Chapter 859: Vertical and Horizontal

Spacious large conference room with oval conference table.

There were more than a dozen people sitting at one end, and only one person was sitting at the other end.

Ning Xin stood behind Yang Fei, looking at this disproportionate negotiation camp, and sweated for Yang Fei.

Yang Fei leaned comfortably on the back of the chair, his hands were naturally placed on his laps, and his eyes calmly swept over the Unilever negotiators.

"Mr. Yang, I have admired the name for a long time, and the beautiful group is the largest daily chemical company in the country, and when we operate and manage the company, we will analyze the lesson plans that your company should learn. ”

"I'm glad that I, a rising star in the daily chemical industry, have made some copywriting and marketing strategies, which can be favored by the world's top 500 companies. If our creativity can bring you some reference value, it will also be my honor. ”

Ning Xin listened to Yang Fei's answer and pursed her lips and smiled.

Unilever's representatives looked at each other, apparently understanding Yang Fei's Chinese humor.

Yang Fei said calmly: "For my visit, your company has shown satisfactory sincerity. This reinforces my belief that we can have a deeper working relationship. Our laundry products are the No. 1 seller in the Greater China market, and your products are very popular in the European market, and I think the two markets can complement each other. ”

"Mr. Yang, what do you mean?"

"As far as I know, Unilever's laundry industry has been in a state of loss in China, and your factory is not profitable. And I can turn your factory into a profit. ”

"Oh, Mr. Yang, I am very interested in your suggestion, may I ask if you have any ways to increase our profits?"

"I can authorize the white laundry detergent to be produced in your factory. ”

"If I understand correctly, you mean to make our factory your processing plant?"

"Yes. It's a win-win situation. Your factories, workers and machines don't have to sit idle, and I don't have to build new factories to meet the growing demand for our products. ”

"Huh?" Unilever's top brass looked at each other.

They expected that Yang Fei would definitely make a big move when he came here, so they prepared such a big battle to deal with it.

But I didn't expect Yang Fei to bring such a news.

It was the first time that Ning Xin had heard that Yang Fei had come to negotiate something, and she had no idea in advance.

Unlike Su Tong's reaction, Ning Xin felt that Yang Fei's move was truly atmospheric and wise.

With Unilever's reputation, the products, quality and quality produced in their factories are guaranteed.

Finding such a foundry is as reassuring as running your own factory, but it saves you worry, effort and time.

And Unilever has been in a state of loss, which is also an indisputable fact.

If you are poor, you will think about change, and it is not a shame to work for others.

In fact, many large factories have worked for others.

Unilever's products are OK, and the management of the factory is also industry-leading.

Their failure lies not in the product, but in the loose shareholding structure, the inability to grasp the context of the Chinese market, and the inaccurate positioning of the product.

Ning Xin thought to herself, if I were the CEO of Unilever, I would definitely agree with Yang Fei's suggestion.

After Yang Fei finished speaking, he smiled and looked at each other indifferently.

The foundry must make money, because for every product, the other party will give you a profit, no matter how the product sells, as long as the foundry produces it, it will continue to generate profits.

Many large enterprises also started as foundries.

And some enterprises, because they are not good at management and sales, but they are good at managing factories, so they can only make a lot of money by doing OEM.

The boss of Unilever did not lose his smile, nor did he feel that Yang Fei was too arrogant, on the contrary, his face was solemn, and he discussed the feasibility of this proposal with the left and right.

Enterprises have only one goal, and that is to chase profits.

Branding and product development are all about generating profits.

Now there is an opportunity, don't worry about sales, don't care about the market, don't care about R&D, just need continuous production, you can make money!

What a simple, crude way!

They understand better that with Yang Fei's current strength, he can find other factories to OEM, which is a good thing that others can't ask for.

Moreover, OEM for Jiebai does not affect Unilever's overall strategy in China.

They can also launch their own products and hit their own market.

Three minutes later, the other party came to a conclusion:

"Mr. Yang, do you have any additional conditions for us to do OEM?"

Why didn't this big pie that fell from the sky fall on someone else's head, but impartially and right on his own head?

Unilever, the CEO who is well versed in the way of shopping malls, of course, has to ask clearly whether there is a trick behind Yang Fei.

Yang Fei smiled slightly, talking to smart people, it was so refreshing!

"I want to borrow. Yang Fei said these four words slowly, ensuring that everyone present could hear them clearly.

"Borrow?"

"Take advantage of your sales channels in Europe to launch our products. channel fee, I can settle at the highest market price. In this way, you can make additional profits in both regions. ”

Obviously, he wants to take advantage of others, and every word he says seems to bring benefits to others.

However, when you think about it, he is indeed like a savior, who has come to save Unilever.

Who told you to lose money?

I'm bringing you profits, why not?

Of course, you can also choose not to accept it.

But Yang Fei will cooperate with other manufacturers.

You are not the only European daily chemical company in China.

And the sales channels in Europe are not without other options.

Regardless of whether Unilever is OEM or not, white products rank first in China, which is a fact that no one can shake.

The entry of white into Europe is not something that Unilever can prevent.

Yang Fei's request seems unreasonable, but it actually hits Unilever's weakness.

Seeing that the other party was still discussing, Yang Fei added: "The story of the Three Kingdoms, we are all familiar with it, Cao Wei's family is dominant, and Wu Shu can only resist Cao if he unites." ”

At the top of Unilever, there are foreigners, but more of them are Chinese.

A few foreign high-level officials asked their Chinese colleagues: "The story of the Three Kingdoms, Cao Wei, Wu Shu?"

The Chinese colleagues patiently introduced and explained the story of Wei Shu and Wu's struggle for hegemony to their foreign colleagues.

The foreigner listened very carefully and nodded frequently.

Unilever is a multinational conglomerate, but it is being crushed by Procter & Gamble at every turn.

Procter & Gamble is the Cao Wei of the global daily chemical industry!

One family is dominant, and the power is monstrous.

Whether Unilever or white, at this stage, it is only equivalent to Wu and Shu.

They want to fight against Procter & Gamble, and the best way is to join forces to fight the war.

This sentence instantly touched the senior management of Unilever.

"OK! We agree with Mr. Yang's suggestion, and next, let's talk about the specific details of cooperation, the profit margin of the foundry, and the amount of channel fees......

Ning Xin smiled, feeling that Yang Fei was really a master of negotiation, and in a short period of time, he won the approval of the other party!