In fact, when preparing to create a brand, Chu Yuanxi fully considered how to develop the artifact company under ideal circumstances. Focusing on basic models and relying on explosive products to win is the king, the most typical is Uniqlo, and the global sales of a HEATTECH series have exceeded 1 billion.

According to the survey, the basic items account for at least 30% of the total sales in the daily sales of clothing stores, and considering the relatively low selling price of the basic items, the number is more than 30%. And some consumers will chase the season's popular styles, but these popular styles require different basic styles to wear.

Therefore, the basic model can meet the rigid needs of IT otaku, and can adapt to the tastes of users who have the pursuit of clothing, in the final analysis, it is to use products to drive everything.

However, there are actually very high requirements for making basic models, which many people in the basic industry are not clear, especially those who cross borders, such as Vancl, which is the kind with a particularly large head. Fortunately, this road has been crossed by countless people, leaving behind all kinds of bloody experiences.

Although Chu Yuanxi in the original world does not do clothing business, he is also half of the retail industry, which is very close, and there are many common reasons. Therefore, he has no shortage of opportunities to communicate with practitioners in the clothing industry.

Like the two international brands he said on stage, ZARA and H&M, are the opposite of the basic model. They focus on moving trendy elements from the catwalk to retail stores quickly, so they can't predict sales and have to do more and less in quantity.

And do the basic and they are the opposite, a small amount is the key. For example, Uniqlo has about 1,000 styles every year, which is less than one-tenth of the above two, so it can reduce SKUs on a large scale, so as to dig as deep as possible into the standardized categories of basic models.

Why is Vancl's head big? Because Vancl shouts every day to learn from Uniqlo, which can be simply understood as inventory, and I don't know which eye Vancl learned from such dazzling data.

Because of this business idea, Uniqlo can reduce the number of foundries to less than 100, while other clothing giants start with 1,000. This makes Uniqlo have a much less chance of making mistakes than others, and the hidden costs are greatly reduced.

Of course, in the final analysis, the reason why Uniqlo can make money is that it makes the luxury of affordable goods, which is its selling point.

What Chu Yuanxi has to do is to establish a basic production and marketing strategy with the characteristics of Ba Ren Entertainment, make depth in the limited layout, dig deep in the details of color, fabric, and craftsmanship to ensure the sales of single products, build a brand by relying on the fan value of self-media, and take a shortcut that others have not taken.

You must know that those successful brands either rely on long-term word-of-mouth and high cost of design and publicity to build a brand, or they have to rely on high technology, which also requires a lot of investment, and the artifact company directly skips these and relies on the value of fans, although the foundation is not solid but cost-effective!

Therefore, in this sense, Cao Shan called a group of suppliers, and the latter said that the person in charge of the foundry was right, they could provide a variety of processes and choices, and hanging on a tree of Yang Ma may not be a blessing in the long run.

Product development and sales must be combined, and research and development depends on planning, and this face-to-face communication is beneficial to reduce communication barriers. Chu Yuanxi stood on the stage and put off the mouth cannon, which shocked the people below.

They have more or less investigated Ba Ren Entertainment before they came, and they never expected that the boss of a self-media company would talk about the clothing industry. If he didn't know that Chu Yuanxi was an IT product manager before, he would have to think that he was an old driver in the clothing industry.

This is for the producer. For the construction of flagship stores, Chu Yuanxi's principle is "not radical", with the establishment of brand reputation and popularity, the first batch of flagship stores will be built, and the existence of these seed stores is completely for the establishment of the brand, and then expand the number of flagship stores after the brand is established.

This plan is exactly the same as the well-off that Chu Yuanxi will push next year, which is equivalent to a rehearsal. The birth of the well-off in the original world is more extreme, and the first step to open a store in the imperial capital is only to select the two areas of the North Fifth Ring Road and Zhongguancun to open a store, so that the well-off store can form a scale effect in these two areas with strong IT genes, and the shared bicycle can be smoothly rolled out, and then spread to the whole city.

Listening to him talk eloquently on the stage, some of the people below nodded and some pondered, but Zhu Wei was unsettled.

It's not because the artifact company will not be able to generate dividends for a long time if it advances according to this strategy, she doesn't care much about this money now, especially when she sees Chu Yuanxi writing a knowledge sharing that makes the company earn more than 10 million.

She couldn't sit still because she felt that Chu Yuanxi was really too tossed! Is it really good to toss like this? In fact, she is more difficult to adapt to Ba Ren Entertainment's large-scale entry into the clothing industry than the foundries and store managers here, and Chu Yuanxi's brain hole is too big, right?

Therefore, she also ate absent-mindedly at the noon banquet, and wanted to ask Yang Yuanmei, but found that Yang Yuanmei accepted this matter happily and did not have any bad feelings. So, she simply found Chu Yuanxi directly and asked, "Isn't it good for us to make money comfortably?" Why did it suddenly become so big?"

Chu Yuanxi had long known that Zhu Wei would ask this question, if she didn't even ask, then Chu Yuanxi would be surprised. Because it is obvious that the Pakistani people have to recruit many new people at once, and they may not be able to recruit them, and those who are not suitable will have to be eliminated, and it is foreseeable that there will be a large number of personnel discrepancies and expenses, and a lot of expenses will be added.

Then the artifact company could provide a stable cash flow, but now it is gone, and the artifact company can only be self-sufficient after formulating an expansion plan, and it is good to be able to stop asking the Ba people for money, and the cash flow of the Ba people immediately became a big problem.

Not counting the mobile game team developed by the fruit, now the total number of employees of Baren Entertainment is more than 30 people, and the monthly salary expenditure and five insurances and one housing fund are more than 700,000, and a large-scale recruitment plan will recruit more than 20 people, especially the micro film team and AI team, with an additional salary expenditure of 600,000, a total of more than 1.3 million, this is only the monthly labor cost, and even if you conservatively estimate 1.5 million if you spread other expenses, this is going crazy?

If according to the previous situation, the monthly labor expenditure of 700,000 yuan can be covered by the income of the artifact company, the company has other income, and the cash flow is positive, isn't it beautiful......?

It wouldn't hurt if Chu Yuanxi could sell it once a month and share knowledge, but this is impossible, and leeks are not cut in this way, right?