If you set up multiple dealers in one area, the current dealers' profits will be diluted.

The cake of so many people is moved, and the dealers will definitely not agree.

In fact, Yang Fei has already set up sales for dealers, and the purchase volume must reach a certain value every year in order to get the renewal for the next year.

But this standard is difficult to formulate.

In the past, there were four standards, which were set in first-, second-, third-, and fourth-tier cities.

This task can be completed by the vast majority of dealers.

However, some dealers, because of the good region, after completing the sales target, there is still a lot of market space to be tapped, but they just don't want to forge ahead, and a small wealth is safe.

Some businessmen, seeing these market gaps, went to the Taohua Factory, found Wei Xinyuan to negotiate, and asked to take the goods directly from the factory to sell, and the price should be the same as that of other dealers.

Wei Xinyuan refused at first.

However, the businessmen swore that they would never tell anyone, nor would they disturb the market price, nor would they sell other fake and shoddy goods, but only sell the products provided by the beautiful daily chemical factory, and the channels were reliable, which would not affect the interests of other genuine dealers.

Wei Xinyuan couldn't stand their lobbying, and it was the off-season at that time, the shipment was limited, and the production capacity was seriously wasted, so he agreed to the businessmen's request.

This businessman is very smart, he made a fortune by doing this, and immediately mobilized his brothers and sisters, seven aunts and eight aunts, all of them, to find those areas with large sales, establish channels, and then take the goods from the beautiful daily chemical factory to sell.

The sales of daily chemical plants have increased significantly!

The increase in sales becomes especially noticeable during the off-season.

The beautiful daily chemical plant led by Wei Xinyuan has been far ahead of the group in terms of production and sales for many years.

Yang Fei has also praised Wei Xinyuan more than once in public, saying that he is a good leader and a skilled factory manager.

Wei Xinyuan made the accounts seamless, and even Yang Fei didn't discover his secret.

The only difference is that some of the goods are not supplied to dealers.

Wei Xinyuan was right, he didn't take a penny.

Yang Fei can see this from his weekly financial reports.

After so many years, no one among the dealers has seen through it, and no one has reported to Yang Fei!

Does that mean something?

There must be a problem!

What does that mean?

It shows that the domestic market is far from saturated!

The market of the beautiful group is still promising!

However, is it really necessary to change the dealer system?

Yang Fei, as the boss, did not dare to make this decision rashly.

Pull a hair and move the whole body!

"Mr. Wei, I'll think about this matter again. Yang Fei had a hard time making a decision.

"Is it business as usual now?" Wei Xinyuan asked.

Yang Fei knew what he was asking and nodded.

Wei Xinyuan smiled and left.

Chen Mo came in to clean up the cup.

Yang Fei said: "You invite Wu Guohong to come to my office." ”

Wu Guohong is the Group's Vice President of Marketing.

Each brand of Beauty Group has its own marketing department.

Of course, there is also a marketing department at the headquarters, which is responsible for coordinating the marketing efforts of the entire group.

And the person in charge of this part is Wu Guohong.

Wu Guohong graduated from the School of Management of Fudan University with a master's degree, and has studied business management and marketing.

After receiving the notice, Wu Guohong soon came to Yang Fei's office.

Yang Fei's conversation has always been direct, and he can explain it clearly in one sentence, and he definitely doesn't need two sentences.

He told Wu Guohong bluntly about the problems in the dealer system and asked him if there was a solution.

Wu Guohong is in his thirties, in the prime of life, sturdy, ******, and looks a little dull, but as soon as he speaks, he immediately shows his excellent eloquence and quick thinking.

"Boss, we can strengthen the distribution system. ”

"Distribution system?"

"Today's distributors are all working in silos, we only supply, and we don't care how they sell. In doing so, we save trouble, but we also lack communication with dealers. We can help them set up a distribution system, as long as it is within their own area, and they can build as many distributors as they want. ”

"At the beginning of the channel, I thought about setting up a distributor. However, in this way, our products will have to reach the hands of customers, and there will be an additional hurdle. If the price does not change, the profit will be diluted. ”

"There are two prices that remain the same, one is our supply price and the other is the terminal sales price. On this basis, dealers and distributors can negotiate a mutually acceptable profit share. ”

Yang Fei said: "As far as I know, many distributors may not sell the accounts of the general dealer. First, he felt that he was no worse than the general distributor, and there was no need to be supported by others; second, he felt that the general distributor had made a sum of money from himself, and he felt uncomfortable and had a natural resistance mentality. The contradiction between the two is difficult to reconcile. ”

Wu Guohong said: "Therefore, we need our manufacturers to assist dealers and build sub-contractors." For the first type of distributors, we can ask the manufacturer to set up a special distribution form to remove the psychological shadow of the distributor, we are the manufacturer, and the distributor signed a contract, set them as a special dealer. Then sign a contract with the general distributor, and the goods sold by the distributor will still be counted as his results, and when he reaches a certain amount, he can get rebates. ”

Yang Fei's eyes lit up and nodded secretly, but he didn't say yes immediately, but said, "You continue." ”

In order to get Yang Fei's affirmation, Wu Guohong worked harder and said: "Our manufacturer ships the goods directly to the distributor's warehouse, and the general distributor can still help him maintain the outlets and provide good services, so as to win the psychological identity of the distributor." ”

Yang Fei just looked at him lightly and didn't speak.

Wu Guohong said:

"For the second type of distributor, our company sends business representatives or resident managers to do more positive communication to weaken the shadow of the general dealer in the hearts of distributors. Let him feel that the money is made by the manufacturer, not the total distribution to make him a lot of money, for the distributor is often like this, the manufacturer should make a lot of money on him, but the total distribution makes a little more, the distributor feels that the heart is too dark, in the 'killing pig'. ”

Yang Fei said: "You said too vividly, I have seen many such distributors, they are indeed this kind of psychology." ”

Wu Guohong said: "When doing promotional activities, we also try to carry out in the name of our company, even if the general distributor can get the activity funds, it is best to carry out in the name of the company, in order to seek the active participation of distributors, strengthen the psychological hints of distributors dealing with the company." We can also organize distributors to visit our production base, organize tours, etc., with the aim of strengthening the cohesion of distributors. ”

Yang Fei listened to him from beginning to end.

The more the boss was silent, the more Wu Guohong racked his brains to find a way.

Wu Guohong said: "In this way, our company has strengthened the control of distributors, and we are not afraid of the general distributor backlash or sudden change of career, a general dealer is gone, we can immediately arrange for the distributor to replace him." ”

After Yang Fei heard what he said, he felt that this method could be tried, but he didn't want to affirm Wu Guohong so quickly, and said: "Think about it again, is there a better way? Or, is there anything that needs to be improved in the distribution system you just said? I'll give you three days." ”

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