As mentioned earlier, Zhou Fangyuan is also ready to buy a winery by himself.

However, the winery he wants to buy is Château Lysalus, and it has already been bought by the donkey brand, and if he wants to buy it, he will snatch it from the donkey player. The overall value of the donkey brand is not as good as that of the distant group, but in the final analysis, it is also an internationally renowned brand, the hidden value is relatively large, and it is not very bad for money, and it is difficult to forcibly acquire it. There would still be some trouble, but his desire to buy the castle of Lysarus was not discouraged.

Now that everyone is sitting together to discuss the affairs of the winery, Zhou Fangyuan naturally has something to say, anyway, he will enter this industry sooner or later, not only him, but Brother Xiao Li and him will also enter the red wine industry because of the acquisition of Château Margaux.

Now the big and small ponies don't seem to have this idea, and they are just chatting a few words on the side, but Zhou Fangyuan believes that these people will join in sooner or later.

The business model of wine in the East and the West is not the same.

Of course, it's not much the same in terms of big breweries, such as beer companies, and there is no difference between Eastern and Western beer companies, but it is not the same in terms of red wine and white wine.

Red wine, playing is a winery model, a winery is equivalent to a winery, the production capacity is reasonable, but it can only be said to be average, and there is no comparison with domestic liquor production wineries. And how to put it, because of its size, red wine wineries are actually more suitable for family management. Hire some workers and pay a lot of money to bring in bartenders...... Then you can sit back and wait for the grapes to ripen and make wine for sale. This is not the case with liquor, thousands of workers in a large factory, assembly line production, is no longer something that small families can play. Even if you invite people, you have to invite hundreds or thousands, the scale is too large, and it is completely serious to run a factory.

Therefore, it is rare for someone to invest in liquor, first of all, it is difficult to operate liquor, foreigners are not used to drinking it, and if the Chinese people are Chinese, those big brands have already robbed the market clean. From time to time, the government has made some new policies or something, after all, liquor is grain brewing, and it is directly linked to the national grain reserves, and if the liquor industry is too prosperous, it will affect the grain reserves, and everyone will use grain to make wine, so what should we do with food? Red wine is not, red wine is made from grapes, and grapes cannot be eaten as food, to put it mildly, that is, the people of the whole country will not be able to eat a single grape from now on, at most they will not be very happy, at least they will not starve to death.

The difference in the raw materials of the two is destined to be different at the national level, and the various audits of liquor are very strict, and the state still has to control it.

Therefore, ordinary celebrities or small bosses will not choose to invest in liquor, it is purely because they are panicked because they have too much money. On the other hand, many people will invest in red wine, because the investment is simple, the operation is simple, if the funds are abundant enough, the big deal is that the red wine winery does not make money, and it is good to produce and sell it for yourself.

So why investing in red wine is getting more and more attention, that's why, big and small, they don't pay attention to this now, and sooner or later they will notice, it's normal.

Perhaps, they will notice it after this meeting?

In addition, there is the cigar estate.

When chatting, Zhou Fangyuan just said it in passing.

As a result, everyone became interested and discussed with him about the Cigar Estate. When asked about the reason for the purchase, Zhou Fangyuan said that he and MGM Hotel had reached a cooperation, and it was the other party's boss who provided advice.

Cigars are another product that is in the same field as cigarettes, but the difficulty of doing business is completely different.

Cigarettes, the national degree is too high, and compared with alcohol, the control of cigarettes by governments is higher, needless to say, it is completely under the management of the state, whether it is production, transportation or sales, all links The relevant departments of the state will intervene, and it is not something that ordinary people can play at all. Abroad is also very similar, at most a little looser. Cigars, on the other hand, are not so troublesome, as long as they meet the international mainstream standards, as well as the standards of each country, they can be sold in the market casually. Of course, it is an exaggeration to say "casually", but compared with the strict management of cigarettes, the management of cigars is simply too relaxed, so loose that Zhou Fangyuan doesn't know what to say.

Besides, he doesn't really want to run a business to play sales, this thing is a consumable, he can use it as a gift for others, or directly for his own close people. In any case, a cigar that doesn't use lungs is always slightly healthier than cigarettes that need to be lungs.

Investing in the main area of work is to improve the business, but investing in a winery or cigar estate or something is an investment in one's style.

Wine has always been one of the important languages in the communication arena. If baijiu is the mainstream language of domestic social interaction, then red wine is one of the languages on the international communication stage. At international exchange dinners, we generally see red wine flowing in the third of the goblet, and when the glass is lightly touched, it is no longer a simple glass of wine, but a political language of communication.

In ordinary business entertainment, in order to show off taste and temperament, the probability of red wine appearing is also increasing. It's not that the liquor is bad, it's not that the style of the liquor is not enough, it has nothing to do with these things, the main thing is that the alcohol of the liquor is too high, and it is easy to delay the conversation when you drink too much, and the beer is too casual, and the red wine has become the best choice. There's a reason why wine is becoming socially dominant, first of all, it's the healthiest alcoholic beverage – yes, the healthiest alcoholic beverage ever. Secondly, she is as unpredictable as a woman. Just looking at the brilliant color of ruby red is enough to make people want to kiss the fragrance.

Coupled with its hundreds of aromas, the different aromas emitted by each wine seem to unravel the veil of mystery, making people want to stop and have a long aftertaste. When we think of it, we can't help but think of such words, elegant, sweet, noble, quiet, and refined.

If money can determine what level of circle you enter, then something like red wine can determine what kind of circle you can enter. Of course, this thing is not the only stepping stone, but something is better than nothing.

Besides, the more casual the social occasions at the table, the more rules there are, and without a certain amount of learning and experience, it may be difficult to behave in a measured manner, and may even be so embarrassed that you don't know how to eat. To attend a formal banquet, the first thing to pay attention to is the Dress Code on the invitation. Wearing dress that meets the standards required for the banquet is a sign of respect for the organizer and other guests, and should not be taken lightly. The highest level of dress code is the White Tie, which requires a tuxedo, from a white bow tie, white shirt, white vest, cufflinks to leather shoes, and there is not much room for personal creativity.

If you see White Tie's Dress Code on the invitation, congratulations, this banquet is not a grand state banquet or a royal banquet. Other dress codes include Black Tie, Business Suit, Smart Casual, etc., and if you dress too formally or too casually, you will look out of place, and your impression score will naturally be reduced. In the West, formal banquets usually start with cocktails or champagne, which is an opportunity for all the guests to get to know each other before the table, and try to be as generous as possible to greet other people you don't know and introduce yourself, if a person hides in the corner and drinks and autism, it is not good.

Western-style banquets are often accompanied by a dish and a wine poured, so the waiter will not overfill the wine and will wait for you to finish it before adding it. Sometimes, when the waiter is serving a dish, he will drop by and take away the glass that goes with the previous dish, but if you want to keep the unfinished wine and wait to see how it changes, you can also ask to keep the glass. Westerners are not popular to toast, even if they toast to each other, they can drink as much as they want. They don't think that forcing themselves to drink more is a sign of respect for the other person, and vice versa, and insisting that someone toast is not a sign of enthusiasm, but a very rude act.

If you can learn some knowledge of wine in a timely manner at a banquet, but without showing off, it will make you a lot of points in the eyes of Westerners, and even awe-inspiring. Don't think that Europeans and Americans, or even French people, grew up in an environment where they had good wine and dining, and they all took it for granted that everyone was a wine expert. Most people drink it regularly, but they probably drink cheap wine that is unknown, or they have never paid much attention to learning about wine. Knowing a little about wine and Western cuisine will make foreign friends think that you are quite cosmopolitan and not ignorant of their culture.

And even if it is a business dinner, it is not advisable to talk about business directly at the table, but it is better to talk about wine and food to make the atmosphere lively. Conquer each other with the personal charm set off by cultural cultivation first, and then after the table, business is easy to discuss.

As for someone might say, oh, why do I have to care what those foreigners think?

You can not care, really.

But in any case, the mainstream of the world now is Western society. Our country has developed to this day after all difficulties, the country is strong, and entrepreneurs can finally go out, but there is still a gap in overall strength compared with the West. For the private sector, there are many things that need to be learned and mastered by us, such as technology, market, experience, etc., and in this case, it is necessary to have a good relationship with the other party to achieve cooperation. If you know a little more about wine, you will have more opportunities to express yourself in similar occasions, so why not?

And to be honest, nowadays, it is not only abroad, but also on many important occasions and business banquets in China, the status of red wine is also rising rapidly.

Wine appears more and more frequently in social occasions, and it is difficult to leave wine for socializing, dining, and entertaining.

Entertain distinguished guests and open a famous wine, which looks respectful and classy. Treat yourself to a meal and choose a few bottles of wine that will match perfectly with the dishes of the day, and the delicious pairing will make your guests unforgettable. When you go to a banquet, bring a few bottles of wine that everyone can like, and the atmosphere will be more harmonious. Mainstream Western society is all about drinking and entertaining customers. In any cocktail party, banquet, or party, the wine list shows the status of the invited guests or the specifications of the host to treat them. New friends and new customers are new to each other, and there will be a lot of strangeness, and no one will know what each other likes and hobbies. Especially at business banquets, if the two parties can't find some topics during the meal, it will make people feel very embarrassed, and no matter how good the food is, it will be tasteless.

In fact, isn't it the same in the East? Wine is not only drunk by foreigners, but also by Chinese people. It's just that from ancient times to the present, the traditional liquor is white wine, rice wine and other grain liquor. High alcohol content, strong intensity, to be honest, in fact, is not suitable for formal occasions to drink more, not to mention the spicy taste, just say that it is easy to lose shape after drinking too much, it is destined that liquor cannot occupy an important position in really important occasions.

But it's a different story with a bottle of wine, and most people will be interested in wine, even if they are people who don't drink much. Compared with traditional liquor and beer, it is easier to open up the topic with wine on the table. Wine is like a silent language, in social situations, all the time to convey "what kind of person are you", if you understand wine, skillfully order food and wine during meals, can make the opponent respect and self-reliance, for the negotiation to increase their own advantage, if you do not understand, you will bow to the momentum.

The culture and etiquette of wine, at the dinner table and parties, are showing your charm and connotation all the time. Girls, in particular, know a little wine, and they can increase their attractiveness several times in social interactions, which is much more cost-effective than buying more expensive cosmetics and clothes. In fact, cars and houses are no longer rare, but red wine in the hearts of the public, still belongs to a symbol of taste, showing off the garage, feeling a bit like the nouveau riche, showing off the famous wine, that is a representative of culture and connotation, this difference is big.

So whether you're interested or not, it's necessary to learn a little bit about wine. This will prevent you from making a fool of yourself in social situations and will also make you appear more polite and thoughtful.

The same is true for cigars, except that cigars, like liquor, are not suitable for formal occasions. But the difference between the two is that baijiu is also not suitable for private occasions, unless it is a close friend to have fun with, and there is no appearance or manners, it doesn't matter. Cigars can be used as a daily relaxation spice, and it is also a pleasure to order one while chatting and talking.

So these things, if you really say that they are of great use, they may not be of great use, but if you use them well, or if you have mastered them more, you can properly improve your own qualifications.

When he said this, the big and small ponies also became a little interested, but the winery or something, they really don't have the energy or time to get it now, and the cigar estate can be considered.