If Pepsi preemptively took a stake in BodyArmor before Cocaly, the big news on Beimi's side.

So on the domestic side, the most important news is undoubtedly the birth of Xu Yuan's endorsement products.

Pepsi and ...... Herbal tea, Ji Duo Bao!

What the general public saw was: "Damn, what is the origin of this Ji Duo Bao, and why is it also endorsed by Xu Yuan?"

"And Kitto Po is sold together with Pepsi, and Kitta Po is still engaged in activities. ”

"Exercise and carbonic acid, afraid of fire and Ji Duobao, this thing is a hot pot artifact!"

"Now that winter is about to begin, hot pot is ushering in the peak season, and this drink time is accurate. ”

"And it's very targeted and tastes good. ”

Several other domestic beverage giants saw it: "Damn, how can it be?" The biggest problem of tea drinks has been solved by Guiduobao!"

"Yes, and they're using PepsiCo's sales channels!"

"Guiduobao is a sub-brand of Pepsi?"

"I don't know, it doesn't seem to have anything to do with Pepsi. ”

"I have information that these products are on several production lines sold by Huiyuan. ”

"Who the hell is it?"

For a time, this Guiduobao of unknown origin was born in the domestic market, and the sales momentum was extremely fierce.

As we all know, tea drinks were not absent before. But there has always been a problem with tea drinks, that is, for people who don't drink tea and can't drink tea, tea drinks have an astringent taste.

It is the special feeling between the lips and teeth after drinking, and many people find this feeling very uncomfortable.

Iced black tea, green tea, jasmine tea, and other products have more or less this problem.

But for many tea drinks, this is originally the characteristic of tea drinks, and no one has ever thought of removing this astringency. If removed, is the tea drink still a tea drink?

So what is the difference between it and sugar water and other beverage products?

Guiduobao told them with facts that it can be removed, and after it is removed, it will only be more popular, and there are no other drawbacks.

In just half a month, the sales of Jiduobao soared wildly, starting from scratch and directly exceeding one billion!

At this moment, the entire beverage industry was really shaken.

The media industry is also starting to flock to explore more of the hidden secrets.

After all, this is a product endorsed by Xu Yuan.

Will this endorsement conflict with Pepsi's endorsement?

Metropolis Financial News: "Xu Yuan's film market has won 1.8 billion yuan but has not won enough, and the beverage market has swept another billion yuan in a month, what a big guy!"

Legal Finance and Economics News: "Is Xu Yuan's endorsement of Ji Duo Bao legal? Or will he be claimed by Pepsi at a sky-high price! Ji Duo Bao's riotous operation is a blessing or a curse!"

Entertainment Financial News: "What kind of card is Pepsi playing? Xu Yuan's endorsement is a shame in the industry or a model in the industry?"

In celebrity endorsements, many brands are exclusive.

That is to say, during the period when you endorse our brand, you can no longer endorse other similar products.

Not even during the period, but for three or five years after the endorsement, similar products cannot be endorsed.

Pepsi, the world's top beverage group, has a strong overbearing contract, and there is no doubt that the exclusivity is very strong.

This is also to prevent the delicious digging of the corners, and the two of them are strong enough to defend each other.

And Xu Yuan endorsed Ji Duobao during the endorsement of Delicious.

This has made many people have doubts in their hearts.

Many netizens said that Xu Yuan must have been planted this time.

Pepsi is not that easy to pass.

This time, both Guiduobao and Xu Yuan are likely to face sky-high claims.

It's a pity that Guiduobao is such a potential brand, so ...... In fact, it's not a pity, because if Jiduobao is really cleaned up by Pepsi, then several other domestic beverage giants will have the opportunity to acquire Guiduobao, and then the explosive market of herbal tea, everyone can eat meat together.

And Guiduobao was suppressed by Pepsi, and it was impossible to sell at a price, and the domestic giants were completely picking up cheap.

The various news in front of me about Xu Yuan and Ji Duobao's violation of rights were spontaneous in the early stage, but the overwhelming news behind them was promoted by domestic beverage giants.

News, in the age of the Internet, the entry requirements have become lower, and therefore have a strong private operation.

Most of the self-media have no conscience, and their news push and opinions mainly depend on who gives more money. This is the biggest difference between emerging media and traditional media, the former depends on money, while the latter depends on power.

For a while, it seemed that Xu Yuan's rights protection endorsement was already a real hammer.

At this time, Guiduobao official V issued an announcement, which Xu Yuan immediately forwarded: "It is hereby stated that all procedures for the endorsement of the company and Xu Yuan comply with laws and regulations, and there is no conflict with Pepsi's endorsement." I hope that the outside world will not continue to speculate about the controversy on this point, and thank you for your attention to Ji Duo Bao and Xu Yuan. ”

Not long after, Pepsi also issued a statement: "Recently, the endorsement contract between a beverage brand and Pepsi's global spokesperson Xu Yuan did not violate the endorsement of Xu Yuan and Pepsi, and it is hereby declared." ”

As soon as a few pieces of news came out, the whole country was stunned.

The domestic beverage giants are heartbroken one by one!

Is it actually legal?

This is impossible, PepsiCo's contract is exclusive, and if these giants don't figure this out, how can they spend huge sums of money to drive public opinion?

I thought it was to let the water overturn the boat, but now it's good, and a huge wave of heat has been sent to Ji Duobao and Xu Yuan.

This is tantamount to domestic giants joining forces to spend money to help Jiduobao market a wave.

What I didn't know before, I know now, and I know that this product is legal and compliant.

Are you angry?

Ji Duobao's sales soared again, and the sales exceeded 700 million within a week, and the total box office of Xu Yuan's new movie "Wuwen Xidong" has almost caught up.

How long has it been?

Last month, Guiduobao sold one billion, and this month will obviously be higher.

For a time, the domestic beverage market shouted wolf.

And Kobe, who is far away in the United States, is heartbroken.

This thing called Guiduobao has caught up with the BodyArmor that has shocked the investment and beverage circles in Beimi? Lao Tzu has spent so much money, hired so many powerful executives, and worked hard for four or five years, why did you do it in two months?

Is the Huaguo market so weird?

Oh, my God!

Looking at the ten percent stake of Guiduobao in his hand, Kobe kept slapping himself.

If you didn't load the pen yourself, this would have been twenty percent.

God knows how much money a pen has gone!

But after thinking about it, Kobe still thinks Xu Yuan is interesting enough.

Forcibly stuffed himself with 10% of the shares, how much does this cost!

If you don't have a single one, then it's really hard to say whether the boat of friendship between you and Xu Yuan will capsize at that time.

Brother Righteous Anger!

Kobe Bryant was even a little at a loss because of this, he took this share for no reason, it was a little hot.

Kobe Bryant didn't know that he would take the ten percent of the shares as he deserved it quickly.