Ding Wei took out the list and said: "This is the top 100 trendy media public accounts. ”

Shen Feng took the list and soon found a familiar name and said, "Su Mang?"

"Yes, it's the former female devil of Harper's Bazaar!" Ding Wei said with a smile: "After leaving the job, the new media that came out of the comeback." ”

Shen Feng showed a hint of a smile, this old lady is not simple, known as the king of hair washing in the entertainment industry.

"There is a ten-person team stationed in Los Angeles, the birthplace of pop culture, and everyone else wants to make a breakthrough from the brand story, but her tide research club hopes to focus on short videos and use images to present LA's first-hand trend information. ”

Ding Wei saw the boss's thoughts and said with a smile: "Last year, I got a variety show called the Chaopai Academy, and no one watched it at all." ”

"This year, I spent money with iQiyi to get another slow variety show called Trend Partner, and I got Wu Yifan, Pan Wilber, and Yang Tianbao, and word of mouth is like that. ”

"Trendy accounts are roughly divided into five categories: comprehensive information, trendy culture, trendy shoes, trendy wear, and trendy things. ”

"Comprehensive information mainly publishes the latest trends and popular information in the trendy circle, while the trend culture category focuses more on the interpretation of trendy culture and tells the story behind the trend......"

"Trendy shoes, trendy pairs, and trendy things official accounts are more vertical and focused, especially trendy shoes, including new product releases, unboxing, and evaluation. The fashion category focuses on clothing, explains dressing, and disseminates trendy brand information......"

"Trendy items include all trendy goods other than trendy shoes and clothes, such as tattoos, accessories, hairstyles, figures, model toys, ......"

Ding Wei said eloquently: "From the analysis of the data of various trendy accounts, trendy shoes and comprehensive posts are the most active, with an average of 80+ posts per account per month, but the communication effect is not outstanding. ”

On the contrary, it is a cultural category, although the number of articles published per month is only half of the former, but its communication effect is the best, and the average number of readings of a single article is as high as 23182, far exceeding other types of trendy public accounts. ”

"The official account of Tide Shoes uses videos the most, using videos to visually introduce new product releases, or completely show the whole process of sneaker evaluation, so as to improve the professionalism, authenticity and credibility of the evaluation articles. ”

"For example, last month, a viral article titled What is the brand of SST shirt that swept the rap circle overnight? It not only strengthens the image of SS's trendy brand, but also combines T-shirts with hipsters, rap and other elements through videos, and the effect is very good. ”

Shen Feng browsed the report and read a total of 175 articles that broke 10W+ last month, accounting for 2.4%. The most frequent words are still related to shoes, what, sneakers, white shoes......

No way, when it comes to tide, shoes are always an unavoidable topic, and they can always catch the reader's attention for the first time.

As for the realization, it is still an old routine, the head relies on big-name advertising, the waist belt carries the goods, and it is awesome to get a small e-commerce.

Quickly selected more than a dozen potential targets, and instructed Ding Wei: "Communicate with them as soon as possible, wait for the official launch of the hipsters, and smash the advertisements to support them!"

Watching Ding Wei leave, there is no way, consumers just want to brainwash.

What trend?

Haven't you bombarded indiscriminately with money?

Advertising all over the world,

Desperately looking for celebrities to hold stinky feet,

Finally, get some limited edition,

From time to time, cross-border play co-branded design,

What's the technical content?

Shen Feng stood up, came to the huge floor-to-ceiling window, and watched the flow of people, the biggest competitor of the hipster in the future should be......

YOHO！

Online and offline integrated trend marketing platform with media + retail + activities as the carrier,

The Global Trend Carnival has been held for six consecutive years, claiming to gather more than 150 of the world's top brands.

Several of its mainstream trend media,

Founder Liang Chao publicly said today that every first- and second-tier city will open an E, with a minimum of 5,000 square meters per store.

Just raised to $200 million in Series E?

Planning to go public next year?

Shen Feng smiled, another Zhihu?

Trillions of bigwigs like to cut off their beards!

In the calculation, MCN has been on the market for less than two months, and it is just the right time to set up the structure of the hipsters, so that the iron army can lay out stores in first- and second-tier cities, and the details of Lao Song's operation are ......

Waiting for Wanli Media to officially succeed in backdoor,

Hey, hey, hey!

Since the biggest competitor was locked, I took Lao Song out and came to the flagship store of YOHO in the capital for a field trip.

There are two small shops on either side of the main entrance, and a small café on the left, but it only serves lattes and American, plus some small desserts.

On the right side is a life of goods, selling some green plants, street paintings, miscellaneous and everything.

"I heard that the flagship store was designed by the owner of Wonderwall, the famous space design master of the island country, Masatsu Katayama. Song Yun followed the boss and said in a low voice: "Bapestore and Uniqlo are all from his handwriting." ”

Shen Feng nodded, looked around, simple and generous, I have to say that the details and aesthetics of the island country are indeed good.

Facing a Y-shaped staircase, connecting the upper and lower floors. It is known as 5,000 square meters, with one underground floor and two floors above ground. First go to the basement floor, a variety of trendy brands with street style, and even a tattoo experience area.

The hall mainly displays the latest national fashion brands and its own designer brands, and then goes up to the ments international high-end fashion brand......

"Look here!" Song Yun pointed to a mirror screen about 40mm high and explained: "There is a piece above all the shelves here, and without any operation, the mirror screen plays the introduction of the brand and the display of new products. ”

Shen Feng looked around and found that the clothes on the smart shelves were not labeled. According to the instructional video that is constantly looped on the LED screen, the customer directly takes off the garment, scans it, and the screen will display all the information about the garment.

In addition to the price, the available size, and even what other garments have been purchased by the consumer who also selected the garment......

Every time consumers pick up, try on and buy, the behavior data will be entered into the background as a direct basis for shelf display and inventory adjustment.

Not only is it efficient, but it's also quite pretending.

Song Yun deliberately chose two clothes and came to the fitting room to hand them over to the shopping guide. The iPad at the door will display the current use of the fitting room, and the shopping guide will enter the clothes on the left side of the entrance of the fitting room, and the information will appear directly on the mirror in the fitting room.

In the process of changing clothes, I found that I needed to change the size code, and I directly pressed the screen to call, and the iPad in the hand of the outside shopping guide immediately received the information and immediately took it and sent it in.

There is not even a cashier, each shopping guide is a delivery site, and you can choose the goods APP and WeChat applet to scan the code for settlement. If the item is temporarily out of stock, you can also choose to have it delivered to your door.

Shen Feng nodded secretly, whether the trend is different from person to person, but the service is in place, without the slightest shopping pressure, which is very good for the audience who advocates freedom and relaxation.

After inspecting the company, Song Yun analyzed: "I think Liang Chao's success lies in choosing to separate the original e-commerce channel from the magazine business as early as possible and establish Youliang.com. ”

Then, for the same consumer group, the relatively independent YOHO trend and the goods network are linked with each other to form a benign industrial closed loop. The consumption data captured by the platform is re-turned into a bellwether for magazine content, forming a virtuous circle. ”

Shen Feng nodded, this is the power of big data!

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