"What's the big deal?" Zhao Wenbin was most afraid of hearing these words at the moment, and then sneered, "Is it that Yang Fei has also lowered the price? If they lower, we will continue to lower, and we will occupy the market first! With the market, the profits will always be earned." ”

"Mr. Zhao," the vice president said with a newspaper in his hand, "There is no price reduction in the white." ”

"Hey, Yang Fei is already scared!" Zhao Wenbin said proudly, "I said a long time ago, they can't fight us!"

"Jiebai didn't drop the price, they did!" the vice president said again.

"Price increase?" Zhao Wenbin laughed and said, "Is Yang Fei crazy? At this juncture, he still dares to raise prices against the market? Then he will die faster." ”

The vice president finally said the big thing that was "not good": "However, their products are very popular. ”

"This is impossible!" Zhao Wenbin's face was gloomy, "Consumers are not blind! If you don't buy cheap ones, will you buy expensive ones?"

The vice president put the newspaper in his hand on the table: "Boss, Mr. Zhao, haven't you read today's newspaper?"

Zhao Wenbin was busy fighting with Yang Fei, and he really didn't have time to read the newspaper, so he asked, "What's wrong?"

As he spoke, he had already picked up the newspaper.

The full-page reports in the newspaper are all related to whiteness.

"A conscientious enterprise, create a conscience soap powder - visit the beautiful daily chemical factory. Zhao Wenbin read out the title, and then quickly skimmed through the article.

Throughout the article, it's all praise and blowguns!

Talk about their circulating water, which can be used to raise goldfish, talk about their environmental protection concept, and talk about their factory installation of central air conditioning.

The reporter did not hesitate to write and praise, and used a number of domestic firsts.

The pollutant discharge standard is the first in China.

The level of environmental protection is the first in China.

The plant equipment is the first in China.

Natural soap powder is the first in China.

Finally, a large article introduces the production process of natural soap powder, starting from thousands of years ago, the ancient people washed clothes, using honey locusts, talking about the composition of natural soap powder.

Naturally extracted, phosphorus-free, does not hurt hands, has strong sterilization ability, strong detergency, suitable for machine washing and hand washing, suitable for the whole family to wash together, suitable for washing underwear and underwear together.

As mentioned later in the article, you get what you pay for quality, and it's worth paying a few cents more for health and quality.

Finally, the reporter inadvertently mentioned that near the end of the year, the price of natural raw materials has risen, and now is the best time to buy natural soap powder.

"Advertorial!Chiguoguo's advertorial!" Zhao Wenbin said angrily, "This is written by Yang Fei who paid for a reporter!"

"Mr. Zhao, not only this one, almost all the newspapers that can be bought in the market have similar articles. Some articles are written more revealingly, which is to tell consumers that there is a wave of natural soap powder rising a year ago, and those who want to buy it should be sold quickly. ”

"These reporters, there is no humanity! Take other people's money, and help others blow nonsense!" Zhao Wenbin gritted his teeth and said, "Could it be that consumers will be led by their noses?"

"Mr. Zhao, the most important product in our factory is ultra-concentrated laundry detergent, and the market share of ordinary powder is almost negligible. And what about the beauty of daily chemicals? Their ordinary fans occupy most of the rural market, and we have no ability to fight with them. In the city, they used natural soap powder to fight us. ”

"Urban residents have high spending power! They are also more rational and will not fall for Yang Fei!"

"Our markets are all in the city, and most people in the city love to read newspapers. This kind of overwhelming propaganda will definitely be seen by the people. ”

Zhao Wenbin said suspiciously: "Do the common people really want to put the cheap ones and grab the expensive ones?"

"Mr. Zhao, the price of natural soap powder is lower than ours, last time they were two cents lower, and this time it has risen back, but in terms of price, it is basically the same as the price of our super powder. So, in this regard, we have lost the price advantage. However, our cost is higher!"

Akio Takeda had been listening to the translator and then said: "The products of the two sides are not equal! Such a price war cannot be fought! Consumers are deceived! They can't tell the difference between ultra-concentrated laundry detergent and natural soap powder!"

Zhao Wenbin said: "The boss summed it up correctly. ”

Takeda Akio said with a calm face: "I don't want you to make excuses, I just want to see success!"

In this battle, Yang Fei fought a flank battle!

Successful battles in history have all used flank warfare.

If you don't understand the rules of business warfare, you can only wait to be beaten.

Yang Fei does not reduce the price, but increases the price.

Then take advantage of the overwhelming publicity to forcibly promote natural soap powder!

Since you want to fight a price war on super fans, let you fight it!

What Yang Fei wants is the share of the entire daily chemical market, not just the share of super powder.

Pure white brands also have super powder, but the share of super powder is not much.

When consumers buy something, they do consider the price.

But price isn't the only factor that determines a purchase.

Brand, quality, also to consider.

Procter & Gamble's Head & Shoulders shampoo is so expensive, and it sells better than domestic shampoos.

This is even more evident in urban consumers.

Urban and rural areas are two completely different battlefields.

It's a pity that the vitality factory has always been in the city.

Like Procter & Gamble, they have not been able to keep a pulse on the domestic rural market and cannot see the market accurately.

Yang Fei is very clear about the company's product positioning.

Use ordinary powder to hit the rural market, soap powder, super powder, and ordinary powder to hit the urban market together.

Propaganda in newspapers to create a situation of imminent price increases, so as to achieve the purpose of hunger marketing.

Yang Fei just wanted to break the price war of the vitality factory.

It turned out to be an unexpected success!

There is a rush to buy soap powder in the market!

It's the same as a certain month in a certain year, when citizens rush to buy banlan root and table salt.

Consumers are going crazy, and even the businesses themselves are scared.

At this moment, the headquarters of the vitality factory is quiet.

"Mr. Zhao, do you want to continue to reduce prices?" someone asked cautiously.

Zhao Wenbin was confused, and he also lost his self-confidence, so he didn't dare to make this decision, and looked at Takeda Akio.

Takeda Akio frowned and said in a deep voice, "Restore the original price!"

Fools continue to reduce prices!

Takeda Akio's acquisition of the vitality plant was not used to lose money.

Zhao Wenbin sighed.

Their own counteroffensive failed again.

Why can't the little Yang Fei be killed?

Akio Takeda walked around with his hands behind his back and said: "During this period of price war, we have suffered heavy losses! We have to find a way to get it back!"

Zhao Wenbin frowned, thought about it, and said, "Boss, we also produce natural soap powder." This is a new generation of laundry detergent, you can't let Yang Fei make all the money alone, right?"

Takeda Akio stood still: "Yes! You can organize people to develop it immediately! I want to see the finished product as soon as possible!"

Zhao Wenbin said: "I will do my best!"

Takeda Akio said in a deep voice: "After the new product comes out, the Hexiang brand will be listed, and the original brand of the vitality factory will not be used for the time being." ”

Zhao Wenbin left in response.

They shot Yang Fei, and when they saw that they couldn't beat him, they wanted to hide and practice martial arts, waiting for the opportunity to attack again.

Who would have thought that you wanted to hide, but Yang Fei didn't want to let you go!

For this kind of poor man, we must take advantage of the victory to pursue!