This matter Xiaokang did not have any intention of secrecy at all, so he sent the official account and Weibo, and the email was sent to many friends, and the business manager was active everywhere.

Why is this so? This is different from the low-key style that Xiaokang has always had. Xiaokang is really low-key in the industry, but the financing is relatively high-profile. From the perspective of development, it is the standard configuration of the official account, Weibo, and Douyin official accounts, and they are decent, never showing off, and not fighting with others.

In a sense, Chu Yuanxi, who is at the helm, uses his personal account to talk to people, and the amount of voice he emits is higher than that of the well-off enterprise.

Therefore, Cynthia's blockbuster attack in this round will of course arouse Meiduo's vigilance, after all, Meiduo and Xiaokang are the only few companies that have their own APP membership systems, and Xiaokang regards Meiduo as a strong rival, why not Meiduo?

But after seeing the specific function of Xiaokang, Zhang Wu's mentality was not calm......

In fact, Cynthia was still in a meeting before she arrived, and the theme of the meeting was not to let Xiaokang be beautiful! His memory is not bad, of course, I remember the previous meeting, he asked Chu Yuanxi, since you are so awesome in private domain traffic, why don't you engage in community group buying and docking with private domain traffic pools?

At that time, Chu Yuanxi was at a loss of words, and he tried his best to say that he would definitely do it, but it was not time yet, Xu Xin also helped, saying that Chu Yuanxi had an alternative.

After wiping it, he really has an alternative!

A brief evaluation of this scheme can lead to the following conclusions: Meiduo is doing a poor job in connecting private domain traffic with community group buying, while Hippo is doing well, and the two sides are probably a generation difference. In the case of Xiaokang not introducing other friends, it is one generation ahead of Hippo, and the introduction of a large number of friends to form an ecology is two generations ahead of Hippo and three generations ahead of Meiduo, which is equivalent to the crushing of 6nm to 48nm in the chip industry......

But this meeting can hardly be opened, because there is no data. If you want to do something in this era, can you do it without data in your hand?

But fortunately, this meeting was held, so that Zhang Wuhao understood one thing, that is, this kind of worry is actually unnecessary, because the effect of the community group purchase engaged in by Meiduo in its own small program is not as good as that of those who use WeChat groups to engage in community group buying, and poor students do not need to aim for the first place. It's not the reincarnation of the son of the Six Dao Immortals, there is no need to be a Hokage every day when the tail is lifted, and it doesn't have to be Naruto if it develops, and it may also become Obito.

Therefore, his thoughts were also contradictory in the meeting with Cynthia.

On the one hand, we don't have any technical preparations, let alone do functions immediately, and even the development strategy of the enterprise is different. This determines that in the digital era, although Meiduo is in front of most of its friends, it mainly solves the problem of whether there is a problem, compared with the well-off, which is completely dependent on APP, it is not so deep in digitalization, and the well-off is completely based on the APP architecture and users from the basic framework.

From this point of view, it is a useful attempt to connect the community group buying function to the so-called AI group leader of the well-off, because it is completely possible to walk on two legs, and its original function does not stop, how to do it or how to do it, and finally compare the effect.

However, as the CEO of a giant enterprise with a scale of tens of billions, Zhang Wu knows very well that this is not a prostitution of the function of the well-off for nothing, but an ecology for the well-off. Only the community group buying of Xiaokang's own coupons is a generation better than that of hippos, but with a rich ecology, it is a fairly solid closed-loop ecology, which can make its own blood, can attract countless tap water users, and can attract community group buying users from all over the world.

Of course, Xiaokang also has to share its users with all participants.

It's just that Zhang Wu still has a strong desire in his heart, saying that this function is good, and we also want to do it! We also enter the community, and we have also become channel integrators, and the value of doing channels is definitely much more than doing functions! In "Journey to the West", this is called Xiaoleiyin Temple, I went to the west to learn scriptures, and I became a positive result!

So once you agree to join the well-off AI leader, it will be the effect of eliminating one and the other, and you can't add it!

As for what if there is no bicycle data? Can a living person still suffocate urine? Looking for Ali? Looking for Huangtuan? Looking for Xiaoju? It seems that there is also a person who is called a doorman who also has bicycle data?

In short, it is absolutely impossible to coax now, since Zhuo Xinya asked, Zhang Wu immediately talked eloquently, describing Meiduo's plan to upgrade the private domain traffic pool, and depicting Meiduo's vision of entering the community. According to his words, before more than 10 billion yuan was taken out, and so many large chain supermarkets were acquired, and its brand chains were no longer one or two, of course, it was necessary to upgrade its own system to fully integrate all assets with digitalization and open up the links between various sub-brands.

It sounds quite lofty, magnificent, and completely crushes a small function of the well-off.

Cynthia silently put away the demo that was ready to be displayed, and then quickly reported it to Chu Yuanxi on WeChat by drinking tea.

Chu Yuanxi immediately replied that this is great, so I will have a score.

At this time, Zhang Wu was praising Xiaokang's business decisions for being very forward-looking, and when everyone was crowding into the community, Xiaokang had quietly occupied many good points, which was also the reason why Meiduo had always looked up to Xiaokang.

Cynthia has always maintained professional expression management, but her mood is not so beautiful. Although Chu Yuanxi didn't say anything, it didn't work out......

It may be convenient to talk directly with Mr. Zhang, but no matter how you say it, the AI head is just a function, not a strategic cooperation level. To say that it is the first docking of the two companies, it is said that it is cooperation, and both sides have a business manager to contact each other, and it is already very face-saving for Meiduo to release the CEO.

But the next trip is relatively smooth, the business manager of the small door and small household is out of the horse, and the goal of strength is that Cynthia directly meets with the COO of the other party and the vice president in charge of community group buying, and then does not say much, directly use the product to say, that is, to demonstrate two demos.

The first section is called the normal version, and the second section is called the birthday version, which demonstrates the functions of the AI team leader from the perspective of a user.

For example, the bee lotus under Thailand's CP is also a large chain supermarket, and it entered the dynasty very early, and it has already blossomed and borne fruit in the imperial capital. Coincidentally, there is a bee lotus supermarket north of the headquarters of the Ba people, so the two sides opened the topic very quickly.

The person in charge of docking with Cynthia is surnamed Wu, who is actually older than Cynthia, and has passed the retirement age in some countries.

He patiently went through the normal version of the user journey. Well-off because the function has been made,Demo is quite realistic,Although the data and coupons are fake,But the click operation is real,And the main thing for people to experience is the group coupon function in the community social,No need to play the city treasure,So there is no difficulty in operation,The city treasure is equivalent to a map。

"Hmm...... Your function is very novel, it is indeed very strong, but it seems that even if we issue coupons, we have to compete with other supermarkets? Users can get several coupons at the same time, and they don't necessarily have to buy mine?"

Lao Wu slowly put down his phone, and then found the core problem of this function in a short sentence.

First of all, the AI head function is definitely convenient, which is undeniable, and the degree of convenience is extremely high. For example, you can save time visiting the supermarket, in the case of Bee Lotus, almost all of them are large double-storey supermarkets, and it is very time-consuming to visit once, even if you don't buy anything, it will take a long time to walk through it. In addition, consider the problem of waiting in long lines to check out.

However, if the user purchases according to the coupon, it is completely possible to operate in advance and let the supermarket staff be responsible for packing, and the user will directly pick up the finished package when he arrives at the store. Of course, Xiaokang itself does not support this function, at least there is no plan for now, because it means that Xiaokang will become an O2O platform, and the well-off will collect money, and the supermarket will deliver it, and then the well-off will pay the supermarkets.

This process seems simple, but in fact there are many problems. As for whether the well-off has this plan in the future, there is no need to care for the time being.

However, Xiaokang provides developer tools and interfaces, and major supermarkets can develop the functions they need, and Xiaokang provides basic SaaS services. In this way, you can achieve what you need.

At this time, he still doesn't trust whether the SaaS provided by Xiaokang can be safely paid, if it can be natural, even if it can't be paid, it doesn't matter, he can develop the function of user pre-order, pre-order - packaging, and then wait until the user comes to pick up the goods to scan the code to pay in person, the same is a one-stop in one go.

Only this competitive relationship makes people a little unhappy, because private domain traffic, what is important is to do whatever you want, and what you pay attention to is to control the user's mind.

The function of well-off is actually very convenient for those users who have added N more than one community, that is, users who are extremely price-sensitive. However, if it is a user who only adds the Bee Lotus community to enter the well-off, it is a pity that his new world will be opened, and then it will be found that the Bee Lotus is not necessarily the most preferential, and there are Metro, Wal-Mart, Auchan and Hualian nearby, etc., which give large discounts.

Cynthia couldn't help but smile when she heard this question: "Mr. Wu, you failed this question." Are you afraid that others will be cheaper than you? If you don't add it, your users will not consider your family, okay?"

Lao Wu is right to think about it, Xiaokang didn't ask himself to share users with them, in other words, if the user is still very dedicated to spinning in his own circle, then everything is fine, the white prostitution is the traffic of the well-off, the well-off is said to have a lot of traffic, even if it is less, isn't there still Ba people entertainment?

I saw Cynthia pointing to her phone: "That birthday version is actually the essence, Mr. Wu might as well try again." ”

"Oh, okay, okay. Lao Wu picked up the phone again, and said in his heart, what can be the difference between the two?

I didn't expect it to be a big difference.

This version is with commentary in order to deepen the scene feeling of the other party's business.,The first explanation is that the well-off will share the use value of data and information with users in this function.。 One of the most typical is birthdays.

For example, user Xiao A is not a registered user of Bee Lotus, of course, Bee Lian cannot know Xiao A's birthday, but Xiaokang knows. Once the bee lotus is connected to the well-off system, when the well-off judges that there is a bee lotus on the user's trajectory, it will apply for a birthday coupon from the bee lotus and send it to Xiao A.

In this way, Bee Lotus will get a customer for nothing, and of course, Xiaokang also provides customers with a better user experience.

What's more important is the usage scenario. For example, Xiao A's birthday today, the original plan was to go home and pass by Wei Tomi to buy a cake, and he has already got the voucher for Wei Toma, which is within the plan. But he went to a strange place on a temporary occasion, passing by on a happy day, and he didn't know beforehand that there was a cake shop here, did he buy it? He was very short on time, and he didn't want to spend too much time here.

In the traditional scenario, even Tous Les Jours has coupons, and at the same time there are products at the right price, this key information cannot reach Xiao A. He was just passing by temporarily, and he didn't have time to receive the information, and he didn't even know where to find it if he wanted to. He's either in the store or he's missing.

In the traditional scenario, the most advanced push method stops at location-based recommendations, and it is easier to do so based on dates. Even if the Tous Les Jours Avatar can push a certain APP to Xiao A based on the location, I'm sorry that Xiao A can't find it, and he has already walked over when he turns to the information.

In other words, the store is not not pushed on demand, and it is difficult to push it to the user when he walks to the door, and it is more likely to be seen when he opens an irrelevant APP in the morning, or when he opens an APP after getting in the car. In this scenario, users need to push accurately in advance, otherwise they will not have time to digest the information.

Therefore, in the traditional scene, Xiao A can only search for nearby stores in advance, see that Wei Duomei has coupons, and arrange them.

So why didn't he just go to the Tous Les Jours store and buy it directly, because he needed to compare the price and make sure that it was more cost-effective than the planned Mitomi before he rejected the original plan. This is determined by the needs of users in today's fast-paced society, and I am sure that there is a more favorable price and I can find it when I enter the door, and I need to go in and judge for half a day, then I am sorry, I can't afford to waste this time, or implement the original plan.

In the end, Xiao A hurried by, and then saw the Tous Les Jours ticket on the way home, and found that it was more valuable than Wei Duomei, but it was too late, so he regretted it.

But with the head of the well-off AI, this traditional scene no longer exists, because the user will open the well-off APP for the first time, which is a collection of path-based coupons, and if there is a coupon on Tous Les Jours and it is more favorable than Wei Duomei, it will definitely be pushed to him.

And Xiaokang can also play the amount of advance, because it is necessary to obtain the user's trajectory. That is to say, the coupon has been prepared before the user wants to find the coupon, even if it is enough time to "pass by".

What's more, Xiaokang can also integrate a one-stop coupon program, based on your location and path, and recommend based on big data.

In this way, users don't have to think about it, and it's right to buy the coupons directly when they see the well-off. As a result, a similar Pinduoduo-style goods search effect is formed, and it is more accurate than Pinduoduo's kind of goods found by real people in social links. Users can pick up at several stores along the way, which is extremely convenient.

After such an experience, where did the traditional supermarket like Bee Lian live? I called the CTO over on the spot to study how to develop its own functions.

In fact, this happened one after another, and the only thing Cynthia didn't know how to contact except for Mido was the hippopotamus. Some other friends have actually sounded the clarion call to attack the community, but they can still talk.

For hippos, Chu Yuanxi's mentality is more contradictory. Hippo is certainly the biggest potential partner, and at the same time, Hippo's community group buying is soaring, which can provide the largest business volume and the most valuable ecology. Even if the well-off does not talk in a business way, but in a lower profile, it is possible to get the user introduction of hippo. It's impossible for other families, but it's completely possible for Hippo, after all, it's Ali's business, and the amount is wide, and you can definitely talk about it when you see such a good vote.

It's all very tempting and wanted. But this gesture can't be verbal, it definitely needs to be signed, but Chu Yuanxi can't sign it.

Imagine that when Hippo suddenly realizes the value of Xiaokang online content one day in the future, about two or three months later, the first reaction will definitely be to launch mergers and acquisitions, and it is a rapid and fierce offensive;

If Chu Yuanxi's goal is to save a game, and finally go public or sell it to Ali and Penguin, then it is basically proper for Xiaokang to advance to this step, and it is good to sign first at this time, which is considered to be the first step. But what is needed for a well-off life is to develop independently, to become a pole of local life, not to become a part of anyone, and both of the above must be avoided.

It's just that you have to pay attention to how to avoid it, because Ali has a third reaction, and people can do it themselves. Ali has Hello, the existence of this hard condition makes it difficult to get involved, including penguins, but Ali and Huang Tuan can start to get involved immediately, and even the well-off AI head function is likely to promote the valuation of Xiaoju Bicycle. Even if they didn't save key data before, they were regarded as redundant and let go, and they would die when they heard about it, and they would start saving it immediately.

This mentality is transmitted to Cynthia, making it more difficult for her, Chu Yuanxi's request is equivalent to asking for benefits, but she doesn't want to give real benefits, and at the same time, she must try to avoid the motivation of the other party's mergers and acquisitions and copycats, and she has to sell her own functions to be recognized, which is almost insoluble for business......

In this way, the time came to April 11, and the two main cities of Xiaokang and eastern Guangdong Province launched the store expansion plan at the same time. Time has advanced to the present, and the expansion of stores has reached the stage of imperative, and it must be expanded despite all difficulties.

This is another auspicious day of the zodiac, and it is advisable to open the market and trade. From this day on, the well-off expenditure will fly out like flowing water, and the whole process will need to last three months or more, and the first wave will be completed by the end of July.