"Because the materials and craftsmanship are the best, the cost is very high, and the cheapest entry model is five or six hundred. ”

Qian Yong analyzed: "The biggest limitation of the figure industry is that it has been established for a short time, and the volume is small, making it difficult to achieve mass production. ”

"All studios operate on an asset-light model, with teams rarely over 100 and more than 20 or 30 people. If you are lucky enough to encounter an IP that can be mass-produced, you often find a foundry to cooperate, starting with 500 and no cap. ”

"No way, it is related to the development stage of the domestic figure market, especially when the thickness of the source IP is not enough to support the stalls around the downstream, it is difficult for the entire industrial chain to play. ”

Shen Feng nodded, to put it bluntly, now the figure dealer is obviously still in the stage of relying on God to appreciate food, and most studios can only wait for IP to come to the door to eat, and the sensitivity to the market and audience is not high.

Say a thousand things and ten thousand or there is no awesome IP support, take a look at the Disney Marvel Universe, the comic book characters blooming everywhere in the island country......

Guoman is not even a younger brother!

"ACG players know that a knock-off of dozens of yuan is not a real figure, but for passers-by who look at the edge, a doll of 100 yuan for a certain treasure, or even a blind box of dozens of yuan on the side of the road, can already be called a figure in their eyes. ”

Qian Yong said helplessly: "This is the biggest dilemma of the figure!"

After speaking, he took out a few figures and said: "This is a product made by Long Peach, and last year it almost went bankrupt because of the copyright defendant, can you see how the quality is?"

Shen Feng picked it up and studied it carefully, in all fairness, it wasn't bad!

"The corners are sharp, the details are exquisite, the price is not high, and the creativity is there, but what is missing?"

"Copyright!"

"Without copyright, no matter how well the same people do, it's a death struggle, and it can't be done at all. ”

"No one cares about small fights, once the climate is met, the butcher's knife will be cut down immediately, and it will return to the pre-liberation period overnight!"

Shen Feng shook his head, this is not just a matter of figures, but a spell made by the entire Huaxia!

"The reason why the figure is collected by players is because of its accuracy, otherwise it is no different from gacha and dolls. ”

"In the eyes of serious players, only a humanoid that tries to express the essence of the character, with exquisite details and excellent shapes, can be called a figure. ”

Shen Feng looked at the small model in his hand, the subtle facial expressions, the folds of the clothing, and even the texture of the hair were all clear, and I had to say that the details were in place.

Hang the so-called blind box dolls!

"What do you think?" Shen Feng asked, "This market is holding two or three billion yuan, right?"

"You're right. Qian Yong said frankly: "Although the market is not large, I think it has great potential, especially in the next ten years of Guoman's gradual rise." ”

"Once the IP can be solved, the future is limitless, and it is also a crucial upgrade and transformation for the dimensional warehouse. ”

Shen Feng nodded, it's a good thing to have ideas, starting a business is afraid of sitting on the empty mountain, lying on the merit book and waiting for death.

Especially in the Internet era, no matter how big the family business is, it will be eliminated if you don't work hard, Sohu understands.

"I plan to talk about cooperation with GSC, the other party is one of the three figurines in the island country, and three months ago set up a company in the magic capital to officially develop domestic business. ”

"Half a year to win the glory of the king, onmyoji, full-time master, under one person, love and producer, bump world ......"

"I think this is the right time, on the one hand, thanks to the fact that the investment in the two-dimensional field has gone through a wave of more rational baptism, and the market value of capital is gradually expanding to the field of derivation. ”

On the other hand, the figure has gradually stepped out of the field of two-dimensional or derivatives, and has developed into the hot spot of entertainment + consumption, which can be regarded as half a foot out of the circle. ”

Qian Yong confidently said: "The three major island countries and MaxFactory have their own strengths, and compared with Alter, which has a high degree of prototype restoration, is in line with the mainstream and has excellent quality control, GSC has a unique grasp of user needs and a unique vision in IP selection, and is better at business cooperation and operation. ”

"They have IP, a mature industrial chain, and brand influence. And we have traffic, platforms, and distribution channels. ”

After Shen Feng listened, he waved his hand, what are you waiting for?

Send away the money and fat man, let Li Nanjun sort out the industry report and send it over, and enjoy the process of learning and improving.

"There is actually a hand-made company listed on Hong Kong Island?" Shen Feng was surprised after reading the report: "Baiyue Group?"

"It should be the authorization of Greater China or Southeast Asia to win many classic images of the island country of Qianzhilian, Marvel, and Disney, known as the first share of ACG. ”

Li Nanjun is also cramming temporarily, the projects are strange, and no matter how awesome he is, he can't be proficient in them all.

In fact, many industry reports are bought from peers for money, and there is a specialization in the industry, and the interlacing is like a mountain, and the fields that others have been cultivating for several years are not fake.

Shen Feng carefully studied the report, and to put it bluntly, there are still three modes:.

OEM is OEM, brand manufacturers do not directly produce products, but use the core technology they master to design and develop new products, and control sales channels.

The processing of the product is entrusted to other manufacturers of similar products through contract ordering, and then the ordered products are bought out at a low price and affixed with the trademark of the brand manufacturer.

ODM refers to the production method in which the purchaser entrusts the manufacturer, and the manufacturer takes care of the design to production, while the purchaser is responsible for the sale, and the purchaser usually authorizes the manufacturer to produce products with the brand.

Ninety-five percent of the country is played in these two ways.

OBM is the most powerful, its own brand production, the manufacturer has its own IP, independent design, procurement, production, and market development, which can be called a good deal.

Last year, I made a lot of money, and an average figure was sold for 1,500 Hong Kong dollars!

"I've heard that it's easy for real enthusiasts to throw hundreds of thousands. Li Nanjun said with a smile: "Once anything is related to the collection, it is not cheap." ”

Thinking of calling Liu Peng up here, he is also an industry insider now, and sighed directly after listening: "It's just a trivial matter to spend money, do you know how hard it is to maintain those treasures?"

"Every time I do cleaning, I fall into a state of madness, not only do I need to use a soft cloth and a strong blow ball to remove dust, but I also have to handle it gently to prevent secondary damage to the paint surface, and I have to be careful when playing. ”

"For real enthusiasts, there are very few of them outside, and many of them don't even dare to open the box when they buy it. ”

"The jargon is called box control!"

Shen Feng nodded secretly, it seemed that this kid was not in vain, and ordered: "Try to hand over the daily work to the rest of the team, and in the future, you will be mainly responsible for managing the operation of the blind box, especially signing potential new IPs." ”

"Run the supply chain with Qian Yong more, get in touch with the brand, and see if there are any opportunities to improve the qualification. ”

stared at Liu Peng and encouraged: "Yaya is not convenient after all, creativity is more suitable for her, what are you afraid of as a big man?"

Looking at Liu Shao's back, he couldn't help laughing, come on, boy!

After all, they are all targets locked by the golden finger, how can you waste potential value?

After all, the dimensional warehouse is a halfway monk, and it is best to bring Liu Pengya up, one is responsible for creativity in the future, and the other is proficient in operations, and it is not in vain that he is the first old employee who has followed him for many years.

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