096. Explosive fracture price
After spending money to redesign, Hungry's new menu looks a lot like that.
At least when you hand it out, it can give people the feeling of 'you are really serious about making takeout'.
And the prices of the lunch boxes on the menu are very cheap!
One meat and one vegetable, six yuan.
Compared with the common lunch boxes of two meat and one vegetarian with eight yuan, three meat and one vegetarian with ten yuan, this price is really eye-catching.
Just like Xiao Feifei said, low prices are always a powerful means to open the market, because cheap, when you order it once and eat it okay, it will become a surprise.
It's delicious and not expensive, how can there be no repeat customers?
So the next day, everyone in the entrepreneurship team focused on distributing leaflets in the Songyuan dormitory area.
First of all, the price discount is beaten, because it is cheap, in order to attract customers to try.
And Xiao Feifei went to Lao Su Fast Food with Zhou Ke.
He wants to talk to Boss Su about the subsidy price reduction.
"Six yuan for a boxed lunch, and the price will be reduced?"
Hearing Xiao Feifei's words, Boss Su shook his head in shock: "No, no, if you continue like this, I really won't make money." ”
Although it is said that small profits are quick turnover, but this profit is too low!
"Uncle Su, that's the case, we are now in a cooperative relationship. When there was no list two days ago, Zhou Ke came to you every day to be a chef for free, and you can see that we really want to cooperate with you, otherwise it wouldn't be business now, and I will talk to you about price reduction. ”
Xiao Feifei calmed Boss Su's emotions a little, and then said with a smile: "Actually, our one-meat and one-vegetable dish, there is still operability, more rice, less vegetables, and even the price can be even." And the price is there, even if the dishes are less, the students who order the food generally don't bother with us, after all, it's cheap. ”
If you want to be cheaper, you have to make concessions elsewhere.
Boss Su hesitated: "How much do you plan to drop?"
"I mean, drop one piece, the price of a single boxed lunch is five yuan and five, of which the profit of five cents is borne by your side, and if we are here, we will also earn a meal delivery fee of five cents. ”
Seeing that after he finished speaking, Boss Su had a tendency to go crazy, Xiao Feifei hurriedly added: "Of course, from today onwards, I guarantee that at least 100 of the boxed lunches on your side can be delivered." ”
One hundred!
Boss Su sighed: "But even if it's like this, it's not too worthwhile." ”
In fact, this is the disadvantage of taking the low-end price route, although it is easy to open the market, but the gross profit is small, the workload is too large, and all the money earned is hard money.
Not only will Boss Su have to work hard next, but the people of the entrepreneurial team are also about to usher in the most difficult days after starting a business.
Of course, in fact, it was precisely because of yesterday's one-third of the subscription rate that Xiao Feifei had confidence that he dared to guarantee Boss Su like this.
"This is easy to solve, we can set a verbal rule, from today onwards, we will take a hundred boxes of lunches from you, and then every day to ensure that there are more than 100 boxes, I estimate, at the beginning of one or two hundred orders a day is no problem. ”
Xiao Feifei directly gave a solution: "When it stabilizes, you can sell this shop out, rent a small kitchen in the alley of the back street, and don't do store business, only specialize in takeout." In this way, the cost of rent can be directly reduced. Of course, we will check the hygiene problem at any time, and you can't fool around with bad cheap dishes, which is the most intolerable place for us, and once found, we will directly terminate the cooperation. ”
For takeaway, food safety issues must be taken seriously.
Boss Su looked at the student in front of him and thought to himself, he really knew that he could solve his headache in a few words.
In fact, this storefront shop is not doing well, and it is not impossible to sell it out.
Next, only do takeout, which can indeed save a lot of expenses, as long as the order volume can be stabilized, it is much less worrying than opening a restaurant.
All you need to do is bring out a boxed lunch!
Boss Su was persuaded, and asked tentatively: "Then let's try 100 copies today?" Ao That's right, we have to add yesterday's thirteen orders, a total of 113 box lunches." ”
Before, because of the small number of orders, I didn't dare to do more, so I could only fry it now, which was actually quite troublesome and costly.
Stir-fry a large pot of dishes at one time, put them in the incubator, and mix them in advance. In this way, you just need to let the delivery person come directly to pick it up, as for what customers want to eat, how to match, report the dishes one day in advance.
Boss Su has been looking forward to doing this for a long time.
Not only does it save trouble, but it also saves costs.
Xiao Feifei smiled: "Okay, do it." ”
Zhou Ke secretly gave Xiao Feifei a thumbs up next to him.
is worthy of Lao Xiao, just a simple chat, and all problems are solved.
Boss Su and Zhou Ke began to be busy cooking, because there were only thirteen orders for the dishes selected by the customers today, so the rest could be played freely, anyway, just one meat and one vegetable.
When it was almost noon, the lunch box was packed, and Tong Chenglin, Liao Boyuan and others arrived on a battery car.
Xiao Feifei asked, "How is it, have all the leaflets been sent out?"
"I sent out hundreds of copies, all according to your requirements, centered on the various consignment dormitories, and distributed around these dormitories. ”
Liao Boyuan wiped the sweat from his forehead, and his expression was a little worried: "How to arrange it today, I heard Lao Zhou say, you asked Boss Su to make more than 100 boxed lunches, so how to make these boxed lunches." ”
"Divide out twenty boxes, find consignment dormitories at random, and put one box in each dormitory. If someone buys it, let him take it, put the money in the snack box, and if no one buys it, give it to the person in that dormitory to eat. ”
Xiao Feifei said: "As for the remaining eighty boxes, we will sell ten boxes per person. ”
Door-to-door lunch sales?
Everyone was stunned when they heard this, this box of lunches shouldn't be easy to sell.
Seeing that everyone's expressions were worried, Xiao Feifei smiled and didn't explain too much, just said: "Wait a minute, Xiao He will come over soon, wait for him to come." ”
Less than five minutes later, He Zhizhou arrived on a battery car, bringing two large plates of ...... White bandage.
"Come on, they all hurry over and pull the bandages, and each of them wraps his left hand around his neck and hangs it around his neck. ”
Under the stunned gaze of everyone, Xiao Feifei wrapped his left hand in a slippery way, and then fixed it around his neck, he explained while wrapping it: "Don't wrap it too tightly, just mean something like that, after all, we still have to ride a bicycle and carry a boxed lunch." ”
The essence of marketing is a gimmick.
This is the case for the battery car in the extraordinary supermarket, and the same is true for the Lamborghini five-yuan voucher in the 4S store.
That's hungry takeaway now has no profit, and it definitely can't spend money on marketing with cards.
But who says you can't come up with new tricks without money?
Half an hour later.
Xiao Feifei, who had a bandage around his neck with his left hand, casually knocked on a dormitory in the Songyuan dormitory area with a boxed lunch.
A boy in the dormitory opened the door and saw a 'sick number' coming in, and was startled: "Damn, what's wrong with your arm, buddy?"
"That's right, we're a delivery team, so hungry for takeaways. Officially opened for business today, the boss is crazy about reducing the price, and he will directly hit the broken one!"
Xiao Feifei shook his arm, and said in a serious manner: "The price of broken bones is very high, six yuan a boxed lunch, one meat and one vegetarian are delicious and not expensive, if you feel delicious after eating today and decide to order another one tomorrow, then we will give you a single serving of five yuan and five, and the second one will be directly reduced by one dollar." How about buddy, would you like one?"
“......”
What the hell, are the food delivery people fighting so hard now?
The boy was a little ridiculous, just at this time of meal, he didn't have time to go out to eat, and joked: "Okay, I'll buy one, just care for the disabled with broken bones." ”
At noon that day, seven or eight 'broken food delivery people' became a hot topic in the Songyuan dormitory area.