In the autumn of 2004, in order to further develop and expand and seize the market opportunity, the Taiwan Group Corporation decided to open a direct route from Taicang Port to Taiwan in response to the call of Taicang City, a neighboring sea city, and the president of Shanghai East China was also the person in charge of this route. Opening up this route is a very correct thing, Taicang is close to Kunshan, so the cost of container transportation is obviously much cheaper than to Shanghai Port, the most important thing is that the speed is relatively fast, and there is no toll bridge fee, the key is to avoid the market pattern of concentrated competition of many shipping companies in Shanghai Port, and find a unique way.

At the beginning, Mr. Wang, president of East China, asked me to open up the internal meridians of the freight forwarding industry, after my early stage and Kunshan counterparts vigorously publicized and worked the day of the maiden ceremony, we in Kunshan market several of the largest local freight forwarding companies Feida Logistics, Hengda Logistics, Yaxi Logistics, etc. have given face, sent their respective vice presidents or department managers to attend the meeting, when I also came to the venue to see, a huge conference hall, not only in the greater Suzhou area of the peer friends, but also sitting Kunshan Foxconn, Liufeng Machinery, Compal Computer and a large number of Kunshan well-known large enterprises vice president and their head of the customs department, that is, the direct guests of our freight forwarding companies, but these companies are not our company's guests at all, but the direct customers of several relatively large freight forwarding companies in Kunshan, the first voyage ceremony of Taicang City leaders also attach great importance to the mayor of the scene directly to cut the ribbon and deliver a speech, after all, this is the first overseas route in Jiangsu Province without Shanghai transit, and it is also the starting point of Taicang to Hong Kong Xing City.

Mr. Wang, the president of our East China region, proudly shouted loudly at the conference with a loud radio: Our route will serve the import and export business of our enterprises in the greater Suzhou area, and my freight rate is much more favorable than that of direct export from Shanghai Port, and I hope that all the friends here can consider comparing it; our sea freight is only USD50 for a small container, and the lowest price in Shanghai is for USD120 for a small container...... I immediately felt that the price of revealing such a trade secret on such an occasion was very bad, and sure enough, something happened with his words: my colleagues from all over the world sitting next to me began to talk quietly below, and the scene became more and more "lively" for a while, and finally had to announce an "intermission".

Seeing this scene, I immediately dragged him who had just stepped off the podium to a remote place around the corner, fed back the following situation report to him, and pointed out to him: "Mr. Wang, if you reveal such a secret route price in front of so many direct customers, it is equivalent to dismantling all the pillars of these peers in the Greater Suzhou area. You should at least pay attention to the objective fact of the price difference between the primary market and the direct customer market, otherwise the direct customers will know the bottom line of this price, and will let these agents make money? You must know that the direct customer market in the greater Suzhou area is controlled by these large and small peer freight forwarders!

I don't know if he feels too good, or if he seems to feel that he has won the battle, and he actually threw a sentence at me: "I make a decision, you don't have to worry about it! If their peers don't come to us to cooperate, then we will do it ourselves, and we don't need the support and help of their peers!" I have worked hard in the Kunshan market for many years, and I know very well that his decision-making and decision-making are wrong, and if you want to be both a referee and an athlete, who will play with you? This will certainly not work at all! These large-scale direct import and export businesses in the Kunshan market are firmly in the hands of these large freight forwarding enterprises, and they are not at all something that you can take for granted with a discount of a few dozen dollars! I can only stop when I am trained by him.

Sure enough, at the beginning of the second half of the meeting, at least nearly half of the guests in the venue left, and even those direct guests who were very sensitive to price in the eyes of Mr. Wang, who was "sure to win", also walked a lot...... In the end, even I couldn't listen to it, got up and went outside to breathe, only to find that in addition to the people of our company, the people of the wharf, the leaders and staff of Taicang City, there were almost no stakeholders sitting in the huge venue, and half a month later, the first voyage of the ship could be loaded with 500 containers, but only 18 containers were loaded and had to sail to Taiwan......

If you can't hear the result of advice and advice, it can only be a bloody reality!