"Confirmed?" Shen Feng looked at the scrappy Ke'er and teased: "Investment is risky, and entrepreneurship needs to be cautious." ”

Ke'er gave a rare and charming look and said, "Can you still lose money with your old man?"

Shen Feng laughed, no problem, since we have made up our minds, then let's play together.

Immediately make a decision, set up Wanli No. 2 Fund, Keer invested 50 million, took 100 million himself, and 46 points of shares.

After getting the contract, Keer secretly rejoiced, and finally got the re-approval of the evil capitalists.

The name of a gourmand can no longer satisfy himself, and his ambition is not limited to eating and drinking in front of the camera, after all, the anchor eats youth rice, and it will be out of breath in the first two or three years.

is a bit like a star, taking advantage of the boom to earn more pension money, opening a studio with various side hustles, and learning to make money is the king.

I originally wanted to take the model of a high-end food supermarket, but I found that it didn't work at all, don't look at the real taste of a few stores seems to be good, that's because of the luxury time of the local tyrants.

The most prosperous area in the first-tier city, the most exquisite decoration, all food ingredients are imported by air, and the most professional operation and management......

The average order value is easily in the four digits,

Don't even think about eating something expensive, don't even think about it!

It's no problem to be exclusive to local tyrants,

If you are facing the public......

Don't say you're a fledgling little girl,

Even if Ali smashed out the Hema horse,

The super species of the Celestial Serpent,

Isn't it still a loss now?

Location, cold chain, ingredients, management, maintenance......

Who can play without decades of deep cultivation?

Shen Feng saw that Ke'er was a little distracted, and reminded: "The supermarket industry chain is too heavy, make this kind of money at least 20 years less, let's change the track." ”

Ke'er nodded, and said with a serious face: "You mean to use my advantage to recommend the world's top wines?"

Shen Feng waved his hand and explained: "This is the most suitable business model now, and it is also in line with your positioning as a gourmet, the supply chain is relatively light and easy to use." ”

"To put it bluntly, our company is similar to Tencent, it is all about using traffic to monetize and achieve the ultimate in subdivisions, which is twice the result with half the effort. ”

Ke'er took a deep breath, and kept recalling Wanli's family history in her mind, from MCN's eating and broadcasting of elderly mothers and babies...... Millions of Winners Paid Knowledge ...... Top-of-the-line private service for luxury time...... Hipsters' fashion elements......

The entry point is a seemingly niche field, which attracts traffic by burning money, quickly integrates channel resources, and occupies the head of the market.

To describe it in a pretending sentence:

inclusive,

Tolerance is great!

"Let me remind you of two points first!" Shen Feng said solemnly: "Wine has a proper trillion-dollar market in China. ”

"Countless people want to play Internet Plus, and at first they hooked up with the winery bosses, but they all died in less than two years. ”

"Later, the bigwigs slapped their heads, we want money and money, and we want people, why don't we do it ourselves?"

"Half dead now!"

"Do you know why?"

Ke'er pondered for a moment and said tentatively, "Uneven distribution of spoils?"

Shen Feng showed a hint of a smile, the girl was quite understanding.

"That's right, the deeper the water of the traditional industry, the fundamental problem of the sales channel is not whether it is the Internet, but how to redistribute the interests of the channel provider!"

Keer suddenly realized that the essence of the Internet is to eliminate middlemen, and to open up the information asymmetry between supply and marketing, but for many traditional industries......

"Look at the second-hand car of melon seeds, burn money and toss for two years, and now you are not obediently eating with the local snakes?"

Shen Feng said with a smile: "There has never been a so-called high-tech that can be invincible all over the world, and there is no business model that claims to be all-encompassing. ”

"So our future goal is to go abroad?" Kerr asked, "Craft brewing in beer, or pure Irish whiskey?"

"There are two paths. Shen Feng raised two fingers and said: "The first is to continue to take the high-end positioning, collect the most authentic categories in the world, regardless of cost, just for the best bite." ”

"The service goal is definitely to be a local tyrant who is not bad for money, using the ready-made membership system of luxury time to do word-of-mouth marketing, and cooperate with the real taste offline stores to promote, and gradually expand its influence. ”

"This road is relatively easy, whether it is the business model, or for your own personality is very matched, from the beginning to take the pretend route, it is easy to be recognized by consumers. ”

"But ......"

Without waiting for Shen Feng's voice to land, Ke'er replied: "The audience is too narrow!"

Shen Feng nodded and said: "That's right, being the first is nothing more than billions of scales, and it's basically useless to go public." ”

Ke'er was silent, listening to the pretense, to put it bluntly, it is better to give a hand to luxury time, it is nothing more than turning from ingredients to wine, what's the point?

Of course, Shen Feng saw the girl's thoughts, and continued: "There is a second way, give up the high-end, like the hipsters, and focus on the young market!"

After speaking, he took out the research report and handed it to Keerdao: "After several years of deep adjustment, the liquor industry has gradually recovered and ushered in a new recovery cycle. ”

"Especially in the context of consumption upgrading, liquor, which has always given people a traditional and conservative impression, has changed its packaging, fought price wars, changed tastes, and ...... precision marketing."

"A meal is as fierce as a tiger, isn't it to adapt to the tastes of young people?"

"Whether the future is dead or alive depends on who can catch the stomach of the nineties or even zeros!"

This sentence made Ke'er feel like an initiation, as if she had opened up the second pulse of Ren Du, and she was instantly excited.

Shen Feng tasted the tea and said lightly: "If you look at the data, the preference for liquor is okay, while the preference for liquor after the 90s is getting lower and lower, and they are more pro-beer, foreign wine and fruit wine." ”

"To put it bluntly, I don't like the stimulation of alcohol, but turn to the texture and taste, and even the brand identity. ”

"Over the years, what does the marketing of traditional baijiu prefer to promote its long history, craft inheritance and cultural accumulation?"

"Want to maintain your style and tonality through culture and price?"

"But for the post-90s or even post-00s, who cares about what happened to you hundreds of years ago?"

"What people want is to be clear and unrestrained, pretend to be individual, and even have high social attributes. ”

Shen Feng concluded: "For young people, liquor is expensive and not tasty, why should they look like the most hated greasy uncles!"

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