Chapter 116: Jiang Yue's Plan
Jiang Yue recently took the time to make another plan for Tao Juan, asking the supermarket to set up a vegetable cleaning club. Vegetables and meat are well matched, and reservations are accepted for residents and corporate canteens, so that the distance limitation is broken, and the entire Dengzhou urban area can be delivered.
This requires a lot of manpower and effort, as well as the construction of a warehousing and distribution center. Everyone supported Jiang Yue's plan, so Tao Juan rented a factory in the suburbs to set up a fresh distribution center. Mainly all kinds of meat, vegetables, melons and fruits, as well as firewood, rice, oil and salt.
Jiang Yue only used her brain to take the plan, make plans and plans. The specific affairs are handed over to Tao Juan and them to manage, and they never bother with these things.
Recently, several headhunters have approached Jiang Yue, and they all want to poach him at a high price. There are also some companies that have also contacted Jiang Yue through acquaintances, with the aim of attracting Jiang Yue to change jobs with high salaries.
Jiang Yue was always indifferent to the various tempting conditions offered to them. He is not short of money at all, he just wants to calm down and improve his ability and accumulate more work experience.
The preliminary work of the liquor project has been completed, and the following is the official launch of the product launch.
Jiang Yue called Wu Xiaofan when she came to the office in the morning: "Teacher Wu, have you gotten up?"
Wu Xiaofan's hearty laughter came from the phone: "Mr. Jiang, I'm not a lazy worm, I've gotten up a long time ago, I have to go to the filming scene later, please tell me if you have any instructions." ”
"I did a project, which was Baijiu Baijiu, and I didn't have much money to start with. I want to open up the market through advertising bombardment, so it's more appropriate to ask you to do an endorsement. ”
"Yes, I approve of you, and I'm sure you won't embarrass me with false advertising. Wu Xiaofan readily agreed.
"Mr. Wu, since my side has just started and the funds are not rich, I want to talk to you about the issue of advertising endorsement fees. ”
"Mr. Jiang, you know that my side belongs to the contracted company to operate these, and I can't make the decision on some advertising endorsements. As long as I can do this, I will try my best to cooperate, and I will communicate with the company as much as possible for some difficult conditions. ”
"Okay, refreshing. My idea is this, I don't have advertising fees to pay you for the time being, and we will cooperate with you as a spokesperson. You give me a spokesperson, and I will give you a share according to the sales performance, 1.5% commission, after tax. But there is no guarantee, and there is no line. I haven't sold a bottle of liquor yet, so you can think about it yourself. The endorsement contract can be signed from five years, and it is difficult to say whether you can get the endorsement fee in front of you. ”
Jiang Yue spoke very bluntly, he directly told Wu Xiaofan the pros and cons of endorsement, because everyone is familiar with it, you can't talk nonsense, you must say it realistically.
In addition, he has a strong management team behind him, which is not something that can be fooled casually.
Wu Xiaofan thought for a while and then said to Jiang Yue: "I'll go back and discuss with the company and then give you an answer, I'll try my best to persuade the company to cooperate with you, who made us friends." ”
There is room for discussion in this matter, and Jiang Yue can only wait for the other party to finish the discussion and give a reply.
The endorsement fee for Ainu men's clothing is 8 million a year, and the endorsement fee for Tongrou's food and drink is 9 million a year. And if he asked him to be the spokesperson, he painted a pie, and he may not get a penny of endorsement fees.
When Jiang Yue told Ji Teng about his plan, everyone said that he was a little whimsical, and they thought that Wu Xiaofan would not agree to this condition.
Because there will be almost no performance in the first year, it is difficult to say whether it can be done in the future. After all, Wu Xiaofan is a popular and powerful traffic star, and he is the endorsement of some big brands and big companies.
Jiang Yue painted him a cake, can he accept it? Everyone thinks that Wu Xiaofan may not be able to accept it.
Ji Tengjia set aside another floor for the company as an office space, and the marketing team was basically built. The finance, clerk, sales and management teams are all in place and are now waiting for the product to be launched.
Now the product will lose hundreds of thousands of dollars a month if it is not listed, which is not a small number for Jiang Yue and them.
Wu Xiaofan worked very efficiently, and called Jiang Yue back at night. After discussion, the brokerage company agreed to Jiang Yue's suggestion, and the main reason was due to personal relationships.
At the same time, they also took into account a key factor, Tong Rou's company and Regent Garment's two companies, Jiang Yue, have a lot of power, and they don't want to have trouble with Jiang Yue because of this matter.
"Mr. Wu, thank you for your support, I will find you another product endorsement recently, otherwise I feel sorry for you. Jiang Yue did feel embarrassed. Once the product can't open the market, he won't get a dime.
"Jiang Yue, we don't need to be so polite between us, we have also made an assessment and know that it is very risky to do so. But we all recognize you as a person, and we want to make you a friend. Okay, aside, what do you need me to do, I'll do my best to cooperate. "Wu Xiaofan said very sincerely.
"In addition, you pass the text of the contract, and if there is no disagreement, you arrange for someone to come to the company to sign the contract. After the contract is signed, I will prepare the portrait and video for you as soon as possible, do you think this is okay?" Wu Xiaofan continued.
"That's too good, I'll get the legal department out of the contract as soon as possible. After Jiang Yue hung up the phone, she immediately contacted the legal department.
He didn't have a legal department on his side, so he asked the legal department of Regent Garment to draft a contract for him.
"Jiang Yue, are you still angry, so that you can sign Wu Xiaofan's endorsement?" Xiaoxiao couldn't believe it when she heard the news, Jiang Yue was able to let Wu Xiaofan endorse without spending a penny, which was beyond everyone's imagination.
If it is an outdated star, or a small star, it can be understood, it is indeed not easy for such a top traffic star in China to do this.
After finalizing the advertising endorsement, Jiang Yue began to prepare for the launch of the product. Jiang Yue knew the importance of packaging, and he asked Sun Xiaomiao and Mei Yuting to find a few people with strong abilities to make a plan as soon as possible.
Jiang Yue sent the prepared plan to Ji Chaoran and Tong Rou to them, and he also held a shareholders' meeting for this plan, so that everyone could express their opinions and finalize the final feasible plan.
Everyone was stunned by Jiang Yue's plan, the original plan was to invest 50 million and use 30 million for publicity, but now more than 40 million is used for advertising.
Now it is facing a shortage of funds, at least 10 million short.
"Don't worry about the money, it's not enough for me to figure it out. We have invested 50 million, and it is not bad to invest another 10 million or 20 million. ”
"Jiang Yue, the money we invested is all advertising expenses, if we can't open the market, the money will be all wasted, do you want to know clearly?" Xu Na expressed her worries.
"I know this, if I lose money, I don't have so much money to lose, and now I must achieve the principle of risk sharing and interest coexistence, and I really can't go to financing again. ”
"Jiang Yue, who would dare to invest money in you with such a plan to finance? This is too risky. Even Ji Teng was frightened by Jiang Yue's plan.
"I'm going to cooperate with Tongrou Company and buy our liquor to give them drinks. She gave us the cost price, and we were tantamount to advertising her drink in disguise. There is another counter in the supermarket, and we try to do as many promotions as possible. Thirty salesmen were used to sweep the streets, and all the large and small restaurants, convenience stores, and supermarkets in Dengzhou City were stored. Dengzhou City dazzling advertising space as much as possible to take down as many as possible, to ensure that everyone can see our advertising as long as they go out and look up. ”
"If the money is not enough and continue to throw money into it, I will find a shareholder to invest money in us, and you don't have to worry about finding money. It's a big deal, let's lose the money made by the supermarket here, but I can't think of other ways. ”
After the meeting, Jiang Yue left Tong Rou and Xiaoxiao behind.
"You know how crazy my plan is, it's almost impossible to raise money for such a plan, and the reason why I just said that is because I don't want to put people under pressure. If any of you have spare money to lend me some money, I will vote for it myself. If we fail, we will return to the pre-liberation period, and if we succeed, our road will be smooth sailing. ”
"Okay, Jiang Yue, as long as you think about it, we will support you, and I will lend you five million. Xiaoxiao took the lead in expressing her position.
"I'll lend you ten million, and I'll prepare five million for you. Tong Rou also agreed to him.
"Okay, thank you. I have a little money to buy all the stocks now, and if I really lose money, I will cash out some of it and pay it back to you. Jiang Yue also made a promise to them.
Jiang Yue also carefully calculated, once the loss is lost, it will be no problem to work for nothing for half a year, not to mention that the situation is not so bad.
As soon as Jiang Yue arrived at the office in the morning, Yang Jingyi took him to the hotel for a meeting, and the meeting was only held by him, Yang Jingyi, Lu Li, and Shen Chengjun.
"Jiang Yue, the matter of the shoe factory has been settled, and we spent 220 million yuan to win 51% of the shares of a shoe factory. The preliminary work of women's clothing and women's bags will be completed soon, when do you think it is more appropriate to launch the product?" asked Shen Chengjun Jiang Yue.
"This depends on whether the whole can be synchronized, if it can be synchronized is the best, which can not only greatly save the cost of publicity, but also produce a better market effect. ”
"Okay, it should be possible to do it synchronously, it's not too much of a problem. Shen Chengjun thought about it and replied.
"Chairman, can you do me a favor?" Jiang Yue was a little embarrassed to speak.
"When did you kid learn to speak? If there is anything you can say, I will help if I can." ”
"Is it feasible to use our wine at the launch event?"
"Hahahaha. I turn a blind eye to your boy's private work, and you are now calculating it on my head. Okay, when your liquor comes out, I will set 2 million, and in the future, in addition to the company's high-standard reception, your liquor is our special reception wine. Shen Chengjun readily agreed to Jiang Yue.
"Chairman, you can be regarded as saving my life, thank you. Jiang Yue said exaggeratedly.
"Knowing that you are tinkering with the liquor press conference, I will organize more than a dozen entrepreneurs to give you a platform at that time, and it should not be a big problem to place five million orders for you. Shen Chengjun made a promise to Jiang Yue.
These large companies use the least millions of wine a year, and when they are more than 10 million, it is easy to give Jiang Yue a random order of tens or millions.
Jiang Yue knew that she didn't have such a big influence, and it was not appropriate for her to come forward directly as the general manager of the planning department of Regent Garment.
He decided to hold another wine tasting meeting on that day, and let Shen Chengjun and Ji Chaoran invite the CEO of the company to participate, and then promote the liquor at the meeting.
He told Shen Chengjun his idea, and Shen Chengjun agreed on the spot.
In the evening, Jiang Yue told Ji Chaoran his thoughts again, and he readily agreed.
Jiang Yue roughly estimated that the two of them could bring at least two hundred business owners to themselves. After all, they are deeply rooted in Dengzhou, and their network resources are quite good, as long as they open their mouths, everyone will give face.
Now that the market is like this, it is definitely not advisable for you to monetize your network resources alone. But you don't have the support of network resources, and there will be considerable resistance at the start.
After weighing the pros and cons, Jiang Yue decided to walk on multiple legs and make use of all the channels she could find.
Let everyone recognize their products first, and then go all out to promote them to the national market.