The launch of the legendary CQ1 has had a great impact on the domestic mobile phone market, especially in the low-end market.

Although the number of Taobao's official flagship stores in the first batch was only one million, it was sold out in less than a minute.

This million units are not yet in stock, and consumers who have already purchased them need to wait for five to half a month before they can pick them up at the local Lenovo store.

But this has already set many records in the mobile phone market!

In the domestic mobile phone market, and even in the global mobile phone market, there has never been a mobile phone that can sell one million units within one minute of listing!

Of course, this is also because of the different sales models, other mobile phones are sold offline, and the sales procedure is much more cumbersome, even if consumers rush into the store to grab it immediately after your mobile phone is on the shelf, one minute is not enough.

However, from Lenovo Huimin computer to the legendary CQ1 mobile phone, many industries have also rediscovered the power of e-commerce!

It turns out that e-commerce can not only sell low-priced goods such as books, records, clothes and shoes, but also sell large-scale high-priced goods.

Moreover, as long as the quality of your goods is hard enough, the brand is loud enough, and the price is low enough, it is easier to create sales miracles on e-commerce channels!

There are still a lot of discerning people, and the biggest reason why Lenovo Huimin Computer and Legend CQ1 mobile phones dare to sell at such a low price is because their sales channels are all concentrated online, not offline.

Those who do sales understand how high the cost of offline sales is, and it is a cost that cannot be compressed at all!

Sometimes it's not that manufacturers are too black-hearted and want to make super high profits, it's just that channel providers and retailers also want to make money, and under normal circumstances, retailers make more money than brand manufacturers and channel providers!

The online e-commerce model is much simpler, cancel all the channels and retailers, and cut all the sales costs in the intermediate links, so that you can give profits to consumers, set an ultra-low price for your own goods, and then cause consumers to rush to buy.

Is this model good?

Of course it's good!

However, not every manufacturer can imitate it, because if you want to achieve this level of Lenovo Huimin computer and legendary CQ1, it requires a lot of prerequisites.

It's not that just a random manufacturer can imitate it, and it can also achieve that kind of sales miracle.

When Lenovo launched Huimin Computer, it actually already had that condition: there was Yuwenfei's financial support behind it, there were people on it to support it, CCTV news helped spread, and Lenovo had a large-scale offline channel that could be used as a self-pickup point.

In addition, Yu Wenfei made up for the huge losses in Lenovo Huimin Computer, and he made up for it in other fields.

So many shares of Alibaba Group may not have been very valuable before.

But what about Lenovo Huimin computer online, after the legendary mobile phone is online, what about a few more years......

The legendary company may not have the same hardware foundation as Lenovo Group, but don't forget that it and Lenovo Group are brother companies, and they are the same big boss behind them.

And Lenovo has a good road ahead, and the legend just walks directly!

What's more, the pricing of the legendary CQ1 did not produce a substantial loss, it was nothing more than a relatively meager profit.

But it doesn't matter, exchanging price for volume is also a market strategy.

............

As far as Lenovo Huimin Computer and Legend CQ1 are concerned, let other domestic computer manufacturers and mobile phone manufacturers learn from it, and they can't be killed!

Yu Wenfei also mentioned this problem within the company, that is, when Lenovo Huimin Computer was just about to be launched, Lenovo Group executives asked, what if the competitors were ruthless and followed up with a price war?

If it falls into a price war, then the launch of Lenovo Huimin Computer will be meaningless, and it will cause great danger to the group company.

If the sales volume cannot be increased, the procurement cost will not be compressed, and the loss will be rapidly increased.

At the same time, low prices will also have a bad impact on the brand, and consumers are very easy to accept brand price reductions, and they wish you would reduce prices every day.

But for the brand price increase, then no one can accept it.

In case Lenovo can't bear the loss and wants to raise the price again, it is estimated that the brand will be scolded!

Yu Wenfei just smiled slightly and said a word.

"Those who learn from me live, and those who imitate me die!"

Sure enough, after Huimin Computer was listed, many peers studied it for a long time, and it was not that there were no manufacturers who wanted to touch Lenovo and fight a price war.

But after careful calculation, all of them had no choice but to give up, because they couldn't do it at all!

Yuwenfei's Lenovo Huimin computer sales model, as he said, this way of thinking can be learned, if you learn it, it can be used in any industry to make beautiful results.

But you can't copy it!

Without Yu Wenfei's strength, there is not so much foreshadowing, if you insist on imitating it, it will really make you bankrupt......

............

In the face of Lenovo and Legend's subversion of the computer market and mobile phone market, the choices of the two industry peers are not the same.

Peers in the computer industry chose to avoid and turned around to make PC peripheral products.

And the peers in the mobile phone industry are not very willing, because the mobile phone market and the computer market are not the same, this is a sunrise industry, everyone is making a lot of money, you just came in and let everyone can't eat, who can be willing to back down.

It's time to resist or to resist.

As a result, several domestic brand manufacturers jointly sent representatives to reflect the situation with the Ministry of Industry and Information Technology.

Originally, everyone's intention was to let the above warn the legendary mobile phone, the price should be a little more convergent, and don't make your peers confused.

The results were beyond everyone's expectations.

This time, the Ministry of Industry and Information Technology responded very quickly, and issued a direct notice within two days.

"Several Opinions on Promoting the Development of the Mobile Communications Industry", which was later called the "Fifth Document" notice.

In the opinion, it was officially announced that the production restrictions on mobile communication equipment in the domestic market will be fully relaxed.

In other words, if you produce and sell mobile phones in the future, you won't need those two production licenses!

Whether it is a domestic brand or a foreign brand, or even a small workshop in Huaqiangbei, as long as you are willing to produce, as long as your mobile phone can be sold, you can make mobile phones openly!

To a certain extent, the state has indeed reduced the cost for many mobile phone brand manufacturers, and there is no need to pay for OEM.

This is also to encourage everyone to actively participate in the market competition.

Because only an enterprise that can survive and grow in the incentive competition is an excellent enterprise.

It is only in competition that better products can be born and technological progress can be stimulated.

The competition in the mobile phone industry, the relevant departments of the state see it very clearly, it is nothing more than the legendary mobile phone "suddenly" entered the mobile phone industry, and because the price of the mobile phone is too low, it touches the "cake" of the original mobile phone manufacturers.

In the final analysis, the legendary mobile phone only hurt the mobile phone manufacturers, but it did not hurt the entire industry, let alone consumers!

So, why should the state interfere with the normal operation of the legendary mobile phone?

At most, it is to help small and medium-sized brand manufacturers in the entire industry reduce costs, remove the "shackles" around their necks, provide a fair market platform for all mobile phone manufacturers, and then encourage them to compete together.

............

In recent years, the development of the domestic mobile phone industry has gone astray.

The relevant departments are also anxious in their eyes, and they are worried that they can't find the opportunity to intervene, so the opportunity will be sent to the door.

In the past few years, in order to save trouble, or because they do not have the corresponding technology, a considerable number of domestic mobile phone manufacturers have adopted the practice of outsourcing mobile phone design, which has also led to the rapid growth of many mobile phone design companies.

Mobile phone design companies introduce mobile phone chips or modules from international mobile phone core module manufacturers, design mobile phones, and then sell mobile phone solutions to mobile phone manufacturers for production and sales.

The mobile phone industry has quickly formed an industrial chain after the detailed division of labor: module providers, mobile phone solution providers, mobile phone design companies, and mobile phone manufacturers.

For some mobile phone manufacturers, they may only do sales work, rather than running a real industry, more like doing a trading company, with no technical content at all!

And this has also caused a strange phenomenon of domestic mobile phones, that is, each brand of mobile phone does not have its own distinctive characteristics, and the functions and appearance of mobile phone products launched by different companies are very similar!

Because they may all purchase the whole solution from a mobile phone design company, or even produce and assemble it in the same factory......

A good high-tech industry, Leng is made into an OEM marketing industry by those "smart businessmen" in China.

This time, the Ministry of Industry and Information Technology is also heavy-handed, since you don't want to forge ahead, only care about making money and don't invest in R&D, then don't live in your comfort zone.

In the future, the days of lying down to make money will be gone, or die!

Either grit your teeth and live a few years of hard life, develop something with your own characteristics, and fight your way out.

In the face of the announcement of the Ministry of Industry and Information Technology, domestic mobile phone manufacturers have mixed feelings.

Of course, those who have vested interests are not satisfied, because they already have a mobile phone production license, and before, they didn't even need to make their own brands.

Just by relying on OEM, each mobile phone can net two or three hundred from other manufacturers, not to mention more moisturizing days.

But in the future, there will be no more such good days, and the production license that I spent a lot of effort to get instantly became waste paper......

And more small and medium-sized mobile phone manufacturers, of course, are rejoicing, especially those copycats that are relatively large-scale. They are no longer satisfied with making copycat machines, they want to make their own brands, but before, limited by production licenses, they could not compete with large manufacturers.

Because of the exact same thing, your cost is directly 300 yuan higher than others!

In addition, small brands have no way to sell at high prices, and the profit margin is not large, so how can they play?