Because I watched this live broadcast throughout the whole process, the number of people in Douyin's live broadcast room is relatively real, Chu Yuanxi has been observing the online numbers, and was surprised to find that there were nearly 1,000 people online at the same time at the peak, which is quite terrifying, according to Douyin's normal live broadcast model, the total number of viewers is 100,000, and they are basically accurate users.

I'm afraid that the reason why so many people came to watch this live broadcast was precisely because the information found someone.

Therefore, Chu Yuanxi even had the urge to give a reward, and said in his heart that what Ah Mu did was really within the business scope of the entrepreneurial mentor. How to guide entrepreneurs to start a business is a mentor, so how to guide entrepreneurs how to do live broadcast is not a mentor?

Moreover, due to the impact of special events in the recent period, the model of boss live broadcast is rising, but there are very few that can really broadcast well, and this set of live classes opened by Dumb is indeed very marketable.

The so-called CEO who can't sell goods is not a good anchor, and the gimmick of the business owner appearing in front of the camera is still very attractive to traffic, and in the final analysis, although there are skills in live broadcasting, the difficulty is always much lower than shooting short videos, which is more suitable for CEOs. For example, Chu Yuanxi has been more concerned about the hot pot industry recently, Haidilao, Lafu, Xiaolongkan and other hot pot presidents have organized groups to start broadcasting on Taobao, and even Mr. Liang of Ctrip has come to the stage and made an order of 10 million yuan in an hour.

What if these CEOs can master the live broadcast skills? You must know that the current queen of goods, Wei Ya, once brought goods to a new store with zero fans, and the sales turnover was 70 million in 5 hours.

Therefore, it seems that Ah Mu, who pretends to be a business mentor, doesn't want the founders of Ba Ren to be so outrageous at that time? Chu Yuan Xixin said that it seems that not only himself, but even Uncle Sheng and Zhu Wei look at people with colored glasses and old eyes. Looking at it now, if it weren't for the really good opportunity, why would Ah Dumb leave Weipinhui? According to his own guidance, it is a serious career path that can rise all the way.

Speaking of Wei Ya, we can't fail to mention another e-commerce live broadcast celebrity, that is, Mr. Gongsun, who pushed a bicycle and entered the market. On the day of April 1st, Mr. Gongsun Yonghao opened a live broadcast on Douyin, there is no system for product selection, a hammer in the east and a stick in the west are scattered and scattered;

Compare lipstick: this is Reba's color, this is Nana's color, and this is Lin Yun's color in "One Kiss to Love". Then I light up the color number, and it feels like it comes out in an instant!

In short, it feels like four words - magic horse stuff! Not to mention that compared with lipstick, even the name of the product can be said wrong, but the effect is remarkable.

In general e-commerce, live broadcast is to make money, but Mr. Gongsun's live broadcast is definitely here to make friends. Especially for the bidding company, the price is relatively low, and it is impossible to make money by giving Mr. Gongsun a high percentage of running commission.

However, these companies have made a lot of money, because Mr. Gongsun's live broadcast is not a live broadcast but an advertisement. Traditional TV commercials are not responsible for selling goods, and still have to pay a large amount of advertising fees to TV stations, just to pursue exposure.

And when Douyin pushed this live broadcast with unprecedented strength, selling tens of thousands of goods was really nothing. Judging from the number of more than 46 million people in Mr. Gongsun's live broadcast room, each of the 20 models can get an average of 2.3 million exposures. This is still based on the fact that all sailors walk at a glance, and there are many who chop their hands throughout the process.

What's more, there are advertorials before and after the event, and these winning brands in various summaries will get two or three exposures, and the goods sold are earned as long as they don't lose money, and they only need hundreds of thousands of pit fees, which are much more cost-effective than TV advertisements, and directly flood the brand to accurate users.

That's why every product on the shelves is a second, people don't want to go so many goods at all, and what they promote is the brand. Considering the "return" of the companion of "e-commerce", if any Tie Hanhan dares to open the supply, it may be difficult to say that he will have to pay more advertising fees.

Therefore, Mr. Gongsun's live broadcast room boasted that he had strong bargaining power, but he didn't point out the real value of this live broadcast.

The one who really has bargaining power is Wei Ya, who started broadcasting on Taobao at the same time as him. Wei Ya sells rockets, the original price of real rockets is 45 million yen per shot, and after Wei Ya bargains, the discount price is 40 million, and if you buy it, you will earn it. If the two live broadcasts on April Fool's Day are regarded as an e-commerce PK with goods, even with the addition of Douyin, Wei Ya is a complete victory.

Then the question is, what big scene has the queen of goods not seen? The answer is that she has never seen this kind of teacher Gongsun. Before he started broadcasting, that is, on March 31, the Consumer Association officially issued a warning to live broadcast goods, pointing out the problems of live shopping.

So for authentic professional goods kings like Wei Ya and Sanda Brother, to paraphrase an e-sports term - don't think you won!

For Chu Yuanxi, it is a pity that Mr. Gongsun does not have the ability to control the supply chain, and the selection of products can only be connected to well-known manufacturers and let athletes be referees, so knowledge sharing and related suggestions are all in vain. And when Xiaomi's Lao Lu entered the live broadcast room, Mr. Gongsun didn't pick up the hammer and smashed the Mi 10 mobile phone, and then said affectionately: "This is for you." ”

This is two top Weibo streamers in the same frame, which is really a waste of potential famous scenes.

Of course, for him, half of the dumb alarm is a great thing, and maybe he can help on some occasions. Like Ah Mu, in fact, there was a ** in the past, called a private disciple, similar to the relationship between Xin Yanqiu and the Peking Opera master Cheng Yanqiu.

It is said that after the live broadcast, Dumb received a large number of invitations. He is often invited by the media, venture capital circles and even training circles to give lectures, which can be regarded as an instant hit. It's just that the standard configuration of an entrepreneurial mentor is to publish a book, so he still needs a book to endorse himself.

What really attracted Chu Yuanxi's attention during this time was actually three other things, one of which was that the headline was preparing to shoot the online drama "The Legend of Big Brother".

Jackie Chan and his brothers have recently dropped in popularity, but it doesn't mean that the game is worthless, on the contrary, not only to make a comeback, but also to link up the film and game, and come up with a new version of the ship.

Chu Yuanxi's gossip heart beat strongly after knowing it, and inquired about countless gossip, it is said that the headline department attaches great importance to it, and the executives of the game business directly participate in the online drama preparatory meeting, and the content team only won Jackie Chan down after three looks, and I don't know what kind of conditions to give.

Hearing such news made him extremely remorseful, because it is said that the reason why Toutiao is so heavily assembled is to test the water game to reverse the cross-border feasibility of film and television, and then re-attract high-value users through film and television. The normal film and game linkage is to release film and television dramas first, and then release game products with skins to harvest cash.

But in fact, this matter has been done by the Ba Ren Group for a long time, and it is not new at all. "Out of the Mountains in Troubled Times" is a play after traveling, and "The Faint King of No Way", not to mention, is more delicate and complex in operation than "Out of the Mountain in Troubled Times", and the power invested is also huge, and even the idea of a theatrical movie has to be played.

In the same way, they all come out of the game first, and then go to film and television.

It's just that the Ba Ren Group can't give the game back the data of film and television cross-border, because the last step to attract high-value users is that Ba Ren always drops the chain, and it is impossible to share this key data with the Toutiao system.

"Out of the Mountains" is still broadcasting in film and television, and the game has been sold;And "Wudao Dujun" is not a game for income, DAU is very high, but the value of high-value users is exactly the same as that of non-R users in DAU, all of them are 1, and the online time is worse, and non-R is very powerful.

This is the reason why Chu Yuanxi blames himself, it is because the Ba people don't work hard that it makes Brother Jackie Chan so old and has to be pulled out by someone to shoot such a cheating thing. It is said that the content is that after the big brother's endorsement advertisement, he played the game with his hand, and then met a vote of brothers in the game, and took them to really attack the sand and dominate the whole server to become the lord of the sand city.

If so, this is an authentic online game, but it is not a sheep's head selling dog meat, and it should be classified as "career" in the game channel classification at the starting point.

(This was the previous division, and now there is no career subcategory)

The second thing is actually bigger, that is, Penguin's acquisition of Disney is rumored to have a nose and eyes, and it was still chasing after the wind before, but now there are details, it is rumored that it beat Apple at a high price, and it is necessary to get two-thirds of the equity, and even the transformation plan after the successful merger and acquisition has come out.

No matter how you look at it, this thing feels extremely weird.

Just two years ago, Jack's acquisition of an ordinary remittance company in the United States was blocked by the federal government, and he had to waste 200 million in the process. Further back, Sun Dasheng's acquisition of T-Mobile, the fourth largest telecom operator in the United States, was rejected by Aoguan Hai with a cruel smile, citing anti-monopoly, which is still vivid.

Can Penguin's acquisition of Disney be successful? If you can't collect it, you will lose a little money like Jack, and if you really accept it, I am afraid it will be the beginning of a disaster. Sun Dasheng's plunged headlong into the operation of United States Telecom is the beginning of decline.

But this is not as strong as the third thing, that is, on the night of the 2nd, before the opening of the NASDAQ, there was a sudden explosive news, the small blue cup, which often issued 1.8% off coupons, blew up before the opening of the executives, resulting in false sales of 2.2 billion in the first three quarters, and the stock price immediately hit a 1.8% discount, and fate marked the price in the dark, not a percentage point.

When the melon came out, Chu Yuanxi was in a meeting with Liang Kenian, Liang Kenian's face suddenly changed, and then pushed the news to Chu Yuanxi.

Chu Yuanxi glanced at it and immediately slapped his thigh hard! Liang Kenian was shocked at the time; "You also bought the U.S. stocks of the Little Blue Cup, didn't you?"

"No, no, I still have a few 1.8% off coupons that haven't been used yet!"

Liang Kenian Lushan Waterfall Khan: "It is impossible to fall tomorrow." ”

"But I might not be able to buy it tomorrow!"

In fact, this melon is so big that Chu Yuanxi doesn't know how to eat it, the first time I feel that vomiting is so tiring, there are too many bad points, and I can't vomit!

First of all, this fraudulent candidate is very problematic, and the announcement issued can distort the nose of the NASDAQ, saying that the COO and several employees have made a big news of 2.2 billion. May I ask how the operation has so much ability? Why did the CEO and CFO go? Why did the person in charge of auditing go? A total of 2.9 billion out of 2.2 billion is fake, this is throwing An Yong's face on the ground to urinate?

At this time, Liu Lu began to speak enthusiastically in WeChat, and made waves in the group invested by the Pakistani people in the evening, and turned three news and comments in a row, the title of which was Xiaolanbei's self-detonation performance fraud, and then posted a screenshot of the rice stock market, and was reprimanded by Chu Yuanxi for doing something serious, you can't do it, watching the excitement is the first place!

In fact, this is because someone placed a huge amount of out-of-the-money options on the NASDAQ two days in advance, and directly made hundreds of millions of dollars!

You must know that insider trading is a felony in the United States, and it will definitely be investigated by the SEC, so it is definitely not possible to sell short directly if there is really an insider. However, the long-term puts are much more hidden, and it is not easy to track at all. Especially considering that the transaction of this kind of PUTS is generally dozens of copies a day, and tens of thousands of shares were suddenly traded in the first two days, and the audit committee of the small blue cup has just resigned, this situation is simply three hundred taels of silver here.

And Chu Yuanxi looked at it more negatively, and it couldn't be seen purely as a lively one, because the little blue cup was rubbing the face of the national dynasty start-up enterprise on the ground fiercely. Of course, it is definitely not him who hates it now, but the star startups of the national dynasty led by Pinduoduo who need to continue to do financing on the NASDAQ.

The night of the Little Blue Cup is a night that will be recorded in the history of the capital market, and it has verified to Europe and the United States that the problem they have always wanted to prove is the integrity of the dynasty. On April 1, the DPRK announced the deepening of the full opening up, and on the 2nd, a thunderstorm exploded.

I saw that Liu Lu didn't restrain at all after being reprimanded, but continued to ask in the group: "Why did they blow themselves up?"

Chu Yuanxi: "You see that you don't know how to read the financial report, right? ”

Liang Kenian sat opposite Chu Yuanxi, and when he saw that the meeting would definitely not be able to continue, he had to say: "This is not a self-explosion at all, and the self-explosion is also forced to self-destruct, because it must not be able to issue an annual report, and the auditor will not give a signature, otherwise it will not be like this." ”

"For shrimp?"

"What do you think, the Little Blue Cup just made a commotion in January, and after telling a new story, it melted 1.1 billion. The issuance of depositary shares must be audited, the auditor signs it, and then the auditor has to follow the pot, and the cost is tens of millions, so it can't be taken for nothing, right? But in February, it was suddenly shorted by muddy waters, and then the case was filed in the District Court for the Southern District of New York on February 13. Little Blue Cup has denied all the accusations in a high-profile manner, but can An Yong be down-to-earth?

In the case of being shorted and filing a case, according to the requirements of the China Securities Regulatory Commission, Xiaolanbei must set up a special committee to conduct self-examination, but at the same time, the audit must also be carried out, Q4, annual review, and financial report, can you imagine what An Yong's expression was when the auditors in the magic capital were audited annually? If this goes wrong again, let alone work, someone may have to take responsibility and walk in bravely! Audit opinions must not be issued casually. ”

(The author's wife is An Yong's auditor, but she is the imperial capital team, and it goes without saying that she will go home at night to mock the magic capital team)

Liu Lu: "In other words, this is a fault picked out by the auditors, why was there no problem before?"

Liang Kenian glanced at Chu Yuanxi and wrote: "This problem is still relatively difficult to find, but the clues can always be found." I don't know the specifics. ”

Liu Lu immediately sent out a cute emoji of the universe Internet celebrity Quan Yuer: "Chu Yuanxi, our President Chu, you must understand, right?"

Chu Yuan Xixin said why do I definitely understand? Although I do understand, but you have no reason to be so sure!

"There must be clues, when you cheat, you can always find out the problem by checking the tax one by one. It is inflated income, costs and expenses at the same time, and it is difficult to find the tax equally. It is impossible for the tax bureau and the upstream and downstream to play a number game with it, for example, if you report how many advertisements you have made, and you pay advertising fees and ask the other party to issue you an invoice, it is impossible to check it fiercely, and it is impossible to match all of them. ”

Liu Lu: "Look at it, look at it, I'll just say that Chu Yuanxi is really Qing'er!

While speaking, Chu Yuanxi felt that something was missing, and after thinking about it carefully, it turned out that Yuan Yuan was missing. Look at it again, Yuan Yu is eating melons elsewhere. At this time, there was a wail in the investment circle, not the small blue cup and the family, but the collective trembling of special Chinese concept stocks. Weilai, who can't be beaten by eight poles, has come to a fall limit.

Fortunately, Baidu's share price remains strong.

And Yuan Yuan was full of firepower: "Look at it, Chu Yuanxi said that he wouldn't go to the NASDAQ to be listed, is it awesome or not? Does anyone still laugh at it? Did you have the foresight? I can't go if I want to go now!"

Chu Yuan Xixin said that there is nothing to show off? The big hat of the counterfeiter is unlucky for Chinese concept stocks, and the problem is that we have no profit. When he graduated from college, it was the most bleak time for NASDAQ Chinese concept stocks, and every day I watched financial news, Chinese concept stocks were washed in blood again, and I was very impressed.

At that time, the short-selling institutions were really fierce, and there were really many frauds, and they were taken out and beaten one by one by muddy waters. The situation was once so severe that even the work of the four major audit institutions in the country was not trusted, and it was reduced to the point of being accused by the Securities and Futures Commission of the United States.

Investment, investment is trust. There is a saying in the little blue cup that is very good, it is called that the difference between Guochao coffee and rice coffee is confidence, and this is also the difference in investment! How many startups in Guochao defected to the NASDAQ when they needed financing the most? Why? Because good companies on the NASDAQ can really raise money. What makes a good business? It's about convincing people that you're a good business. In particular, enterprises with innovative models need to give investors confidence......

Therefore, you can't feel at ease just because Chu Yuanxi doesn't want to go to NASDAQ, the channel for those startups who used to get financing will definitely narrow in the future, and others will question whether your business model can really stand, and your 10 billion subsidies can really burn out the moat? Therefore, to say that bad luck is that everyone is unlucky together, but the one with genes is the first to lose this bad luck.

How many domestic start-ups have become accustomed to raising funds? I can't count them! The consequences of the overall decline in overseas credit ratings will eventually be transmitted to China through various media.

And this is not what Chu Yuanxi is most afraid of, the hidden worry in his heart is whether the market, investors and users as a whole will continue to recognize the "burning subsidy" game.

Needless to say, the market and investors, user perception is more valuable than gold. You must know that the little blue cup does not care whether the user recognizes it or not, the coupon is over, and you still need your approval to drink coffee at the price of boiled water? In the future, when the well-off will subsidize users again, will people still have the confidence to spend money to open a card?

If Costco users lose confidence overnight and lose all membership cards, Costco will be finished immediately. Although the well-off will not end immediately, because the profits are not all based on membership card fees, the impact must be extremely deep.

That's the most frightening thing.

What this market is most afraid of is not the master of storytelling, but the master who seems to be there. It seems that the master can't tell the story well, and he tells a lot of chicken feathers!

Who does the best storyteller hurt the most? The most hurt to the honest trader, because storytelling can raise money, blow up the bubbles first, and then rely on the Internet to be a price butcher to kill all the honest people.

But this is precisely the basic gameplay of model innovation, and in the end it is a real master, the master can detoxify himself, fight poison with poison, find the antidote, and the toxin can dissipate naturally after a long time, in short, it can be on the right track, and then monopolize the market or usher in a new master, and continue to fight. The entire history of the development of the Internet is almost written by masters one after another, and in the end, if the bubble does not burst, you can delineate your own sphere of influence according to the size of the bubble.

But it seems that the master is not, the thief who wrote the PPT slipped away, and also got a sum of money, and the result was presented, and it didn't hold up for a year, and the circle could only blow itself up. It's just that the power of self-explosion is much better than writing PPT, and as soon as it explodes, the bubbles that the real masters blow far away will be shattered, and these two people are not on the same track.

This is the real cheat. Fortunately, the well-off milestone 6 is already on the bow, and when this arrow is shot, the toxin should begin to be solved, and there is no room for users to question it. So the most important thing is speed, the speed of blowing bubbles must be fast enough that the user can't react.

As far as Yuan Yu was arrogant for a while, a large number of comments were introduced like snowflakes. It is said that the management has already cashed out through the pledge, and the financial institution that receives the pledge is really bold. There is a saying that the major shareholder is going to run away, which is pure nonsense. It is impossible to escape, and it is only possible to survive by staying in the country, even if you are in prison, you have to squat here. Enron faked, but the person in charge died directly in prison, and they dared to take a step out of the country?

And this is not something that can be easily passed, and it is certain that someone will go to prison and eat food. How can these funds, which have a heavy position in the Little Blue Cup, give up? There are some investment companies from other countries' governments.