To be an enterprise, of course, we must first develop technology and process formulas to produce qualified and excellent products.

But that's just the most basic business.

At this point, you can only say that you are the director of a factory, but you are not an entrepreneur yet.

Entrepreneurs must also be able to operate, market, employ, integrate resources, fight business wars, and be able to cope with the mergers and acquisitions and crushing of large enterprises.

The huge sales of the press conference were exchanged for preferential promotions.

Yang Fei did not have the wisdom of Li Ling, nor did he have blind optimism and self-confidence.

Procter & Gamble and Unilever have both fought against Yang Fei.

The former is in the laundry detergent segment, and the latter is in the toothpaste market.

Fortunately, Yang Fei won both wars.

But P&G's real place for itself is the shampoo market.

Procter & Gamble, which has dominated the shampoo rivers and lakes, where can other brands be allowed to come and grab food?

As soon as the beautiful daily chemical plant released the new product, the samples of various categories of the Meisi brand have been placed on the desk of the senior management of Procter & Gamble.

Whether it is from the packaging and appearance design, the beauty shampoo reveals a strong fashion flavor.

The bottle body of Meisi shampoo has changed from the unchanging rectangular body of domestic shampoo to become diverse, with a small waist bottle body, a round bottle body, a streamlined design, a mellow feel, and a bottle cap design that can squeeze out the liquid without opening the cap, all of which are eye-catching.

Seeing such a product process design, consumers' first feeling is that this is a very attentive product.

Procter & Gamble's top management also feels this way.

At the same time, they realized that this was a very strong opponent!

If you look at the product, you can see that this opponent is making shampoo very carefully.

Manufacturers who can design the bottle as a work of art must not be underestimated!

They unscrewed the cap again, poured out some shampoo, put it in the palm of their hand, rubbed it gently, and then put it under their nose and sniffed it.

Fragrant and pleasant.

The boss directly smeared the Maxim shampoo on his hair.

Just when everyone was stunned, I saw that the boss had already begun to rub his hands and mix shampoo with his own hair, completely ignoring his image.

"Boss, what are you doing here?" the secretary asked in a low voice, "If you want to wash your hair, go back and wash it again." ”

"I'm going to see how this shampoo feels when I put it on my hair. The boss waved his hand, and after a while, said, "It's refreshing, there is no greasy feeling, and the scalp is cool and comfortable." ”

Everyone looked at him in amazement.

The boss didn't care about his messy hairstyle, and said in a deep voice: "Only by knowing yourself and knowing your opponent can you survive a hundred battles." I've been following the movement of the beauty daily chemical factory, and they have been working on shampoo and shower gel last year. I've inquired through a variety of channels, but I haven't heard any useful information. They have locked down the technology and recipes thoroughly. It can be seen that they are very advanced and cautious in the management of trade secrets. ”

"Boss, Beautiful Daily Chemical is a laundry detergent factory, they are jealous of our interests, and they want to get a piece of the shampoo field, which is their wrong wishful thinking. Almost all the local shampoo companies in China have been merged, and the once brilliant brands have also disappeared. This Meisi, hehe, is just a cannon fodder. A vice president picked up the beauty shampoo contemptuously and said disdainfully, "The bottle is very beautiful, I suggest that they change it to a plastic factory, specializing in the production of bottles, we can purchase it!"

"Hahaha!" everyone laughed uncontrollably when they heard his cold joke.

The boss tugged at the corners of his mouth: "Don't forget, how did our laundry detergent fall into the hands of others! Do you need me to talk more about the truth that arrogant soldiers will be defeated?"

"That's because they got a head start. If we introduce the laundry detergent brand at the same time as the introduction of Head & Shoulders shampoo, then there is still a white part in the laundry detergent market in China.

"What about the mystery? How did Unilever's mystery fail miserably? And how did it fall into Yang Fei's hands? Haven't you thought about it deeply? Don't underestimate Yang Fei, his business strategy far exceeds that of all of us here. ”

The boss's words made the vice presidents unhappy.

"Isn't he just a fledgling young man? He's still studying! How many pounds and taels can he have? When it comes to business operations and business wars, where is his opponent? Just a price war can make him disappear!"

"Disappear? You forgot that last year's war was won in vain. ”

“......”

"Okay, you are all very good talents, but we must not underestimate this emerging brand! You know, the white laundry detergent is still playing in the advertising section of CCTV! This is a very good addition to their series of products. ”

"Boss, I have a suggestion, it's time for CCTV's advertising bidding soon, and we must win the bid this year. After winning the bid for white laundry detergent, in this year's time, it has achieved rapid development, and the market share of natural soap powder in the city has accounted for eighty percent, and the general powder market in rural areas is almost all white laundry detergent in the world, whether it is a convenience store in a small town, or a small store in the countryside, selling white powder powder. This is all thanks to the extra points of the standard king advertisement. ”

"Win the bid?" the boss muttered, "Last year it was more than 30 million, how much will it be this year?"

"We'll take out 50 million to smash the bid king! ”

"Fifty million?" the boss shook his head, "Maybe you don't know, I heard the rumors, this year's bid king, if there is no sixty million, don't think about it." ”

"60 million? That's 60 million! If the advertisement is smashed, the benefits will naturally come out, and the 60 million will soon be able to pay for itself. White laundry detergent definitely earns more than 60 million!"

"Whether you win the bid or not, this is a trade secret, and you can't talk nonsense outside. The group has its own strategy in advertising, and with such a large budget, even we can't be the master. I'll report to the top first and see how it goes. ”

"Boss, next year's standard king, we are bound to win! Think about it, Yang Fei chose to release a new product in this time period, isn't it obvious, planning to compete for next year's standard king, and to be on the shampoo advertisement? If Yang Fei really gets his wish, then next year's shampoo market will become the Yang family's world. ”

"It's not that serious. "We have been operating in the shampoo market in China for seven or eight years, and now major shopping malls, distributors, and commissaries are selling our products. As long as we monopolize the terminal sales market, no matter how cheerful the advertising of the Metis is, the effect will not be better than that of laundry detergent. ”

"The market is in our hands, but Yang Fei also has its own sales channels, and I heard that they are going to hold a dealer conference again. At this year's dealer conference, Beauty Daily Chemical was obviously held in advance, definitely for the sales layout of shampoo and shower gel. ”

"I know. The boss touched his hair, looked at his palms again, and said, "I actually have dandruff, this shampoo is needed, so I rubbed it, and I washed my hair dandruff." ”

The vice presidents looked at each other and thought to themselves, boss, are you praising the wrong person? This is a competitor's shampoo!