From the attitude towards Douyin, it can be seen that Ali has only one strategy:

Just the grassland, not the forest!

External input traffic is OK, but all of it must be within a controllable range.

Therefore, Tao products cannot be searched on Baidu, and they are more inclined to attract traffic from partners with better relationships.

There used to be Taobao customers, and now there is a Taobao master. Since the popularity of Internet celebrities bringing goods, Douyin, Kuaishou, and Xiaohongshu have become part of the Tao grassland.

Open the door generously,

Smile to welcome visitors from all directions,

No matter what you want to buy,

There is only one payment counter!

The most ruthless thing is to allow traffic privatization even to a certain extent.

Let merchants have the incentive to direct external users to the internal transaction of the Tao system. How many hosts and Douyin Kuaishou anchors are more inclined to direct fans to their Taobao stores.

Gain a lot of socially related traffic without realizing it.

This is self-confidence and confidence.

Is the consumption habits and trust system cultivated over the past 20 years in vain?

As soon as she arrived at the office the next day, Song Yun came to report to her work, and the first thing she said was: Ouyang Nana has become Ali P8!

"Ouyang Nana?" Shen Feng frowned and thought for a long time, and finally had a little impression, as if it was a traffic flower?

"The news just announced last night is that he is the styling partner of Taobao New Power and the first spokesperson of New Power Week. Song Yun explained: "It is claimed to be responsible for the operation of Taobao's clothing industry and the IP of the New Power Week, providing clothing directions for young users and new design trends for merchants." ”

Shen Feng smiled slightly, Ali couldn't sit still?

Curious: "P8 seems to have an annual salary of more than one million, right?"

"From 1.5 million, excluding options and dividends. Song Yun smiled: "As soon as the news came out, all the code farmers exploded!"

"All kinds of envy, jealousy and hatred, what post-00s little girl graduated from internship with a doctorate but is desperately working for 996 ......"

"What sixty doctors work day and night, overtime, and all year round for five or six years before it is possible to come up with a P8 ......"

"Then sit with 20-year-old Ouyang Nana for afternoon tea?"

"PY deal?" Shen Feng couldn't help but gossip: "Why is she?"

"Just by relying on the reading volume of a topic by others, it can easily break 150 million in less than 24 hours!" Song Yun said seriously: "Not only can I wear it, but I also have a super ability to bring goods, and I directly crushed Da Mi Mi last year." ”

"Sweet character design + top traffic + fashion icon + super delivery + popular idol. Each aura is enough to make ordinary people work hard for several years, and it can be turned on with one click on others. ”

Song Yun said helplessly: "Born in a well-known music family, any tutor is a god of Yo-Yo Ma's level. ”

After his debut, he continued to brush his face on major variety show platforms, and his popularity soared all the way. I also went to Berkeley to study abroad, and took various vlogs to share daily wear, school makeup, local food, ......"

"I've seen the work, the attitude is serious and meticulous, the recommendation is also very practical, ordinary people can learn from it, never blindly recommend big names, and there are ...... in the wardrobe from cheap to high-priced"

"The character design is very in line with the growth environment and consumption habits of young people's trends, love clothes, and love food. ”

Afraid that the boss would misunderstand, he explained: "Actually, I have also contacted each other and hope to talk about cooperation, but unfortunately it is a big step late." ”

Shen Feng waved his hand, it doesn't matter, won't he eat pork without Butcher Zhang?

"It's nothing more than a hype between big companies and celebrities, just eat melons quietly. ”

Shen Feng said casually: "At the age of her early twenties, she has neither passed the test of the real workplace, nor has she gone through the practical lessons of crawling, and she easily has the glory and aura that her peers can't collect in their lifetime, and it may not be something worth showing off to her." ”

"Giants will never lack talents, what they want is her traffic and influence, it doesn't matter if they are worthy of P8 or not, it is good to be able to monetize. ”

Song Yun secretly breathed a sigh of relief, the boss didn't mind, I really didn't expect Ali to start so quickly?

It's no wonder that all the celebrity data is in the hands of others, who is true and who is fake at a glance, and how do others play?

For example, the year before last, he signed a four-character younger brother, and many people questioned it at the time, but now?

Shen Feng saw Lao Song's thoughts, and it was normal to think about it, the golden finger was only relatively correct, and it was not the only answer in the world.

Besides, the spokesperson is just a gimmick, to put it bluntly, it still depends on the brand appeal and cost performance, is Guanxi brother fake?

In fact, compared with the so-called pan-trend of Taobao, hipsters are more vertical and accurate, and they are definitely not a place where you can pretend to be forced by spending money to buy a double entry-level AJ.

At its core, it is a philosophy and attitude towards life.

Call Brother Guanxi directly and invite him to be the official spokesperson!

Just about to relax and entertain for a while, Ke'er rushed over, and had to go out for a trip, and the destination was actually a supermarket?

Shen Feng looked up at the huge signboard, which was impressively marked with four big characters:

Super Species!

What the hell is this?

"Yonghui's killer feature on the fresh track. Keer explained with a smile: "The benchmark is Ali Hema Fresh. ”

"In just half a year, it has expanded to more than 20 cities, claiming to build 200 high-end food supermarkets across the country in three years. ”

Shen Feng finally understood what made him come here, it turned out that he had met a fellow enemy?

Everyone walked into the hall, this is already the sixth branch in the capital, more than 1,000 square meters are very spacious, the decoration is very fashionable, it is indeed taller than ordinary supermarkets.

Walking to the Bolong Workshop area, three or five customers are picking Boston lobsters in front of the huge aquarium, which also contains brown crab, king crab, and all kinds of rare shellfish.

The clerk skillfully grabs the selected lobster from the water, asks the customer to make sure, ties the paws and puts it directly into the grocery bag, and hands it to another employee to weigh.

"See, all the payments are completed through the Yonghui Life APP, which absolutely guarantees the freshness of the ingredients, and they are all airborne. ”

Ke'er leaned over and said in a low voice: "You can take it home and make it yourself, or you can pay the processing fee, and let the chef handle it and eat it on the spot." ”

Shen Feng came to the sign next to him curiously, looking at the standard of processing fees on it, not to mention that it was really not expensive.

Continue to walk, what salmon workshop, box cow workshop, wheat workshop, takeaway workshop, selection workshop, healthy life organic hall, life kitchen, flower workshop......

After several customers buy the ingredients, let the chef process them on the spot, and start eating them directly with the plate?

"King crab, salmon, steak, lamb chops, Spanish sausages, ......"

"Freshly squeezed juices, alcohol, grilled saury, vegetable cakes, fried rice, bread, ......"

Keer muttered as she walked: "According to the individual needs of consumers, we can immediately achieve a kaleidoscopic combination, and you can buy whatever you want to eat." ”

After walking down, Shen Feng finally understood what Yonghui's wishful thinking was.

High-end supermarket + food and beverage experience + APP

Another so-called new retail,

To put it bluntly, isn't it using supermarkets as traffic entrances?

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