Chapter 32: The Conspiracy of the Giants

The suit is neat, the shirt is raw, the hair is meticulously combed, the skin is fair without a little color difference, and even the nails are finely trimmed.

It's not that Su Nian hasn't seen the market, he knows that this is the big guy.

"Who are you?" he asked, looking at the man.

The man stretched out his hand: "I'm Liu Tuo, from Hengdu Department Store, taking care of something." ”

Su Nian stretched out his hand and shook Liu Tuo, and his heart was sure enough. However, he didn't expect that a management from Hengdu Department Store would come to him, and he thought that the spy would be in the sky this morning.

"Aren't you surprised?" Liu Tuo looked at Su Nian's lazy appearance and asked curiously.

"In the whole Chengxi Road, I am the first to open the box, and I am also the one with the best business rumors, but if you want to inquire about the stalls, it is strange if you don't come to me!

Liu Tuo didn't hide it, nodded and said, "It's my employee, come out and help me see the situation." In the past, we really underestimated the stall economy, but I didn't expect that we would also be squeezed by the small stalls one day. ”

Su Nian smiled: "What you said is not right, I only saw that they were running on each other, why did it become a run on you?"

Liu Tuo was stunned for a moment and nodded: "That's right, but it's no difference." I don't see any price reductions here, is business better than others?"

Su Nian reached out and took a pack of foolish tissues: "You can go back and try it, don't try it here!"

"What? Your tissue will explode?" Liu Tuo smiled.

Su Nian patted the tissue on his hand: "You are a decent person, save face for you, it's not too late to go back to the office and try again, you can go and see other stalls first." ”

Liu Tuo nodded, and didn't ask much, for him, many things can be penetrated at a glance. Everyone is in business, whether it is a shopping mall or a stall, it is a thing in one field, and Liu Tuo can naturally see it clearly.

Standing up and nodding to Su Nian, Liu Tuo left the stall.

The stomach wondered: "Why are you still looking for your father one by one today?"

Su Nian smiled: "Go do your work, strive to sell it out as soon as possible today, and we will go back to prepare for the future." ”

Now that the senior management of Hengdu Department Store has come out to find out in person, Su Nian feels that the storm he has been waiting for for a long time has been brewing to the extreme, and it will not be long before it will sweep in.

He had to prepare early so that he wouldn't get caught up in the whirlpool.

Liu Tuo walked around Chengxi Road and was sweating profusely, and after returning to the office, he immediately called the backbone of the market research and accounting side and scattered all the people.

"Before tomorrow night, I want to see the price changes and sales of the entire Chengxi Road stall!"

In the evening, Mr. Wang and Mr. Li came to Hengdu Department Store and asked with a smile: "Mr. Liu, what kind of wind is blowing today?

Liu Tuonian is in the prime of life, and Mr. Wang and Mr. Li are really old guys compared to him.

Although Hengdu Department Store, Lanhai Shopping Mall and Million Best are all large department stores on Chengxi Road, and they all compete with each other, but more of them are actually cooperation.

Even Su Nian could imagine setting up an alliance in Jinghulan to guide customers' demand for goods through the price difference in each stall.

Can these big malls not have such tricks?

Usually those promotional activities that look like price wars, in fact, are quietly drummed up by three people behind their backs, these are cheap on your side, and those on my side are cheap, which looks like-for-tat, but in fact, they are mutually beneficial scenes.

In this way, they can sell a portion of each of their products on a regular basis and raise the reputation of the three department stores at the same time.

After all, it's good to say that it's usually cheap, but there is a price difference between the three shopping malls, and if you want to buy a full range of goods and save more money, you have to go all over the three shopping malls to find the cheapest ones.

In this way, the flow of people is alive in the three large shopping malls, instead of the backwater pool of the familiar stores that were identified before, and the three stores can get enough profits.

So the relationship between the three of them is not bad in private, at least on the surface.

If you really want to encounter irreconcilable competition, then you should work hard or you have to work hard, and they are hired as managers, isn't this what it is?

Liu Tuo sat down, but he was not as relaxed as Mr. Wang and Mr. Li, but frowned, told the waiter to serve the food, and then closed the door, his face was black.

Mr. Wang and Mr. Li glanced at each other, and both sensed that something was wrong, so they asked, "Mr. Liu, it seems that you came to us today not just for dinner!"

Liu Tuo smiled bitterly: "It's the peak season now, if there is nothing important, how can I let the two of you take time to come?" ”

"Oh?" Mr. Wang picked up the red wine glass and shook it, and asked casually, "What is the problem so serious?"

Liu Tuo briefly said about the stall on Chengxi Road, and Mr. Wang and Mr. Li listened inexplicably, and when Liu Tuo finished speaking, they didn't react.

"No, Mr. Liu, just this little thing?" Mr. Wang's face was strange: "I didn't mean that we weren't happy for you to come to us for this little thing, everyone is friends, and it's normal to have time to eat." But the ones out there...... What kind of big basket can you produce from the stall?"

Mr. Li also nodded yes.

Liu Tuo asked, "You two haven't seen this month's report yet, have you?"

The two of them shook their heads in unison: "I haven't seen it, isn't it the end of the month? ”

Liu Tuoxin said sure enough, he took out an iPad from his bag, opened the form file and sent it to the hands of the old two: "This is also a trade secret, I will take it out generously today, and you two will talk about it after reading it." ”

Mr. Wang and Mr. Li took the iPad, and they didn't care about it on the surface, but since Liu Tuo insisted, they didn't refute his face, and looked at the sales list of Hengdu Department Store this month, and the more they looked at it, the more surprised they became.

Until the waiter finished serving, the two of them were silent.

After a long time, Mr. Wang and Mr. Li raised their heads: "This is the sales table of Hengdu Department Store this month?

Liu Tuo spread his hand.

Mr. Li understood: "It seems that Mr. Liu is still in the prime of life! We two old guys, if our subordinates don't send the report over, we won't ask at every turn." What Mr. Liu means is, have you already touched the bottom?"

Liu Tuo nodded: "I called you yesterday, in fact, I just wanted to ask about this, but the situation was unclear at that time, and we didn't say it clearly." But today I went around the street and found that the matter has reached such a serious point that the three of us as the same camp, there is no need to test each other, right?"

Only then did he start the stalls on Chengxi Road from unboxing, to the stalls gathering, and then the price war started, and when he told Mr. Wang and Mr. Liu, the two old men were also sweating on their foreheads.

If this reaction is slower, Chengxi Road will become a world of stalls, and their daily miscellaneous area will have to be bitten off a large part of the sales from now on!

I was not in the mood to eat now, and Mr. Wang and Mr. Liu had a calm face.

Since the sales volume of Hengdu Department Store has reached this point, what will be the situation of their own sales volume that they don't see?

Thinking of this, they couldn't help but be worried.

Liu Tuo said: "According to the survey, the stall industry on Chengxi Road has begun to heat up, and it is only this summer, and the price war has started for a few days. Two, if we want to take action, we have to do it now!"

"If you let the stalls fight a price war for a week or two, the entire Chengxi Road stalls will become the benchmark of the Lancheng cheap goods market! ”

"As long as this image pokes down in people's hearts, it is a rigid signboard. Even if we also reduce the price of the sale, they will not believe that we can be cheaper than the stalls outside. ”

"We can really be cheaper than the stalls outside, but we are shopping malls, and we are responsible! We can't promote them all year round, right? But the stalls can! This is the most terrible place in the stall economy, and it will always be the most down-to-earth and easiest to get recognized economic situation. ”

"Therefore, we can only completely break the status quo of those stalls before the Chengxi Road stalls establish this image. ”

Mr. Wang and Mr. Li listened to Liu Tuo's words and couldn't help but ask, "How to break it?"

Liu Tuo said: "Join in! Join them in the price war, and vigorously publicize it! The stalls are all small businesses, and they are vulnerable in the face of absolute capital. They're going to fight a price war? Okay! We're going to fight with them!"

"If they make less money, we won't make any money! Anyway, we have the confidence! If we play like this for ten days and half a month, I don't believe that these stalls don't stop cooking!"

When Mr. Wang and Mr. Li heard this, they pondered for a long time, but shook their heads and said: "We have to report this matter to the higher-ups, and there is not enough evidence and information, and the above-mentioned ones will definitely not agree that we will take out so much money to operate such a big thing." ”

"Of course. Liu Tuo said: "I didn't call you two here to deceive people. Tomorrow night, my people will roughly count the information of the stall on Chengxi Road, and I will report it to the big boss when the time comes, and I believe that the big boss will definitely agree with my decision. ”

"The problem now is that the three department stores on Chengxi Road, Hengdu Department Store is lonely, and once the stalls are strong, we will all be affected. This is a matter related to the reputation and status of the old two, and I hope that the two of you can try their best to explain it to you. ”

Mr. Wang and Mr. Li nodded at that time and left the restaurant absentmindedly.

Who wouldn't write a bad check? You said the big boss would agree, then he would agree? Two people can only believe half of what they know.

However, what Liu Tuo said is also right, if the stalls on Chengxi Road really become a benchmark, then all the efforts they have made to manipulate the market over the years will return to the pre-liberation period.

This matter must be taken seriously!