It's just that the big and small two horses think that cigar farms are feasible, but the problem is that there are also a number of cigar estates in Cuba.

Compared with France, cigars can basically be regarded as a national industry for Cuba. It's important, and the government takes it seriously, not that as long as you have money, you can do it. If this is the case, the small country of Cuba will be doomed, and all kinds of financial predators will have to plant all the land with tobacco leaves. To put it bluntly, Cigar Farm may not seem as eye-catching as Wine Estate, but it is basically a turnip and a pit. Unless someone retreats from the pit, your radish can be planted, otherwise you can only wait by the side, waiting for the opportunity.

Zhou Fangyuan just happened to have someone retreat from the pit, and he made up for it by the way, how could it be so easy, he said he would buy it. Oh, and if there's enough money to buy at a premium, that's another story. However, this situation is not suitable for the second horse at present, their current situation belongs to the rich to the rich, but the money is useful, every money must be used carefully, for their hobbies or other purposes to invest some money, not impossible, but need to think very carefully, to judge whether it is beneficial to the company. Of course, if you don't have a lot of money, you don't have to bother. But the problem is a cigar estate, and once you start buying at a premium, the money is gone. If it's not at the level of tens of millions of dollars, for the current Tengxun and Ali, it is not a problem to spend millions of soft sister coins, but if it is tens of millions of dollars, then even if it is the identity and status of Erma, it is impossible to decide in a word.

In short, it is up to the board of directors to decide.

But if you really want to go to the board of directors, it is probably not a top matter, after all, Cigar Manor has no substantial help to the development of the company, and it will cost a lot of money, and it is very likely to be vetoed by the board of directors......

In short, they said that they wanted to invest in Cigar Manor, but they were really just talking, and neither of them could allow them to do such a thing in terms of energy and money at the moment.

On the contrary, it is another thing that is worth the two of them to be sad about, and both of them did show related thoughts - the film industry!

When Zhou Fangyuan heard about it, he was also a little sluggish, but he quickly reacted that these two people had a criminal record in this regard.

In their previous lives, Tengxun and Ali set up their own film companies.

First Ali, it took the lead in becoming Ali Pictures in 14 years, and then Teng Xun followed closely and established Teng Xun Pictures in 15 years. Two of the three giants of the domestic Internet have begun to get involved in the film and television industry, and the strong asset injection can be said to have immediately made the domestic film market treacherous.

First of all, starting from ticket-buying software such as Taopiao and Maoyan, the big giants began to enter the field of film and television production.

Of course, what they are good at is different.

Tencent is better at content production, Ali's advantage lies in the upstream Internet publicity and downstream derivatives development, in terms of content production, the e-commerce gene is inherently inferior to Tencent's social gene. In fact, according to the scale of pan-entertainment in Europe and the United States, the market potential of the upstream, midstream and downstream should be pyramid-shaped, and there is still a huge blue ocean market in derivatives.

Of course, this is all for later, and I won't mention it.

Let's just say that the two companies are both Internet giants, and their market capitalization will be at the level of 100 billion yuan in the future, so the two companies are looking at the scale of the domestic film and television production industry and market, so they are forced to come in and want a piece of the pie.

But that is already the developed domestic market, now 05 years, although the domestic market because of several big productions of Yuanfang Media detonated the market in advance, in terms of online ticket purchase, Yuanfang Group also provided a great help, so that the film market looks much better than the same period in the previous life, but overall, it is still in a very early stage. But it is precisely because every step of the journey and purpose of the Yuanfang Group is too obvious, so it has obviously attracted the attention of Erma.

Especially this year, although I haven't mentioned it much, the few movies that Yuanfang Media has participated in are all in full bloom at home and abroad, and the films and television produced in China have also made a lot of gains. Such a terrifying ability to absorb gold has naturally attracted the attention of many people, and Erma is just two of them.

But how to say it, at this time, Erma was attracted by the success of the distant group, and the preparations in all aspects were obviously insufficient, and they could not be compared with the original time and space at all.

At that time, Tencent Pictures, Tencent Games, Tencent Animation, China Literature Group, etc., formed a new pan-entertainment business matrix of Tencent Interactive Entertainment, and jointly explored a new pan-entertainment ecology of synergy, openness, and symbiosis. At that time, Tengxun was obviously ready.

First, from the perspective of resources, Tencent is ready. In the past ten years, Tencent has accumulated rich experience in the process of doing digital content, and has also accumulated a large number of resources to create IP related to film and television.

The second is to be mentally ready. Tencent's entry into the field of film and television will not pursue a lot of income and profit returns from the film and television industry in the short term, but hopes to be based on the long-term, using Tencent's own advantages to gradually form its own competitiveness and influence in this industry, hoping that after putting together the last "puzzle" of Tencent's digital entertainment content, Tencent's ability to make great efforts in the entire digital content and cultural industry fields, and finally occupy a pivotal position in this industry. In other words, it is not bad for money, and on this basis, I want to seek further development;

Third, it refers to the time to be ready. At that time, the entire film and television industry was in a period of great change, whether it was the traditional very powerful film and television production companies were seeking change, seeking change, and many emerging companies were also rising, and they were also seeking new methods and new ways to enter the industry. As the leading Internet group in China, Tengxun entered the market strongly, not only failed to cause a backlash from all sides, but also received the support of many people.

Ali is pretty much the same.

At that time, their success could be taken for granted.

Not anymore.

At this time, the media circle was still relatively conservative and closed, and the entry of the distant group was actually boycotted by some insiders at that time. However, at that time, the Yuanfang Group did not force it, and bypassed the film circle, started directly from the TV series, and contacted the troops, and filmed "The Story of the Cooking Class" in the name of filming the "New Era Recruitment Propaganda Film". No matter how conservative the media circles are, they will not be able to stop the forces of the troops. What's more, when it comes to conscription, although it cannot be said that a TV series represents everything, it must be able to play a certain role, and who jumps out to block it at this time, that is, it can't get along with the military, just kidding? How many ordinary people dare to go in front of the military?

As a result, the Yuanfang Group entered the market so easily, and once they entered, it was not easy to drive them out.

The second horse obviously didn't have such a good opportunity, so they wanted to enter, first of all, the resistance within the circle was a kind of pressure.

However, Zhou Fangyuan believed that they would not back down so easily.

Both of these are strong-willed people, and as long as they decide something, they basically must do it.

And the resistance within the entertainment industry, in fact, sometimes it is said that he is powerful, he is powerful, and it is really weak to say that he is weak. The power of capital will always make those who underestimate it pay the price.

In fact, the cards they played in their previous life were very beautiful, well, Ali didn't say it, the failure of several major productions in a row made Ali realize the congenital deficiencies in his content production, and he had transformed into a service industry in the later stage, and began to gradually detach from content production. But Tenson has been quite successful in content production, for example.

"Naruto Theatrical Version: Boruto"!

That's right, it's that Naruto, it's that Boruto.

"Naruto Theatrical Version: Boruto" won more than 60 million at the box office in the first four days of its first weekend, and it was released for two weeks, with a box office of more than 100 million. As the most difficult to sell animated film for adult audiences in China, the pre-sales of "Naruto" exceeded 10 million before its release, and you must know that the pre-sales of "The Return of the Great Sage" before that did not exceed 10 million. Its box office performance surpassed the previous "Detective Conan 2015", which is very similar to "100,000 Bad Jokes", the representative of domestic two-dimensional works, and it is also the highest-grossing Fuso animated film after "Doraemon".

As the first work after the release of Tencent Pictures after its establishment, because the affiliated Tencent Interactive Entertainment holds the copyright of Naruto's games and comics in China, and based on the film's own core layout idea of "making movies based on IP and not isolating", in the promotion of the "Naruto" movie, Tencent will open up the fans of its Naruto page game, mobile game platform, Tencent animation platform, and animation APP, reach the accurate target audience that is difficult to be covered by traditional film marketing channels, and transform it into an effective movie-watching audience.

Therefore, Tencent Pictures is not a single soldier, but has the comprehensive interactive support of the Tencent ecological platform.

First of all, Tengxun Pictures directly came to a hard wide with 30 million traffic exposure on the Moments advertisement. On the other hand, it cooperated with Tencent Mobile Games to enter the theater to promote, and displayed mobile game display racks in hundreds of theaters to convey the information that the game was launched simultaneously. Then, through the attempt of film and game linkage, more than a month before the release of the film, multi-party linkage was carried out, and the game gift package and theatrical version were directly distributed online in the mobile game to warm up, and then the first domestic Naruto fan celebration in 16 years, "Hokage Rekindling Festival", was held offline with the Tencent tripartite platform.

In order to gather fans and disseminate the information of the film before the theatrical version is released, the mobile game and the theatrical version jointly held special Naruto mobile game special sessions in Yangcheng and Pengcheng, and invited Naruto mobile game fans to watch the movie in advance in other 18 cities, so as to realize the conversion of online fans and gamers to offline theaters. Each cinema is equipped with two part-time staff to directly face users, promote videos and mobile games, guide game downloads and watch red envelopes to scan codes, and held 50 "Naruto Night" fan interaction activities on the night of the release, covering 25 provinces.

After its release, "The Legend of Boruto" was scored by 30,000 people on a certain petal, with a score of 8.5 points, setting a new high for domestic films released in a short period of time. On overseas film review websites IMDb and Rotten Tomatoes, fans also gave the film a high score of 8.6 and 4.6 stars. Without a doubt, this is a fairly correct investment.

In addition, there is another movie, which is "Warcraft" in the original time and space.

"Warcraft" finally grossed 1.47 billion yuan in the mainland, accounting for 53% of the global box office.

In the previous life, the promotion of "Warcraft" was carried out by Tencent Pictures, a subsidiary of Tencent Interactive Entertainment, as the main marketing position, and mobilized the social network business group SNG, Tencent Interactive Entertainment IEG, mobile Internet business group MIG and other departments to work together, and received strong support from Penguin Pictures. The tools used include various platforms such as Tencent mobile phone (computer) manager, QQ browser, QQ space, wallet, interest tribe, mobile game and so on.

In terms of online marketing, through QQ Browser + Tencent Mobile (Computer) Butler, the exposure reached 900 million, 10,000, 90,000, the movie "Warcraft" 10,000, QQ wallet covered 3,000 theaters, QQ space interactive users reached 12 million, QQ interest tribe exposure reached 1 billion, QQ Warcraft emoji sent 100 million, and QQ member interactive users reached 4 million.

In terms of offline, Tencent's platform marketing department has local promotion resources covering 193 cities in the 1st to 4th tiers and even at the county level, with more than 3,000 experienced offline promotion personnel, and the promotion scenarios can be applied to Internet cafes, communities, universities, stores and regional media. In addition, the WeChat public account of Movie Warcraft, which is operated by Tencent Pictures, has also achieved remarkable results after a long period of content cultivation and user interaction. As of June 1, the number of fans has reached 350,000+. Settled in the Maoyan community in the way of self-media: through film reviews and information, the number of people who want to watch it is directly pulled, and the number of people who want to watch Warcraft has increased by 200,000+ in the past month, ranking first, and the movie Warcraft self-media once ranked first in the Maoyan self-media influence list. In the end, the offline marketing results covered 365 Internet cafes, 64 universities, and 80 cinemas, reaching 100 million people. Not only that, it is equivalent to 50 million in hard bread and 60 million in coverage.

Let's see, this is the power of the Tencent ecosystem, and it is also the power of the company, isn't it very scary?

So Zhou Fangyuan has also created his own ecosystem and platform in this life, so his movies, games, and anime are currently very successful. Now that Brother Pony has seen this success, it seems that it has opened a door for him, and he has actually had similar thoughts for a long time, but he has not been able to make up his mind. But since the beginning of this year, Yuanfang Media's various efforts in the field of film and television production have still moved Brother Xiaoma, and even Brother Da Ma has been moved, they called Zhou Fangyuan this time, just to consult him, ask about some rules that must be known to get involved in the film and television industry, etc.