Chapter 39: Another Purpose
In the evening, after Guo Wendong returned to the rental, his sister told him about today's work.
Tomorrow is Saturday, there is a half-day class, Guo Wendong does not plan to go to school.
The next morning, Guo Wendong came to Ma Yongli's side, paid the remaining 1,500 yuan, and received the business license and trademark registration certificate.
Ma Yongli smiled and said: "Boss Guo, I wish you a prosperous business in the future, if you need to register a new company, just look for me." ”
After lunch, Guo Wendong bought today's Nanzhou Daily, Yangcheng Evening News, and Nanfang Times, came to the company's general manager's office, flipped through the newspapers, and paid attention to whether he could find the OEM factory.
As for my sister, stay in the rental house to make herbal tea.
Guo Wendong in the Yangcheng Evening News, found the advertisement of Delong Food Factory, which can undertake the processing of various foods and beverages, he immediately dialed the other party's number with a landline, and the person who answered the phone from the manufacturer said that he had a complete set of equipment and assembly lines for the production of beverages, which could process various beverages.
Guo Wendong said that he will go to the inspection tomorrow.
The manufacturer was happy and replied that he was welcome to come to investigate.
At two o'clock, the doorbell rang.
Guo Wendong opened the door, standing in front of him, was a woman about twenty-five years old, she was slender, slightly shorter than her sister, wearing professional clothes, commuter shoes, shawl and straight hair, a very recognizable apple face, slightly light makeup, the overall appearance is very good, I feel like a fashionable professional woman.
Seeing the young and handsome face of the man in front of her, Deng Xiaofeng was surprised in her heart, she thought that the boss of Kangling Company, even if he was not middle-aged, at least he had to run for three.
Indeed, according to common sense, it is only after a few years of work that you have the possibility of starting a business, and you will never be so young.
Although she was surprised in her heart, her face did not show it obviously, and she smiled: "May I ask if it is Mr. Guo? I am Deng Xiaofeng of Nanzhou Daily." ”
Guo Wendong nodded, and then brought it into the general manager's office.
"This is the business license and trademark registration certificate, which have been copied!"
Guo Wendong pointed to the company ID hanging on the wall, and then put the copy in front of him.
Deng Xiaofeng glanced at it, the company was registered two weeks ago, and she could get the license so quickly, she knew in her heart that she must have spent another money.
Immediately, Deng Xiaofeng took out the invoice.
Guo Wendong took the invoice, confirmed that it was correct, and gave Deng Xiaofeng 800 yuan of advertising fees.
800 yuan, which is equivalent to more than 10,000 yuan in 25 years, can be published on the B page of the newspaper for ten days, either continuously or on separate dates.
According to Guo Wendong's arrangement, advertisements will be published for five consecutive days starting tomorrow.
After completing the recruitment advertisement, Deng Xiaofeng did not mean to go, and said: "Mr. Guo, if Meiduobao is put into large-scale production, to make the product sell well, only two newspaper reports, the exposure rate is far from enough, if you can be on the front page of the newspaper or important pages, there are continuous Meiduobao advertisements, which will definitely increase the popularity rapidly, make Meiduobao sell well, and make your business prosperous." ”
Even if Deng Xiaofeng doesn't propose, Guo Wendong has plans to advertise.
Television stations, newspapers, and radio stations are all targeted.
However, Guo Wendong wanted to test Deng Xiaofeng and said: "I plan to advertise, but I don't necessarily have to put it in the newspaper, I can choose the TV station, even if I want to put it in the newspaper, I don't have to choose your Nanzhou Daily." ”
Deng Xiaofeng wanted to eliminate the objections raised by customers, she was neither humble nor arrogant: "Mr. Guo, you took the initiative to choose to publish recruitment advertisements in our newspaper, which is already an affirmation of Nanzhou Daily, Nanzhou Daily is the newspaper with the largest circulation and the highest advertising income in the country, and the effect of publicity in Nanzhou Daily will be better than that of other newspapers." Newspapers and TV stations belong to different ways of publicity, there is no obvious difference between the two, not only are the two not contradictory, but also complementary, you can also promote in TV stations and newspapers at the same time, and start the Meiduobao brand faster. ”
She is fluent in Mandarin, has standard pronunciation, and speaks in a very appropriate tone.
Guo Wendong said again: "But I have limited funds, so I can only choose one of the ways to publicize. ”
Deng Xiaofeng said: "Compared with television, newspapers have their advantages. TV programs, the content that has been watched cannot be repeated, and when people read the content of the newspaper, if the advertisement is in a conspicuous position, when people open the newspaper and flip through the newspaper, the propaganda advertisement will be seen several times, which will bring people a deeper impression. ”
In the era when there was no Internet and smart phones, newspaper propaganda and TV station propaganda did have their own advantages and disadvantages, Deng Xiaofeng only picked the advantages of newspaper propaganda compared with TV station propaganda, and avoided mentioning the disadvantages.
Later, Guo Wendong asked again: "If I want to advertise in your newspaper, how should the advertising layout be designed?"
Hearing the handsome guy ask this question, Deng Xiaofeng felt a lot of hope, and said: "Advertising includes color pictures and texts, and it is best to have advertising slogans, slogans, and slogans that highlight their own advantages. Mr. Guo used the 'authentic herbal tea Mei Duobao, delicious and fire-reducing', which is an excellent slogan. ”
In order to better promote advertising today, Deng Xiaofeng did a lot of homework yesterday and learned about Meiduobao in different ways, including the time, place, marketing and promotion methods, and the main events experienced.
In order to better understand Mei Duobao, Deng Xiaofeng not only asked Wu Dafu, a reporter from the editorial department, to learn about the interview that day, but also went to Yonghu Road in person to find Chen Ji Restaurant, Boss Chen, and barbecue stall Zhou Zuoshu, to learn about the situation from the two.
Then, Deng Xiaofeng said: "As for the layout design of the advertisement, it is best to find a professional advertising company to design it. ”
Subsequently, he talked about the advertising cost and layout arrangement.
Deng Xiaofeng's impression of Guo Wendong is that he has a good image, good professional knowledge, and good business ability.
After talking for almost an hour, Guo Wendong said: "You successfully persuaded me that when Meiduobao is officially mass-produced and the company's personnel are in place, I will find you to advertise." ”
This kind of advertising is more expensive than recruitment advertising, and the salesman of the advertising department calculates the corresponding proportion of commission from the advertising fee.
After negotiating a relatively large business, Deng Xiaofeng was happy in her heart, her eyebrows were smiling, and her smile gave people a feeling of youth and beauty.
After all the issues were negotiated, Deng Xiaofeng said: "Mr. Guo, if there is nothing else, I won't bother you, I wish you all the best and prosperous business." ”
With that, she got up to leave.
Guo Wendong said: "Manager Deng, I still have something. ”
Deng Xiaofeng sat down again.
"Manager Deng, where are you from?"
"I'm from Sichuan Province, a hot girl. ”
"Do a good job in the advertising department of Nanzhou Daily!"
"So-so, I'm fully committed to my work, and I'm okay!"
Deng Xiaofeng knew that Guo Wendong must have his purpose in asking these questions.