"Of course, doing business always pays attention to mutual benefit and win-win results, if I help alone, I will not be the first to find your uncle's store. Su Nian said.

The boss completely began to look at Su Nian, asked him to sit down, poured him a drink and asked, "How do you plan to cooperate with us?"

Su Nian said: "I don't want much, you give me the coupon, I will help you send it out every day, how much you set, I know that you can't lose money in these old stores." ”

The boss nodded.

Indeed, coupons, if the quantity is controlled, can achieve the purpose of excess profit. Customers who didn't come would have come because they got a coupon, but if they don't come this time, they will definitely have more customers than if they don't come at all.

There are more customers, the amount and number of coupons are controlled again, and the profit is still much more than usual, Su Nian helped, and they didn't lose at all.

Seeing that he agreed, Su Nian said, "My request is that you give me the coupons, put an advertisement on your counter, and tell them to go to my lottery if they want more coupons." ”

"That's it?" the boss asked.

Su Nian nodded: "That's it." ”

Obviously, the boss has not yet realized the business opportunity.

After the two of them negotiated, Su Nian took the coupon from the boss, and then told the boss that the coupon would be sent tomorrow, and Su Nian would make an icon of a stall at that time, and it would be convenient for you and me according to the map.

After leaving the noodle shop, Su Nian walked to more than a dozen shops.

The stores he chose were all those that he had been observing for a long time, and the business was booming, mostly food and groceries, and none of them were particularly large.

There is also a point in this.

There is no such thing as a discount for a store that is not doing well; a time-honored brand that is famous for hundreds of miles does not need this kind of means; no matter how big a department store is, people have their own set of rules, and you can't look down on them if you cooperate with others.

Thanks to Su Nian's familiarity when he stepped on the spot during this time, he reached out and didn't hit the smiling person, most of the stores could listen to Su Nian's words, and of course whether they cooperated or not had to say otherwise.

After walking more than a dozen stores, in addition to the noodle restaurant owner who was most familiar before, there was also an electronic goods store, a piano shop, and a dumpling restaurant that agreed to Su Nian's cooperation.

He's going to find the last one.

These stores themselves are also giving coupons, and the share that can be given to Su Nian is actually not much, and Su Nian can't eat so much.

The number of coupons that each store can send out in a day is mostly around two hundred, and Su Nian decided to take out three hundred boxes to put these coupons, two in one box, and it is almost saturated.

And these stores selected by Su Nian also match each other.

Electronic devices and piano shops are places that people don't usually go to, but restaurants are different, people have to eat every day, and when they go shopping, they don't go home, they always have to eat on the street.

Therefore, the coupons of restaurants and electronic products and piano stores are issued together, which can completely stimulate consumption, and it is also a good experience to go to see new gadgets after eating.

This is how to convince the owners of these two stores.

Especially for things like piano shops, non-beginner industry insiders don't want to come in, and coupons are generally sold by regular customers. If Su Nian is bound to the restaurant's coupons, it is estimated that there will be more guests.

And for the last store, Su Nian has other plans.

After thousands of choices, he chose one of the most visited stores on Chengxi Road, a clothing brand store.

This clothing brand store, that's the real boutique, and it's a famous brand. There is an endless stream of people who come here every day, and Su Nian has already looked red.

But it's a pity that the manager of this kind of big store doesn't show up, and Su Nian is not familiar with them at all.

However, this did not affect Su Nian's courage to walk in.

"Hello, welcome, what kind of clothes would you like to choose?" The waiter was very welcoming.

Su Nian said: "I have some business to discuss with your manager, is your manager here?"

The waiter's face was embarrassed: "I'm sorry sir, our store does not accept outside cooperation." ”

"It's not okay to see each other?" Su Nian just asked with a smile.

The waiter hesitated, walked to the counter and whispered a few words to the people inside, then made a call at the front desk, and still shook his head when he turned back.

Su Nian thanked him and smiled bitterly when he walked out of the clothing store.

It seems that I still think too ideally, and there are not so many small stores to talk about before, let alone such a big store?

So he lowered his standards and found another store, which was also a store with a lot of traffic, but it still failed.

So he lowered the standard again, and found six stores in a row, and when Su Nian was about to give up, the owner of the seventh store finally agreed to Su Nian.

It's a jewelry store, and the owner is a middle-aged man who looks to be in his early forties.

"I know you, you've been on Chengxi Road for a long time. The boss said, "Let me introduce myself first, my surname is Cheng." ”

"Hello, Su Nian. Su Nian stretched out his hand and shook Boss Cheng, and then sat down face to face.

Boss Cheng looked at Su Nian and said with a smile: "Actually, I don't want to cooperate with you, mainly to see what kind of person can dance so happily on Chengxi Road." ”

"Now that you see it, how do you feel?"

"A talent!" Boss Cheng said, Su Nian actually knew that he felt like that in his heart.

"The matter of my activities on Chengxi Road has already spread?" Su Nian didn't say anything about cooperation first, this person didn't want to cooperate in the first place, and being too anxious would make people disgusted.

Boss Cheng said: "Not only did it spread, but the matter of your cooperation in the store on Chengxi Road was overheard, and the owners of other brand stores talked to each other and put you on the blacklist." ”

"Uh......" This is something Su Nian didn't expect, but after listening to it, he understood, obviously the bosses of these shops should probably have a group or something, after all, they all do business on the same street.

"Then why are you going to see me?"

Boss Cheng smiled: "I'm very idle, and I'm different from them." They are hired managers, and they can earn commissions for their jobs by doing business step by step, so why bother to cause trouble? I'm different, this store is my own industry, and I can do whatever I want. ”

"Really, Boss Cheng, you're a big guy. ”

"The big guy is not counted, he has worked hard all his life, and it is just such a store. Actually, I'm curious, what exactly are you going to work with us? We don't have coupons for these stores. ”

"But you all have loyalty cards, and you all have brochures. Su Nian saw him take the initiative to ask, so he said it.

"And then?" Boss Cheng looked like I would see how you persuaded me.

Su Nian smiled and explained: "A big store like you is actually not short of business, and the store is an iron signboard here, and customers are willing to believe it." But there is still room for improvement. ”

"My idea is this, there are no coupons in the store, you can provide a membership card, anyway, people who come here to spend have to apply for membership. I can put the brochure in the box and send it out as a giveaway. ”

"Maybe boss, you don't think the brochure is important, but that's the point. Su Nian smiled slightly: "Most of the customers who come to my booth to open the boxes don't usually consume high-end goods, and of course they don't come to your jewelry store because they don't think they can afford it." ”

"But in fact, it's not like that, I came to your store to see that although the jewelry is expensive, there are many cheap ones, even I can afford them, let alone them?"

"The threshold of high-end goods is too high, which makes people prohibitive, and they believe that they can't afford to consume, but in fact, they just don't understand the market. So what kind of choice do these people make when they feel they can't afford it get a brochure and see the price on it?"

When Boss Cheng heard this, he became serious and fell into deep thought.

This is indeed the case in the jewelry industry, there are a lot of bargains, synthetic, defective, and low-end goods, but unfortunately people who have not specifically understood it are not clear at all.

Boss Cheng actually sent people out to distribute leaflets, so he had a question: "You must know that 90% of people will treat them as garbage and don't want to see them." How can you make sure that the brochure you send out will be read by them?"

Su Nian said: "I sandwiched the coupon on the page of the cheapest item in the brochure. ”

"Wonderful!" Boss Cheng's eyes suddenly lit up.

And that's not all, Su Nian continued: "Once they open the booklet, they will definitely not only focus on cheap goods. Everyone likes good-looking jewelry, but what if you see something that is difficult to give up? With a budget of 20,000 yuan, many people actually don't care about spending 5,000 more, right?"

Boss Cheng nodded, thought for a moment and asked, "What are you going to get from me?"

Su Nian stretched out two fingers: "First, advertise me in your store, and second, the prize of a membership card, this is my request." ”

"One a day?"

"One per month, I know that the request of giving away members for free is too much, and you will probably beat me out every day. ”

Boss Cheng laughed and said: "I think they should regret it, of course I agree to the cooperation of the free business, tomorrow you send the advertisement over, and I will stand in the most conspicuous position at the door for you." ”

Su Nian stood up happily and shook hands with Boss Cheng again: "Thank you Boss Cheng for your help." ”

In fact, Su Nian knew that the suggestion he put forward had little impact on such a large jewelry store.

Even if low-end goods sell well, the profit will definitely not be higher than that of high-end goods.

Boss Cheng is interested in word-of-mouth to a greater extent. You must know that there are giants in the buying and selling of big profits, and chain stores monopolize almost the big business of the entire industry, and stores without word of mouth can only eat leftovers.

As he himself said, if he lives hard for a lifetime, he only earns this store, and it is even more difficult to develop. However, if you can get enough reputation, then you can win more possibilities in the purchase channel.

Although Su Nian didn't understand the jewelry business, he could guess three points when he thought about it.

has been recognized by five stores, Su Nian is actually too tired, lobbying is not an easy job, laborious and brain-consuming.

As a result, before he could rest, he returned to the stall, and his stomach suddenly told the businessman that he was coming.

Why are the industrial and commercial people here? Su Nian looked at the uniformed people in front of him, muttered twice in his heart, and stepped forward and asked, "Comrades, is there something wrong?"

The surrounding customers saw that the industry and commerce came to the door, and they had already begun to see the excitement. With this excitement, who still unpacks the box?

As a result, the comrades of industry and commerce said: "We have received a report that there is a problem with your paper towel and it has injured people's eyes.

Su Nian was stunned for a moment, reached out and took a pack of fool's tissues, and was quite cooperative: "In this way, you take it back for sampling and inspection, and before the results come out, this kind of tissue will be removed from the shelves." ”