Someone once said that in the first 20 years of life, every year cannot afford to delay, and even half a year may cause a huge gap.

Because everyone is racing on the same track at this stage, it is likely that it will take half a lifetime to make up for the difference.

What determines the level of achievement in a lifetime? Many people love to say that character determines fate, which may or may not be reasonable. After all, if you look at successful people, there are people with all kinds of personalities. This question has been studied by countless people, and there have been British people who have used sociological experiments to come up with a reliable answer, and there is only one decisive factor that determines a person's achievement, that is: deferred enjoyment.

The experiment is simple: call a bunch of kids, come on, have candy to eat, and give you two options: you can get one piece of candy right now, or wait an hour for two pieces of candy. After the children were selected, they were divided into two groups according to the results of the selection, and the control observation was carried out for decades. After decades, it was discovered that those who chose to wait a while to get two pieces of candy were significantly more successful than those who took one piece of candy immediately. Because these people can postpone their enjoyment. If you can resist the desire to eat sugar immediately, you can endure your temperament to study, and you can stay up for time to go to work in exchange for greater enjoyment in the future.

The extent to which a person can defer their enjoyment is the key to one's success. But this kind of waiting is painful and anti-human nature after all, so there must be fewer people who can do it than those who can't, so there will always be a few successful people in this world.

And the reason why online games are fascinating is precisely because it is the opposite of this logic in our real world. The game is not about deferring enjoyment, but about discounting enjoyment. The higher the discount rate, the more engaging the game will be. The process of studying, taking exams, applying for jobs, competing, and finally getting a little bit of the fun of the successful people is too slow, and there is still a long period of time without any feedback, no hope, and no idea whether you are on the right path.

This is not the case with games, which are a product that absolutely conforms to human nature, allowing you to enjoy it immediately, and realize your happiness immediately, without having to wait for another second.

In games, positive feedback is real-time and absolutely non-deferred. If you kill a monster, you will immediately gain experience, kill two monsters and you can get treasures, and kill three monsters may be upgraded. This positive feedback comes so quickly, and the thrill of this victory is so strong, that the game "The Real World" is ashamed of itself. And all the upgrade rules, point cards, and even sound effects and magic glare in the game are specially designed to allow gamers to get dopamine as quickly as possible. The idea of this product is the same as that of using chemicals to stimulate the brain to produce euphoria, and it is not fundamentally different from drugs.

Compared to this kind of things that can get positive feedback immediately, things like reading, studying, and working are too long and desperate, and it can be said that it is an anti-human design. In today's world, anything that doesn't come in time for feedback is no match for a product like a game that is built specifically for human weaknesses.

And the glory of kings has raised all this to a new level

In the future, as far as Zhou Fangyuan knows, the number of people who play Glory of Kings is simply exaggerated. To play well, you need at least 4 or 5 hours a day. Some people can even play from the end of dinner until dawn. In fact, this situation has also appeared earlier, such as the earliest legends, the later World of Warcraft, etc., and there were voices of media criticism and addiction back then. But that was the time of the PC platform, and in those days, "addicted to games" was only the preserve of a handful of playful boys.

The Glory of Kings is not, it was born in the era of smartphone cabbage, and for the first time, this kind of bug-level entertainment is laid into everyone's most personal device. From the old to the young, both men and women, all in one place.

The reason why it is said that the glory of kings is poured with poison is not only because he robs people of a large chunk of time in a violent way, after all, playing mahjong also takes up time. It's called poison because the game is so well designed, it's the culmination of the previous 20 years of online games, and it's added with social attributes. Tencent's use of human nature has reached a very high level, and the product is too efficient in inducing dopamine release.

In the year of Zhou Fangyuan's rebirth, it is said that in the first quarter, the revenue of Honor of Kings has reached 6 billion yuan, becoming the world's highest-grossing game. What is the concept of 6 billion yuan? There are a total of 3,268 A-share listed companies in China, and only 189 have operating income higher than this game. A significant percentage of people spend more than 1,000 yuan on this game, and what is the concept of this number? It is about the sum of the money spent by a typical post-80s boy on the game throughout his school years.

And the number of players is too large, men, women and children, walking on the street everywhere people play this game, the number is huge, far beyond the limit of ordinary online games.

As a game company, it is natural to be happy about this situation, after all, the more players there are, the more money you make. But if you're on the player's side, it's not a good thing.

There is a term called "** music", which is a very dark political theory, which was put forward by Zbigniew Brzezinski, a heavyweight think tank of the US government, who is the world's top boss in geopolitics, and his research direction and results are extremely scary.

The so-called music theory says that the main factor of social turmoil comes from the continuous upward mobility of the bottom, which forms a conflict of interest with the elite. So how to avoid the conflict between the 20% elite and the 80% loser? You can give them a "**", so that these 80% losers can accept the fate of their salted fish with peace of mind. In other words, in order to keep to themselves and let the elites sit back and relax, it is necessary to adopt a warm, anesthetic, low-cost, and semi-satisfying approach to remove the dissatisfaction of the marginalized population. Just like a baby, you can only be quiet when you suck, and you don't cry or make trouble.

Erotic * erotic * industry, gossip, film and television entertainment, and variety shows are all "**" with this function, and online games are one of the very effective ones.

Because this kind of entertainment products are designed to cater to human nature, they are bound to be more popular than serious cultural products. Because the people at the bottom unconsciously lose their ability to think in the "** music", the society has become very tolerant of the messy popular culture, and the upper class is also happy to see it. The Western elites have definitely listened to this theory, not only listened to it, but they have already implemented it. Therefore, after the collapse of the Soviet Union, the whole West has been in a state of entertainment to death - the anti-intellectual culture is prevalent among the children of ordinary people, and the children who read well are nerd, and no girl likes them, so everyone is just playing and having fun every day, having fun and being happy, and spending a lot of time on various game projects. The most popular are brainless sports stars, and the most popular songs are black yoyoyo dressed as criminals.

On the other hand, elite children receive rigorous academic training in top middle schools, and good universities almost read a book a day, and if you don't go to a class, you basically have to fail the rhythm. Eventually, it is clear who will become the ruling class.

This aspect of the country is relatively good, Zhou Fangyuan does not believe that the people in power can not see the benefits of doing so, but compared with the United States, China is in a period of rapid development, what is needed is a large number of talents, not a large number of waste wood, so all along, China has adopted a policy of not supporting games and other industries on the surface, and secretly suppressing it. It wasn't until the years before Zhou Fangyuan's rebirth that all this began to change, of course, ordinary people can't notice it, and it's useless to notice, there have never been any explicit regulations or laws and regulations for this thing, as long as the relevant fields are slightly relaxed, naturally a large amount of capital will pour into it and change the whole society, which is normal.

Of course, what Zhou Fangyuan wants to consider is not this problem. After all, as a member of a game manufacturer, it is also of great benefit to him that the national policy can be relaxed, and he certainly will not worry about others for nothing. Living your life well is more important than anything else. Talking about these here, it's a bit of a digression, but the main thing to talk about is the game of King Pesticides.

It has poison properties in itself, relies on a convenient carrier like a smartphone, and most importantly, this game is completely a product of plagiarism.

In terms of gameplay, a complete MOBA game, the map, gameplay, equipment, attributes, etc., are also the same as League of Legends. As I said before, if the League of Legends can still be said to be the betrayal of the companions, then the king pesticide is the naked plagiarism of the shameless, and what is even more excessive is that even the heroes in it are not original, but from folk myths or ancient stories, historical celebrities, it is really smart, even the related costs are saved, and the character image is completely free to use.

In short, as far as the game of King Pesticide is concerned, not to mention anything else, just its own plagiarism...... It's really disgraceful.

However, this situation is not uncommon in all walks of life, so even if it appears in the king of pesticides, it is completely reasonable. And don't forget, how did Tengxun start, in the process of it growing from scratch, and then growing little by little, all kinds of plagiarism and copycats are not uncommon.

As for why the king pesticide can be popular.

The reason is simple.

1. Compress the rhythm of the game and make it occupy fragmented time; 2. Implant social elements, so that you are embarrassed not to play; 3. Tencent's channels, platforms, and payment are blessed by the three halos; 4. The exquisite design of the ranking mechanism allows players of different levels to enjoy the fun.

But even with the strongest profitability in the world, or a fairly large player base, it can't hide the fact that this game is LOW.

First of all, it does away with Dota's denies - or even positive ones, and as we all know, they are the basic skills of a professional player to get started, and they reflect the player's hand speed, mental reaction speed, body coordination, and manipulation proficiency. In the golden age of real esports, the top players of Warcraft often reach an APM of 300+, and StarCraft is especially strong. This number has dropped to 200+ in the DotA era, and 100+ in the LOL era, but even if it is only 100+, he at least still has it, but when it comes to the pesticide era...... Why do you want to do it, just keep rubbing the screen.

Therefore, you can no longer see the extreme counter-kill of SF empty blood around the woods and angrily pressing three cannons, no longer see the butcher squatting in the forest for 2 minutes just for a magic hook, no longer see POM's "a cloud-piercing arrow, thousands of troops come to meet", and of course, you can no longer see the miracle of the "Legend Brother" small musket that did not show its head and killed the whole field and won five kills. After all, this is a casual game that can be played while standing in the subway and lying on the sofa.

Secondly, Honor of Kings integrates and simplifies DotA's shop and equipment system, so you don't even have to go home to buy a piece of gear. The pace of the game has been reduced from 60 minutes to 15-20 minutes, the original 60-second CD's ultimate is as simple as eating a tree, and your hero always seems to be sent back to the spring before they run out of blue or money. The scarcity and importance of resources are reduced to low enough that you barely have to think about how to optimize your economy, builds, and skill bonuses, and even directional skills are auto-targeted. Hence the ...... of hand speed, operation, awareness, coordination, rhythm Although they also have a certain importance, for non-professional gamers, they are not as important as "what to do, go up". It's a big deal to end up with platinum, and 20 minutes later it's a good guy again.

Minimalist operation,Reduce the playability of the game,With the serious fast-food of the game,More and more players,No longer pursue gameplay,What they pursue is a very simple、Extreme happiness,The spirit of digging deep into the game is also lacking。 Therefore, there will be fewer and fewer players in games like DOTA, but some relatively simple games, but the number of players is increasing, which is not good or bad, and this may be a necessary step in the development of the game.

......

Zhou Fangyuan was in the company, looking at the constantly improving model on the computer screen, and couldn't help but nodded.

He as a person, an ordinary person, of course, has his own preferences, he likes Blizzard games, and he likes the feeling of playing games before. But as a businessman, he needs to be more responsible for himself and the company, so the development of League of Legends, although to a certain extent, is indeed gradually becoming a person he despised in his previous life, but there is no way, no one can escape the true fragrance theorem. Knowing that this game can be popular, if he doesn't do it, he can't forgive himself.

Of course, the development of League of Legends has only recently been scheduled, and when the development is completed, it will take at least one to two years. And he's going to do some "makeovers" to League of Legends, so he won't be able to see the game for a short time.

After dealing with some official business, Zhou Fangyuan was about to go home when he came out of the company, but as soon as he drove out of the basement, he saw a familiar figure.

At first glance, he was still a little afraid to admit it, but after looking at it carefully, Zhou Fangyuan couldn't help but show some surprised smiles on his face.

"Yu Ban?!"