With a smile, Chu Yuanxi said what he thought was dry goods: "Actually, the main reason for making movies is that TV series are not good." Next year is the year of ideological attack, and the number of costume dramas will be directly controlled, and each webcast platform will have a maximum of one costume drama every month, and the protection month will be removed, and it will be extremely difficult to give broadcast permission. As for the year after tomorrow, it's the centennial, you think.

Anyway, this knife makes me dare not think about it, and half of the self-made and investment projects of the three major webcasting platforms cannot get permissions. This question is not suitable for today's occasion, so let's replace it with another one. Soon, the ecological environment of the entire online drama will change greatly, and my opinion is that only a few leading companies in TV dramas will have strong competitiveness in the future.

"Don't, you just got to the point. What about movies? Now that many actors are unemployed, many traffic flowers have suddenly disappeared, and they can't live on variety shows, so I won't name them. In short, the industry is very withered, but you are rising to the challenge.

I know that with the style you have shown in your past startups, you will definitely not rush to it. In fact, our digital investment has been deeply involved in the film and television drama industry, since the "Troubled Times" project has been researching your company, you do things are based on three steps and think of five steps, and will never make decisions because of recklessness.

So I'm very curious about your thoughts, what is the reason why you are so radical, you have never made a film but you have two film projects at the same time, are you not afraid that the film industry will become stricter in the future?"

Chu Yuanxi remembered him, and after he said in his heart, he would exchange a business card first, and it was estimated that he would use it in the future, not later, it should be used immediately, and the other party must have a lot of resources.

"Well, first of all, it's because of the withering of the industry that I'm inflated. I feel that it is a good opportunity for the actor to lose his job, because the cost is greatly reduced. A traffic artist filming "Zhu Xian", the starring salary is less than 100,000 yuan, which was unimaginable in the past, indicating that some actors have also faced reality, and the buyer and seller reversed.

You are all making investments, and cost is the most important thing in business logic, right? Therefore, if you invest in movies now, you can ask the project party to lower the salary, so as to decide whether to enter or not. In fact, there are good and bad things in this special period. As for me, I haven't made a movie, but I can use the thinking of a product manager to design the process, determine the B plan, and avoid risks. ”

In fact, this is against his will, because he has made movies and knows the doorway inside. Especially in 2021, because of the party's tour and preparatory conference, the main theme realism is the only mainstream in the film and television industry for a whole year. The construction achievements after the reform and the well-off life of the people in this mainstream are equal to the red theme.

Why did Chu Yuanxi insist on naming the convenience store Xiaokang Life? Isn't it just to rub off on this huge dividend after the reopening? Therefore, the stage from the establishment of the project to the review and release of the well-off movie is definitely a man blocking and killing gods. Even dredge up some relationships, and you can also pull down a larger tiger skin to protect yourself.

As for "The Unconscious King", since it was decided a week ago to push it to North America for release, it is a realistic choice to first North America and then the domestic foreign king and inner saint route. The so-called order change has more than 10,000 reviews, and now many Hollywood big productions have begun to pursue the release of the country and the DPRK side or even the first, and everyone's attitude is very sincere.

Speaking of the product manager's thoughts, Chu Yuanxi once again clearly saw Li Zhaokai pouting, pouting and Li Jingfei next to him didn't know what to say.

At this time, the host took the microphone and asked: "Mr. Chu, when it comes to product managers, I'm actually very curious." These 'products' are very postmodernist, some do not have the product form of mobile Internet, and some are like products but are different from ordinary products. How do you do these products? Or do I put it another way, how do you understand your users?"

"The value of users lies in demand, and the main thing I do when making products is to create value on the basis of making users feel happy. ”

"So how do users feel happy?"

"It is probably to reduce the user's desire, improve the efficiency of the product and the subjective evaluation of the product. Alas, we don't need to refine the concept, we just need to understand this meaning in our hearts. ”

Chu Yuanxi was in a good state, and talked eloquently about these unprepared questions: "In my personal experience, in the matter of making users happy, first of all, we can't self-limit, and we can't work with the creed of 'everything for users', which will cause a lot of choice difficulties." Product managers should seek to reconcile with themselves and distinguish what needs to be compromised.

In addition, people are selfish, and it is good that the product can live in peace with the user, and the product manager does not have to deliberately please the user, but should treat the user equally and calmly. In addition, it is a special point for the Ba Ren Group, the users are converted by fans. There is no need to meet all their needs, only to meet the needs of 'fans', but it is best to meet the specifications, and let go of other needs, without requiring full blame, so as to achieve harmony in the process of fan operation.

The above is my understanding in the process of practicing the Ba people. ”

Chu Yuanxi could intuitively feel the eyes of the audience on the stage, and suddenly found that this sharing was not useless, and he could establish a personal character about himself for these investors. Many investors invest directly, and if they play well, it is easy for others to be interested in studying the well-off.

So seeing that there were many people who had the desire to ask questions off the field, he was also very excited and answered a series of questions seriously, such as the use and sorting of self-media traffic, game advertising tips, and so on. There is no shortage of people in the audience who know about the Baren Group, and the questions they ask are quite professional.

Especially recently, Jet Li endorsed the miracle, and then there were two flowering endorsements of the Great Sage mobile game, all of which made game advertisements into serials, and the absorption effect was very good, not only caused a sensation among game manufacturers, but also had great repercussions in the investment circle, and game companies that would advertise became the new favorites in the eyes of investors.

The new product "Wudao Dull King" launched by Baren Group is even more excessive than this, which is to directly shoot the IP content into advertising materials and throw it out. Strictly speaking, these are not game ads, but the effect is equally outstanding, with more than 17 million DAUs and counting for a whole month after it was launched.

In fact, the understanding of this effect "outstanding" can be said to be the opposite of each other, because DAU went to 10 million in a week, and only added 7 million in the next three weeks, which cannot be said to be a successful purchase. However, the users who buy it this way are more accurate, and at the same time like the content of idle games and IPs, which is easier to convert. Miracle and Dasheng actually rely on the endorsement of the star himself to pull users, while what the Ba Ren Group needs is IP fans, and the game is a converter for IP fans.

However, investors don't know the data growth curve, and if you look at it according to normal logic, of course, the effect is outstanding!

It is impossible for Chu Yuanxi to reveal the essence and inventory of the mini game-IP plan, nor can he expose his intention and logical closed loop to obtain IP fans, but it is impossible to say that we don't understand, it is all blindly cast by Jaguar. How to say that?

As a result, he picked up what investors liked to listen to for a long time, described the new model of "serial advertising" as the new "methodology" of the ship, and then took out a lot of "dry goods".

For example, Chu Yuanxi analyzed the similarities and differences between traditional game advertising and serial-style advertising, the stars in traditional advertisements are only responsible for selling their appearance to attract attention, while in the new model of the ship, the advertising stars are responsible for endorsing the product, selling their own reputation and personality, and they need to press the reputation accumulated by the screen for decades, and the depth of the meal is different.

For example, traditional advertisements, such as Jackie Chan's big brother attacking sand and Uncle Da recycling equipment, use the live-action mode to show the "content" of the game, and it is the brothers who come to cut my copywriting to attract players. In the new version of the ship, there is quite little in-game display, and the essence of building the scene with advertisements is to create an interesting plot and shoot "tidbits" of the advertisements.

These tidbits are all exquisite posing, reflecting the seriousness of the advertising star, there must be a close-up shot of the star seriously looking at the script, the process of the director seriously talking about the play, the whole picture of the lighting stage set, all kinds of high-end shooting equipment, etc., showing that the star is fully engaged in shooting advertisements.

This requires a very high level of copywriting and some finishing touches to make the ad overall tonal.

In fact, this model is extremely close to short video dramas, otherwise outsiders would not look at the advertisements of Ba Ren and the new version of the ship. These dry goods made the investors related to the game field in the audience fascinated, and the spines that had never invested in games but had cross-border ideas entered a climax, looking for excellent investment targets, and the atmosphere was very active.

In fact, for the idle mobile game of "Wudao Dujun", as an idle game with a high DAU, especially when a lot of warm-up work was carried out before the launch, the DAU in the first week was overdrawn in the future, and it is not surprising that it rushed high. Therefore, Zhao Jie expects that about 20 million is a hurdle, and if there is no large-scale stimulation in the future, it will enter a bottleneck, 20 million is based on the premise that the product has a certain quality, and the number of fans and operation strength of the whole network are a manifestation of the number of Ba people's fans.

Because he had foreseen this bottleneck for a long time, Chu Yuanxi designed a large-scale event where UGC did not pass the official one, and Lu Yu is currently improving, and it is expected that in another week, it will be time for Double Twelve.

After the climax, there is the aftertaste, when someone asked Ba Ren to do some video at the beginning, combined with live broadcast and knowledge payment, it was very good, but why didn't he continue, Chu Yuanxi knew that it was almost there, and it would be too professional and in-depth to ask again.

"Knowledge payment?" He looked at the audience, and said in his heart that it was very good, the Tao did not come, and Jiuling did not come, so he could spray casually. "It's not worth paying for knowledge. Poor repurchase, upstart, and industry reputation collapse, the key is that the valuation cannot go up. The top Xima and a certain in the entire industry are more than 20 billion according to ¥, and the knowledge payment is not so absolute in the valuation proportion of the two, and the traffic and platform functions are more important.

Xima and a certain are okay, at least the traffic and platform are very valuable. I won't say who it is that it is so difficult to go to the market, and it is even more difficult than the listing of our self-media companies. ”

Some of the investors below suddenly laughed and some turned pale, because a few years ago, the payment of investment knowledge was fiercely speculated, and there was no shortage of entrants in the audience.

I only heard Chu Yuanxi continue: "In addition, for me personally, the payment for knowledge is not in line with the business of the Ba people. Ba Ren's fan operation is fine, when to realize, in what posture, are purposeful and planned, to match the tone of fans, to be in line with the company's strategy.

The monetization efficiency of knowledge payment is low, and the reputation is not very good now. As for Douyin with goods, it is actually much better than the monetization ability of knowledge payment, and word-of-mouth can also be controlled, the key is to look at the quality control of the goods. But the reason is the same as above, it's not worth it. ”

The host said in his heart that this situation is not right, we invited you to let you hold the live broadcast and bring goods! How popular is Douyin now? Although the valuation is generally grassroots, it is the most active field of fundraising and investment in more than a year, how can you beat it up?

"Hey Mr. Chu, I have to refute what you say. He took the microphone and said: "Although it is more profitable for Ba people to make games, you also started from the media, and you can't deliberately suppress your past peers." And the Pakistani people should be relatively unfamiliar with the business of Douyin to bring goods, right? This aspect is now very, very active. ”

Chu Yuanxi saw that this was a good occasion to establish a persona, so he made a loud haha and said to him: "You probably don't know that I myself am the initiator of the model of short video live streaming. At that time, the company was still called Baren Entertainment, and it was the first company on the whole network to bring goods through a combination of short videos and live broadcasts on Douyin. This model was the first one I commercialized, and as soon as it was launched, it had a chemical reaction and infected the whole network.

There were also live broadcasts before us, and Taobao had live streaming for a long time, but they were not combined with short videos, and the two platforms of Douyin and Kuaishou did not develop into platforms with both commercialization and traffic before this. To paraphrase a popular sentence, no one knows better about live streaming than me.

In addition, in the field of knowledge payment, although what Ba Ren does is not as prominent as Douyin to bring goods, but the calculation of income for a single article, I did it several times in the first half of last year, and the whole network is ranked in the top ten, which is the first pot of gold for Ba Ren Entertainment. We pay the most attention to data in investment, you can pick random people from the big Internet celebrities who pay for knowledge, find their best-selling one, audio or article, you may not be able to beat me. ”

The host was embarrassed with a capital letter, and said in his heart that you are too a bully! Isn't it the most shameful to be unreasonable and directly display qualifications?

And Chu Yuanxi pondered while drinking water, bringing the goods was actually just a simple replica of the successful cases in the original world, at that time, the gold finger had not expired, and he was nothing more than to get the OEM done, and he made more money. But knowledge sharing is absolutely not watery at all, and it is indeed very good.

After loading this big beep, he showed a faint but elegant smile: "Actually, live streaming is still very profitable today, but for me, this money is not fragrant." Think about it, if those fans are repeatedly washed many times by me with live broadcasts, of course, they can make some quick money, but Ali will still buy Ba Ren games? Some time ago, didn't they all say that I don't cut leeks and only sell leek land? My land can't be sold, what's the point of making some quick money? It's really not worth it, you are all capital market bosses, you must understand this simple truth. ”

Speaking of which, it's already very fun, and the key is that the time is taken up too long, twice as long as the first fat brother, and the third is still waiting anxiously in the audience.

So Chu Yuanxi stepped down freely, and the host had to invite a third entrepreneur.

Walking to the stage, Chu Yuanxi was still a little emotional, mainly because he appeared on stage this time to show that he was no longer a small shrimp, even if it was a shrimp, it was not the smallest. Small shrimp can only affect the people around them, but cannot affect the industry, let alone the market. On such occasions, jumping on the podium to express opinions and let practitioners accept them will definitely have an impact on the industry and the market.

At this time, a wonderful idea suddenly appeared in his heart, that is, if the two worlds were not reversed, and they were still salted fish here, then what would this world look like? There will probably be many differences, and there will be many similarities, such as Li Zhaokai will still go bankrupt.

But today belongs to the cushion field, gather popularity, and the finale and the shaft are as important as singing, and they will not appear until the day after tomorrow.

At this moment, Yuan Yuan suddenly ran over and asked: "Hey Chu Yuanxi, the ecology of the film and television drama industry you just said will change, how to change it?"

"Shouldn't you be more concerned about how to finance the well-off?"

"No, I used to project on the film, and a lot of friends are asking me. Don't you know that the situation you're talking about now makes a lot of people anxious? ”

This situation is the situation of one costume drama per month on each webcast platform. In fact, urban dramas are not much better, the same is that it is extremely difficult to broadcast licenses, and the recent market is to approve more than 700 films per month, and more than 30 films are approved for broadcast every month. This kind of quantitative control is basically a "big wave of sand" for the production company, and the investors are of course eager to die.

Chu Yuanxi thought for a while and said: "In the future, there will definitely be more solo broadcasts, and there will be fewer simultaneous broadcasts, obviously, it is a huge benefit to platforms like Souki Video and MangoTV, and even LeTV Video and Sweet Potato." The big platform still grabs the head, but now the supply of the head is greater than the output, so there will definitely be head content that cannot be scheduled, and can only be transferred to a small platform. In the past, you know how difficult it was for small platforms to get exclusive broadcast of head content, not to mention exclusive broadcasting, the purchase price and settlement mode of simulcast are also very difficult. ”

"Ahh "Yuan Yu's earlier experience is still there, and of course he knows the difficulties inside. The big platform can completely give the payment model of broadcast volume sharing, and the platform is risk-free, but because of the large traffic, the production company can also recognize this account.

Small platform ...... Yuan Yu glanced at Chu Yuanxi, isn't this a ready-made example?