"If you insist on being small and beautiful, it is not a big problem to survive. ”

Li Nanjun said with a smile: "After all, it is a trillion market, and two or three billion yuan a year is just a drop in the bucket of traditional giants, and people don't care at all." ”

"There are many questions in the future, such as how to improve the taste, whether we can continue to output high-quality ideas, and how to increase the repurchase rate?"

Shen Feng shook his head, he was not very optimistic about Jiang Xiaobai's future, the ceiling was too low to make it impossible to list the IPO, and it was an endless marathon for a company.

One can only pray that there are no competitors,

I will never drop the chain,

There are more and more die-hard fans,

It's hard to compare.

Two days later, he was dragged by Kerr to the legendary Moutai Town, and since he opened up a new project, he had to take a field trip.

Strolling through the lively city, it is known as a collection of ancient salt culture, Long March culture and wine culture, and is known as the first wine town in China.

Li Nanjun did his homework in advance and introduced while visiting: "Not only the national liquor Moutai, but also the streets and alleys are full of distilleries. ”

"I contacted Moutai Distillery in the name of inspection and investment, and the other party was very enthusiastic and arranged for a sales manager to take us on a tour. ”

Shen Feng smiled slightly, worthy of the ability of money, he is not afraid to fight all over the world.

Keer is also looking forward to it, this is the epitome of domestic liquor, inherited for hundreds of years, see with your own eyes how deep the water is?

When they came to the famous Moutai Distillery and saw Manager Zhang, everyone followed the rich aroma of wine all the way to the factory, only to see more than a dozen female workers wearing blue elegant clothes, who were busy packing the koji into a rectangular wooden frame.

After filling up, he danced on it with bare feet and danced quickly, and his flexible and skillful movements were like happy flowers and butterflies.

Seeing Shen Feng's surprised expression, Manager Zhang smiled and said, "Don't be surprised, such a scene is called stepping on the song in the brewing process, which seems simple, but it is the most critical step." ”

"As the old saying goes: koji is the bone of wine, and as a saccharification starter for winemaking, the quality of koji directly determines the taste and style of the original liquor. ”

"You can see the woman who walks on the koji jumping alternately with her feet, stepping on the koji inside the rectangular grinding tool into a turtle-like blank, and the koji has strict weight requirements. The koji blank stepped on is tight on the outside and loose on the inside, so as to facilitate crushing and fermentation. ”

"Only young girls who are light and have the strength to achieve this goal, the ideal weight is between kilograms. ”

Shen Feng shivered violently, as if something kept rolling in his throat, and he was secretly disgusted: I really didn't expect that a bottle of thousands of Moutai would be ......

Manager Zhang laughed, it is estimated that he has experienced this kind of thing, and said meaningfully: "The Dragon Boat Festival is stepping on the song, and the sun is in the sand." Every Dragon Boat Festival, the distillery ushers in the golden age of koji-making, and a large number of carefully selected young girls rush to the major distilleries. ”

"Just like the blonde beauties in the West stepping on grapes, the ancient Moutai koji must be qualified by unmarried girls, but now the policy is relaxed, and only unmarried girls are required!"

Shen Feng nodded, I did see the same scene with my own eyes last time I went to France, the girls washed their legs, wore small shorts, and danced barefoot in the granite wine trough together.

Step on the grape juice to make the finest wine, and a few days ago, the two male gods of Fengwei even drank this footwash directly on TV!

Manager Zhang continued to say nonsense in a serious manner: "Through the research of modern microbiology, it has been found that this method of stepping on the curve that has been passed down for thousands of years is the crystallization of the production experience of the ancients in Moutai Town, and has high scientific value. ”

"By stepping on koji, microorganisms can fully contact with wheat and other koji raw materials, and a high-quality brewing microbiome is formed. ”

"What is more important is the balance, rapid growth, reproduction and diversity of a variety of wine-making microorganisms, only the wine made from this high-quality koji will have better quality and be worthy of the name of national liquor!"

Shen Feng gave a thumbs up, you are awesome!

After all the visits, I finally came to the warehouse, scooped out a bowl of Moutai from the wine vat, and displayed: "This is a freshly roasted round wine, with a strong sense of stimulation, and after long-term storage, the taste will become mellow and smooth, and the sauce aroma will be more prominent." The longer it is stored, the more supple it is, and the more elegant the aroma. ”

Handed it to Shen Feng and Ke'er to taste, seeing that the two of them frowned, they said with a smile: "Every time the wine comes out, the aroma is different, and it is divided into three kinds of wine: sauce aroma, mellow sweetness and cellar bottom. The best wine is served from the third to the fifth time, which is called Dahui wine. ”

"The sixth time I got the wine called Xiaohui, and the seventh time the wine was chasing the dregs wine. Among them, three, four or five times the wine is the best, the first two are sour and spicy, and the last one is scorched and bitter. But each time it is useful, and the one that leaves the factory must be blended between different batches. ”

After speaking, he pointed to the laboratory not far away and said: "Blending has always been a very mysterious process in the winemaking process, and the bartender relies on the sense of taste to match, like the five elements of each other, mixing different rounds of wine together, looking for the balance and layering between flavors." ”

People's secrets must not be visited, came to the sales department, in order to show the investment potential, took out a bottle of ten-year aging analysis: "Small sorghum is now 15-17 yuan per catty, the cost of koji wheat is 3-5 yuan, and the scale of the distillery is 48 cellars, 50,000 yuan/year." 140,000 yuan per month for hydropower, 630 yuan/ton for coal, as well as wages, taxes, and cellar fees......"

"Nine times cooking, eight times fermenting, seven times pouring. A bottle of the most ordinary Moutai takes at least five years from feeding to the product leaving the factory......"

"After going through various processes of koji-making, liquor-making, storage, blending and packaging, it has gone through 30 processes and 165 process links......"

"A qualified winemaker has an annual salary of at least 300,000 yuan, plus a monopoly on the best sorghum, and stores all kinds of base wines......"

After settling the accounts, he said confidently: "The core is still blending, which can be called an unpassed secret, only the chief engineer understands, don't look at the thousands of people who make wine in Moutai Town, there is only one real Moutai!"

Shen Feng pursed his lips, to put it bluntly, it's not a monopoly?

One million packed three boxes of ten-year-old wine, and one box of twenty-year-old boutiques, and sent home so that Dad had nothing to do and had a good time.

"The original price of 1499 yuan Feitian Moutai is simply priceless. Back at the hotel, Li Nanjun reported: "Even if the Moutai of Jingdong and Tmall's official flagship stores is directly more than 3,000, and you may not be able to buy it if you have money." ”

"When it was craziest to fry Moutai, someone once made 2 million a month!"

"Really?" Kerr was shocked, "Isn't anyone in charge?"

"It's all market behavior, why do you care?" Li Nanjun said with a smile: "What's more, who is behind the ability to snatch up 70 million bottles a year?"

Shen Feng snorted coldly, do you need to say this?

The current Moutai is no longer as simple as a few bottles of wine, a proper profiteering industry of countless scalpers hoarding and frying wine, but the so-called scalpers are big and small.

"Now the scalpers who fry Moutai have long formed a huge industrial chain with information exchange and strict division of labor. As soon as 1499 appears, it is as if sharks swarm like they smell blood. ”

Li Nanjun explained: "For example, last year, the first Costco in the magic capital opened, and the parity Moutai was used as a publicity gimmick, and the scalpers directly launched the whole family to grab Moutai, grabbing 12 bottles in half a day, and making more than 20,000 yuan by changing hands." ”

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