There may be a lot of typos these days, sorry. The author Jun has a disease that can't sleep: cough. If you don't lie down, it will gradually get better, and if you turn to lie down, it will get worse immediately, and all kinds of methods have been tried, but it is better not to sleep. Therefore, the code word is sure to code the word, and there will be more codes, what can you do without code words? But the brain is not very good.

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Fang Shiling didn't speak for a long time, Wei Ning thought she was savoring the harshness of "project survival", but Fang Shiling was in deep fear, and the woman's intuition told her that something was wrong, absolutely wrong!

Therefore, she has neatly found the hot interview and found the key paragraphs, but no matter how you look at it, it is natural, there is no abruptness, and the beginning and end are very rounded.

It is impossible to be abrupt, because the interview is according to the outline, how can it be abrupt?

She certainly understands that the project has reached a critical juncture. Because the first manuscript was brutally beaten back, 100% negative, it is impossible to hold back the manuscript written after the delay until it is finished and then throw it over, and step on the second hand to deliver the manuscript like the last time. This kind of treatment will not be available in the future, and now the system of writing and submitting the manuscript at any time is implemented, and I hate to write one-third of the episode and hand it over once, so Xu Yanping, as the person in charge of reviewing the content of Taishan Terrace, is in an extremely advantageous position, not only to grasp the progress of the script at any time, but also to have the power of life and death.

Of course, the most important thing is the quality of the manuscript, the quality of the manuscript is really good, in fact, he can't stop it, because this is cooperation, not contribution. No matter how good the manuscript is, he will always say no, and he will kill it directly, and the partner will make money.

So the focus of the contradiction is the content of the manuscript, Xu Yanping rarely got on the heart, followed up the project team after careful review, serious opinions, and his opinion is to revise the opinions, tortured by the three creators who originally had huge internal contradictions reached a strategic agreement, asked Fang Shiling: "Can you let Mr. Xu not be blind Jaguar to point fingers?"

The problem is that Fang Shiling can't ...... This month, she also joined the creative team, specializing in water injection, striving for high-quality water injection, but she was stunned to find that her water injection was not as good as the two editors, after all, they have been with the group for so long.

And she didn't know Xu Yanping, after seeing Xu Yanping blindly pointing fingers, she felt that this was a person who worked hard and seriously, although the revision suggestions were annoying, but it couldn't be said to be deliberately troublesome, but it was just very annoying. No way, it's someone's prerogative.

However, the addition of Fang Shiling has indeed greatly promoted the speed, and the ability to create is not good, but the ability to rush work is also an advantage, so although Xu Yanping has not passed a lot of content, the book in Fang Shiling's hand has already made up enough eight episodes, and there is even a little surplus.

That's the status quo she's facing. So much so that although she realized that it was a little severe, she always felt that it would still be okay, big deal, run to Taishan Terrace, talk to Mr. Xu face-to-face, and still have the confidence to walk on this thin ice.

So in the face of Wei Ning and Xu Yanping's overreaction, Fang Shiling was not anxious but afraid, she instinctively felt that something was wrong, afraid that Chu Yuanxi would suddenly add new variables to her plan to walk on thin ice at this time. There's no way to add any variables at all! Unless—

Unless it's for the better. Thinking of this, she replied to Wei Ning: I will go to see Chu Yuanxi in person.

Wei Ning was stunned, extremely kind, and didn't know what to say at all. Looking at the simple eight words in WeChat, he even felt sincerely admired, free and easy, too free and easy!

He has not been idle with Chu Yuanxi for half a day, and he has worked hard to show his life's eloquence, and he has to strictly guard his and her business secrets, burning a lot of brain cells, but Chu Yuanxi has not loosened at all, especially, people say that Xiaokang Milestone 4 will start soon, and now he has no energy to deal with a new big project, if it costs one or two million, it doesn't matter, tens of millions will not work, Mr. Wei.

This made Wei Ning very bitter. I didn't expect Fang Shiling to have such courage and mind.

After a long time, he said: Chu Yuanxi is participating in ChinaJoy in the magic capital, and I asked him when he will go back.

After a pause, he couldn't help but ask again: By the way, when you decided to grab the Chu Yuanxi project, did you think about retreating?

Fang Shiling quickly replied: No, it just feels huge, cooler than anything, it feels like drinking two catties of coffee in one go, completely drunk with coffee, I want to faint directly but can't do it, my hands cramp but my brain is very sober.

Wei Ning played a string of ......

Fang Shiling eagerly hoped that Chu Yuanxi would come back soon. But Chu Yuanxi can't, he also wants to go back early, but there is still a speech by him on the breast cover. In this trip to remove the milk hood, regardless of Durex's words, Chu Yuanxi is positioned as his own zhuangbility journey.

Chu Yuanxi's tireless scolding through Weibo is now a KOL in the game industry, and it is estimated that there will be tens of thousands of online ones when he starts a live broadcast of the game. Therefore, it is essential to take the opportunity to open the milk cover and interact with the players, otherwise it is not conducive to maintaining your own personality.

Of course, he can't just interact with the players on stage, so the organizer feels that the efficiency is not high, Chu Yuanxi should of course make a report from the perspective of the president of Baren Entertainment, focusing on the company's operation and game operation. After all, not all players come to ChinaJoy.

This speech was scheduled in the afternoon, and at noon, Chu Yuanxi did not eat with Zhao Jie, but went out for a walk. After walking around so calmly, not wanting to worry about all kinds of tangled things, he immediately found that he seemed to be able to understand why the Demon Capital Syndicate collectively did not look down on the well-off. Even Anqi, although he recognized his ability and recognized that Xiaokang could make money, he was also cautious about the difficulty of Xiaokang's development.

The city's convenience store culture is already quite widespread, and there is no need for market re-education, but it is also very compact, and the density of convenience stores is very high. However, the magic capital is the magic capital of the whole family, and it is the magic capital of the top three convenience stores in the island country, and the people of the magic capital really recognize the brand of the island country too much!

In the world of Chuyuan Xiyuan, he came to the Demon Capital at the end of 2016 to oversee the promotion of Milestone 4, and by that time the whole family had already dominated the city, with 724 and Lawson not far behind, but not as exaggerated as it is now. Now, there are as many as 1,500 in Lawson alone.

The reason for this is that Chu Yuanxi suddenly discovered that it was the new documents issued by the relevant departments that catalyzed the penetration rate of convenience stores in the city? This is not a good thing. In this case, I am a magic capital syndicate, and I live in this time every day, and I don't feel that other convenience stores have any future.

However, the Internet thinking is playing subversion, and playing is dimensionality reduction, and when the three heroes of the island country have not yet found the pulse, there is still a chance! Even if it is the most difficult demon capital in the original world, hasn't it also gnawed a third of the share? Now holding a sword of the Yitian of the famous Ba people group, what are you afraid of?

With a determined mood, Chu Yuanxi returned to the venue and began to interact with the players.

The reason why it is said to be interactive is because this is a report after collecting a lot of questions, and the main content is to extend the questions and talk about your own experience.

This has a lot of room for manoeuvre, because Chu Yuanxi has the final say on what to choose. In order not to be as anxious as Yang Jiangang and not as eager to brag as Zhao Jie, Chu Yuanxixuan's question is more professional but does not involve confidentiality, and it is a problem that most participants in the market can figure out but do not understand, and many people don't think about it at all. Chu Yuanxi put the finishing touch, piercing this layer of window paper, it must be regarded as dry goods, enough to make a difference.

Therefore, the audience was mobilized in the first time, because Chu Yuanxi benchmarked with the big penguin as soon as he came up, and the topic was - the growth path of the Ba people game and the penguin game, and discussed the gains and losses.

Although the Ba people game has a variety of magical aura, but the most eye-catching is the growth of "Out of the Troubled Times", which is an era when traffic is king, and growth is new traffic. Growing into a game that rushes to the top of the best-selling charts once you cut leeks relies on growth rather than other operations. And the Ba people, there is not even an SVP dedicated to growth, and in the entire Ba people, I am afraid that except for Chu Yuanxi, only Wang Le and Yu Wenhui, the project manager, can explain how the traffic has risen.

This kind of topic should be interpreted from a business perspective, and it must be the first part to be lost, for example, Penguin has an incomparable advantage, traffic advantage, and big data advantage under traffic.

After an opening statement, "First of all, it must be clear what growth is, and buying volume is not growth. Otherwise, anyone who spends money to buy volume is a big grower, which is obviously not the case. Chu Yuanxi said and flipped the PPT, "Growth must be something that can make a large positive cycle, whether it is refined buying volume or washing your own private domain traffic." In fact, the core problem of growth is that low profit margins cannot support buying volume, the ratio of CPI and ARPD must be low, and the ROI must be high. ”

The so-called CPI is not an inflation index, but a promotion fee per download, and ARPD is a return per download. But this is still a good thing, because, in the past, you couldn't even buy the volume, and you were monopolized by the big long.

Big factories have a lot of money and large orders, and the discount rate is high, if you go back three or four years, you won't buy "Out of the Mountain in Troubled Times" anyway. But not anymore, now people with a lot of money have bad advertising creatives or the game itself is not good, and it is useless to buy volume, and will be killed by more accurate advertising materials, you can vote 1 million better than me vote 10 million. ”

Speaking of this, Chu Yuanxi smiled weirdly, "This is also the reason why the Ba people are not particularly active in buying, we can't do it in this regard, without the accumulation of big data, we can't make particularly naïve advertising materials, and we can't do it." Penguins are awesome in this regard. ”

The following suddenly laughed, in fact, among the heroes of the domestic market, the top three are not penguin games, but the penguin stall is big, there are too many products, and they are all at a high level, which is very scary.

Why are penguins so awesome?

I only heard Chu Yuanxi say: "Because Penguin has the algorithm and user data, when it pushes its own game, it can judge in advance whether the value is worth advertising to a certain user." But other advertising platforms can't make other people's game products connect with their own recommendation algorithms so well. When we define a portrait for a user, there are only a dozen or twenty portraits, sorry, but when the Penguin data center makes a portrait for the user, it puts 2,000 tags on it. Therefore, the efficiency and cost of penguins' purchase can be unimaginably better in the industry. ”

At this point, he accentuated: "It's definitely a dead end to fight with penguins, and you can do a game that buys volume, you can do it at a similar level, and it can be popular for a few months, but it won't last." The penguin virtually shortens the life cycle of all competitors' products except for the slag easy, which is the result of my observation, and then hides the pot on the penguin's head. Why slag removal is easy, let's talk about it right away. ”

Although this tone is light, the topic is quite heavy, fortunately, there is still a way to live on Douyin, and everyone is fair in Douyin, as Chu Yuanxi said, compared to the production of advertising materials.

"The difference between Zayi and other companies is that they have their own private domain traffic, although it is not particularly large, and it cannot be compared with the huge engine and Guangdiantong, but after all, it is backed by a portal website, and it is rich and surplus as a seed user.

'Seed user', this is a keyword, and it is also asked a lot in the comments of friends. In the past, the advertising operation method did not focus on seed users, and the public domain traffic was fully rolled out, and at the same time, the product was optimized by improving the retention rate, which is called exclusion thinking, excluding non-users, and leaving users as much as possible. But now in this era of more and more expensive traffic, there are more and more competing products, and we can't afford to do this, at least we can't afford it, so we must use growth thinking.

What is growth thinking, to put it bluntly, is to stimulate the spread of seed users as much as possible in the public domain traffic, and rub the dividends of the traffic; then build your own private domain traffic, and convert the public domain traffic into private domain traffic is the best;Finally, the private domain traffic is intensively cultivated.

We do this better than Penguin, our private domain traffic is smaller, but we have more means. This is thanks to the valuable environment provided by traffic platforms such as Douyin, which Penguin does not have for the time being. Penguin also operates its own private domain traffic, but the operation method is still very traditional, that is, the operation of various game communities, and the distribution of some UGC content is relatively simple. This kind of operation is difficult for users to satisfy their curiosity about the world view and IP in addition to consuming official games. ”

In fact, there is another reason Chu Yuanxi didn't say, Penguin really wants to do it, at least the self-developed IP game can do a good private domain traffic operation. It is only necessary to introduce gamers to the IP production places such as Penguin Animation and China Literature, and the operation of private domain traffic is ready-made. However, penguins don't do this, and the reasons go without saying.

Immediately, many people wanted to ask questions on the spot, because, how are the Ba people stronger than penguins? Some people put on a look of being unable to sit still and wanted to attract Chu Yuanxi's attention. Of course, Chu Yuanxi noticed it, so he turned over this article and talked about other things, such as community experience, user reach, content differentiation, etc., and then moved to the brand.

In his hot interview in the morning, he also discussed that Ba Ren is a cultural and creative company, and cultural brands are our core, so the throbbing in the audience gradually calmed down, and they all listened attentively.

"A lot of people think that branding and marketing are linked, yes, but that's overkill. By injecting an internet mindset into running a brand, the brand can become a new growth engine rather than a marketing aid. It depends on the strategy you have in place when you build your brand, whether it's a brand that's easy to market and easy to harvest users, or whether it's a brand that helps you grow. So these things that will be going on today are global, they are mutually causal, and these are all growths. ”

The report came to an abrupt end, shorter than expected, but informative. As soon as Chu Yuanxi finished speaking and was about to leave, many people immediately quit, grabbed the microphone and asked directly: "Mr. Chu, I want to know how you convert private domain traffic into seed users?

Chu Yuanxi's so-called private domain traffic, everyone present understands that it is those users on the self-media matrix, their game tonality cannot be so high, and the conversion rate cannot be 1:1. As a result, there are tens of millions of fans on the whole network, and after the operation, the game has more than 30 million daily active users, and the fans of the whole network have not only not fallen, but also skyrocketed. This is no longer a problem of conversion rate, and this is what many companies want to hear from Chu Yuanxi the most.

Unexpectedly, Chu Yuanxi said: "Ah, that experience is already in the past, and we will soon have a new mode of operation." Interested students can pay attention to the recent actions of the Ba Ren Group, either showing a big face or showing big eyes, I don't know the effect, let's stay tuned. ”

At this time, in the tea room, which was far away in the imperial capital, Cheng Huilin was entertaining a distinguished guest. This person is Xiao Li, a star entrepreneur from India, OTO Group.

In the tea room, the three of them chatted while looking at their mobile phones. This is a scene when Internet companies hold meetings and meet customers, and chatting needs to be assisted by mobile phones, which is not only rude but also efficient. The mobile phones of the three of them were all interviews with Chu Yuanxi in the morning, and in the screen hanging on the wall of the tea room, there was a live broadcast on the milk cover, and the people on the front line were under Chu Yuanxi's stage.

It is normal for Xiao Li to visit Cheng Huilin. Although OTO is a subversive hotel leasing contractor, although it has long entered the Celestial Empire, and has experienced crazy expansion, chaos, layoffs and refinancing, etc., and has no resemblance to Kaike, Grabi is an investor in the OTO Group, and Cheng Huilin is the co-founder of Grabi, and this relationship ties them together. These capitals, who also belong to Asia, have invariably taken a fancy to the dividends of the Celestial Empire's market and open policy.

Why did Grabi invest in OTO, a completely cross-border category when his own funds were seriously insufficient? OTO is a key investment enterprise of Sun Dasheng, with a cumulative investment of more than 1 billion dollars, ranking in the top 20 of SoftBank's global investment list.

Of course, Grabi was further ahead and immediately overtook the headline department. The headline system is second only to Ali and Didi among the Celestial Empire enterprises invested by Sun Dasheng. Under the tandem of Sun Dasheng, Grabi and Didi both invested 100 million dollars in Xiao Li.

Xiao Li listened very carefully, and looked at Chu Yuanxi talking eloquently on the stage, and he couldn't help nodding. "What this person said is very reasonable, I think the concept of Heavenly Sword is very good. ”

When the dumb saw Chu Yuanxi and said, "Stay tuned", he immediately squeaked: "He's going down soon." ”

"Let the people on the front line ask a question. Xiao Li immediately said, "I can probably understand his core." ”