When Chu Yuanxi finished the interview, he took a look at his mobile phone and found that the fermentation after the angry spray in the circle of friends last night was already quite powerful. Especially after Chu Yuanxi went to sleep, the other party sprayed back, what should be known and what should not be known after a night, and even people who have nothing to do with themselves know it, and even spread from the circle of friends to WeChat groups, public accounts and Weibo, saying everything.

This is actually a surprise, because this is to help Chu Yuanxi hype up popularity. Sometimes this kind of popularity is useful, especially if it is not hyped up by negative news. Although the keyboard god of war is easy to make people have negative feelings, it also depends on what is sprayed.

From the perspective of hype, whether it is an exclamation of disdain or criticism of Chu Yuanxi's remarks, his name must always be mentioned, if the onlookers can remember this name, remember his company, and even take the initiative to pick up his background and past experience, and pick up his two companies, then the hype will be successful, and the onlookers will leave an impression.

This is equivalent to going out of the circle, because the hype takes place in the online public space, facing different types of netizens. When many IPs are hyped, what they pursue is to get out of the circle, and Chu Yuanxi was so spontaneously fired out of the circle, and the effect of getting out of the circle is very good.

In fact, this is also the reason why many celebrity agencies on the Internet do not hesitate to hype up negative news by breaking the lower limit.

The Internet is a place of false rumors, and many things will be spontaneously interpreted as another when they are passed on, and it will become difficult to distinguish between truth and falsehood. But the hyped person or thing is remembered by the onlookers, which achieves the goal, and the negative impression left is not as good as it should be, but brainwashed, many people don't understand what happened at all, just remember a name, or remember what the hype wants others to remember, and instill the impression.

But Chu Yuanxi's this is not negative. The hype itself originated from tearing, and when his name was spread out and caused controversy, all the controversy was traffic.

And traffic is always useful.

For example, a message from the circle of friends of Ali Dawen Entertainment Fan is very useful: Xiao Chu, Da Gang is easy to break.

Chu Yuanxi looked at it, huh, is this what Mr. Fan thinks, or does others have any thoughts expressed through Mr. Fan? Or is it really just Mr. Fan bringing up the juniors and imparting life experience?

In short, he logically clicked on Mr. Fan's WeChat and sent: Thank you for your concern, I understand, I didn't continue to spray.

Lao Fan: I also think that you have so many things to do, you shouldn't have the leisure to spray with others.

Chu Yuanxi deliberately didn't reply in seconds, waited for a while, and was about to say something, but then saw that Mr. Fan continued to send a message: I listened to Guan Xin, you are even willing to sell Ba Ren games? Is it true or is it a joke?

slapped his thigh, Chu Yuanxi shouted: "Guan Xin is powerful!"

This voice scared Zhao Jie enough, and he was also tired enough in this big scene of removing the milk cover, and he was all responsible for interacting with the players, and the apple muscles of laughter were choking enough.

Chu Yuanxi glanced at him and pushed him away again, because he might be more stimulated.

Ali was finally tempted? Chu Yuanxi pondered for a while, and it was indeed Mr. Fan who came forward and looked more calm. If it is an executive of Ali's M&A department or a member of the entertainment committee, of course, it is not impossible, it is too urgent, because this news can only be submitted by Guan Xin to Ali. Then why did Xin submit a piece of news that had not even been determined whether Chu Yuanxi was joking or serious? Even if he submitted it ignorantly and stupidly, why should Ali's M&A department pay attention to it? This greatly affects the bargaining.

But Mr. Fan is different, he has a relatively high rank in Ali, his words are effective, and at the same time he is Guan Xin's top boss, Guan Xin went back to gossip, and it was reasonable for him to hear the news, and then he came to ask, how is it?

The clouds are light and the wind is light.

Chu Yuanxi was also light and light, and replied after a while: Oh, I'm sorry, I'm in ChinaJoy, and I just got entangled by a player. It's serious.,No kidding.,As long as the price is right, the conditions are also right.,I'm willing to sell the Ba people game.。

This time it was the turn of the other side to be silent, but Chu Yuanxi was very sure, because although this matter was carried out in chat mode, it could not be easy for Ali, it involved a lot of money discrepancies, and it involved terms that might be more complicated.

After a long time, Lao Fan asked: Why do you want to sell the game of Baren? Isn't this a very high-quality asset? Is there something that outsiders don't know about?

Chu Yuanxi: I thought you were asking if the copycats were constantly scaring me

Lao Fan: I'm also curious about this. But let me confirm first, you sell the Ba Ren game, and you sell all the resources of "Out of the Troubled Times", right?

The so-called all resources include IP and game user information and so on, and even include self-media accounts that specialize in the IP of "Out of the Troubled Times", such as the service account of "Out of the Troubled Times", which now has more than 50 million followers.

There are people on both sides who understand, there is no need to grind, Chu Yuanxi immediately replied: That's for sure, otherwise what to sell? Sell a bunch of code and program apes? This can't be sold at a high price.

In fact, this is also a headache for Ali. Take this service account with more than 50 million concerns as an example, the switch is in the hands of WeChat, there will basically be no problems under the name of the Ba people, it can be quiet for years, and it is a very good thing for WeChat itself, showing its service quality, and significantly improving the usage rate and duration of WeChat users, which is equivalent to the large number on Douyin, and of course Douyin welcomes the appearance of the large number.

But once it was resold and in the hands of Ali, this matter could not be described. Douyin definitely doesn't welcome Kuaishou to open a large number on Douyin, the bigger it is, the more dazzling it is, and vice versa. This is why the official WeChat public accounts of Ali and Alipay can't make 100,000+ headlines and texts.

Many laymen have questions, can these users be aggregated into one APP, so that they can sell to whomever they want to sell? Just like the first new oxygen in medical cosmetology, starting from the official account, users are finally gathered on the new oxygen APP. But in fact, this APP has been there for a long time, that is, the mobile game APP of "Out of the Troubled Times", this APP can send messages to players, and it has the ability to reach, and all service account users must have installed this mobile game APP.

The problem is what about the usage rate, and what about the ability to push the information flow to the players? It is impossible to compare with the WeChat official account. That's not to mention the separate collection of Official Account users into an empty APP with little content that is only used to push information and send gift packages.

However, this is not the main contradiction, the main contradiction is whether the Ba people have internal problems, so they are willing to sell cash cows? No matter how you look at it, you don't find that the Ba people have fallen to the point of being sellers? What a big thunder is this?

Not to mention the question of how much money the game itself makes, just the IP of "Out of the Troubled Times", but the painstaking work of Baren Entertainment not only attracts money, but also the reputation of the IP is rising, and the more gold is absorbed, the higher the evaluation, which is a existence that has repeatedly surprised people.

This kind of IP is not to say that it is always hopeful to eat Jin Yong, but it is not better than the ability to absorb money, and it is not better than word of mouth, tying the previous generations of "Sword and Fairy", even counting all the indiscriminate mobile game adaptations, will be hung up and beaten by "Out of the Mountain in Troubled Times". Willing to sell this kind of assets is generally exhausted, and the Ba people are thriving, which is not in line with common sense!

Therefore, Lao Fan sent it very bluntly: It is so easy to sell?

I saw Chu Yuanxi send: There is no problem within the Ba people, and there is no problem with the Ba people's game, and there is a problem with your problem. Isn't it normal for a merchant to buy and sell goods? As for whether it is easy or not, a good deal is, I need it, but you need it more, and then you will give more money than I expect. This is the same as speculating in stocks, buying stocks is to sell at a high price, not to fall in love with stocks. After buying it, I was locked up for eight years to find out the temper of a stock, which was done by leeks......

Lao Fan: If you want to say that, I'm relieved.

Does this mean that this is not at ease?

Chu Yuanxi: I am willing to sell the game because the company has no intention of going public in a few years, and there is no need for financing, so there is no problem with turning assets into cash. You can do your due diligence, our group has no secrets, everything is transparent. Besides, what kind of thing do you want to happen to us? What can happen to a game company? The backend master locks the server and runs away? At least this kind of thing doesn't happen to me, my company must be safe enough, otherwise the valuation will not meet my profit expectations.

Lao Fan Xin said this is to remind me that I must make a high price? The question is, what is your profit expectation?

The transformation of assets into cash has a great impact on the valuation of enterprises, because cash is a constant, how much is how much, and assets are variables, and there will be a premium according to the way of capital operation, and there are various algorithms. There are net assets, price-earnings ratios, price-to-sales ratios, market shares, etc., and the values calculated by different models are different, which are suitable for being used as a tool to leverage capital in the open market.

At this moment of the transaction, the assets become cash, even if the transaction price is fair, a certain part of the variables of the Ba people has become constant, which is completely inconsistent with the trend that the valuation of the Ba people has been rising, and there is an impulse to sell the industry only if it is flat or falling, because the valuation of the subsidiary of the Ba Ren Games should be higher in a few years.

Therefore, the sale of assets for cash by Pakistanis feels unscientific for capital veterans.

But Chu Yuanxi directly said that there is no plan to go public and raise funds in a few years, so it is reluctant to say that in the past, if there is no listing and no financing, the variable constant will not matter. As for a few years away, with Chu Yuanxi's magic technique, it should be a different scene.

In any case, an unscientific transaction for the Pakistani people is naturally a good deal for others, and some people lose and some people earn, which is a simple truth, and I am afraid that there will be mines buried in the subject matter during mergers and acquisitions, which is very nonsense. Fortunately, there are many people who dare to speak up to Ali in China, but there are not many people in the capital circle.

Thinking of this, Lao Fan's doubts were dispelled, and he sent: By the way, I heard that you valued the entire Ba Ren Group at 30 billion?

Chu Yuanxi: There is such a saying, but that was a long, long time ago. Yesterday, the investors here in the magic capital asked me about the repurchase price of my withdrawal, and I said that I would repurchase at a valuation of 30 billion, and they were still too little. I said that it would not be 30 billion to buy my shares, because what I bought was control, and what I bought was 30 billion, and what I bought was only a financial investment.

Lao Fan Xin said how much is that? He is not a grinding person, he knows that the conditions are flexible in front of the price, the price is good, you are the father of the gold owner, and you will be tough when you ask for it, and the price is generally not your father, don't always think about what to ask, doing business is such a reason.

Therefore, he asked bluntly: What do you think of the 30 billion package of Naba people's games and related resources?

Chu Yuan Xixin said that who leaked the old man's trade secrets? Is it Zhao Jie? It is also unlikely, Zhao Jie has no idea that he really has any plans to sell the Baren game. But how did you guess so accurately, hey?

After thinking about it, he sent: 30 billion is more fair at present, maybe you think it is already a high premium, but I am not very satisfied. The reason is that the new product line of Baren Games has been brewing for a long time and is ready to release energy, and it will be concluded how much this new product line is worth in four months. So I hope you can wait and see until December to talk about it, and these four months can also test the vitality of "Out of the Troubled Times" in the face of a large number of copycats.

Lao Fan Xin said that this is very confident: Okay, then wait until December.

Chu Yuanxi's statement is not rude, for example, assuming that Ali intends to merge and acquire the Toutiao system in early 2017, if the bid has a certain premium within a rational range, the Toutiao system will definitely not do it, because the product of Douyin is already in the process of incubation. At that time, the Toutiao Department was likely to judge that in more than a year, by mid-2018, Douyin would reign in the world, and at that time, you told the merger and merger that my APP called Douyin was more bullish, and others agreed verbally at most.

So at that time, the price was definitely not negotiable. Of course, the price is not negotiable now, and now I can't afford it.

Thinking of this, Lao Fan was very curious about what the Ba Ren game was doing, and it seemed that he needed to do some research.

And Chu Yuanxi was actually moved for a moment, because 30 billion itself was the pricing of Ba Ren Games after he made the IP of the mini game series, and now that Mr. Fan has given this premium in one step, he can actually nod. Especially in the cold winter of capital, cash is extremely important, many old-timers who have been crisscrossing the rivers and lakes for 30 years have put cash as the king on their lips, 30 billion, it is impossible to say that it is not impressed.

But in business, no one wants to sell for a high price. Although it is not certain whether Ali is still interested in the Ba Ren game by the end of the year, Chu Yuanxi hesitated a little and found that he really did not have the reason to sell it at a price of 30 billion, because-in the final analysis, it is not necessary to sell it, it is very cost-effective to sell, but it is not that he "smashes his hands" if he can't sell it.

Of course, there is a problem of selling at a high price, such as the problem of the merger and acquisition model.

Chu Yuanxi felt that he should simply say it now: Mr. Fan, since you have the idea of buying, have you considered the specific model?

Lao Fan: What is the model you are talking about? Cash, if you want, cash + some Ali shares can also be, and it is also very cost-effective for us to issue some additional shares for mergers and acquisitions.

Chu Yuanxi: No, I have to go back and discuss this with the founder team. I'm talking about mergers and acquisitions like Ele.me, or mergers and acquisitions that promise performance.

In fact, this is about whether to merge and acquire the core team of the other party during mergers and acquisitions.

The so-called Ele.me style is a relatively unique acquisition that Ali is underway. In a year and a half, Ele.me executives have basically resigned or are about to leave through personnel adjustments, few of the huge senior management team remained, and the business structure has also undergone huge changes, reforming the city manager system, and the power is down to the locality. In such an acquisition, there is no requirement for the profit of the acquisition target, and the purchase is an asset, not a core team, and the subsequent profit and loss is completely self-responsible.

This kind of arrogance and self-confidence can only be possessed by Ali Penguin, allowing the acquiree to take the money and leave, and the two do not owe each other.

The promised performance, that is, the core of the M&A transaction, is the team and business model of the other party, and the acquirer is only responsible for making money and providing resources, and will not point fingers at the original team, at least not within the agreed period, but the controlling stake has changed hands. In this way, the original team can be responsible for the performance of the company within the agreed time in the future, otherwise the acquirer will be blind to Jaguar's command, and whose performance is not up to standard?

But this model Chu Yuanxi feels that Ali may not be willing, although Ali does not have any game genes, but they are not allowed to control it, and it is basically customary to take up to three years, and only produce cash, which is the most important thing that Ali lacks. This is not in line with Ali's temperament!

In fact, Chu Yuanxi didn't want this either, three years was also too long for him.

I saw Mr. Fan send it: Ah, it must be Ele.me, Ali needs the Ba people game mainly to transplant the game gene into our own body, not to hang it outside the body. Otherwise, we won't be able to chase the penguins.

Chu Yuanxi made a laughing expression: To catch up with Penguin, you have to carry out a large number of mergers and acquisitions, Penguin has invested in more than 30 game companies and teams overseas in the past 10 years. The key to Ali is to make great efforts to cultivate his game genes.

Lao Fan: We cultivated.

Chu Yuanxi: I know, I know, Lingxi, right? Three Kingdoms SLG, right?

Lao Fan: Huh, you even know this?

Chu Yuanxi: I also knew that it was going to be launched in mid-August, and it was short and tight. It's not a secret that it's been a few days. But you have a ...... genetically cultivated Do you believe or believe in yourself?

Lao Fan: Say whatever you want to say.

Chu Yuanxi: Three Kingdoms SLG, this SLG category, it is not suitable for cultivating genes, it is suitable for overseas distribution, and it is more popular in Europe and North America. Released in China, it is equivalent to the highest difficulty challenge in the novice village in the game, which is not suitable.

Lao Fan: Hahaha, you don't have to worry about this, we must have repeatedly demonstrated before choosing the first shot to operate at this time in this category. In other words, if the game is acquired, it will probably inject assets into Lingxi, and there will be a lot of things that need to be biased towards you at that time, such as how to do it from the media, don't hide it.