Chu Yuanxi couldn't imagine that Xiaokang was actually despised by the organizers of the conference, and said that the organizers themselves were also investors, and they had no vision at all, bad reviews!

Therefore, although he gradually got rid of the identity of being a salted fish in the audience, this sharing is useless to Xiaokang and Ba people. It would be wonderful if you shared a well-off, and blowing it on this occasion should have a great role in promoting investors. It's not so much a sharing, but entrepreneurs on this occasion, when the audience is full of potential leeks, the most important thing in the mind of entrepreneurs must be financing.

There are a total of three entrepreneurs in this round of sharing, Chu Yuanxi is just in the middle, the front is a very hardcore medical device start-up, the entrepreneur came from the magic capital, and described the counterattack after counterattack in his life at the beginning, and then introduced the relevant dividends of his own track very skillfully.

Chu Yuan Xixin said in his heart that if this is about being well-off, I will use all the words of the fat brother in front of me, and when the time comes, wouldn't it be nice to go up and have a repeater......

But it is not easy to introduce the words of the Ba people in such an ordinary and simple way.

Soon it was Chu Yuanxi's turn, and the host was afraid that someone below would not know him, so he picked up the microphone and said directly: "The next one is Chu Yuanxi, the founder and president of Ba Ren Group." This company should have heard more or less in our investment circle recently, and some of its assets were traded to Ali at a transaction price of 34 billion yuan, all in cash. The core of this part of the assets is a mobile game called "Out of the Mountains in Troubled Times", and related IP rights.

Hasn't Ali recently gone public in Hong Kong? Ali has made a relatively detailed information disclosure on this transaction in a timely manner, and you should have scanned it when you did your homework, and this year it is a relatively large merger and acquisition, and it is purely commercial.

It should be noted that we all think that Baren Group is a game company, but Mr. Chu has always emphasized that it is a cultural and creative enterprise and a content service provider. The company's business covers self-media, game production and distribution, as well as film and television, variety shows, cultural tourism, etc., so the sale is not the core assets of the group. What's more important to note is that this company was founded at the beginning of last year, starting from 0, with an initial investment of 4 million yuan, and today it is less than two years, and now the valuation must exceed 40 billion, in other words, the return is more than 10,000 times. ”

After saying that these hosts left the stage, Chu Yuanxi could clearly see that some of the people below were originally listless, but they instantly became energetic, and some even opened their mobile phones to search immediately. Sure enough, the rate of return on this asset is still relatively attractive.

His eyes were originally very ordinary, but at this moment, he could clearly see that Li Zhaokai and Li Jingfei, who were sitting in the back row, had very wonderful expressions, and said in his heart that it was finally my turn to come to Zhuangbility?

This is the first time in the world to publicly appear on the forum to give a speech, Chu Yuanxi first sorted out his black suit with a gradient color of the neckline, pressed the two rows of big mouths, and then said very freely: "Hello everyone, big guys." The core business of Ba Ren has always been fan operation. Regarding entrepreneurship and investment in the so-called content fields such as self-media, games, and film and television media, in fact, the discussion in the industry has been very, very rich, but there are more details and more scattered. Especially for the Baren Group, the above businesses are based on fan operations, so they are more fragmented.

I know that what you investment bigwigs want to hear is a successful methodology, whether there are dividends in this industry, whether there is a routine way of playing, like the traffic play a few years ago, it can be infinitely reproduced without the restrictions of the environment and people, and continue to make money from the market with the same method through a steady stream of small flowers and fresh meat.

But I'm sorry, the situation in the content era is very complicated, and I haven't found this so-called methodology myself, so every product of the Baren Group is different. There may be some similarities in content, for example, our previous main "Out of the Troubled Times" and the current "Wudao Dusk King" are both historical themes, both of which are realistic, but for the use and purpose of the content, it can be said that they are completely different, and they have been iterating forward.

Why do you have to iterate even though "Out of the Troubled Times" has already been very successful? Because different content and details are different, then the treatment should not be completely copied. In particular, good content is always scarce, and the paradox in it is that you are not better than in the past, but better than other competitors now, in other words, no matter when, the sign of good is at the head, even if the overall level of the whole industry has been greatly improved, you are better than in the past, but the amount of the head is always very small.

So, assuming you don't have full control over your head, intensive farming becomes the only option in the content era. So today, the moderator asked me to talk about dry goods, and I thought, since there is no methodology, let me answer some specific questions. In this regard, I am more confident that I am qualified to answer questions related to operations in the content area.

The main thing is that if I talk about how the Ba people got started, it is even more useless for you, many cases are just caught up, and they cannot be copied, and it is really too dry to share them. In fact, I have always taken one step at a time and faced the complex content market with a flexible attitude.

That is to say, let's talk less about the principle and solve more problems, you can ask me the details that you watched but didn't understand in the process of starting a business of the Baren Group, and I tried to tell the truth, which may be useful. My sharing today is mainly for investors who specialize in investing in the content field, and I'm sorry if you want to cross borders. As mentioned in the first forum, investors should also be professional, and it is best to be able to teach entrepreneurs at an early stage. ”

These words stunned the organizers, but the investors in the audience suddenly became distinct, some raised their hands at the time, and some picked up their mobile phones to send messages, probably soliciting questions, some people were curious but kept in proportion, and some people lacked interest and couldn't lift their spirits at all.

Who will ask the question, this power is in the host, and soon the microphone was handed to a female investor, Chu Yuanxi felt a little familiar, and after the other party stood up, he first reported to his family: "Hello Mr. Chu, I am Luo Yan, the co-founder of Songbai Fund." ”

Chu Yuanxi remained silent, but remembered that this was the one in the original world who refused to finance Xiaokang. The reason is that I only like to invest early, and the B round is the limit, and when the well-off comes to the door, it is already after the C round, so I don't consider it at all.

This reason is very just, there is nothing to blame, but I don't know if she regretted it later? But didn't she invest in "new consumption" in the original world? Why did she become interested in content?

I only heard Luo Yan ask: "I want to know why your company's two animation IPs can be valued by Hollywood? As far as I know, the other party took the initiative to find you? And DreamWorks also promised to finish it within a year, is there any trick here? Is it because the content is really outstanding?"

"It was all an accident. What Chu Yuanxi said was more like a pretext, but it was true.

"Disney was interested in the UGC animation plan of the top visual effects of the Ba Ren's portfolio company, and then became interested in "Animal Inc.", which was presented as a case.

DreamWorks took "Enemy of Rome" because the Pakistanis used a trick when promoting self-media in North America, and the Chinese people made a fuss and never saw it, so they were interested. Our original intention was to use "Enemy of Rome" to attract followers to the account, the account is the main body, and the comics are the tool to attract followers to the account, but DreamWorks thought it was a good tool and took it away.

In short, from the content quality evaluation, I don't think these two IPs are much stronger than other big IPs in China, and if you have to say the content, it may be that the subject matter is just right. ”

Chu Yuanxi modestly explained, and explained what happened in just a few words. Of course, there is no need to tell the other party about Elizabeth's existence, and there is no need to write about the special media capabilities and subtle copyright ownership of the Pakistani people, otherwise people will look at it, yo, being a comprador is still so happy, please take me! What can I do?

I think it's understandable that the other party would know about it in the future, right? Well, yes, I can.

Luo Yan sat down reluctantly, this was not the answer she wanted, but the logic was complete. Immediately after that, someone else stood up and asked: "I have the impression that the overseas income of "Out of the Mountains" in troubled times is quite high, and it has caused a lot of sensation recently, I hope to hear your sharing of domestic mobile games going overseas, anything can be." ”

Chu Yuanxi picked up the mineral water on the podium and took a sip to think about what he could and couldn't say. Although the domestic mobile game industry has been hit hard because of audit problems, the base is too large, so there are still many who have survived or have not lost their breath, and there are more than 500 in the Emperor alone. This is also the reason why Zhao Jie has a corpse to pick up to this day.

And the methods are all forced, because the past few years have experienced a tragic fight, when the whole industry has found that as long as you hug the thighs of Google and Facebook, going to sea is a completely open road, a large number of products are exported overseas and show strong competitiveness and the ability to make income.

Initially, it focused on East Asia, but recently in North America, it has also begun to conquer cities and catch up with island countries, and each company has taken the skills it has honed from the super red sea of the Celestial Empire market overseas to compare, so it has become a value depression for investors again, and investment interest has increased greatly.

However, in this tide, the Ba Ren Group is actually a laggard, not to mention Chu Yuanxi's sharing, it should be reviewed fiercely, because "Out of the Mountain in Troubled Times" is an agent distribution.

A simple flashback in his mind was that Nai ** Bao in East Asia was the operator of "Out of the Mountains in Troubled Times", and he carried out a lot of "localization", not to mention the operation, and even made a lot of additions and subtractions to the product itself, and even changed a lot of code.

Therefore, the Baren Group is only responsible for collecting money, and then after each version is updated, the new version of the code and resources will be transmitted to the other party, and the other party can use it however they want. Elsewhere there is little influence on the operations of the two East Asian countries, and no useful feedback is received.

This model is a bit like the operation process of the intermodal group, what are the requirements of each channel, and the program ape of the intermodal group directly changes the code, so as not to trouble the development team. But Nai** Bao does more in-depth than intermodal transportation.

To describe it in one word, it is that the Ba people game is too "comfortable" in the sea, and if you enter, you will not be able to stay at home, and if you go out, you will be invincible to foreign patients, and the country will perish.

In fact, the reason for this situation is that Chu Yuanxi did not regard the Ba Ren game as a core asset, so after "Out of the Troubled Times" began to collect money, he did not continue to devote most of his energy to the game. After the collectivization, the overseas business of Baren Games was not handled well.

On the one hand, when the company was still called "Baren Entertainment", the most important overseas agency was handed over, and it was better to buy than to buy, which was worry-free. On the other hand, his internal structure is not reasonable, Zhao Jie's side is mainly based on the research and development of game products, and the operation is an in-game activity, but the operation of the entire right is only started at the stage of repeating the wheel.

This led to Chu Yuanxi not paying attention to overseas operations, Zhao Jie not paying attention, and Monica not daring to pay attention at all. Chu Yuanxi does not give orders to ask the game to go to sea, she will not take the initiative to promote this matter, because she herself does not understand the game, and the game going overseas is obviously a group strategy.

In one sentence, it is that the internal rights and responsibilities of the Baren Group are unclear, and the overall strategy of such an important game going overseas has not been clearly divided into whose acres and thirds of land it belongs to.

If you really want to review it seriously, the main reason is that Chu Yuanxi judged that there was no way to make money in North America at that time, and his main goal was to rely on the Ba Ren Group to make money, become a cash cow to assist the well-off, and he was too lazy to do things without money. So I simply didn't go, and directly ignored the value of using "Out of the Mountains" to train troops to train a game operation team focusing on North America. This is the shortcoming that really lags behind all kinds of friends.

Of course, there is no need to share these insider stories with investors, because Chu Yuanxi doesn't think this is a "mistake", at most it is a small mistake, and what can be done is not done. In fact, there are also advantages to not doing it, and it will lead to no reduction in valuation. If you do it and then do it wrong, you may be despised by Ali, any behavior in the capital market is linked, and it is likely to cause uncertainty in the future at the strategic level of the group.

And Saion lost his horse again, precisely because he didn't follow this handle, so in Ali's acquisition of Ba Ren Games, he did not take away Ba Ren's overseas self-media accounts, these accounts are still in his hands, but Chu Yuanxi told Monica not to change the content related to "Out of the Troubled Times" in the future.

So what should be said at this time?

Chu Yuanxi put down the mineral water, showed a thoughtful look, and then said: "You read the overseas mobile game report of Q3, right? Q3 Island Country "Out of the Troubled Times" did rank third in terms of income, but many reports are misreading, saying that "Out of the Mountain in the Troubled Times" is very good, but in fact, it is not. The main reason is that the original competitors at the top have fallen, and the growth of "Out of the Mountains" in troubled times has been limited. ”

Compared with Q2, the top five in the Q3 revenue ranking of mobile games in the island country are almost unchanged, but "Zhilong Maze" "only" recorded 130 million in three months, which is slightly stronger than "Wilderness Action" by Zhayi, but was overtaken by "Out of the Mountains". "Wilderness Action" has been engaged in a lot of activities in the past few months, and the movement is very big, and it has topped the best-selling list twice, but the total income is still a breath away, but it is quite close to "Wisdom Dragon Maze".

This income change is actually not big, but it happens to be the wrong one, and the effect of "ranking in the top three" still caused a lot of discussion among the players in the island country, which in turn made the local players in the Celestial Empire also high, and Zhao Jie also took advantage of the situation to engage in a wave of activities. However, when the data came out, Chu Yuanxi had already begun to plan the sale of the Ba Ren game, so he didn't take it seriously.

I only heard Chu Yuanxi say: "Regarding going to sea, in fact, it is better for me to share it in half a year, and many things may have been verified after half a year, and now I am in the stage of bold assumptions." What I can reveal now is that the Baren Group is ready to make a big move and make an attempt to increase the value of cash exchange. So it's inconvenient to say for the time being. ”

The investor scratched his ears and cheeks: "Why is it inconvenient to say?"

Chu Yuan Xixin said that because there are too many richer people in China than us!", "Because, because the next thing we want to try is to make efforts in the North American region." You know, North America has always been the highest-grossing region for mobile games in the world. If this attempt succeeds, it will have a profound impact on our entire game industry. Originally, if there had been no merger, it would have been verified by now, but in short, the verification time needs to be postponed to the next one. ”

"It's not going to work, it's not going to work. The host saw that many people were paying attention to this issue, so he had to come out and arch the fire: "Mr. Chu, have you seen today's title? This is a concern for everybody, and you have to say two things. ”

"Okay, then let me talk about a phenomenon, operating overseas, and the conclusion observed so far is that the effect of linkage with well-known local IP in terms of revenue is immediate. For example, "Wilderness Action" is linked to "Gintama", and "The Fifth Personality" is linked to "Persona", and the sales rankings are all clearly reflected. Of course, when others enter the Guochao market in the future, they should also pay corresponding resources. The bigwigs who have voted for the mobile game can go back and study it. ”

After speaking, he motioned to the host for the next question, and the host had to reluctantly hand over the right to speak to a new boss: "Mr. Chu, "Out of the Mountains in Troubled Times" has been on the air recently, the data is quite good, you are filming a variety show again, I heard that it has been completed, and then, the grapevine is rumored that you are going to make a movie, and you will do two at a time." But now is a very special time for the film and television drama industry, and I want to know your views on the future of film and television dramas, especially costume dramas. ”

Chu Yuan Xixin said, "Why is your gossip so smart? Is there any inner ghost? But think about it, since Ba Ren sold the game assets, some outsiders must think that people are stupid and have a lot of money, and he didn't ask for secrecy about this matter, so it is inevitable that some people will pay special attention and wait for the opportunity to investigate.