Brother Xiao Ma needed Zhou Fangyuan to give him an idea, but of course he didn't say it directly.

In fact, I am a little embarrassed, even if Zhou Fangyuan is a shareholder of Tengxun, but in the final analysis, Zhou Fangyuan still has his own company, there is a distant game, from a certain point of view, the two companies still have a competitive relationship with each other, but because of Brother Xiaoma's active concession, he entered a field that the distant game did not enter, and the two sides did not cause a direct conflict, but the competitive relationship still exists.

In this case, he asked Zhou Fangyuan to give him an idea, to put it bluntly, it was equivalent to letting Zhou Fangyuan cultivate a competitor for himself, and if this was put on others, it was needless to say, that is, the relationship between them was not bad, and Brother Xiao Ma made a request cheekily, the more obscure kind, but several people present understood.

Zhou Fangyuan was silent when he heard this.

Don't get me wrong, it's not because he doesn't want to help, but he's also thinking about how to answer Brother Xiaoma's request.

As mentioned earlier, casual games are not an accurate classification, and if they are really to be classified, casual games should be divided into mini-games.

Even the mini-game itself is a vague concept, it is relative to the huge size of stand-alone games and online games, generally refers to all small size, simple gameplay games, usually this kind of games are mainly casual puzzles, there are stand-alone versions and web versions, and most of the embedded on the web page are in FLASH format. At present, mini games mainly refer to the flash version of games played online, collectively referred to as mini games, in fact, mini games also include stand-alone games, small game consoles, etc. Generally, games with a game size of less than 10m are collectively referred to as mini-games, and some arcade mini-games. Because of its easy installation, strong playability, and no dependence, it is widely loved by white-collar workers and children.

The meaning of the word "mini-game" is actually very simple, it is not some big game, and it does not have to take more time and effort. The mini-game itself is a way of entertainment and leisure for people to work and study, not to make the player spend money and energy for it, not to make the player obsessed with him. Mini-games can also be understood as "Flas***", which is a general term for games with SWF as the suffix. These games are made by Flash software and Flash ActionScript, a Flash programming language. Since Flash is vector software, the mini-game will hardly affect the picture effect after enlargement.

Flash games are a new form of game, which is gradually loved by the majority of netizens with the advantages of simple games, easy operation, green, no installation, and small file size.

Video games have evolved rapidly since they appeared in the 60s. Strictly speaking, there is no standard for small games, and the big games of the past, such as FCSFC games, can be regarded as small games today, which is the result of the technological development of the era. Due to the increasing pressure of work in today's society, there is not much time to play big games. REAL MINI-GAMES ARE BECOMING MORE AND MORE POPULAR, AND THESE GAMES ARE BASICALLY CALLED TABLE GAMES, AND THERE IS ALSO A BRANCH OF THIS KIND OF GAMES THAT ARE ALL MADE OF FLASH. The characteristics of FLASH games are that the capacity is the smallest compared to the same period last year, and the occupation time is very short, which can play a role in relaxing and entertaining, relaxing the body and mind.

In Zhou Fangyuan's previous life, until 2012, it was roughly estimated that there were as many as 20,000 to 80,000 mini games, but they have been on the fringes of mainstream games and player groups.

Since the end of 2007, the market for browser games has become increasingly popular, and mini games have received widespread attention as an important part of browser games. Integrating mini games has almost become the only way for these SNS sites to retain users. And the small games that are smaller, casual and entertaining.

On the other hand, after entering 2008, the community website with the concept of mini games as the core and the introduction of SNS has also developed rapidly, characterized by the selection of a number of casual and interesting mini games, and fully developed the value-added points of these games, the introduction of points upload mechanism, and the real-time battle of friends and ring match mechanism. Players are encouraged to compete in teams and combine leisure and entertainment with competitive culture. And with full WEB2.0 features such as circles, tags, blogs/dates, and live chat functions.

One of the more representative is Miduo.com, the style of Miduo.com UI is concise, similar to Facebook, Myspace website style, for white-collar workers and high-end users, giving full play to the strong participation of mini games, and the characteristics of strong entertainment, so that gamers can find new friends and relationships in the game, and transform the isolated mini game into a new form of communication, promoting the work that people are currently engaged in, influencing people's decisions, and is a model of the mini game + SNS community.

First of all, the ever-expanding ranks of Internet enthusiasts and computer users have brought with them a lot of "newbies", and these newbies will also be as interested in something relatively simple, easy to operate, and entertaining as they were when people first came into contact with it. A steady stream of joiners has formed the new main force of "online mini-game" players.

Secondly, the "mini-game" is convenient to download. Such as: MM games, makeup games, casual games, Lianliankan games, life games, and so on. Moreover, digital gadgets are favored by more and more young people, and the growing user base with such as MP3/MP4, smartphones, PDAs, or computer stand-alone computers is also a potential user group of such websites.

Thirdly, with the advancement of the process of TV Internet access, the era of the Internet entering thousands of households is not far off. Because of the limitations of TV resolution and memory size, as well as the simple operation of the remote control, this kind of small game will have a huge and potential market. Mini-games have started to flourish on the web.

"Tencent is most suitable for the mini-game + community model. ”

This is Zhou Fangyuan's positioning for Brother Xiaoma.

Brother Xiaoma's advantage lies in the terrifying traffic group, and the ability to monetize has always been what Tengxun is pursuing. But there is no way, there are not many ways to directly monetize traffic, and there are even fewer that are very effective, in the final analysis, that is, the ones that everyone is familiar with, and the game is one of the more representative. However, in this situation, Brother Pony has made it clear that he doesn't want to fight against distant games, so it is necessary to change the way. The way of mini game + community is very suitable, and it can be regarded as the best way to monetize traffic in the current situation of Tengxun.

The mini-game is also divided into three parts.

FLASH MINI-GAMES.

FLASH is a web rich media and strong interactive technology developed by Macromedia. ActionScript, which uses syntax similar to Java and Javascript. The parser for FLASH, called FlashPlayer, is very small. It can not only support the popular Internet Explorer, but also Firefox, Opera, Safari and other browsers, which is very convenient for users to download and install. This is also one of the important reasons for the popularity of Flash games.

Applet games.

Applet is a set of technologies in the Java language designed to display dynamic content on web pages. Applet proposed in 97 years and swept the Internet world before 2000, which was considered an important direction for the development of web technology in the future. However, due to Microsoft's refusal to build a JRE parser into Internet Explorer and Microsoft's own Applet standard, end users had to download a huge JRE parser if they wanted to use Applet, which eventually led to the decline of Applet.

Applet's advantage over Flash is its power and extensibility, and since it is derived from the Java language, it allows access to a huge library of Java classes, including an unusually rich set of third-party open source software. Applet also enables real-time 3D rendering thanks to its interface with OpenGL.

Director Games.

Shockwave is a multimedia player developed by Macromedia. Files can be played and watched through Shockwave with greater efficiency and better results. Like Flash, Shockwave requires plug-in support. Shockwave is also an online streaming technology provided by Macromedia, which differs from Flash technology in that Flash is an online vector animation technology with certain interactive programming functions. Shockwave is a more sophisticated playback technology that provides a powerful and scalable scripting engine that enables 3D effect mini-games, making chat rooms, manipulating html, parsing xml2 documents, and controlling vector graphics, both of which are streaming technologies.

But Flash starts very fast, while Shockwave doesn't start as fast as Flash. Flash is made with Flash software, the file suffix is .swf, Shockwave is made with Director, and the file suffix is .dcr.

The frame rate determines the maximum rate at which the media can be played, and the actual playback rate of Shockwave and Flash is usually too computational to reach the specified playback rate due to the amount of computation required for playback. The internal engines of the two are different, the frame rate of Shockwave is usually between 30~60, while the frame rate of Flash is 12 by default, and generally uses a high-performance dot matrix composite engine in 12~, while Flash is essentially a real-time vector-to-dot rendering engine. Vector-to-dot rendering is often more time-consuming than simply compositing a dot matrix image, which is why Shockwave can provide a higher frame rate than Flash.

Considering the current domestic network speed, if you completely give up the client, then Flas*** is the best choice, there is no one, the difficulty is low, the cost is small, the pressure on the company is very small, and you can make games in large quantities, when you feel that the situation is not right, you don't feel distressed to cut it in time.

In this regard, the most representative game in China is 4399 mini games, which have basically become the benchmark of domestic small games.

The 4399 website has a simple design and a clear classification of games. There are no dynamic ads on the homepage. 4399 advocates the concept of "green game", and the website responds quickly. 4399 has always won the love of many users with its excellent overall image, a large number of high-quality mini-games, and animation works, with more than 60% of users visiting 4399 through friend introductions, and the loyalty is very high.

Judging from Alexa data, the traffic of 4399 is quite large, and it is basically stable at more than 400 in the world. In terms of domestic website ranking statistics, 4399 ranks 50th among Chinese websites. Since 4399 belongs to the first website in the mini game, 4399 is often used on the Internet to represent the mini game. 4399 has become a brand of mini games.

4399 is positioned in primary and secondary schools and white-collar workers, mainly focusing on casual flash games and online web games, and the whole website is also very concise. This has always been Li Xingping's style. According to the user data of the website, primary and secondary school students and white-collar workers account for 93% of 4,399. The gender ratio is 58 per cent to 42 per cent. The distinctive user structure has also attracted the attention of many advertisers.

Maybe as soon as 4399 is said, many gamers will express disdain.

Yes, if you look at the game, the games above 4399 have no comparison with the big games at all, and it's normal to disdain, because at first glance, this kind of small game has no combat effectiveness at all, and it is easy to be crushed into slag in front of the big game. But in fact, how many big games have disappeared, and I don't know how many large game companies have gone bankrupt, but this small game website is becoming more and more prosperous, and there is a big sense that the latecomer is dominant. The reason is also very simple, with the development of society and the accelerated pace of life, many people no longer have the energy and time to play big games.

One copy for one night, this is a privilege that can only be had when you are a student.

When they enter society, the terrifying pressure of work and life will make people look for easier ways to relax.

In the field of online literature, why has Xiaobaiwen endured for a long time? Are all those who read Xiaobaiwen primary school students? No, there are many people who are still reading Xiaobaiwen for more than ten years, and the reason is that Xiaobaiwen is a little white attribute, you don't need to use your brain, just follow the plot. The same goes for small games, you don't have to be too complicated, you just need to be able to operate casually, and you can follow the cool. Like some big games, you have to read the mission text carefully to do a task...... To be honest, it's a little too much trouble. Young people are okay, and that energy, what about middle-aged people?

You don't even need middle-aged people, who are over thirty years old, and basically no one wants to think about this kind of thing.

So this is also the reason why browser games in the previous life were popular, and top celebrities were invited to endorse them at every turn. It looks like a crude game.,But it's someone who loves to play.,It's often a charge of money that is tens of thousands of dollars to charge in.,Most of the time when doing tasks and fighting monsters or something is hanging up.,But why do people love to play?,That's why.。

Life pressure, work pressure, short leisure time, etc., so the future of mini games is very promising.

Little Pony's game company wants to find a different way, and this is the best choice.

When Zhou Fangyuan explained these things, Xiao Ma pondered for a long time.

Brother Ma and Brother Xiao Li didn't bother him, the two sat on the side, discussing something in a low voice. Zhou Fangyuan listened to it for a while, probably talking about the winery.

Many people in the circle already knew about the fact that they joined forces to acquire the winery, after all, Brother Xiao Li transferred more than a billion funds at once, it was not a joke. Through their communication, Brother Ma also showed an interested look, people are like this, no matter how high-sounding they say, at the earliest, they must be to make money. Those who can pretend to beep in front of countless people are basically people who are no longer bad for money. But after the money is not bad, they also need other things, such as forced style, such as grade, winery, cigar garden, tea mountain...... And so on and so forth, this kind of industry, you can't expect it to bring you much profit all at once.

But the hidden wealth is huge, especially in terms of the improvement of a person's grade, the effect is quite obvious. Brother Ma is still far from what he will achieve in the future, but it is clear that he has begun to think about this aspect of things. Brother Xiao Ma was still thinking about it, and Zhou Fangyuan didn't bother, got up and came to Brother Big Ma and Brother Li, sat down, and discussed things about the winery together.

Don't forget, in addition to cooperating with Brother Xiao Li, Zhou Fangyuan also has the idea of acquiring a winery.