Kerr gave a thumbs up,

Incisive!

Take yourself as an example, I never drink the so-called liquor, even Moutai.

Friends chatting and drinking craft beer,

Banquet outfit forced to taste red wine,

Isn't sake fragrant with salmon?

"If you want to go this way, there is only one positioning ......"

Shen Feng said with a decisive word: "Youth wine!"

"Small capacity, stylish packaging, affordable price. ”

"For example, Jiang Xiaobai, who has risen to power quickly in the past two years, as well as Lu Xiaoer of Luzhou Laojiao, and Lang Wine's crooked mouth, what do you even have to make a glass of Wuliangye?"

"There are more than 200 kinds of species, and the forest is big, and there are all kinds of birds. ”

Seeing that Ke'er couldn't help but sneer, Shen Feng also smiled: "The gimmick is quite awesome, all kinds of sassy operations, but none of them can be beaten." ”

"Even Jiang Xiaobai, who is known as an industry disruptor, how much is the real sales volume when you check it?"

Ke'er was stunned for a moment, and said in surprise: "Didn't I hear that it's not bad, it's quite popular with young people?"

Shen Feng pursed his lips and said disdainfully: "I just started playing copywriting, marketing, and psychology, but I didn't find out until the end ......of the game."

"You don't taste good!"

Shen Feng took another sip of tea and analyzed: "Jiang Xiaobai's success is to recreate the price, get rid of the low-end feeling of Xiaojiu in the past, let it enter the city again, and become a symbol of young people's fashion." ”

"But gimmicks are always just gimmicks, the appearance is fancy, and the wine still has to be eaten in the end. ”

"The expectations are quite high, but it doesn't taste good in one gulp, who is stupid these days?"

"It must make sense that Moutai is expensive, don't say anything about the fragrant and fragrant sauce, how many people can tell the difference?"

"Just that side of the feng shui treasure, the thousand-year-old cellar mud that is more expensive than gold, the secret recipe that has been passed down for hundreds of years......"

"Is it expensive to ask you for 1,060!"

Ke'er finally understood what the boss meant, and couldn't wait: "Our positioning is those niche brands that are both delicious, can pretend to be forced, and even have a bit of history?"

Shen Feng did not answer directly, but said: "Take red wine as an example, one is a small winery and a big industry, based on the characteristics of many European countries, scattered populations, and multiple languages, so in the old world countries, it is limited to land plots, limited production, and limited sales. ”

"In the past few hundred years, a niche market has been formed, personalized consumption, and in a small market area and a small range of terminals, it will definitely be able to produce a model of fine wines, such as the five major wineries. ”

"Another model is called big brand and big industry, such as the United States, where the country is large, the population is large, and the language is single. No limit, no production, no quantity, no sale, proper mainstream market, mainstream group, mainstream style, mainstream price, mainstream single product, mainstream brand. ”

"As long as the pricing is moderate, the gross profit is moderate, the communication is strengthened, and the global marketing channels are opened, you can still make a lot of money. ”

"In my opinion, young people nowadays choose not the aroma, but more about what it means to drink this wine, what your comfort is, what kind of values you represent, and what kind of ecology you represent......

"It sounds a bit pretending to be metaphysical, but it is very practical for young people, after all, the rigid wine table culture has gradually been abandoned, and drinking in the future is definitely the embodiment of a person's taste and aesthetics!"

"I'm going the second way!"

Ke'er pondered for a long time, and said with a serious face: "I want to share the best things with everyone all over the world!"

Shen Feng showed a triumphant smile, stood up and encouraged, "Rush!"

Looking at the back of the girl beating chicken blood, I was secretly funny, isn't it just a selection?

Who was Lao Tzu afraid of!

In fact, this business model is not new, and the difficulty lies in how to choose a taste suitable for young people in China from all over the world?

Don't look at the island country egg bigger,

There are hundreds or thousands of kinds of light sake.

There are more than a dozen red wine producing areas alone,

Whisky has been passed down for hundreds of years,

Not to mention that a workshop is a brand of craft beer.

The flowers are gradually getting into the charming eye,

How do you choose?

This is also the reason why Keer is deliberately channeled in, the golden finger is only one aspect, and the characteristics of this girl itself are also the key to future success.

Regardless of personal aesthetics and tastes,

Obsession with food,

Likes to share attitudes,

strong IP influence,

It's all killer features that do more with less than others!

As long as the specific brand is locked with a gold finger, it is nothing more than a matter of negotiation, if the high-end food supermarket is just a supplement to the luxury time, then the development of the wine platform is an upgraded version of digging into Zhao Keer's potential.

High-end audiences have a luxurious time,

Fashionable clothes force hipsters,

Afraid of what?

You don't even have to change your name,

It's called real taste!

Call Li Nanjun up, since you talked about Jiang Xiaobai, ask her what she thinks.

"Jiang Xiaobai is a miracle, he has no funds and no background, and he can actually kill in the mountain city market. Li Nanjun said with a smile: "There is a lot of gossip this year, half-truths and half-truths, I drank it once, in all fairness, it really doesn't taste good!"

"I heard that the founder Tao Shiquan asked Jiang Xiaobai to benchmark mainstream blended whisky from the beginning, but when consumers find that this kind of copywriting and promotion experience is not well satisfied, they will inevitably be dissatisfied. ”

"Not to mention that many people don't know what Xiaoqu fragrance is. ”

"The other part of the people who show satisfaction with their tastes, I think are mainly victims of the culture of persuasion, and even the female group, I have to say that the once powerful copywriting offensive awakens their latent needs. ”

"Balance is important for these. It's not that you can't live without alcohol, but you want to get drunk, and you want an outlet for it. ”

Shen Feng also agrees with this statement, in his opinion, drinking is nothing more than six scenes, the first is government reception, the second is business reception, these two scenes are serious and exquisite, and abide by traditional drinking etiquette.

The third is the company's annual meeting and team building banquets. The fourth is family dinners, such as getting married, having a birthday, and moving.

The fifth is gift-giving, and the last is leisure and entertainment, especially for friends to eat, which is uncertain and depends on impulsive consumption.

Jiang Xiaobai directly gave up the first five,

Focus on the last consumption scene.

A lot of times business strategy isn't about what I'm going to do

It's that I don't do anything!

For example, a few friends and colleagues went to eat hot pot tonight, and when they sat there, they felt that they still had to drink some wine, or it would be boring.

At this time, if you further analyze the six types of scenarios, you will find that the first five are almost insulated from today's young people?

Now I can name a random one or two hundred,

Thirty or forty can be done either by the old village chief or by strong wine?

Why don't young people who have no money and leisure, and at the same time want to use alcohol to bring stimulation, not Jiang Xiaobai?

Li Nanjun didn't know why the boss asked this, and said tentatively: "Jiang Xiaobai is destined to not be big, but the liquor industry chain is too heavy and long, and the brand establishment time is too slow, so ......"

Shen Feng waved his hand, nonsense, do you still need to say this?

The so-called low addictive sex all day long is simply taking off your pants and farting.

Because to put it mildly, any liquor company in the world is trying to make users addicted to its own products, and in the end, the vast majority of revenue comes from those who buy it repeatedly.

If Jiang Xiaobai can't make people have the urge to repurchase, the business can only get smaller and smaller in the future.

Because baijiu is a spirit, the excitement it brings to people will be upgraded.

Maybe you like to drink Jiang Xiaobai at the age of 20, but as you get older, you will not be 100% satisfied, and the more you drink, the more boring you become.

In the end, I obediently threw myself into the arms of high wine,

Equivalent to helping someone else raise a daughter-in-law?

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