Tao Juan's ability is undeniable, because she has her own business, she is clear about the routines of doing things. The relevant procedures have basically been done, and there is a fire protection that has not been handled, which must wait for the completion of the decoration and other relevant departments to come to accept.

"Tao Juan, do you have a specific idea of how to operate now?" Jiang Yue talked to Tao Juan about this problem during dinner.

"I've been thinking about this problem for the past few days, with a rent of more than 20,000 yuan a day, water and electricity bills, labor costs, management costs, etc., and I don't want to make a profit without a turnover of more than 100,000 yuan a day. There are also two large supermarkets and small convenience stores everywhere, and it is difficult to attract customers if there is no special feature. ”

What Tao Juan said is the truth, and now business is not as easy as she imagined, so her worries are right.

"I've made some plans with Sister Ting in the past few days, and I can basically complete them in two days. The opening celebration must be grand, so to be grand is to win everyone's attention, everyone knows that your supermarket exists, where is the source of customers? no matter how good the product is that others don't know who will not walk in, now the time is tight and the task is heavy, we must improve these things. ”

Tao Juan nodded after listening, she understood what Jiang Yue meant, the first shot had to be fired.

"Wu Xiaofan and I are also familiar with each other now, and I usually chat with him occasionally. Tong Rou's drink I gave him a thread to make him the image spokesperson, and I contacted him to see how many schedules he would have, and asked him to come over to help build momentum when it opened. ”

"Yes, you can arrange this, and we won't care about it. ”

"The opening reward should be implemented in practical actions, not just slogans. Carry out the discount activities to the end, some manufacturers have a protective price for product retail and can not participate in the discount activities, but this is not a problem, we will use other goods to make up, you have to let customers know that the quality of your products is guaranteed, and it is indeed cheaper than others. Living at home consumes a lot of products, so that every family in the neighborhood can walk into your supermarket every day. ”

"It's not easy to do, it's too difficult. Ji Teng said on the side.

"What family doesn't need firewood, rice, oil, salt, sauce, vinegar and tea every day? Even if he comes over to buy vegetables for five yuan a day, and sees that you have other products to do activities, he will be tempted. Most of the supermarket products are just needed products, things that ordinary people can't do without every day, how do you let him walk in today and want to come tomorrow, this is the most critical. ”

Tao Juan has been listening carefully, nodding from time to time in recognition of Jiang Yue's thoughts, and she basically understands Jiang Yue's intentions.

"The supermarket model is generally to wait for customers to come to the door, which is wrong. We want to build a small promotion platform, so that people nearby can see their preferential product list every day, such as WeChat public account. At the same time, we should also pay attention to publicity, the electronic screen should be rolled up 24 hours a day, the poster at the door, the advertising of the building These marketing methods are very important. We can't be limited to the scale of a supermarket, we want to play our own retail brand, any industry can be bigger, it depends on whether you have the ability. ”

Jiang Yue's suggestion was very much agreed with everyone, and everyone brainstormed and discussed some issues, and dinner did not end until half past nine.

Another week has passed, and the supermarket renovation has been completed. The fire acceptance has been passed, and this piece is done in strict accordance with the requirements, and there is no problem at all in passing the inspection.

All the supply channels Tao Juan has been opened, just wait for the goods to be delivered before the opening.

Jiang Yue won two large offices for Tao Juan on the second floor of the company, which was specially approved by Shen Chengjun and given them free use.

Eighty salespeople have also been recruited and are being trained. The opening time is scheduled for April 16, and there are still more than ten days to go.

Tao Juan arranged Jiang Yue's father to be the security captain, and Aunt Mei and Jiang Yue's mother became her children's full-time nannies.

From the time it was decided to the present, all the specific things were operated by the two of them in the whole process, Jiang Yue checked them, and no one else asked about it at all.

If all shareholders are commanded by you and me, it will be completely chaotic, and no one can manage it well.

Although Jiang Yue borrowed the liquidity from Ji Chaoran, she has not turned it around now, because she does not need it for the time being.

The purchase payment was the 8 million they originally set up the company, and Xu Na and Tao Juan temporarily took 1 million out of each person, and there was no problem with the funds.

Jiang Yue's parents and Aunt Mei have been going to the supermarket during the day in the past few days, and they are frightened by the decoration and scale. Especially when they learned that they were close to 30 million, they were stunned, which was an astronomical amount for ordinary citizens like them, and they usually didn't even dare to think about it.

Jiang Yue had a long-term plan at the beginning, he wanted to launch the brand of Qihui Supermarket in Dengzhou, so he had to build momentum through multiple channels and in an all-round way when it opened.

Although it is very important to build momentum, the cost performance of the product is more important, and the quality of service must also keep up.

Details determine success or failure, and we must strictly control and adhere to each link, and we cannot let any link have problems. The management team has also been established, and the selected managers are basically long-term supermarket or retail management elites, Jiang Yue suggested that Tao Juan should be willing to spend money on them in the use of talents.

The corporate culture of a newly established company is certainly not perfect, so how can we retain talents? There is only one trick, give them more money, and give them a blueprint.

Jiang Yue is now a master of painting cakes, but the cakes he paints can be realized and cashed in. He is now well-known in the entire Dengzhou business community, and some people only come here for his name.

At the same time, Tao Juan also negotiated with hundreds of merchants to hold a big reward event on the opening day, which lasted for a month, and Tong Rou's drinks participated in it.

The opening is imminent, Tao Juan quickly arranged the goods and tallened the goods, because it takes time. The outdoor billboards of the supermarket have all been erected, the large electronic screens have begun to scroll throughout the day, and the small posters have also been put by special people one by one.

The entire opening planning was completed by Jiang Yue with Sun Xiaomiao and Mei Yuting, Mei Yuting is the responsibility of the shareholder, Sun Xiaomiao is now Jiang Yue's good friend, and it is incumbent on her to help.

They are in a unique position to do so, they don't have to spend a penny at all, and the solution is perfect.

Jiang Yue finally invited Wu Xiaofan to participate in the event when it was finalized for the opening, and he set up a stage in front of the supermarket, and there were some interactions and performances at that time.

At the same time, Jiang Yue also invited Ji Chaoran, Shen Chengjun and others to be ribbon-cutting guests. All the work has been prepared, Jiang Yue arranged for the trial operation on April 14, and the shopping guides of various manufacturers are also in place, Jiang Yue requires the factory shopping guide to serve in the supermarket for a month, and his own shopping guide is in training.

On the first day of trial operation, there was only a revenue of tens of thousands of yuan, and on the second day, it could reach a revenue of 100,000 yuan.

On April 16, Qihui Supermarket officially opened, and various preferential interactions were officially launched, and the entire opening process was all from Jiang Yue's hands, which can be described as perfect.

On the opening day, 2.38 million shopping cards were sold, and retail revenue was as high as 2.6 million. The supermarket can be described as crowded, and from 8 am to 9 pm, the supermarket is crowded all the time.

Wu Xiaofan's arrival also gave a lot of popularity, but Jiang Yue knew that these were just auxiliary means. If you want to maintain long-term prosperity, you must also rely on the quality, price, service and so on of the product, so as to retain customers.

The performance of the opening is not the real sales, Jiang Yue knows these better than anyone else, but he can distinguish the real popularity of the neighborhood from the sales performance of the day.

Ten days later, the daily turnover is the real data, and he asked Tao Juan to make a good report, and announce the turnover to each shareholder in the WeChat group every day. Let everyone pay attention to the data changes at all times, and put forward some opinions and suggestions in a timely manner.

After five days, the daily turnover of the supermarket basically remained between 200,000 and 300,000 yuan, and the fluctuation was not too large. In general, the turnover is still considerable, and if it can stabilize at this figure for a long time, the supermarket will still be profitable.

But Jiang Yue is not satisfied with this turnover, he also has to use various promotional means to drain and firmly grasp customers in his hands, only in this way can he become bigger and stronger.

Tao Juan set up a marketing team, let them go out and fully cooperate with enterprises and institutions, and some daily necessities were provided by them to enterprises, not only to give preferential prices but also to deliver them to their homes.

Chaoran Real Estate, Regent Garment and other enterprises became the first batch of cooperative enterprises of Qihui Supermarket. This piece of income directly led to a significant increase in the turnover of supermarkets, and the total daily sales can reach about 350,000.

The quality, price, and service of Qihui Supermarket have been recognized by all parties, and it has quickly won the recognition of nearby residents and businesses, and its turnover has been steadily rising, which has exceeded all expectations.

Twenty days after it opened, everything was basically stable, and Jiang Yue no longer bothered to inquire about the supermarket, and handed it over to Tao Juan and Zhaozi to manage.

Xu Na has completed all the procedures for liquor, and the cooperation agreement has been signed. According to the original plan, all shareholders' funds have been fully funded.

Jiang Yue has withdrawn most of the working capital invested in the supermarket, the manufacturer owes money, the agent advances, the cycle settlement, and its own cash flow is enough, and now it has entered a virtuous circle.

Ji Chaoran called Jiang Yue 15 million, 10 million was his investment, and 5 million was Jiang Yue's loan.

Now that everything is ready, only Dongfeng is owed, Jiang Yue began to plan the liquor listing plan, it is difficult to open the market, but now we must also work hard to open up the market.

50 million funds, Jiang Yue is going to use 20 million as working capital, and 30 million as advertising. Liquor is a profiteering industry, and what is done is brand added value. It is also a fast-moving consumer product, but it needs more brand influence.

Jiang Yue's initial positioning was to go to the low-end market, because going to the high-end market requires more investment and greater risks, and they do not have this strength.

Jiang Yue is not a person who is carried away by victory, he always stays awake. According to their own funds, resources, talents, etc. to layout.

Although his mind is sometimes greedy, he is still cautious in his actions. He can always control the risk to the lowest level in things that seem to be risky, and he has always been controllable in his work, which is also the basis for everyone to think that he is mature and stable.

The first month's financial statements of the supermarket came out, and the revenue was as high as 12 million, which is not representative due to the data of opening activities, but it is also a reference basis.

According to the normal enterprise cost investment, there is a profit of nearly 800,000 yuan in the first month. This is not comparable to speculating in stocks, but being an entity is like this, and it must be developed step by step steadily.

This performance is already quite good, and Jiang Yue and they are also quite satisfied with it. After all, when I first started doing it, there was still a certain lack of distribution channels and management experience. It is necessary to learn from experience while doing it, and gradually improve it.

But judging from the current situation, it is relatively successful, which makes all investors breathe a sigh of relief.