Chapter 597: Copycat
After going around, the two of them found SEG Electronics Plaza, which is also a market where copycats are concentrated.
The whole street was crowded with people, and after walking into the gate of SEG, there were more people, coupled with all kinds of shouting and bargaining, Wang Jinbao felt a headache when he heard it.
In the hall on the first floor of SEG, there are all dense counters, and there are a bunch of people in front of each counter.
"Boss, get me ten more of your four-star mobile phone, and all the goods I took last time are sold out!"
"Hey, the boss has a new model? You're very fast, Motorola A1000 has just been on the market not long ago, have you developed it? I'll see what's the name, Moratolo A1000, tsk, good name, I can't see it if I don't look carefully." ”
"Lao Liu, get me twenty of your 520 model mobile phones, I'm in a hurry. The price can be discounted, old customers...... Okay, it's 800 yuan a piece. Dot, it's sixteen thousand. ”......
While looking around, listening to the conversations between the customers and the boss in his ears, Wang Jinbao sighed in his heart.
He didn't look down on these small bosses who made copycat machines, they just relied on a counter, a simple assembly workshop, and many of them didn't even have a workshop, and they could make mobile phones that sell well all over the country in the rental house, which is so inspiring.
After walking around, they found a counter that seemed to be the most prosperous, and Wang Jinbao and the crow also squeezed over.
The mobile phones sold by this one are not all kinds of four-star, Moratoro and the like, the boss still has a temperance, and the mobile phone has its own brand, called "Colorful".
Standing at the counter and listening for a while, the best-selling mobile phone model in this house is 520, and all the people who come to pick up the goods will ask for a few mobile phones of this model more or less.
After waiting for a long time, there were a little fewer people around the counter to deliver the goods, and Wang Jinbao stepped forward and asked, "Boss, how do you sell mobile phones?"
The skinny little boss glanced at Wang Jinbao, squinted his eyes and asked, "Young man, are you going to open a mobile phone store?"
Young people like Wang Jinbao, he has seen a lot, most of them want to open a mobile phone store in a small city to do business, big brands naturally can't afford to act as an agent, I heard that there are cheap mobile phone wholesale here in Pengcheng, so he rushed over from all over the country. I don't have much money in my hand, so I don't dare to buy too many goods. However, he will not look down on this kind of young man, because maybe the business will start up, and they will be big customers in the future.
Wang Jinbao replied with a smile on his face: "Yes, I came from the Central Plains, and I plan to open a store to try, but at first, I didn't dare to enter too much." ”
"Understand, understand, it's okay, young people do business, I'm supportive. In this way, as long as the purchase reaches more than five units, I will give you a wholesale price and make a friend. The boss smiled innocently.
Wang Jinbao looked at it, and there were a total of five models of mobile phones on the counter, and he asked for one for each model. The cheapest wholesale price is only more than 700, and the expensive one is just over 1,000 yuan, adding up to 5,000 yuan.
After packing up a few cardboard boxes in a plastic bag, and after leaving the counter, the crow asked puzzledly, "Jinbao, why did you buy so many mobile phones?" And this mobile phone is not very good, we are using it much better than this. ”
The two of them are using Motorola's V3 mobile phones, which are of course much stronger than these copycat phones, so the crow doesn't understand why Wang Jinbao buys so many mobile phones.
Of course, I didn't buy a mobile phone for my own use, and our company is now also making mobile phones, and the scale is much larger than these copycat machines. ”
Wang Jinbao came to Huaqiangbei this time, with the idea of observing and learning, he wanted to know why those shoddy copycat machines could sell so well, and whether his company could learn anything from it.
He is the same age as Yu Wenfei, he is only twenty years old this year, and he has been mixed in society for a few years, although he has never been in charge alone, but under the influence of his ears and witnesses, he has also learned something from excellent peers such as Yu Wenfei and Zhou Mengyi.
This time, Yuwen Fei rushed the duck to the shelves, and directly "dispatched" him to Pengcheng to be in charge of such a large company, if you want to say that you are not worried, it is a lie.
It can be said that since he arrived in Pengcheng, Wang Jinbao has not slept peacefully, and when he opens his eyes and closes his eyes, all he thinks about is what to do in the future!
There are thousands of workers in the factory, and now they can still start work by relying on an OEM order received by Vice President Wang, but what about after this business is completed?
If you still take over the OEM business, then the company can also sustain it, what if you can't take it?
Therefore, it is still necessary to think of a long-term plan.
............
In Huaqiangbei for a day, basically all the mobile phone market two people have gone to carefully inspect once, night fell, the two stepped on the bus back to the company, one person carried two large plastic bags, which were full of all kinds of domestic mobile phones.
The next day, Wang Jinbao found Wang Chengsheng.
As soon as he entered the office, Wang Chengsheng was stunned, because on Wang Jinbao's desk, everything else had been moved, and all kinds of mobile phones were placed on the entire desk!
"Hey, Mr. Wang, what are you doing here?" asked Wang Chengsheng with a smile.
"Lao Wang, you also take a look, this is some of the domestic mobile phones I bought in Huaqiangbei yesterday, I don't know much about technology, you tell me, why can their mobile phones be sold so cheaply? And it looks quite high-end." Wang Jinbao asked puzzled.
As soon as he heard that he bought it from Huaqiangbei, Wang Chengsheng didn't need to look at it, he casually picked up a mobile phone on the table, "The mobile phone over there, of course it is cheap." I'll take this mobile phone as an example, it looks like a large screen, full color, eight speakers, built-in camera, all the functions that should be there, and the configuration sounds better than Nokia Samsung's mobile phones that sell three or four thousand. However, this can only fool people who don't understand. ”
As he spoke, he skillfully opened the back cover of the mobile phone and deducted the battery, "Oh, this kind of battery, the wholesale price is only twenty yuan, and if the amount is large, it can be a few more cheap." And Nokia Samsung, including the batteries used by our Moya, also requires 45 yuan to purchase a large number of pieces! The price difference between a battery alone is 20 yuan. ”
He found a screwdriver, unscrewed off a few screws on the back of the phone, exposed the circuit board and parts inside, and continued to explain: "See, MediaTek's model chip, fully integrated! In addition to the screen, speaker, camera and battery, and shell, the parts inside are provided by MediaTek." It's cheap, it costs less than 200 dollars. As for what full-color screen, can it compare with Samsung's full-color screen?"
As he spoke, he took out his mobile phone from his pocket, which was Samsung's T408, which was a color large-screen flip phone just launched by Samsung.
Wang Chengsheng put on the battery of the domestic mobile phone, lit up the screen, and then compared it with his own Samsung mobile phone.
Samsung's screen has bright and clear colors, while the so-called full-color screen of domestic mobile phones has a paste......
"The purchase price of this domestic screen does not exceed one hundred and fifty yuan, and Samsung's cost seven or eight hundred, you can see the difference. As for what horn camera, it's all the same routine, all of them are inferior products. These things will fool people who don't understand mobile phones. Wang Chengsheng said with a smile.
Wang Jinbao nodded thoughtfully, fiddling with the mobile phones on the table, and after a while, he suddenly raised his head and said, "Old Wang, what do you say if we also make such mobile phones?"
Wang Chengsheng was stunned for a moment, and subconsciously asked: "Do copycats?"
"No! It's not a copycat phone, but a relatively cheap brand mobile phone! I have also thought about it these days, it turns out that the reason why the cost of Moya mobile phones is very high is because we have to develop various parts of the mobile phone by ourselves, and even the circuit board is designed and developed by ourselves. Take a look at these copycat machines, and directly purchase MediaTek's chips, which saves the most expensive R&D expenses. As for the screen, camera, battery, etc., we can purchase better quality, plus our own assembly process, the mobile phone will definitely be much stronger than these copycats in quality! But the cost price will not be much higher, because we purchase a large amount. The retail price is about the same as that of a copycat phone, and the quality is a big step ahead! Such a mobile phone, do you say it will sell well!"
Wang Jinbao said, his eyes became brighter and brighter, and he felt that he had found the right path for the development of Moya mobile phones!
Wang Chengsheng looked at him in surprise, judging from his experience, this is indeed a path that can be taken.
But......
Moya was originally going to build a high-end brand, is it going to be a low-end machine in the future, this profit is not high.
So he reminded loudly: "Mr. Wang, I want to tell you that even if the sales of such a mobile phone are good, the profit of a mobile phone is estimated to be one or two hundred yuan." In our previous Moya, the profit of a mobile phone was as high as more than 1,000!"
Wang Jinbao smiled, he has been working in the supermarket for the past few years. From Knorr Supermarket, Wang Jinbao learned a truth, that is, if you want business to prosper, you must be good quality and cheap!
The cheaper the product, if the quality can be guaranteed at the same time, it will definitely sell better than the higher price!
Similarly, as long as the sales go up, it doesn't matter if the profit is a little thinner, even if a mobile phone only earns a hundred yuan, what if it can sell a million units?
Isn't the profit just 100 million!
If you are more daring, what if you sell five million units, or even ...... 10 million units!
Of course, even if it can't sell so much, Wang Jinbao is not worried, because at the very least, Moya Company can survive and be able to take care of its own profits and losses!
He can be regarded as living up to his cousin's trust and not bringing down the company.