Want to get into the world of film and television production?

In fact, there is no threshold, the biggest threshold is money, as long as there is money, it is an individual who can come in and mix around. So why is the entertainment industry very chaotic? When the capital predators did not enter the market, this circle was closed, people outside didn't know anything about the inside, and people outside didn't know how to play insiders, and the inside of the entertainment industry during that period was also very chaotic, but people outside didn't know, so many things were hidden under the water. With the continuous invasion of capital giants, the pool of water in the entertainment industry has become muddy, and much of the darkness under the water surface has been dispersed with the wind. But instead, there is a more chaotic ecology within the circle.

It's just that because of the existence of the capital giant, the set in the small circle in the past is not fun, and what will be played in the future is more complex game rules. But none of this matters, what Erma is worried about is that it will be difficult to enter this circle and will be ostracized.

This is for sure, after all, it is not the future generations, and it has become the norm for future generations of capital to enter the entertainment industry, basically as long as you have money, even a dog can come in and mix around, and the people in the circle have long since lost the meaning of hatred and hatred, and the entry of capital is very welcome. But now it's different, as mentioned earlier, the distant media entered the entertainment industry, and it was through a similar form of going through the back door, relying on the strength of the army to forcibly get in, of course, after coming in, everyone is a circle of people, and there will be no one who comes over to make a small circle without opening their eyes. In short, the difficulty lies in how to get in, as long as you get in, the rest of the things will be easy to do.

Regarding the question of Erma, Zhou Fangyuan picked what he could say and told the two of them Sun Jing's contact information. It's the kind of phone that is more personal, and it's not easy to connect the office phone directly. After all, Yuanfang Media is now a hot media company in China, Sun Jing, as the general director, is in a high position, I don't know how many people want to contact her every day, there are four assistants who answer the phone for her, answer the phone 24 hours a day, and record the name of the caller, and Sun Jing will reply after selection.

So if you want to contact her directly, you have to call her personal number. And it is said that it is a private phone, in fact, there are several, and there are no more than ten people who know the phone number that can be contacted anytime and anywhere, basically Sun Jing's parents and relatives and Zhou Fangyuan, and it is impossible for others to know such a ** phone. In short, Zhou Fangyuan can be regarded as meeting the needs of the two as much as possible, if they need help, then it is their own responsibility to do so, after all, everyone is together, if Erma and their power in the entertainment industry is strong, it is also a good thing for Zhou Fangyuan, which shows that he has a greater right to speak.

To be honest, when he thought that two behemoths would be able to stand together with Yuanfang Group and jointly compete in the circle of media and entertainment, Zhou Fangyuan felt excited.

Tengxun has said before that in the field of content production, it has a unique advantage, after all, they have always been a community, and the community is not only social attributes, but also content attributes, which is Tencent's specialty. If it can be further developed because of this, Zhou Fangyuan can actually give up part of the IP and transfer it to Tengxun, as long as the two sides can establish a truly strong friendship and front.

And Ali, in terms of production, is really not good, the content itself is not what they are good at. What Ali is good at is publicity and promotion, which is a natural attribute given by the helm of Malaysia from the time Ali was first established.

Zhou Fangyuan still remembers that before his rebirth, the most lively film festival in the history of China was still in full swing, and various companies announced new strategies and new project plans

Ali CEO Daniel Zhang announced only a few days before the Shanghai Film Festival that he would officially establish the "Ali Entertainment Section", which includes Ali Pictures, Oneness Group (i.e. Youku Tudou), Ali Music, Ali Sports, UC, Ali Games, Ali Literature, Digital Entertainment Division and so on.

At the same time, the organizational structure of Ali's entertainment section was announced:

That is, Gu Yongqiang is the chairman of the Industrial Development Committee to assist the Group in formulating the long-term development and investment layout strategy of the entertainment industry, and Yu Yongfu is the leader of the leading group of Alibaba's entertainment work, which is fully responsible for the leadership and management of Alibaba's entertainment sector. The members of the leading group of the entertainment work include: Zhang Qiang, CEO of Alibaba Pictures, Yang Weidong, President of Oneness Group, Chairman of Ali Music, Song Ke, CEO of Ali Music, Zhang Dazhong, CEO of Ali Sports, He Xiaopeng, President of UC, etc.

"Pan entertainment" is a very hot concept in the future Chinese cultural market, including more traditional films, videos, literature, games, music, comics, sports and other fields, as well as emerging VR and live broadcasts. Several powerful Internet companies will use their innate genetic advantages of being good at "interconnection" to achieve a comprehensive layout of "pan-entertainment" from different paths. Alibaba's layout is mainly based on acquisitions and investments. According to incomplete statistics, Alibaba's companies related to the cultural industry have reached almost 30 scales, including Heyi Group, Guangguang Media, Huayi Brothers, Bona Films, Wasu Media, Sina Weibo, Xiami Music, Evergrande Taobao Club, etc.

But how to say, although the acquisition is an acquisition, and the alliance is also united, these resources of Ali are still largely decentralized and single-point layout structure, and there must be some deficiencies in cooperation and efficiency.

The establishment of Alibaba's entertainment section is similar to Tencent Interactive Entertainment in terms of structure and content, which is to strengthen the coordination and resource sharing of these entertainment business segments. In fact, in addition to Ali, the pan-entertainment layout of Tencent and Baidu is also constantly in the news. Tencent has held a special interactive entertainment summit, showing that Tencent Interactive Entertainment uses IP as a link to connect Tencent Video, Tencent Games, China Literature Group, Tencent Animation, QQ Music, Tencent Pictures, Penguin Pictures, and Tencent Sports. In particular, China Literature Group is said to have taken over 90% of the online literature IP on the market, and Tencent has announced many vibrant IP development plans, in which the online literature IP occupies a large share. In contrast, the whiteness of the turmoil for a short period of time seems to be a little slower.

Baidu's current resources include Baidu Tieba, Baidu Library, Zongheng Literature, Panda Reading, iQiyi, PPS, and Baidu Video in terms of video, and offline shares in Huace Film and Television, Xingmei Group, and Baidu Glutinous Rice Film and Baidu Music. In addition, it is also reported that Baidu has reached a strategic cooperation with the British digital sports media group Perform, which will establish a football portal, and is obviously also focusing on sports layout. In short, the layout of Baidu in the pan-entertainment field can be summarized as: PGC content ecology with Baidu video as the core, online film and television entertainment content ecology with iQiyi as the core, offline movie + performance ecology with Nuomi Movie as the core, and fan-based pan-entertainment ecology with Baidu Tieba as the core.

It's just a pity that Baidu's iQiyi has suffered serious losses, and Baidu Nuomi's movie ticketing business and Baidu Nuomi Pictures are also in danger of being marginalized, so Baidu's situation is still slightly worse than Ali and Tengxun.

In addition to the traditional BAT,The more emerging LETV is also eyeing the tiger,It has the meaning of competing with whiteness for seats。

The major companies in the field of pan-entertainment have all been laid out in place, and the next battle situation obviously depends on the integration and cooperation of their respective forces. The "big entertainment sector" announced by Ali is obviously aimed at integrating and improving efficiency.

However, as a descendant, Zhou Fangyuan still knows a little about Ali's development.

Especially in the two years before his rebirth, the outside world's doubts about Ali Entertainment mainly focused on two points: business decline and team turmoil, which are often understood as mutual cause and effect. There are two typical cases of business decline: one is the failure of Ali Music's core product Tiantian Sound to Ali Planet, resulting in the death of a music product of 10 million DAUs, which directly led to the loneliness of Ali Music;

Under the business logic of "entrepreneurial teams and innovative products are acquired by large companies", these two cases have been continuously amplified and have almost become the default conclusion.

But Ali said that these two facts do not stand up to scrutiny, because few people have found that the starting point of Tiantian Meiting and Youku is seriously overestimated. The real situation is that although Tiantian Listening has more than 10 million DAUs, it has never entered the first camp, on the contrary, the three major music players of Tencent Music Group, QQ Music, Kugou, and Kuwo have always been in the top three.

No one denies the failure of Ali Planet's strategy, and Ali Dawen Entertainment also admits it, but at the same time, even without this loss, as a player, the fate of Tiantian's beautiful music is not much different from Baidu Music and Wangyiyun Music, and it is entangled in the copyright war that has risen year after year.

Youku's story is even more oolong,Ali announced that the time of the wholly-owned acquisition of Youku was 20151month,The actual completion of the acquisition was in 201610month,But if you check the 2015 annual network video field of various market research,Youku is no longer the first in the market,The reason for this,It is the financial scruples of listed companies that cause Youku to be stuck in the long video copyright war and membership payment model,And iQiyi in 2013-2015year,Through "You from the Star" and "Descendants of the Sun" and many other large-scale counterattacks. From another point of view, as a listed company, Youku is more in the benchmark YouTube, and the content model is mainly UGC and PGC, while the development of iQiyi relies more on the FLIX model, relying on strong investment and strategic losses.

In fact, it was precisely after announcing that it would join Alibaba that Youku once again entered the video copyright war. Since 2016, Youku has launched a series of popular TV series such as "A Little Smile is Alluring", "Three Lives, Three Worlds, Ten Miles of Peach Blossoms", "Military Division Alliance", "Chasing the Murderer in the White Night" and so on. With its continuous investment in high-quality content, in the summer of 2017 and the summer of 2018, Youku once returned to the first place in the industry through "Military Division Alliance" and the 2018 World Cup respectively.

But in the final analysis, Ali itself is still not good at making content, and it has no talent for making content.

Ali and Tencent, one is good at channels and publicity, and the other is good at content and IP, if the two can be combined, maybe they can become China's super media group. Of course, this is impossible, even at this stage, it is impossible for the two horses to combine with each other. It is possible to cooperate with each other, but more often than not, it is necessary to dismantle each other. After all, the two companies have come to this day, and they have also begun to move in the direction of behemoths, and there are too many people eating with them below. Even if there are no substantive contradictions at the top, even the relationship is quite good. But for the people below, how to show their own value? It's very simple, make achievements. How did the results come about? One of the things is that my level is sufficient and my ability is excellent. But on the other hand, there is also a layer of meaning to push competitors over.

The market is very large, and there are indeed a lot of cakes that can be developed, but in a single period of time, the cakes are limited after all.

It's like saying that netizens, which are rising every year, but before reaching a qualitative change standard, the number of millions or even hundreds of millions of users has increased, in fact, there is not much change for the entire market. There is still all kinds of competition between large companies, all kinds of grabbing resources, in this case, counting on Ali and Tencent to cooperate? It's not impossible, but it's difficult. Even if the two bigwigs come forward, I'm afraid they won't be able to make the employees below open and honest, and of course these two will definitely not do it.

Cooperation in competition, competition in cooperation, this is the eternal theme.

Expecting the two companies to be really close may have been possible two or three years ago, but now it is no longer possible.

In a few years, I am afraid that even in the national project, the two companies will be able to maintain the ultimate at most, so although the focus is different, the cooperation between them is very difficult, and there is basically no possibility of complementarity.

But, that's what it was.

Isn't there Zhou Fangyuan now?

Yuanfang Group, no, just talking about Yuanfang Media, in terms of IP development capabilities, may not be as good as Tencent, but Yuanfang Group has shares in Disney, and is trying to find ways to continue to increase its holdings, when the shares reach a certain level, he can control Disney. On this planet, Disney is probably one of the best companies at IP development. In terms of channels, Yuanfang Group has cinema companies at home and abroad, of course, foreign cinema companies are not large, but they are also channels. In China, the development of cinemas is in order, and the publicity ability is also quite strong.

Let's put it this way, if you are one of them alone, maybe he and Tengxun or Ali are at the level of five or five, and there is no degree where anyone will be able to overpower anyone. But Yuanfang Group has gone out on both legs, so from a certain point of view, the two companies that are just preparing to enter the related field are not enough to fight Yuanfang Media. Now they want to seek cooperation, and they want to learn some experience from Zhou Fangyuan's side and get some help.

It just so happens that Zhou Fangyuan also has the intention to carry out a simple integration of their forces, isn't there always a group of old people in the entertainment industry who are not pleasing to the Yuanfang Group? Yes, then let you see the power of capital. But when three of the largest Internet companies in China join forces, I believe that the muddy waters of the domestic entertainment industry will definitely boil completely.