begged for a subscription, and fell into a ghost again......

The big chapter is 7,000 words, and it is added to the leader of Xie Yusheng's alliance.

——————

Chu Yuanxi's statement made Gu Hongru very surprised, because the accounts of the Ba people are very transparent, and she is not an investor who can easily get the data through business calculations, so there should be no foreign exchange income recently? What is the extra 40 million live money in the account? Why is there not an extra penny on my account? Is Chu Yuanxi's money hacked by hackers?

However, it is always a good thing that Chu Yuanxi is willing to reconsider, when Du Mu came to turn his fate, Gu Hongru had already sent the relevant information, including everything that dates back to the creation of Vine in 2012, to Chu Yuanxi, and naturally included the movements of the other two founders later.

However, no matter what she was, she couldn't imagine that there was actually a lot of fate between Chu Yuanxi and Sa Yuan.

The reason why Gu Hongru knows so much about the Ba people is, of course, because there are many investment institutions that have taken a fancy to the money in the Ba people's accounts, and she is not the only one who has something to do with Chu Yuanxi, and some people have put their ideas on Zhu Yu and Uncle Sheng. If you can pull the Ba people over as LP, then it will be a heifer handstand, and it will be heavenly, even if you can't let the Ba people be your own LP, it is also beautiful to borrow it, and the interest is negotiable.

However, she also knew that this matter was particularly difficult, because Chu Yuanxi did not play cards according to the routine at all, and he may have saved this money to be useful.

As for who is useful, what is the use? Of course, it is used by the well-off to raise money, and if the well-off people have a demand for money every day, it will be very difficult for the Ba people to get this money.

However, with a "complete insight" of the complex situation, many problems can be solved. For example, there is a simple and powerful way to make Xiaokang not need this money, that is, to quickly push Xiaokang to NASDAQ to be listed. The wool of the hard people is called Yangtang to stop boiling, and promoting the well-off to go public is called the bottom of the kettle.

So in the past few days, Gu Hongru has relied on the light of Pu Mingyi to frequently contact Chu Yuanxi, and blow some wind from time to time. But Chu Yuanxi is like a straight man who doesn't understand the amorous feelings, and when the beauty asked her why she reported it, she said that it was a pity that you were a daughter, otherwise the Sprinkle family would marry you as brothers of the opposite sex.

In fact, Chu Yuanxi already gave Gu Hongru a lot of face, and it didn't matter if someone else came to blow the wind, the reason was, of course, that he was busy with work after resuming work. For example, Li Jingfei is going to visit tomorrow, and after holding back for so many days, he is finally coming, so he has to receive it well.

It's okay to have a reservation like this, but there are often no appointments.

For example, Zhao Jie suddenly came over to spit out his bitterness, because there was something wrong with the operation of "The Faint King of No Way". This problem is not its own fault, but the demand for buying volume of "Wudao Dusk Jun" itself, but the recent purchase volume is too expensive!

Not only did "The Faint King of No Way" buy much, but even "Out of the Mountain in Troubled Times" was also bought at the beginning, and neither of them bought much. The main reason for buying "Wudao Dujun" is to keep 30 million DAU, the game always has a churn rate, no matter how high the retention rate is, it is useless, even if only 1% of players are lost every day, 30 million DAU is also 300,000 AFK, not to mention that the churn rate is definitely more than 1%, so you always have to add some living water.

However, the good times did not last long, "Wudao Duanjun" just started to buy volume, and another type of "online earning game" began to be a demon, desperately buying volume, and recently it has raised the purchase price by 300%, and the main channel is the headline system of huge engines, which just collides with "Wudao Duanjun".

Zhao Jie screams frequently every day just by looking at the cost column, because the profit margin of "Wudao Dusk Jun" is not high, it is a relatively rigid game of conscience, and then the cost of buying is very high, so the company has no living money to develop. Otherwise, he wouldn't have been able to raise his ARPU value with Chu Yuanxi.

The representative of the online earning game is a variety of xx pig farms, which evolved from the circle of Kun mini games. This kind of so-called "online earning" APP is called "making money online", and the actual business logic is that as long as the cost of buying volume is less than the average advertising revenue created by users, it can be played. Therefore, the profit margin is extremely high, and the cost of buying volume that can be borne is very large, even if the price of buying volume is as high as forty yuan, you can earn money back, which is unaffordable for ordinary APPs, and even Zhao Jie can't stand it.

He came to ask for help today, and at this time, seeing that Chu Yuanxi seemed to be fine, he took out his mobile phone curiously and asked: "Hey old Chu, why do you say that those online earning games have so much money? Is it because of the blockchain?"

"Why so much money to do blockchain?"

Zhao Jie pointed to an APP on his mobile phone called "I'm afraid of being rich" and said: "This, I can withdraw more than 20 yuan in more than ten minutes, isn't this killed by wool?

Chu Yuanxi was shocked at the time, this is against his perception of the Internet? Pinduoduo and Luckin have never been so awesome, and the wool of Pinduoduo and Luckin at least needs to go through the process!

As a result, he took Zhao Jie's mobile phone and fiddled with it for a long time, and found that this was indeed an APP that had nothing to do with the blockchain in the name of blockchain, and then asked with questions: "Why can't I find your withdrawal record?"

"It is said that you can only mention it if you save 50 yuan. ”

Chu Yuanxi slammed the phone on the table with a "snap", "Oh, you haven't withdrawn yet, why are you surprised when you haven't withdrawn?"

"Isn't it going to be fifty soon?"

"I'm sorry you'll never reach fifty, it's not that if you are rich, you are really rich. Chu Yuanxi opened the APP a few more times, and said, "See, there is an option for them to push the ground, it is estimated that you can make up enough cash to pull people's heads, and what is more like thinking about it." But it's also possible that even if you pull someone's head, you won't be able to withdraw it. You have to learn a little bit about the tricks that people are fooling players!"

"Holy!"

I only heard Chu Yuanxi say: "You should have cut leeks, but you were cut as leeks." This false advertising purchase volume that allows users to withdraw large amounts of money is actually taking the route of advertising slaves. In the process of playing for 20 yuan, you probably earned more than 10 yuan in advertising fees?"

The so-called advertising slave is to pull users over, and then let users click on advertisements in their own APP to earn gold coins, and finally exchange gold coins for cash, and the whole process is beautified and packaged.

You should know that in this kind of APP, the user makes an ad click, and the game operator gets a very high fee from the advertiser, assuming that it is calculated according to five cents at a time, can the user withdraw the five cents?

The advertising slave is not divided into a rake, which is divided into three or seven points, five or five points, and seven or three points, but depends on whether the mood should reward the user a little.

And the user must not only click on the ad once, the system will set an extremely distant large-amount withdrawal goal, in order to achieve, as many as fifteen or six times a day, and it will take a few days to find the cheat.

I have to say that this kind of product is getting smarter and smarter, and it will first let users reach trust with a little bit of money, which is much lower than the cost of attracting new ones, and then start the routine.

Players who are lured by the word "withdrawal" are the easiest to routine, and all kinds of means are always changing, in short, the purpose is to form a smart blow, so that players think that they only need to pay a little time, but they actually need to spend a lot of time, and finally find that it is almost impossible to withdraw.

For example, let the player think that after playing for about 10 days, he can withdraw 50 yuan and 100 yuan, but after playing for five or six days, he will find that the value has changed, and it will be difficult to earn gold coins later, and the time needs to be extended to 15 days, 20 days, and so on. But I'm already halfway through the 100-mile journey, so what should I do?

However, how can it be so gentle with only variable values? There are many more routines in the future.

But can these XX pig farms really make a lot of money? I'm sorry, you need to cut leeks to make money, and there are leeks when there is a lot of leeks. And this routine is so simple and easy to understand, and there are so many domestic manufacturers who can make APPs, that only the first one to eat crabs can eat it for a few more days, and then it becomes a bidding game, and the price of buying volume will go up.

Therefore, in the end, it is the advertising traffic providers who make a lot of money, forcing all kinds of pig farms to continue to dig out their efforts to increase the number of days of use of users and create more effective routines. Observing their routines, a book can be published, called "Human Confusion Behavior Reward Pig Raising Edition".

It's just that it's hard to make apps and games like Zhao Jie conscientiously.

Sitting opposite Chu Yuanxi, Zhao Jie felt extremely embarrassed, as if he had just been ravaged by eight strong men, he took his mobile phone and said sadly: "Old Chu, let's give me another faint system!"

"Aren't we making a movie?" Chu Yuanxi also had a helpless expression, "As soon as the film industry returns to normal, the project will be established immediately, in fact, the script is already being made, but the project is not approved." ”

"Far water can't quench your thirst from near you-" Zhao Jie continued to wail, "It's next year for the movie, and the game will be cold next year!"

"I'm really talented with you, 30 million DAU games can be cold in a year, and I admire you to death!

"You really can't say that, Lao Chu, how fierce is the competition in the game industry now? Zhao Jie was extremely aggrieved, "Isn't our family's advantage self-media?"

"Then you're looking for Lu Yu!"

"I've been looking for it a long time ago!" Zhao Jiexin said that I still need you to remind me, if it is useful to find Lu Yu, why should I still look for you?" Lu Yu said that the faint monarch system was proposed by you, and he was just executing. He didn't know how to do this kind of activity himself. ”

Chu Yuanxi's helplessness lies in the fact that the Dujun system is not something that can be done anytime and anywhere, and it is okay to do it for the first time, and it is impossible to come and go. In other words, he doesn't know how to do it himself, which is a flash of inspiration for the operation master, in industry terms, there is no way to summarize the methodology, and it is difficult to summarize the methodology for the operation that requires creativity.

"Creativity! Do you know that this kind of activity requires creativity? At that time, I happened to have such an idea, and it was feasible, so I came up with it. You propose an idea that is equal to the Dusk Jun system, and I will ask Lu Yu to do it for you. I suggest you retreat for a while, and if you can't think of it, don't eat, go ahead. ”

Zhao Jiexin said in his heart, aren't you embarrassed for me Fat Tiger? If I can think of creativity, can you also write code? Unfortunately, he is not the boss, if he gets along with Chu Yuanxi and writes code for Lao Tzu to close the small black house!

However, Chu Yuanxi suddenly raised his head violently, and then called Lu Yu with his mobile phone.

Soon Lu Yu came at a gallop, only to hear Chu Yuanxi ask: "I remember that you recently signed a station B anchor, and you are engaged in interactive game videos, right?"

Ba people rarely sign ready-made anchors, and they usually do it themselves, but because Ba people started slowly at station B, Chu Yuanxi also supported Lu Yu to sign directly.

"Yes, yes, yes, I took it down when I promoted the peak visual effects. That person is also a UGC user of peak visual effects. ”

Chu Yuanxi actually said it to Zhao Jie, if there is a contract, he must know, and he knows the price, this is the management method of the Ba people.

Of course, Zhao Jie was so shrewd and understood, "What does Lao Chu mean is to use interactive games to push Station B to "Wudao Faint King"?"

"That's right, Station B copied the orange light game to make an interactive game video engine, rubbing the popularity of "Invisible Guardian", why don't we use it?"

"But I remember that last year, Station B pushed hard, and it quickly cooled down after a while. Zhao Jie scratched his head, under the inspiration of "young people use station B", he also became a user of station B, not completely unaware, and the interactive game video is a bit similar to the feeling of a text adventure game, which is still a bit interesting.

In particular, he has already started his own business, and it is impossible not to be exposed to information at the entrepreneurial level. Last year, driven by "Invisible Guardian", the word "interactive video outlet" was very popular in the second half of the year, not only did Station B engage in it, but the three major video platforms of Qiaiyou have also been laid out, and the layout has not yet been completed.

"Hey, don't make an assertion so quickly, who told you that the interactive exploration of the long video platform has cooled down? Do you know how hard the penguins work?"

"Penguin?" Zhao Jie asked in surprise: "Are you talking about the "Origin of the Buddha's Head"? That's not called cool, what else is called cool? I remember that Netflix also released a "Black Mirror" last year, which was as cool as it was thorough. ”

"You're talking about the old calendar. Chu Yuanxi opened a report casually, "Those are the so-called multi-line drama movies, they are tiring to shoot, and the audience experience is not necessarily good, the key is that there is actually no sense of participation." So Penguin directly solves the pain point of participation, and as a game company, how do you improve participation?"

"I ...... Just to increase the sense of participation, I make it a role-playing game?"

"You're okay. Chu Yuanxi nodded with satisfaction, although Zhao Jie is the manager of a game company with a programming background, his intuition is already very reliable, and he does have the potential to become a game producer. "Penguin recently did a role-playing class called "I Plus", you can experience it. Although it is fan-oriented, it plays tricks with interactive videos. ”

This game allows players to play the role of the star's agent, the plot is close interaction with the star, the plot is like a workplace drama, but the content is like a reality show, which also adds some QTE gameplay, that is, clicking and swiping the screen, etc., very scene-based.

What makes Chu Yuanxi admire more is the game design link. The game is divided into eight chapters, and players can't unlock new chapters after passing the level, and they must unlock it on a new day in reality, corresponding to the eight-day work experience in the game, from the rookie assistant to visit the company, to help the star design plan, etc. It can be said that this design pattern makes the fan experience very tangible.

And this is also very similar to the feeling of the popular interactive game "Lifeline" on the Internet back then. The interaction in Lifeline is completely different from the interaction in Invisible Guardians, and time is an important factor.

In Invisible Guardians, players are still watching the story, but the choices they make affect the direction of the story, click on an option, and the next step will appear. And after the protagonist makes a certain choice in "Lifeline", the supporting character says to the protagonist that we will contact after eight hours, then it is really eight hours before the next plot will be in reality. Because of this, the player will have the feeling of being there, and will fully bring into the identity and position of the protagonist to think.

"I Plus" is also an interactive game, although it is video interaction rather than text, but absorbing the essence of "Lifeline" is definitely beneficial, which is equivalent to copying the correct answers during the exam.

Therefore, Chu Yuanxi has instructed Yang Yuanmei to contact Penguin Video, this set of gameplay Ba people also want to play, and it is obviously excellent to use it to push their own artists.

However, this is of no use to Zhao Jie, what he cares about is the promotion effect. "But let's push "Wudao Dusk", or go to the media at station B, it's useless to say this. The interactive game video of the grandmother of station B is really cool. ”

Chu Yuanxi gave Lu Yu a color, and Lu Yu immediately coughed and said, "You only know one of them." What is the most important ability of self-media? The grandmother who rubs this heat at station B is basically not continuously output, so it is not easy to become popular. Interactive videos are difficult to make and take a lot of effort, but they are cost-effective, and the effect may not be as good as ordinary videos, so it is difficult to stick to them. ”

Speaking of this, he gave an example: "In the interactive game competition organized by Station B last year, the gold medalist has less than 150,000 fans, but there is a grassroots that insists on making interactive videos, and it has more than 700,000 fans so far by continuously outputting content, and it has become a large number of fans by 5,000 a day, which shows that the genre is not unattractive." ”

"Yes, it's also good to use it to push the game. Chu Yuanxi added, "The previous public beta of "Twin Vision" was promoted with interactive videos, and now the monthly turnover has exceeded 100 million. It's okay for us to make a text adventure game in "The Faint King of No Way", right? Lu Yu arranged it for him. ”

Zhao Jie was finally overjoyed, because in this plan, he must continue to make content for "The Faint King of No Way", and continue to attract fans to achieve long-term stability. In this way, although you can't eat fat in one bite, you don't have to buy it every day.

For example, Chu Yuanxi glanced at the company's WeChat group, and saw that a new planner in the Mediterranean was asking for help in the group, saying that he wanted to buy a PS4, but his girlfriend said that he would break up if he dared to buy a game console, what should I do?

Chu Yuan Xixin said Yu Wenhui, what kind of plane are you doing? Don't you hurry up and take care of your people?

Although the corporate culture advocated by Ba people is not so mean and dogmatic, respecting the time of employees, but respect is mutual, and employees must also understand the boundaries.

Of course, game companies, especially game planning positions, are not a big rebellion to play games at work. It's just that Chu Yuanxi has been bringing products for so many years, and he still doesn't know what kind of urine is planned?

At this time, there was a lot of gossip in the company group, some said that it was needed for work and a tool, some said that it was easy to hide when he bought a switch, and some said that he would turn against his girlfriend and break up after buying Kou Chi. In short, it shows the speed of swiping

Chu Yuanxi saw that this was not good, the discussion work was listless, this kind of thing was very positive, can such a work group work?

At this time, he had already opened the company's system, flipped through the information and saw this person, named Li Chuan, 26 years old, recruited to the Mediterranean to develop "Enemies of Rome" as a value, which is still a very important position, and he used to be an MMO.

26-year-old numerical planning, he still has a certain amount of qualifications, what is the situation with this guy? Chu Yuanxi took a closer look, and sure enough, Li Chuan only had a high school education!

Chu Yuanxi's heart suddenly felt a slump, and he said in his heart that Yu Wenbin is this a meritocracy? There are indeed some big guys with high school degrees in the game industry, and they really can't look down on people, but numerical planning still requires relatively strong mathematical skills, right?

However, Yu Wenhui has already begun to incubate, Chu Yuanxi knows that he is bound to not be able to pick his nose and eyes, not only can't, but also support, because Yu Wenhui lacks both qualifications and connections compared to Zhao Jie, his qualifications are only the project manager of "Out of the Mountain in Troubled Times", and his connections are not the first batch of Ba people's employees.

So Chu Yuanxi appeared in the group and gave his own advice: "You ask your girlfriend, do you buy a Rolex and she breaks up?"

Suddenly, the momentum of swiping the screen in the group decreased, and the employees of the Ba people knew that they should start playing dead. But Li Chuan is a Mediterranean game, and he is not familiar with the name Chu Yuanxi, and this answer is not logical at all, and those good and bad suggestions are very pertinent suggestions, but the magic is that this has become the last answer?

So he asked, "Why buy a Rolex?"

"Because if you buy a PS4 as a toy, and if you buy a Rolex as a toy, it doesn't matter to her. ”

"But I can't afford a Rolex. Li Chuan had already searched the price of Rolex while he was talking, and the cheap one was less than 100,000 yuan. With his monthly salary of about 20,000 yuan, he can't afford it, but the pressure is also very high.

"So you need to know if your girlfriend broke up with you just because you bought toys or if there were other reasons. ”

Li Chuan didn't understand it even more. In fact, he understood that his girlfriend meant that he bought PS4 to play games, and he didn't have time to spend with his girlfriend when he played games, and there would be conflicts in the future, so he asked him to live with the game in advance. It's a bit intense, but the logic is self-consistent.

So he didn't understand: "Why are there other reasons to buy a Rolex?"

"You really don't have a life. Whether you buy a luxury car or a famous watch, it will attract other high-quality ladies, understand?" Chu Yuanxi saw that Yu Wenhui was already sweating and walked to his side, and finally entered: "Actually, I suggest that you divide it directly." Do you still have the New Year as a solution for breaking up?"

…………

On the 24th, there were frequent major events on the rivers and lakes. The first is that Ali waved money to acquire Rukeyun. Don't look at the absolute volume of Rukeyun is not particularly large, and it can't be compared with Huangtuan and Eleme, but it is actually a sweet spot in Chu Yuanxi's eyes, because they do digital payment, and there are more than 400,000 merchant users.

Therefore, for Alibaba, Ruke Cloud may be just a SaaS software cloud service, which is only worth one billion, but not for Xiaokang. For Xiaokang, it has more than 400,000 merchant resources, and these resources are very worth getting stuck in the position when pushing mobile payment.

Not only are merchant resources valuable, but if you can win SaaS like Keyun, it must be much easier for Xiaokang to send his own payment into the merchant's list of options. Because, if Keyun provides services to merchants for free, it is a business, but Xiaokang can use it as a tool to open the way for mobile payment, exchange resources with merchants, and create a larger scope of mobile payment.

In fact, this option has always been in Chu Yuanxi's mobile payment strategy, but I didn't expect Ali to suddenly make a move and lose an option.

Fortunately, the service quality of Rukeyun is actually quite average, and it is not the kind that has received rave reviews among merchants, and the hardware function is two points, and the system is really average.

Therefore, Chu Yuanxi has not made a move before because he has to weigh several competing products, and it is impossible to buy them all. For example, two-dimensional fire, uproar, and the screen core that was wholly acquired by Huang Tuan last year, etc.

Today's news made him feel that time waits for no one again, and he originally wanted to decide which one is better and more suitable for the well-off goal in two or three months, but now in order to avoid greater regrets, he can only make a move in advance. For this reason, Yuan Ali immediately began to work intensively.

The second thing is related to the Ba people, that is, Apple and Toutiao suddenly started to card the version number of the mobile game, and the developer was required to submit the version number qualification.

"Wudao Dusk Jun" has a version number, so it has little impact, and Chu Yuanxi sat firmly in Diaoyutai after hearing about it. But the entire buying circle exploded directly, and Zhao Jie is currently a marginal figure in the buying circle, so he is very happy.

The reason why those people reacted strongly is precisely because changing the leather bag and cutting the payment in the domestic game market is a necessity in the buying model of many companies, and it is a necessary link. If you can't cut the payment, you can't go to WeChat and Alipay to pay, you must go to the platform to purchase, to the platform tribute flow share, further reduce the profit margin, and even make the original profit into a loss, in the purchase price war in the disgraceful exit.

What about not buying volume? If you don't buy volume, many games won't survive for a day. As long as you look at the financial reports of the game companies in my big A-share market, you can know how many companies have billions of revenues, and then the costs will be billions, and finally make some hard-earned money, which are all little heroes in the buying industry.

Therefore, Zhao Jie immediately went out to get out, like "Wudao Dusk Jun", which has a version number and does not rely much on buying volume, everyone is shouting at this moment.