"Today, we have also seen with our own eyes that Moutai is different from general mass production, limited by manufacturing process and storage time, and the annual output is very limited, which does have the potential to maintain and appreciate its value. ”

Ke'er couldn't help but ask: "How do scalpers know where to sell low-priced Moutai?"

"As long as there is money to be made, the wisdom of the masses is endless. Li Nanjun said with a smile: "The method is very simple, that is, to form a variety of online newspaper circles, what to do together, work together, communicate with each other, and exhaust all channels across the country." ”

Seeing that Ke'er suddenly realized, he continued: "Of course, intelligence is far from enough, scalpers, scalpers, and more importantly, the ability to grab goods. ”

"There are two ways to obtain affordable Moutai: online e-commerce platforms and offline Moutai stores. ”

"The winery is not stupid, the speculation in the past two years has been too crazy, and the official will set various thresholds to do risk control in order to prevent malicious rush purchases, whether online or offline. ”

"It's a pity that there are policies and countermeasures, and in the face of huge profits, any risk control is useless. ”

Speaking of which, even Shen Feng is very curious, the wool party and scalpers are the eternal pain of all risk control, and of course, they are also the best partners for data fraud.

"The easiest thing is to pull people's heads directly at the door, and give three hundred to one person in line, because the threshold of offline stores can only be limited to a limited time, after all, entering the door is a customer, and you can't help but let people buy it, right?"

"Last year, Wudaokou Wumart supermarket heard that it got a batch of cheap Moutai, and in order to prevent scalpers from grabbing, the supermarket racked its brains to set rules. The first must be a member registered a month ago and have bought liquor before. ”

"The second is even more bizarre, only for members who have a birthday of October 1 before 00 years, to put it bluntly, they are afraid that the old man and the old lady will go out collectively!"

Shen Feng was stunned for a moment, couldn't help laughing, and said curiously: "What about the result?"

Li Nanjun took a sip of tea and said helplessly: "Of course, such a strange thing brushes off a lot of scalpers, but what is more dramatic is that from eight o'clock every morning, there is a row of scalpers standing neatly at the entrance of the shopping center." ”

"As long as you see a customer carrying Moutai out, you can directly collect 2,000 bottles!"

Ke'er's eyes widened, she could earn five or six hundred in a few steps, and she would sell it herself!

"This is only outside, if it is in Moutai Town, the road is even wilder. ”

"For example, the Moutai Hotel, which is not far from us, stipulates as a direct sales point: each guest can buy two bottles of Moutai with their room card and ID card. ”

"I heard that scalpers block the door every day to harass tenants and force money into people's hands to help with purchasing, and now it is estimated that there are still them. ”

"There is also Moutai Airport, which once did the activity of buying affordable Moutai with air tickets, and as a result, scalpers flew 17 times a week, which is absolutely hardcore. ”

"How to operate online?" is the question that Shen Feng is most concerned about.

"Directly throw money at hackers to do plug-ins!" Li Nanjun said: "Batch spikes." ”

"Last year, Suning got the right to sell Moutai online, and there were various harsh thresholds: you must be a Super member...... Have a two-year shopping record...... The consumption amount is more than 76 yuan...... Limited to two bottles of ......" each

"Even the background will adjust the probability of success according to the account level, the higher the level, the easier it is to grab. ”

As a result, the black market quickly frantically sold Suning's accounts of various levels, from a few cents to hundreds of them. ”

Shen Feng looked at Ke'er's astonishing expression, and secretly laughed, now you know how deep the water is, right?

In fact, the online newspaper group exchanges news, and the online and offline rush to buy Moutai are all Mavericks. They have no sales channels, they don't have enough funds, they usually go in and out quickly, and they only make a few hundred yuan of difference.

The real player is the one who can receive the goods in the hands of the calf in batches, and the multi-person team with sufficient funds has someone to raise funds, someone to receive, and someone to be responsible for shipping.

Li Nanjun calculated: "Usually the wine recovered from 2,000 yuan, the big farmers generally increase the price by two or three hundred to sell it to the wine merchants, and the wine merchants add a few hundred, of course they can't take it without three thousand." ”

"I don't believe there is no fund behind it. Shen Feng said disdainfully: "Those guys are great white sharks." ”

"You're right. Li Nanjun patted his ass and said: "The Moutai production process stores wine for three years, fills wine for one year, and can be marketed in four years." In other words, 19-year-old wine is basically produced in 15 years. ”

"I have checked the financial reports for 15 years, and it is claimed that there are 38,700 tons of base wine, and the theoretical output can reach about 85% of the base wine, that is, 2,124 bottles of Moutai can be produced per ton of wine. ”

"38,700 tons of base wine can produce 33,000 tons of wine, about 70 million bottles a year. ”

"Even if a bottle is 1499 yuan, a proper 100 billion yuan industry is not something that a mere scalper can manipulate, so ......"

"For example, COFCO Trust!"

Shen Feng looked at the bewildered Ke'er and teased: "Now you understand why I didn't let you get involved in liquor, right?"

Kerr took a deep breath, this is just the tip of the iceberg, and I don't know how much blood there is underneath.

"Don't look at Ali Tencent's online call for wind and rain, if you really want to go offline, you still have the rhythm of being hanged and beaten. ”

Shen Feng concluded: "Interlaced lines are like mountains, and the industrial chain that you have been deeply cultivated by others for decades is fake?"

"The so-called Internet Plus is just a gimmick, the industry is light, it is no problem, it can definitely be icing on the cake, and even soar into the sky. ”

"Don't even think about the heavy industry, suppliers at all levels will kill you!"

"Wahaha Glemei understands it!"

Ke'er nodded, what she saw with her own eyes was indeed very deep, especially the intertwined channel relationship, it was a headache to think about.

I couldn't help but ask: "I saw a project called Cao Cao on the street, it seems to be online, right?"

"That's a small player, a few years ago, one of the two heads was Jiuxian.com, and the other was called 1919. Li Nanjun said with a smile: "In the first two years, it was booming, and it was even listed on the New Third Board, and the results were ......."

"They're all dead now!"

"Hmph, as long as a company is on the new third board, it should think clearly about how far it is from the main board of the listing!"

Shen Feng said disdainfully: "Some garbage that doesn't even dare to send annual reports on the New Third Board actually want to make excuses to continue cutting leeks?"

looked at Ke'er and said seriously: "Now I can tell you plainly that there are only two ways to play this routine." ”

"The first is top-down, to put it bluntly, from online to offline, to build an online customer acquisition system, and then call offline resources to fulfill. ”

"The second is to build a bottom-up network system with physical stores as the core to build a direct consumer network, and use it as a bargaining chip to cooperate with online resources. ”

Li Nanjun was afraid that Ke'er would not understand, so he continued to explain: "The representative of the former is Jiuxian.com, and the core of the online customer acquisition system should be a self-built website, but vertical e-commerce usually does not have enough traffic in the cold start stage, and it is very difficult to attract traffic even if it is spent on it. ”

"I can only rely on the big tree to enjoy the shade, transfer the battlefield to large integrated e-commerce platforms such as Tmall and JD.com, and rely on third-party logistics delivery after obtaining orders. ”

"Therefore, the brand belongs to other wine companies, the mainstream channel for online customer acquisition is the giant platform, the distribution is to find SF, and the role of Jiuxian.com is to burn money to buy the right to use resources from everyone. ”

Ke'er suddenly realized, I see!

"The second way to play is 1919, Wine Convenience, and Cao Cao Dao you said. First, spend money to establish a huge offline outlet, and the store is not only a sales, display but also a logistics node. ”

"Users place orders through the APP, and arrange for the nearest store to deliver wine to the door as soon as possible, claiming that it only takes ten minutes at the earliest. ”

"Basically, the direct management model is adopted, that is, the investor has the right to income, and the right to operate and manage is transferred to 1919. ”

"It's just a new way to play. ”