high-end market is not as big as the low-end market.

The question is, isn't it impossible to do it in the low-end market now......

............

On the night of the 12th, I don't know how many mobile phone manufacturers held meetings overnight.

The impact of the ultra-low price of the legendary CQ1 mobile phone is too great!

In addition, the precedent of the computer brand machine industry is there, and everyone is thinking about their own way out.

Whether the legendary mobile phone is called "Huimin mobile phone" or something else, the essence is obvious, this is the price war!

In the face of this price war that has arrived, everyone can only face it, and no one can escape!