Zhou Fangyuan came to the floor where the distant anime was.

Xu Qifeng, CEO of Yuanfang Animation, came out to greet him.

Yuanfang Animation was founded when Yuanfang Group had just taken off, and it was Yuanfang Comics at the beginning, and later the animation group was split from the comics department, and then the two sides established their own companies.

In the past few years, the reputation of distant anime is actually not obvious.

At first, someone within the group suggested that it would be better to divide the animation department into Yuanfang Media, after all, they all seemed to be part of the media, but Zhou Fangyuan insisted that Yuanfang Animation set up a branch.

Of course, he also knows that reducing the number of branches can reduce the group's labor costs, but he also knows that the field of animation production is actually very large, and it is not simply classified into the media field.

Anime production, or animation production, to a lesser extent, is divided into four categories.

For example, traditional 2D animation production.

The earliest type of animation production is traditional 2D animation, which is mainly hand-drawn and uses painting methods to show the actions of characters. It is often complex and arduous to make, and consumes more cost and time, but it is also more classic. For example, Disney's "The Lion King" and "Mickey Mouse and Donald Duck", and China's "Little Tadpole Looking for Mother" and "Havoc in Heaven" are all well-known traditional 2D animation productions.

Flash 2D animation.

Flash animations are basically two-dimensional, and they are produced using computer technology and flash software. The operation is relatively simple, the production cost is relatively low, and the file is small and easy to disseminate. With the continuous development of production technology, flash 2D animation can be seen everywhere in our lives.

3D animation.

In recent years, 3D animation production has been more and more widely used, it mainly uses 3D simulation technology to simulate, giving people a real and vivid viewing experience. Three-dimensional animation production is more common in film and television blockbusters such as "Transformers" and "Spider-Man", and with the development of the information age, it has also been applied to the field of advertising, such as Nike shoe design three-dimensional animation produced by Yihu Animation, medical machinery simulation animation, Longquan Temple building three-dimensional animation, etc., all of which have exerted the charm of three-dimensional animation production.

Stop-motion animation.

There are not many types of stop-motion animation in animation, and it uses clay puppets, puppets, or mixed materials as the main characters. It is made by breaking down the movements of the characters, posing in continuous shapes, and recording them by shooting frame by frame. In this way, continuous pictures are produced during playback, and the more well-known stop-motion animations include "Maleon", "The Story of Avanti" and "Chicken Run".

These are the four most common animations on the market at present, and the second and third types have obviously stepped out of the circle of "animation" and begun to involve other fields.

In reality, however, animation can cover a much larger area.

For example, online advertising and interactive games.

Short, five-minute advertisements, such as short films urging people to protect the environment and maintain water resources, can be created with flash. Games are most people touch the entertainment project, the use of flash to develop small games, is more popular in some large companies, they combine online advertising and online games, the use of flash in the video programming function, button function, etc. for animation video production, and then the use of action scripts can produce wonderful flas***.

Another example is web planning and web advertising.

In order to achieve a certain visual impact, many corporate websites often broadcast a welcome page made in Flash before entering the homepage, also known as a guide page. In addition, many website logos and banners are Flash animations. When you need to make some websites with strong interactive functions, such as making some query websites, you can use Flash to make the whole website, which is more interactive. Because of the connection of transmission, the advertising needs on the web page are short, lean, and expressive, and Flash animations can meet these requirements. Now flip through the pages of any website and you will find some dynamic and fashionable Flas** page ads.

Not in the near future, but right now, multimedia education courseware has begun to emerge gradually.

Compared with the courseware made by other software, flash courseware has the characteristics of small size and strong expressiveness. Flash animations are used a lot in the production of experimental demonstrations or multimedia educational CDs. The courseware in the education classroom can not only be made with PPT, but also more vivid with flash. In addition, the courseware made by teachers with flash is more beautiful and can also interact with students.

Finally, corporate advertising with movie posters.

Corporate advertising is a method that has initially become popular in the past two years, and it is also a relatively widely used method. Flash advertising is on the rise of the web sensitively and is gaining momentum. The use of flash to produce animated short films, this is a field with great development potential, and it is also a way for flash enthusiasts to show themselves, and it has also been liked by more and more enterprises.

It's just a flash, 3D animation, obviously with a wider coverage.

Needless to say, movies, games, promotional videos, advertising, promotional animations, etc., in addition to not being able to beat Flash in terms of shortness and ability, in terms of presentation ability, it is actually better than Flash.

In addition, many people may not know that 3D animation also plays a great role in the field of architecture.

Zhou Fangyuan was decorating in his previous life, and 3D renderings are actually one of the application methods, of course, they are static, and they can't be regarded as animations.

So what does 3D animation itself do?

In the early days, due to the limitations of 3D technology and the singleness of creative production, the architectural animation produced was a simple architectural animation with a camera. With the improvement of 3D technology and the diversification of creative techniques, architectural animation from script creation to sophisticated model production, post-film editing techniques, as well as original music sound effects, emotional expression methods, the comprehensive level of architectural animation produced is getting higher and higher, and the cost of architectural animation is much lower than before. Real estate roaming animation, community browsing animation, real estate roaming animation, 3D virtual model house, real estate 3D animation promotional video, real estate engineering bidding animation, architectural concept animation, real estate electronic building book, real estate virtual reality and other animation production, etc.

This is an area where 3D animation can get into.

There are also planning fields, such as roads, bridges, tunnels, overpasses, street scenes, night scenes, scenic spots, municipal planning, urban planning, urban image display, digital cities, virtual cities, urban digital projects, park planning, venue construction, airports, stations, parks, squares, kiosks, post offices, banks, hospitals, digital campus construction, schools and other animation production, 3D animation can be included.

In addition, there is also the field of gardening, garden landscape animation involves scenic spot publicity, tourist attraction development, topography and landform performance, national parks, forest parks, natural and cultural heritage protection, historical and cultural heritage records, park landscape planning, venue greening, community greening, real estate landscape and other animation performance production.

3D animation of garden landscape is a way to demonstrate the garden planning and construction plan with 3D animation. The effect is real, three-dimensional and vivid, which is incomparable to traditional renderings. The garden landscape animation has evolved the traditional planning scheme from paper or sand table to the computer, and truly restored a virtual garden landscape. With the animation in the three-dimensional technology to produce a large number of plant models have a certain technological breakthrough and production methods, making the plants made by 3D software more real and vivid, and a large number of data on plant species have also been accumulated, making the garden landscape plant animation like a tiger with wings.

In addition, in fact, in the industrial field, animation also plays a big role.

For example, product animation involves industrial products such as automobile animation, aircraft animation, ship animation, train animation, ship animation, spaceship animation, electronic products such as mobile phone animation, medical equipment animation, monitoring instrument animation, security and anti-theft equipment animation, mechanical product animation such as mechanical parts animation, oilfield exploitation equipment animation, drilling equipment animation, engine animation, product production process animation such as product production process, production process and other three-dimensional animation production.

There is also process simulation. Simulation animation production, through animation simulation of all processes such as production process, traffic safety demonstration animation, coal mine production safety demonstration animation, energy conversion and utilization process, water treatment process, water conservancy production and transportation process, power production and transmission process, mineral metal smelting process, chemical reaction process, plant growth process, construction process and so on.

So, who would underestimate the field of animation production?

It can indeed be included in the media field, but in fact, the field that animation can involve is far beyond the so-called media field.

This is also the reason why Zhou Fangyuan insisted on letting the animation company set up an independent branch, in recent years, don't look at the distant animation seems to be not famous, that's just for ordinary people, in fact, in the domestic advertising industry and some special circles, the status of distant animation is quite high.

Of course, its status in the anime circle is even higher, because it is one of the few large-scale production companies in China.

Some domestic comics,Including some animations over there in Fusang,It's all produced by distant animation,Although the copyright is in another company,In the later stage, it's just a distant animation LOGO to indicate the identity of the producer,It doesn't look obvious,But in fact,But unconsciously,And saved a lot of production experience。

This time, I started Demon Forbidden and FATE, which is actually a manifestation of the ambition of Distant Anime to officially gain a foothold in the anime circle.

Before, Far Animation was just a pure producer, and it didn't participate in the operation of the animation, as well as the discovery of IP, etc., in other words, Far Animation was actually an outsourcing company before, and others threw the work over, and they followed. But this time, Yuanfang Animation is going to follow the group's original predetermined route and begin to fully integrate with the group's closed loop.

Therefore, the accumulation of experience is very important.

So as early as five years ago, Zhou Fangyuan asked people to hire a large number of relevant personnel from Fusang to fill in the distant animation, on the one hand, it was to use the ability of these people, and on the other hand, it was also with the idea of stealing teachers.

I have to say that in the field of animation production, Fuso is indeed stronger than today's domestic ones.

Not to mention, just the production process, people are more professional.

"Tell me about it......"

Zhou Fangyuan looked at Xu Qifeng and said.

Xu Qifeng pushed his glasses.

"The process of animation production is very complex, and it can be roughly divided into pre-preparation, mid-stage animation production, and post-dubbing and promotion, etc. I've been working with the production team a lot in the past two years, and I'm now familiar with the specific process. The first is planning, what kind of animation to make, what kind of effect to achieve, what the audience is, and how profitable it is, these are all things to understand when planning at the initial stage. The second part is the issue of production funds, how much money we have, how big things we do, and how much support the group can give, how much ability we can show.

When we get to the animation stage, things are actually much easier.

The first is the script, which is the animation script. Writing lines, dialogues, actions, and the like is the work of scripting or detailing the story, and it is specific to the dialogue of the characters, the switching of scenes, the division of time, and so on. According to the script, it is a very important step to turn the text into a storyboard. It is usually done by the performer, and the storyboard will indicate the storyboard number, screen, movement, lines and effects, and how many seconds the storyboard lasts. Set the composition of the screen, design each frame based on the storyboard, what kind of background the character is in, where the character is in the background, how the camera will move, etc. Because the characters and backgrounds are the responsibility of different people, the information displayed is particularly important.

Then there's the director's job, including storyboards and assistant director's work.

After the character design, mechanical design, color design, color design, etc., the animation enters the formal production process.

Composition, concept art and concept art direction, then animators, colorists, special effects and special effects personnel, photography and camera effects, etc., these people are the absolute workhorses of the animation production.

After entering the later stage, editing, dubbing and voice actors, music, effects sound and synthesis, test screening, publicity, marketing, etc., Dong Chou, to be honest, in fact, it is like publicity and marketing, we can't do it here, if the work is really taken out by then, I still hope that the group headquarters can help. The employees on the company's side, to put it bluntly, are all nerds, and it's okay for us to do some technical work, but if it's a job like publicity and sales, we really can't do it. ”

Xu Qifeng said helplessly.

Including himself, his technical strength exceeds his management ability, so when the group's senior management decided to let Yuanfang Animation completely get rid of the third-party identity and get involved in the field of animation production in a real sense, Xu Qifeng kept beating the drum in his heart, for fear that the group would let them promote and sell it by themselves, which was really embarrassing.

"By the way, how is the specific personnel training? I haven't asked much since I taught you this job. ”

"This, Dong Zhou, please rest assured, there is no problem at all!"

Xu Qifeng said loudly.

In fact, this so-called talent training, to put it bluntly, is the training of voice actors, which is the so-called voice actor. Voice actor is the name of Fusang.,It's just that in terms of anime,People Fuso is really powerful.,So over time,Even in the field of Guoman,The title of voice actor,It's gradually become "voice actor"。 Domestic voice actors, in fact, are still powerful, but they rarely have anime voices, especially hot-blooded comics, so they need specialized talent training.