Any Internet company, whether it is a giant or a small shrimp, needs to constantly study the changes in the needs of all parties in the industry. Vendors, brands, audiences, competitors......

Observing all the changes all the time, combined with big data technology, it is natural to know what to do at what point in time.

Song Yun saw that the boss was silent, and said tentatively: "Do you want to go into the buyer mode in the future of hipsters?"

Shen Feng was stunned for a moment, and said curiously: "Tell me what you think." ”

Song Yun took a deep breath, sorted out her thoughts and said: "The so-called thousands of trendy brands are mainly how to brainwash consumers, cultivate consumption habits, and make them recognize our recommendations." ”

"So in the future, we will face two choices: one is to cooperate with well-known brands, we will go out of stores and services, and they will offer products and brand premiums. The early stage is relatively easy, but the initiative is ......"

"The second way is to train professional buyers by themselves, and buy the works of designers according to the tastes of hipsters, of course, not only limited to a small group of famous people, but also more potential newcomers. ”

Shen Feng fell into deep thought, Lao Song was right, don't look at the busy early stage, it is very hot, in the final analysis, it is a trendy platform community, and the core competitiveness is still a trendy brand!

A well-known brand is equivalent to a Wei Ya Li Jiaqi, a proper traffic V!

"The sales performance of boutiques is certainly much better than that of traditional stores, but such a sales model is still in the exploration stage in China, especially there are only a handful of buyers who are truly professional and discerning. ”

"Those who are more successful are also seeking transformation, such as cooperating with local designers, trying to bring goods to Internet celebrities, and creating their own brand ......"

"But there are a lot of pitfalls, such as unstable supply chains, derailed design concepts and markets, and the works of localized niche designers that are not cost-effective, and consumers do not recognize the value of products. ”

Song Yun took a sip of coffee and continued: "I think the most critical problem is still four words: not professional enough!"

"New buyers like to buy clothes according to their own preferences, treat their own needs as the needs of customers, and lack formal training. ”

"Like an Internet celebrity, it seems that the scenery is infinite, and the beauty shuttles through the major shows all day long, but in fact, it is very hard behind it!"

"Before each purchase, we have to calculate the purchase budget allocated to each brand, and then from the analysis of the sales data of the previous quarter, determine the best-selling styles, sizes, colors, ......."

"In addition to the existing cooperative brands, we must continue to expand new brands, do various market research, pay attention to new designers, and run around different shows every day......"

"The busiest have to fly all over the world, today in Paris, tomorrow in New York, the day after tomorrow in Milan ......"

"Hard work is secondary, the most pressure is capital, almost all goods have to be bought out in advance, once they can't be sold......"

Shen Feng nodded, this is the biggest moat.

Trendy brands are different from tradition, as long as you look at them, you can't sell a piece!

Thinking of this, he ordered: "The buyer's temporary release in advance, I will let Xiao Wenzi worry about it, after all, luxury time is more professional." ”

"In the next two steps, Lao Hong will speed up the expansion of offline stores, and all first- and second-tier cities must have physical stores of hipsters in three months......"

"You have worked so hard to put all the resources in place, whether it is technology or service, the highest standards are required!"

Shen Feng looked at Lao Song, who was full of fighting spirit, and encouraged: "I let Edward talk about big foreign brands, but the future is still the main national trend, and when everything is ready, I will personally contact the well-known manager." ”

"Rest assured owner. Song Yun stood up and said confidently: "Give it to me!"

Shen Feng looked at the back of the wind walking, and secretly laughed, it was really awesome for a woman to be hard.

Now is not the time, when all the online and offline integrations are in place, there are still chips to negotiate with the so-called trendy brands. After all, many of them are guys who play art, and it's not necessarily easy to spend money.

The reason why I chose the national tide as the mainstay, look at Supreme, which was once regarded as a top fashion brand, but it went further and further on the road of self-inflicted death.

Supreme, which has been cool for decades, has been completely reduced to dirt in recent years through various ghost animals on Weibo, Douyin, and Station B.

In particular, it is known as Supreme, all kinds of aunts dance awkwardly, homeless people smirk, and with a strong sense of rhythm, the sense of earth is bursting.

You must know that people's brand premiums in the European and American markets are absolutely stunning, and the cheapest T-shirts and sweatshirts are in RMB.

Stools, hot water bottles, ashtrays, and even bricks printed with logos are in short supply, and they once reached thousands!

The most awesome thing is that a few months ago, it was printed on the front page of the New York Post, and as a result, more than 200,000 newspapers were sold out in an instant, and the original $1 newspaper was hyped by scalpers, and it was fully multiplied by 40 times.

Half in the bag!

GAI entered the finals with the first vote of the audience, and during the performance, he suddenly took out a Supreme money gun and sprayed it into the sky, and the atmosphere of the audience instantly drove the peak.

There was hip-hop throughout the season, and Supreme didn't give a penny, but the shadow never broke. Especially on Wu Yifan, who is known as the country's number one die-hard fan, you can see different ways of matching items in each episode.

Even if you hold your stinky feet to the sky, it's a pity that people don't buy it at all. It is basically impossible to buy genuine copies in China, and it is difficult for die-hard fans to grab one even abroad, and even breaking the news on the Internet that Chinese people will be discriminated against by store staff.

Financial gossip women often ridicule: If you go to the fashion shopping areas of major cities, pay attention to the trendy men and women who come and go, as long as you wear Supreme, eight out of ten are genuine A goods, and the remaining two are 100% Taobao tail orders.

Not to mention the ordinary people who eat melons, even the little stars can only wear fake shoes!

The mighty anti-Supreme was spontaneously established, and first began to fight all kinds of scolding with die-hard fans, and then no one could say anyone, and directly played more ruthlessly.

Aren't you a great Supreme?

Dressed all day?

No problem

Lao Tzu will completely play you into a dirt hi!

A spark can start a prairie fire, and more and more people who eat melons participate in it, constantly carrying out secondary interpretation and deconstruction, making Supreme's original high-end brand culture completely rotten.

Last month, the dignified Samsung Galaxy A8s mobile phone press conference announced that it would reach a brand strategic partnership with Supreme, and it was said that this was Supreme's domestic debut.

As a result, he was slapped in the face in an instant, and it was only Supremeltalia, an Italian copycat brand, that he cooperated for a long time?

You can't die!

Thinking of this, Shen Feng smiled dumbly, he was not interested in the so-called trendy brands at all, he was purely in business.

The proper trillion market in the Z era even determines the future consumption trend, the two giants are desperately arranged, and even Xiao Ma is anxious, how can the trillion boss in the future take it lightly?

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