Although the customer flow of Extraordinary Supermarket has not been good recently, it is a big life supermarket.

Zhao Bing led people to place a battery car at the door of the supermarket, which still attracted some onlookers.

Of course, the first to notice the anomaly must have been Xu Lin.

She walked out of the supermarket with a puzzled face, and asked Zhao Bing angrily: "Lao Zhao, what are you doing, what are you doing with a battery car blocking my door?"

The houses in the old area are crowded in themselves, and the vacant space left for the entrance of the extraordinary supermarket is actually not large.

Now there are so many battery cars, how much it affects the business.

Zhao Bing already regarded the Xiao family as the God of Wealth at this time, and he didn't care about Xu Lin's attitude, and said with a smile: "Brother and sister, what you said is not right, this is not my battery car, it is your family." ”

Xu Lin: ?

What nonsense are you talking about?

-

Let's not mention Xu Lin, who is full of small question marks.

Xiao Hengsheng has the heart to strangle his son at this time.

"You are a loser, that's dozens of battery cars, where will our family have the money to pay Zhao Bing at that time. ”

Lao Xiao's face turned black: "Isn't this nonsense, hurry up and let Lao Zhao move the battery car back!"

"Dad, Dad, dissipate your anger, listen to me first. If, what if, let's send this battery car out now, using the method of collecting a deposit. ”

Seeing that Lao Xiao was about to do it, Xiao Feifei was startled, and hurriedly said: "The battery car bought by 800 claims that the battery car is worth 1980, and then as long as the customer pays a deposit of 1880, we will give him the battery car on the spot." ”

Xiao Hengsheng sneered: "You are a fool when everyone else, isn't it good for people with this money to buy a battery car directly, come to you to pay the deposit." ”

"Well, I'm not done yet. ”

Xiao Feifei said with a smile: "After we collect the deposit, we will not only send the battery car on the spot, but also divide it into two years and 24 months, and return the deposit of 1880 according to the average proportion." ”

Full return of deposit?

Xiao Hengsheng glared: "Then you are ready to be the wronged leader?"

If you return all the deposits, it will really be a free battery car.

"You see, for 800 battery cars, we charge a deposit of 1880, that is to say, you can quickly get 1000 cash flow as working capital after throwing away the cost. ”

"The deposit of 1880 will be returned in 24 months, and it will be about 80 yuan per month. Customers must take the receipt, on the designated day of each month to the supermarket with their ID card to pick up, come to the gift, if you don't come, then the deposit of this month will not be refunded. ”

"80 yuan is not too much, a large part of the people, after a long time, will forget to come to receive, then this part will become our profit. ”

Xiao Feifei patiently explained: "Of course, there will still be most people who will come to collect it, so after they receive the money, most of them will purchase it in the nearest supermarket, after all, this money is given to him by us for free, and they definitely need to purchase daily necessities every month." ”

To put it simply, the part that does not come to receive the return of the deposit is the profit.

Those who come to receive the deposit have one more opportunity to come to the supermarket once a month, which also locks them in the next 24 months in disguise.

Another advantage is that the so-called cannibalism has a short mouth and a soft hand.

This group of customers take advantage of the supermarket, and they will definitely become the most loyal customers of the supermarket, and become the free advertising promoter of the supermarket in their daily life in the future, and recommend the extraordinary supermarket to their friends.

At first glance, it seems acceptable.

Lao Xiao calmed down at this time, and his reason returned to the cage a little bit, but he still frowned and said: "But you can't tie people up with a deposit alone, and how many battery cars can you send out?"

"That's definitely not able to send unlimited battery cars, I think Zhao Bing can move out 50 battery cars, thirty will be given away for free with a deposit, and twenty will be used for the lottery. ”

"Sending a battery car is just a gimmick, and the next step is to apply for a member card. ”

Xiao Feifei said with a smile: "As long as you apply for a card in our supermarket on the day of the event, recharge 500 and get a bucket of 5L Arowana blended oil, recharge 1,000 and get a rice cooker, recharge 2,000 and get Arowana blended oil + rice cooker + four-piece set on the bed." ”

As long as you top up, you will have a chance to participate in the lottery.

The first prize will be a battery car, the second prize will be a rice cooker, and the third prize will be a parasol.

All of the above things, in addition to battery cars, are available in extraordinary supermarkets.

The purpose of the recharge lottery is definitely to attract customers, so many battery cars, rice cookers, and edible oil are piled up at the door of the supermarket, isn't it shocking?

Who doesn't want to look at it when passing by, touch it.

As long as you recharge, you will be given something, and you will also participate in the lottery, and some people will try it with the psychology of being lucky and cheap.

What if you get a battery car?

Even if you can't draw it, it won't be a loss, anyway, after you recharge, you can also spend in the supermarket, and the money is still your money.

Xiao Hengsheng thought about it carefully and was shocked to find that this method is really feasible!

If the operation is done properly, it can completely bind the surrounding customer groups, quickly converge a huge amount of money, and snatch food from the mouth of Hualian.

"But the problem is that there's still one crucial step missing, publicity. ”

Lao Xiao finally got some momentum and began to settle the accounts: "If you want to publicize, you usually send leaflets, and if you want to be notified within five kilometers of the neighborhood, you will get 30,000 leaflets, and if you calculate it according to an A3 color sheet of two cents, it will cost 6,000 yuan." ”

Anyone who has ever sent a flyer knows that the conversion rate of this thing is low, and many people take the flyer and lose it.

So if you don't give out flyers or decide to do so, don't be reluctant to pay for it, but print more hard.

You see, it's really hard to do business.

Not to mention the cost of opening a store, rent, and decoration, it is said that you have to invest a lot of money in advertising and distributing flyers.

But Xiao Feifei didn't plan to pay for it himself.

He smiled and said, "The electric car shop is over, isn't there another one here, let's go, let's go to Lili Hair Shop." ”

This time, Lao Xiao didn't take his son's words as a joke anymore.

The surprise that Xiao Feifei gave him today can be described as wave after wave.

-

Chen Lili, the proprietress of Lili Hair Salon, is a Northeast woman in her thirties with a bold personality and is very easy to deal with.

"Brother Xiao, bring extraordinary to cut your hair?"

There were no customers in the barber shop, Chen Lili saw the father and son come in, and said with a smile: "It just so happens that I'm not busy here, so I'll make time to cut both of you." ”

That's what it means not to intend to collect money.

Xiao Feifei said with a smile: "Sister Chen, I'm not here to cut my hair, I'm here to fight the autumn breeze." ”

"Good guy, I call you Brother Xiao, and you call me Sister Chen, this is not bad. ”

Having said that, Chen Lili was still laughed at by the call of 'Sister Chen'.

She pointed to a row of battery cars at the entrance of the extraordinary supermarket diagonally opposite, and smacked her tongue: "I heard Lao Zhao say, there are so many battery cars, you plan to draw a lottery for nothing." With this big scene, extraordinary, are you embarrassed to come to my little shabby shop to play the autumn breeze?"

It seems that there is something wrong with this neighbor, and the spread is fast.

Especially the big thing of 'giving away dozens of battery cars for nothing'.

Xiao Feifei said with a smile: "Isn't this planning to hold an event for the supermarket recently, Sister Chen, my supermarket has a new discount, recharge 500 and get 5L Arowana blended oil, and you can also participate in the electric car lottery." ”

Everyone is doing business on the same street, and it is inevitable to support each other.

After all, we usually have to mirror each other when there is something.

Chen Lili understood the subtext of Xiao Feifei's words, and immediately took out five hundred and handed it over: "Then I will recharge five hundred, anyway, my daily necessities are usually bought in your supermarket." ”

But these five hundred yuan, Xiao Feifei didn't take it.

"Sister, you're wrong, I didn't come to you to get you a card. ”

Xiao Feifei said: "Our battery car lottery has been decided, and we are going to print 10,000 leaflets to publicize, and Sister Chen will sponsor it." ”

This is the real autumn wind.

Chen Lili scolded with a smile: "You have a good calculation, your supermarket distributes flyers, what does it have to do with my barber shop?"

Xiao Hengsheng stood behind and secretly glanced at Xiao Feifei.

People are not fooled, how can you fool?

"Of course it matters, sister, you think, just now I said that I would recharge five hundred, and I can also participate in the lottery if I send Arowana blended oil, and you gave me five hundred yuan without saying a word. What does this mean, it shows that this activity is really affordable. ”

"Since you can be attracted, so must others. Dozens of electric cars were sent out, and you can guess how big the sensation was. So, you give me a sponsorship of 2,000 for this flyer, and I will help you advertise your barber shop on the flyer. ”

Xiao Feifei said unhurriedly: "In just these two days, I plan to distribute 30,000 flyers nearby, and these 30,000 people who get flyers, as long as 200 customers come to you to cut their hair, then you can return to your capital." When the time comes, you give a little discount or something, plus the natural advantage of close distance, these are high-quality customer groups that can be harvested accurately. ”

After all, if you cut your hair, where you cut it is not what you cut.

As long as you keep the repeat customers nearby, you can make money.

Chen Lili turned to look at her cold barber shop, and then looked at the row of battery cars in the extraordinary supermarket outside, and was convinced.

She went back to the counter and took out a wad of money and handed it to Xiao Feifei, gritted her teeth and said: "Okay, sister believes you once, this is two thousand, count the leaflet money I invested in, and the five hundred will be counted as my recharge." Extraordinary, when the time comes, you will have to leave a conspicuous place on the flyer for my sister's barbershop. ”

Xiao Feifei took the money, glanced at the old Xiao next to him proudly, and smiled extraordinarily brightly: "Don't worry, sister, this is a must." ”

Xiao Hengsheng was dumbfounded.

It turns out that the business can still do this?